2017/8 - NBS-4001Y INTRODUCTION TO FINANCIAL AND MANAGEMENT ACCOUNTING (1) IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4001B OR TAKE NBS-4010Y

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1 2017/8 - NBS-4001Y INTRODUCTION TO FINANCIAL AND MANAGEMENT ACCOUNTING (1) Full Year, Level 4 module Organiser: Mr James Armes Timetable Slot:CH Exam Paper(hrs):3 IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4001B OR TAKE NBS-4010Y This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of financial reporting and management accounting. The module assumes no previous study of accounting. It may be taken as a standalone course for those students following a more general management pathway or to provide a foundation to underpin subsequent specialist studies in accounting. This module is for NBS students only. 2017/8 - NBS-4003Y ECONOMICS FOR BUSINESS Full Year, Level 4 module Organiser: Dr Nicholas Vasilakos Timetable Slot:AGJ This module provides students with an introduction to core economic theory and principles in a business context. It combines basic microeconomic and macroeconomic theory with cases/applications in a teaching programme designed to provide students with the ability to understand and analyse current and topical economic issues with relevance for business. 2017/8 - NBS-4004Y INTRODUCTION TO QUANTITATIVE METHODS FOR BUSINESS Full Year, Level 4 module Organiser: Mrs Sally Piff Module Type: Coursework Timetable Slot:BQ This module provides the essential numerical and technical beginning of employability skills

2 relevant to the needs of graduates and graduate employers. The module contains essential numerical and statistical skills development appropriate to the needs of the graduate workforce. These skills will be necessary in subsequent years of undergraduate study and preparation for entering the job market. 2017/8 - NBS-4005Y INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (1) Full Year, Level 4 module Organiser: Dr Constanze Eib Timetable Slot:DK IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4011Y The overall aim of this module is for students to develop an understanding of the structure, functioning, and performance of organisations with particular reference to the behaviour of the individuals and groups who work within them. Specifically, the module aims are to: Develop an appreciation of the nature and historical development of organisational behaviour (OB). Introduce key concepts, theories, and methodologies in organisational behaviour. Develop an understanding of the linkages between OB research, theory, and practice. Develop analytical and academic writing skills. This module is for NBS students only. 2017/8 - NBS-4006Y PRINCIPLES OF MARKETING Full Year, Level 4 module Organiser: Dr Nick Yip Timetable Slot:BG This module is a general introduction and foundational grounding to Marketing. It is concerned with marketing functions of an organisation and seeks to develop awareness and understanding of marketing as an integrated business activity. It focuses on the theoretical frameworks which underpin an organisation's responses to market demand. Additionally, it considers examples of marketing programmes for a variety of organisational contexts to provide an industry perspective to theory. It is suitable for all UEA students and is a standalone module. 2017/8 - NBS-4007Y INTRODUCTION TO BUSINESS (1) Full Year, Level 4 module

3 Organiser: Dr Dimitrios Dousios Timetable Slot:EUG IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4008Y Introduction to Business is organised in thematic units across semesters 1 and 2, aiming to provide a platform for understanding the world of management and the managerial role. The module explores the business environment, key environmental drivers and functions of organisations, providing an up-to-date view of current issues faced from every contemporary enterprise such as business sustainability, corporate responsibility and internationalisation. There is consideration of how organisations are managed in response to environmental drivers. To address this aspect, this module introduces key theoretical principles in lectures, and seminars are designed to facilitate fundamental study skills development, teamwork and practical application of theory. By the end of this module, students will be able to understand and apply key concepts and analytical tools in exploring the business environment and industry structure respectively. This module is for NBS students only. 2017/8 - NBS-4008Y INTRODUCTION TO BUSINESS (2) Full Year, Level 4 module Organiser: Dr Dimitrios Dousios Timetable Slot:EUG IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4007Y Introduction to Business is organised in thematic units across semesters 1 and 2, aiming to provide a platform for understanding the world of management and the managerial role. The module explores the business environment, key environmental drivers and functions of organisations, providing an up-to-date view of current issues faced from every contemporary enterprise such as business sustainability, corporate responsibility and internationalisation. There is consideration of how organisations are managed in response to environmental drivers. To address this aspect, this module introduces key theoretical principles in lectures and seminars are designed to facilitate fundamental study skills development, teamwork and practical application of theory. By the end of this module, students will be able to understand and apply key concepts and analytical tools in exploring the business environment and industry structure respectively. This module is for NON-NBS students only. 2017/8 - NBS-4010Y INTRODUCTION TO FINANCIAL AND MANAGEMENT ACCOUNTING (2) Full Year, Level 4 module

