Annexure-1. Female Perfumes Deodorants Cologne Scents Aroma oils Other..
|
|
|
- Ambrose Marsh
- 5 years ago
- Views:
Transcription
1 Annexure-1 Questionnaire on perfumes Ques.1. Do you use perfumes? Yes No Ques. 2. Which perfume do you use? Male Perfumes Deodorants Cologne Scents Aroma oils Any other Female Perfumes Deodorants Cologne Scents Aroma oils Other.. Ques.3. Which brand you use for perfumes underwritten? Perfumes Deodorants Cologne Scents Aroma Oils 245
2 Any Other Ques.4. How Often you use perfumes? Everyday Once in 2 days Weekly Fortnightly Occasionally Ques.5. Rank the factors which influence you to purchase perfumes? (Give 1 to most influencing factor and 8 to the least) Price Availability Lasting effect Brand Image Packaging Discount & offers Advertisement Celebrity endorsement Ques.6. From where you collect information about perfumes? Television Salesman Fairs Others Word of Mouth Hoardings/ad Gift from relatives/friends If television then which channel (multiple) Sony. Star.. Zee.. Doordarshan.. Other.. Ques.7.How many Brands do you know of perfumes? Brand name TOM Prompt Brand name TOM Prompt LAKME DENVER 246
3 AXE L OREAL MEBELLINE ARTISTRY GARNIER COVER GIRL REVLON WILDSTONE BLUE HEVEN ORIFLAME COLOR BAR Other Ques.8. Do you change your brand? Yes No Ques.9.If yes, how often you change your brand? Usual waiver Every month months months After year or so Ques.10. Rank the factor which influence you to change your Perfume brand. (Rank 1 to the most influencing & 6 to the least) Boredom Recommendation New launch Celebrity influence With trend Season Ques.11. Rank the factors that influence you to stick to one brand. (Rank 1 to the most influencing & 6 to the least) Price Purpose Brand image Lasting effect
4 Color/design Exclusiveness Other Ques.12. Brand you use the most is. Ques.13. Rate your particular brand on the scale of following factors. Price Very high High Neutral Low Cheapest Product differentiation Very much Quiet diff. Neutral Some diff. Almost same Availability Highly available Often available Normally Less available Not at all Promotion Extensive High Moderate Lowly promoted Negligible Ques.14. Rate your overall satisfaction on the scale below. Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Ques.15. Any suggestion would you like to recommend: 248
5 Personnel Details: Name Village 249
6 Annexure 2 Questionnaire on Hair Oil 1. Do you use hair oil? Yes No 2. Which of the following brands are known to you? (Can tick more than one) a. Dabur Amla b. Bajaj Almonds c. Parachute d. KeoKarpin e. Navratan f. Dabur Vatika g. Dabur Anmol h. Hair and Care i. Clinic All Clear j. Any Other 3. From the above mentioned brands, which particular brand you use?.. 4. How often you use branded hair oil? a. Everyday b. Twice in week c. weekly d. fortnight e. Occasionally 5. In which packaging, would you prefer to purchase hair oil? a. Sachet b ml c ml d ml e. Above 150 ml 6. From where you collect the information regarding hair oil. (Can tick more than one) a. Television (Specify the channels ) b. Print Media c. Salesman d. Word of mouth e. Wall Paintings/hoardings f. Fairs &haats 250
7 7. Rank the preferences given to factors while purchasing branded hair oil. (Rank 1 to most influencing factor and 5 to least influencing) a. Availability b. Price c. Celebrity Endorsement d. Discount & offers e. Brand Image 8. How do you remember particular brand of hair oil? a. By Name b. By Color c. By Logo d. By Packaging 9. Do you change your brand? Yes No 10. If yes, how often you change your brand? a. Usual wavier b. Every month c. 2-4 Months d months e. After year or so 11. Rank the factors that influence you to change your hair oil brand. a. Boredom b. Recommendation c. New Launch d. With Trend e. Celebrity Endorsement f. Season 12. Rate the level of satisfaction from the following factors for a brand of hair oil you use? Factors Availability Price Product Differentiation Promotion Highly Dissatisfied Dissatisfied Neutral Satisfied Highly Satisfied 251
8 13. Overall Satisfaction Highly Dissatisfied Neutral Satisfied Highly Dissatisfied Satisfied 14. Any Suggestion would like to recommend Name Village 252