4 Organiser: Mr James Armes Timetable Slot:CH Exam Paper(hrs):3 IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4001Y This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of financial reporting and management accounting. The module assumes no previous study of accounting. It may be taken as a standalone course for those students following a more general management pathway or to provide a foundation to underpin subsequent specialist studies in accounting. This module is for NON-NBS students only. 2017/8 - NBS-4011Y INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (2) Full Year, Level 4 module Organiser: Dr Constanze Eib Timetable Slot:CJ IN TAKING THIS MODULE YOU CANNOT TAKE NBS-4005Y The overall aim of this module is for students to develop an understanding of the structure, functioning, and performance of organisations with particular reference to the behaviour of the individuals and groups who work within them. Specifically, the module aims are to: Develop an appreciation of the nature and historical development of organisational behaviour (OB). Introduce key concepts and theories in organisational behaviour. Develop an understanding of the linkages between OB research, theory, and practice. Develop analytical and academic writing skills. This module is for NON-NBS students only. 2017/8 - NBS-5002Y FINANCIAL ACCOUNTING Organiser: Mrs Amanda Williams Timetable Slot:CH Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4001Y OR TAKE NBS- 4010Y

5 This module is about the theory and practice of financial accounting and reporting. This includes an examination of current and legal professional requirements as they relate to limited liability companies in the UK. Large UK companies report using International Financial Reporting Standards and therefore international reporting issues are considered. 2017/8 - NBS-5003Y INFORMATION SYSTEMS FOR MANAGEMENT Organiser: Dr Pat Barrow Timetable Slot:AK The module explores the ways in which organizations acquire, implement, and manage modern Information Systems. Important topical applications of Information Systems are explained, including Enterprise Resource Planning, E-business, Mobile Commerce, Change Management, Information Systems Development and Sustainable Technologies. The impacts of these technologies on the ways that businesses operate and interact with one another and with their customers are analysed. The module addresses the changing role of information systems and technology in modern organisations. In particular, it examines the multiple roles and uses of information in organisations. Thus, its emphasis is on the I in IT (the information), not on the T (the technology). 2017/8 - NBS-5004Y BUSINESS AND COMPANY LAW Organiser: Mrs Sarah Allen Timetable Slot:AL BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4002Y OR TAKE NBS- 4007Y OR TAKE NBS-4008Y This module is highly vocational and primarily designed for students taking accounting and related degrees, who wish to satisfy the curriculum requirements of the accounting profession, as having a foundation in aspects of English business and company law. The module covers in particular detail the Law of Contract and Company Law but also a wide variety of other subject areas, including the English Legal System, Partnership and Agency Law, Law of Torts, Criminal Law, Data Protection Law and Employment Law. 2017/8 - NBS-5005Y QUANTITATIVE METHODS FOR BUSINESS

6 Organiser: Dr Yifan Chen Timetable Slot:DJ Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4004Y OR TAKE CMP- 5034A This module considers quantitative methods used in business for analysing and solving problems. The emphasis is on practical applications and uses involving Excel and SPSS. 2017/8 - NBS-5006Y BUSINESS ETHICS Organiser: Dr Annilee Game Timetable Slot:AP BEFORE TAKING THIS MODULE YOU MUST ( TAKE NBS-4005Y OR TAKE NBS- 4011Y ) AND ( TAKE NBS-4002Y OR TAKE NBS-4007Y OR TAKE NBS-4008Y ) This module explores some of the ethical questions raised by modern business practice in a global context. Ethical theories based on philosophy are central to the module. However, no prior knowledge of philosophy is assumed. Learning and teaching on the module emphasises the practical application of theory and research. 2017/8 - NBS-5007Y MANAGEMENT ACCOUNTING Organiser: Ms Susan Wheeler Timetable Slot:CC Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4001Y OR TAKE NBS- 4010Y OR TAKE NBS-4001B The module aims to develop students understanding of the theory and practice of management accounting. It develops underpinning competencies in management accounting and builds on topics introduced in the first year. It extends comprehension of the role and

7 system of management accounting for performance measurement, planning, decision making and control across a range of organisations. Additionally, it introduces recent developments in management accounting practice, particularly those which underpin its growing strategic role. 2017/8 - NBS-5008Y BUSINESS FINANCE Organiser: Dr George Daskalakis Timetable Slot:AG Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4001Y OR TAKE NBS- 4003Y OR TAKE NBS-4010Y IN TAKING THIS MODULE YOU CANNOT TAKE ECO-6004Y This module sets out the basic principles of financial management and applies them to the main decisions faced by the financial manager. For example, it explains why the firm s owners would like the manager to increase firm value and shows how managers choose between investments that may pay off at different points of time or have different degrees of risk. Moreover, it discusses how companies raise the necessary funds to pay for these investments and why they might prefer a particular source of finance. Overall, this module presents the tools of modern financial management in a consistent conceptual framework. 2017/8 - NBS-5010Y OPERATIONS STRATEGY AND MANAGEMENT Organiser: Dr Min Zhang Timetable Slot:BQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4002Y OR TAKE NBS- 4003Y OR TAKE NBS-4007Y OR TAKE NBS-4008Y This module is about operations management, which is a functional field of management encompassing the design and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how manufacturing and service organizations work. Managing operations well requires both strategic and tactical skills and is critical to every type of organisation, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. 2017/8 - NBS-5011Y HUMAN RESOURCE MANAGEMENT

8 Organiser: Dr Mariella Miraglia Timetable Slot:DQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4005Y OR TAKE NBS- 4011Y This module builds on what students have learnt about managing people in organisational behaviour (NBS-4005Y). It introduces the topic of HRM and raises awareness of how the HR function can contribute to the business in providing competitive advantage. It will cover the knowledge, understanding and skills needed to be an effective people manager but will also help prepare students for a career in HR. The module provides a good grounding in the key areas of managing human resources including employee resourcing; managing the employment relationship and managing employee performance. 2017/8 - NBS-5013Y DIGITAL MARKETING AND THE SERVICE ECONOMY (Maximum 80 Students) Organiser: Dr Nick Yip Timetable Slot:CJ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y This module advances the students understanding of strategic marketing by focusing on digital and service marketing. While strategy is about planning, developing and continuously creating the firm s future to ensure sustainable competitive advantage, today s firm must learn to adapt its marketing activities and ground its understanding in the reality of its chosen markets. This module draws on digital marketing and service theories by highlighting different models, case studies and industry experience. It proposes to develop strategic thinking for marketers in a highly challenging technological world, and to help lead firms in facing future challenges in a more connected economy. 2017/8 - NBS-5015Y EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT (Maximum 50 Students) Organiser: Dr Fahri Karakas

9 Module Type: Coursework Timetable Slot:BR This module is about the development of employability skills such as communication, team work, leadership, creativity, design thinking, and problem solving relevant to the needs of business students, graduates and graduate employers. The overall aim of the module is to encourage students to develop key employability skills that will stand them in good stead for a future career in business and management. The module will put the student right in the centre of their own learning and engagement with an array of developmental activities designed to develop themselves and to develop adaptable and practical approaches to their future roles within organizations. This is an applied vision and skill development module; focusing on the development of the new skill sets for professionals of the 21st century. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for global leaders. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, Tell me and I forget. Show me and I remember. Involve me and I understand. We will have intensive brainstorming sessions, professional development workshops and executive training programs to help you and your colleagues to develop and apply professional skills for your career in the 21st century. In today s global, rapidly changing knowledge based economy, learning and experimenting with employable skills is one of the smartest investments you can make for your future career. 2017/8 - NBS-5016Y INTERNATIONAL BUSINESS Organiser: Dr Nicholas Vasilakos Timetable Slot:DJ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4003Y This module provides students with an introduction to core trade theory and principles in a business context. It combines basic microeconomic and macroeconomic principles with cases/applications in a teaching programme designed to help students understand current business and international business issues. What drives cross-border trade flows? Why is free trade better than autarchy and what is the cost of not having it? How does cross-border trade affect economic growth? And what are the most common challenges that firms have to face when operating across borders? The module will provide students with a set of technical tools and way of thinking to answer such questions, among others. 2017/8 - NBS-5017Y PRACTICAL LAW FOR MANAGEMENT

10 Organiser: Mrs Sarah Allen Timetable Slot:EE BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4002Y OR TAKE NBS- 4007Y OR TAKE NBS-4008Y This module introduces students to aspects of law which are relevant to their future careers as managers. It is an extremely practical module which is taught using a range of legal cases, practical scenarios, and problem questions. This approach enables students to learn the essentials of business law in a useful and engaging way, and introduces them to some of the key legal documentation they are likely to encounter in a managerial role. Students will learn where to find the law, the practical implications for managers, and when it is essential to seek legal advice. 2017/8 - NBS-5020Y MARKETING COMMUNICATIONS Organiser: Mr Tony Polack Timetable Slot:EE BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y This module introduces students to the concepts, theories, and techniques involved in managing an organisation s integrated marketing communications campaigns. The module considers issues that arise in planning, implementing and managing marketing communications strategies across different media channels. These include print and broadcast advertising, PR, sponsorships, product placements, sales promotions and event-marketing as well as direct and digital marketing. Besides critically evaluating current promotional strategies for existing brands, students are required to develop, design and present a new marketing communications project of their own, which includes a practical element to design an appropriate print or TV advertisement. 2017/8 - NBS-6001Y ADVANCED FINANCIAL ACCOUNTING Organiser: Mrs Amanda Williams Timetable Slot:CGL

11 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5002Y This module is about building on the work done in NBS-5002Y Financial Accounting. It will deepen your understanding of the theory and practice of financial reporting. You look at some technical areas such as group accounts in more depth. The module will develop your technical skills. It is also an opportunity to question the practices of financial reporting; why are some things included and others excluded from the financial statements, in what other ways could transactions be reported, how do we measure transactions and why that way? 2017/8 - NBS-6002Y AUDIT AND ACCOUNTABILITY Organiser: Mr Peter Russell Timetable Slot:DL Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5002Y The aim of this module is to give students an introduction to the theory and practice of auditing. The emphasis is on the external audit of limited companies. The module also includes a discussion of current dilemmas and research in auditing, notably the audit expectations gap and audit regulation. It is designed as a specialist module for students on Accounting related degrees. 2017/8 - NBS-6003Y PERSONAL AND CORPORATE TAXATION Organiser: Mrs Amanda Williams Timetable Slot:CG Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5002Y This module is about the theory and practice of personal and corporate taxation within the UK. The module includes an examination of current legal and professional taxation requirements. Whilst the module is primarily directed at the UK taxation system, aspects of International taxation will also be considered. 2017/8 - NBS-6004Y INTERNATIONAL FINANCIAL SERVICES

12 Organiser: Dr Patrycja Klusak Timetable Slot:CQ Exam Paper(hrs):3 BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5008Y AND TAKE NBS- 4003Y OR ( TAKE NBS-4001Y OR TAKE NBS-4010Y ) The module explores why financial markets exist and how they operate to support firms and households within the local and global economy. 2017/8 - NBS-6006Y ADVANCED MANAGEMENT ACCOUNTING Organiser: Dr Pinar Guven-Uslu Timetable Slot:DP BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5007Y Driven from a theoretical baseline. This module is designed to give students a critical viewpoint of management accounting, which can be applied in the workplace to modern 21st century organisations. The module is concerned with the design and functioning of accounting information within organisations. A limited number of topics will be examined in depth to illustrate three main themes: organisational control, performance measurement and management decision-making. The aim is to explore a number of issues relating to contemporary practices from a research perspective in the light of the changing nature of management accounting in different applied contexts and settings. It builds upon previous study of the subject and sets management accounting within an organisational, strategic and ethical context. There is a strong research and enquiry theme to the module, which is enabled by exploration of some of the underlying theoretical frameworks and schools of thought. 2017/8 - NBS-6007Y FINANCIAL MODELLING Organiser: Dr Lazaros Symeonidis Module Type: Coursework Timetable Slot:CJ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4004Y AND TAKE NBS- 5008Y

13 This module aims to build a bridge between the theory, application and practice of finance. The module will enable students to analyse simulated and actual financial data and build realistic models to solve problems and support financial decisions. In line with practice, most of the models will be built using Microsoft Excel spreadsheets and data from free online sources or specialized financial databases. Key applications include: time value of money, investment appraisal, firm valuation, equity and bond pricing, descriptive statistics, regression, forecasting, etc. The module will allow students to gain exposure to the application of statistical methods in real contexts through in-class case studies and practice in a PC lab environment. Finally, the students will have the opportunity to experience the excitement of trading financial assets by using state of the art computer-based trading simulation software. 2017/8 - NBS-6008Y CONSUMER BEHAVIOUR Organiser: Dr Usha Sundaram Timetable Slot:AQQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y AND TAKE NBS- 5013Y AND TAKE NBS-5020Y This module develops and expands knowledge, understanding, and awareness of consumer behaviour and the multiple influences that shape the role of a consumer in a market society. Drawing on a wide range of multidisciplinary theoretical perspectives from social sciences and beyond, the module explores the complexity of consumer behaviour in individual, collective, social, and organisational settings and it's far reaching implications in society for individuals, markets, businesses, organisations, and the government. The module challenges conventional ideas about consumer, consumption, market structures, and market society and opens up horizons about how the economy and society can respond to such behaviours. 2017/8 - NBS-6009Y STRATEGIC MANAGEMENT Organiser: Dr Kevan Williams Timetable Slot:AQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4004Y AND ( TAKE NBS- 4002Y OR TAKE NBS-4007Y OR TAKE NBS-4008Y ) OR ( TAKE NBS-5010Y AND TAKE NBS-5011Y ) This module aims to develop your understanding of the principles and practices of strategic

14 management. It builds on business management concepts developed during the first and second years, and while the focus of the module is on strategic management as a managed process, the module also takes into account differences in strategy perspectives, external and internal organizational contexts and at its heart achieving sustainable competitive advantage. As a third year module, you are required to understand strategic management within the broad context of current debates and contemporary issues as they influence business management in the global economy. 2017/8 - NBS-6010Y ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Organiser: Mr Julian Campbell Timetable Slot:DQ BEFORE TAKING THIS MODULE YOU MUST ( TAKE NBS-4005Y OR TAKE NBS- 4011Y ) AND TAKE NBS-4006Y AND ( TAKE NBS-4002Y OR TAKE NBS-4007Y OR TAKE NBS-4008Y ) This module aims to provide students with knowledge of the significance of entrepreneurship and the small business sector within the economy, and research-led understanding of the factors that affect the small business birth, growth, success & failure 2017/8 - NBS-6011Y MARKETING: SOCIAL RESPONSIBILITY AND THE LAW Organiser: Mrs Sarah Allen Timetable Slot:BL BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y This multi-disciplinary module examines socially irresponsible marketing practices by governments and businesses, taking national and international perspectives, and looks at the effect on the public, consumers and other businesses. Students successfully completing this module will demonstrate an understanding and awareness of the impact of marketing decisions on consumers, businesses and the wider society. This unit will provide them with greater knowledge and awareness of the legal and regulatory frameworks which affect marketing practice, and equip them with the skills to formulate their own marketing decisions and to know when expert legal advice is required. 2017/8 - NBS-6014Y MANAGEMENT CONSULTING AND DEVELOPMENT

15 (Maximum Students) Organiser: Mr Julian Campbell Module Type: Coursework Timetable Slot:EUG This module introduces the tools, techniques and the practical frameworks associated with management consulting, as well an examination of how organisational development is implemented by management consultants. It is aimed at those students who are considering a career in management consulting and/or have an interest in organisational development. 2017/8 - NBS-6015Y SUPPLY CHAIN MANAGEMENT: STRATEGY AND DESIGN Organiser: Professor Andrew Fearne Timetable Slot:CL BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5010Y Supply Chain management (SCM) is about how upstream and downstream members (e.g. suppliers, manufacturers, retailers) collaborate together to design, manufacture, and distribute products or services in order to serve final customers. Success depends on the ability to provide suitable (be it innovative, high quality or low cost) products and services that customers need. Recent technological developments have led to promising changes in SCM that is now recognised as a key aspect of competitive strategy. The module introduces students to the challenges facing procurement professional and supply chain managers, explores the principles and practice of process integration and provide students them with opportunities to apply a variety of tools and techniques for improving supply chain performance. 2017/8 - NBS-6016Y INVESTMENT MANAGEMENT Organiser: Dr Andrei Stancu Timetable Slot:EE BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5008Y

16 IN TAKING THIS MODULE YOU CANNOT TAKE ECO-6004Y This module deals with the basic and advanced theories, models and techniques that have been developed and used in the financial industry and research for investment management. You will learn how wealth can be allocated optimally across various types of assets in order to meet different investor objectives. Emphasis will be placed on mainstream approaches which assume market efficiency. However, we shall also discuss arguments and evidence related to criticism of these approaches and the usefulness of alternatives, such as Behavioural finance. The module will cover both passive and active investment strategies (e.g. algorithmic trading, technical analysis, fundamental analysis) at a national and global level. Assets analysed will include basic traded stock and debt securities along with more complex derivative assets (e.g. futures, options, swaps) in the context of different investment portfolios,e.g. hedge funds, ETFs, index trackers, REITs, etc.). The module will also discuss issues related to performance evaluation, risk management and taxes. The material taught will be aligned closely to the curriculum of the Chartered Financial Analyst (CFA) Program and the Chartered Institute for Securities & Investment (CISI). 2017/8 - NBS-6018Y PROJECT MANAGEMENT Organiser: Mr James Cornford Module Type: Coursework Timetable Slot:AL BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5010Y OR TAKE CMP- 5003A OR TAKE PHA-5001Y Project management has become an increasingly important approach to management and skilled project managers are in increasing demand across all sectors of the economy. This module will introduce you to the basic tools and skills required to create, plan, deliver and evaluate projects. You will use these tools to manage a real project for a sponsor. You will reflect on your experience in the light of both developing academic evidence based on project management and current practitioner debates. 2017/8 - NBS-6019Y BUILDING STRENGTHS AT WORK (Maximum 30 Students) Organiser: Dr Ana Sanz Vergel Module Type: Coursework Timetable Slot:DQQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5011Y This module is designed to provide students with knowledge and skills to develop better strengths and resources at work and increase the well-being and performance of

17 organizational members. We will explore and discuss strengths and resources at four levels: individual, groups, leaders, and organisations. The main strengths that may be built in each area will be discussed from a theoretical and a practical point of view from the perspective of evidence-based management. 2017/8 - NBS-6022Y MARKET RESEARCH (Maximum 66 Students) Organiser: Dr Jonathan Wilson Module Type: Coursework Timetable Slot:DL BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y Marketing research is defined as the systematic and objective identification, collection, analysis and dissemination of information for improving decision making related to the identification and solution of problems and opportunities in marketing. The European Society for Opinion and Marketing Research. The term Market Research and Marketing Research are sometimes used interchangeably. It can be argued that market research tends to be broader and is concerned with research relating to markets. For example, examining market trends in society. While marketing research involves research relating to marketing. The primary focus of this module is on marketing research, although we are also concerned with markets, as certain aspects of the market e.g. consumers and competitors are relevant to marketing research. This module is only available for students on the BSc Marketing and Management (U1NN52302) and BSc Marketing and Management with a Year Abroad (U1NN5A401) degrees. 2017/8 - NBS-6023Y STRATEGIC BRAND MANAGEMENT Organiser: Dr Jasmin Baumann Timetable Slot:BJ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is

18 particularly useful for students aiming at careers in marketing, advertising or market research. 2017/8 - NBS-6024Y ORGANISATIONAL INFORMATION SYSTEMS Organiser: Dr Pat Barrow Timetable Slot:BQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-5003Y OR TAKE CMP- 5003A The aim of this module is to explore some of the assumptions surrounding the use of information in contemporary organisations. These issues will be examined within a modern philosophical framework giving rise to a critical reflection of methodology and organisational models that form the basis of organisational systems. 2017/8 - NBS-6026Y COMPETITION AND CONSUMER POLICY FOR MANAGERS (Maximum 36 Students) Organiser: Dr Peter Ormosi Module Type: Coursework Timetable Slot:BJ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4003Y OR ( TAKE ECO- 4001A AND TAKE ECO-4001B ) This module gives students a unique insight into competition and consumer policy in the UK and the EU. Awareness of these policies are indispensable to the prudent operation of any business. The module introduces students to the high-level research and policy work that NBS s Centre for Competition Policy is doing. The module is split into two parts. The first part focuses on competition policy, the aims of which is to promote competition in the marketplace; make markets work better and contribute towards improved efficiency in individual markets. We will examine the main components of competition policy and examine how they contributed to enhanced competitiveness of UK businesses within the UK, the European Union (EU) and the global economy. In the second part of the module we will look at consumer policy, and how it ensures maximal consumer participation in markets, and discuss how these policies affect businesses in the UK and globally. The module is practicedriven and builds strongly on NBS research. Students are expected to interact throughout the module, present case studies, and engage in the discussion of topical consumer and competition related issues. Throughout the module we rely on case studies that facilitate the understanding of the anatomy of business behaviour relevant to competition and consumer policy. The module also contains, as a key component, information on how business can comply with the relevant laws and regulations governing competition and consumer policies.

19 2017/8 - NBS-6027Y SHOPPER MARKETING Organiser: Professor Andrew Fearne Module Type: Coursework Timetable Slot:DQQ BEFORE TAKING THIS MODULE YOU MUST TAKE NBS-4006Y OR TAKE NBS- 5010Y Shopper marketing is concerned with the factors that influence buyer behaviour where it matters most at the point of purchase, in-store or on-line. These factors are referred to as situational factors and relate to the individual shopper, the environment (store or website), the buying goals (self or other-orientated), and the shopping mission (routine repeat purchase, or special occasion). This module explores the way in which retailers, manufacturers and distributors work together to influence, anticipate and meet the needs and wants of distinct shopper segments through the manipulation of the retail environment, the marketing mix and the supply chain. As such, it will appeal to business management students with an interest in marketing, retailing, operations management and consumer behaviour but also students from other disciplines with an interest in sustainable consumption and the design of interventions (policies and practices) that influence buyer behaviour.