9 Annexure 3 Questionnaire on Toiletteries Ques.1. Do you use Toiletteries? Yes No Ques. 2. Which Toiletteries do you use? Female Toilet Soaps Shampoo Tooth Paste Other.. Male Toilet Soaps Shampoo Tooth Paste Other.. Ques.3. Which brand you use for Toiletteries underwritten? Toilet Soaps Shampoo Tooth Pate Ques.4. How Often you use Toiletteries? Everyday Once in 2 days Weekly Fortnightly Occasionally
10 Ques.5. Rank the factors which influence you to purchase Toiletteries? (Give 1 to most influencing factor and 8 to the least) Price Availability Lasting effect Brand Image Packaging Discount & offers Advertisement----- Celebrity endorsement Ques.6. From where you collect information about Toiletteries? Television Word of Mouth Salesman Gift from relatives/friends Fairs Hoardings/ad Others If television then which channel (multiple) Sony. Star.. Zee.. Doordarshan.. Other.. Ques.7.How many Brands do you know of Toiletteries? Brand name TO Promp Brand name TOM Promp M t t Lux Clinic Plus Dettol Head n Shoulders Rexona Garnier Lifebuoy Pepsodent Liril Colgate Dove Babool Sunsilk Close up Clinic al clear Other 254
11 Ques.8. Do you change your brand? Yes No Ques.9.If yes, how often you change your brand? Usual waiver Every month months months After year or so Ques.10. Rank the factor which influence you to change your Toiletteries brand. (Rank 1 to the most influencing & 6 to the least) Boredom Recommendation New launch Celebrity influence With trend Season Ques.11. Rank the factors that influence you to stick to one brand. (Rank 1 to the most influencing & 6 to the least) Price Purpose Brand image Lasting effect Color/design Exclusiveness Other Ques.12. Brand you use the most is. Ques.13. Rate your particular brand on the scale of following factors. Price Very high High Neutral Low Cheapest 255
12 Product differentiation Very much Quiet diff. Neutral Some diff. Almost same Availability Highly Often Normally Less Not at all available available available Promotion Extensive High Moderate Lowly promoted Negligible Ques.14. Rate your overall satisfaction on the scale below. Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Ques.15. Any suggestion would you like to recommend: Personnel Details: Name Village 256
13 Annexure 4 Questionnaire On Cosmetics Ques.1. Do you use cosmetics? Yes No Ques. 2. Which cosmetic do you use? Female Lipsticks/blushers/eyeliner/nail paint Face powder Moisturizing cream/cold cream Sunscreen/ageing/fairness lotion Face pack Hair color Hair softener Any Other.. Male Face pack Moisturizing cream/cold cream Hair color Fairness cream Hair softener Any other 257
14 Ques.3. which brand you use for cosmetics mentioned below? Lipstick Face Pack Blushers Cold cream Eyeliners Hair color Nail paint ageing cream Moisturizing cream Sunscreen lotion Face powder Fairness Cream Ques.4. How Often you use cosmetics? Everyday Once in 2 days Weekly Fortnightly Occasionally Ques.5. Rank the factors which influence you to purchase cosmetics? (Give 1 to most influencing factor and 8 to the least) Price Availability Lasting effect Brand Image Packaging Discount & offers Advertisement Celebrity endorsement Ques.6. from where you collect information about cosmetics? Television Word of Mouth Salesman Gift from relatives/friends Fairs Hoardings/ad Others 258
15 If television then which channel (multiple) Sony. Star.. Zee.. Doordarshan.. Other.. Ques.7.How many Brands do you know of cosmetics? Brand name TO Promp Brand name TOM Promp M t t LAKME AVON ELLE 18 REVLON L OREAL ETUDE MEBELLINE BLUE HEVEN VOV AMWAY ARTISTRY ORIFLAME GARNIER COLOR BAR COVER GIRL Other Ques.8. Do you change your brand? Yes No Ques.9.If yes, how often you change your brand? Usual waiver Every month 2-4 months 5-10 months After year or so 259
16 Ques.10. Rank the factor which influence you to change your cosmetic brand. (Rank 1 to the most influencing & 6 to the least) Boredom Recommendation New launch Celebrity influence With trend Season Ques.11. Rank the factors that influence you to stick to one brand. (Rank 1 to the most influencing & 6 to the least) Price Purpose Brand image lasting effect Color/design Exclusiveness Ques.12. Brand you use the most is Ques.13. Rate your particular brand on the scale of following factors. Price Very high High Neutral Low Cheapest Product differentiation Very much Quiet diff. Neutral Some diff. Almost same Availability Highly Often Normally Less Not at all 260
17 available available available Promotion Extensive High Moderate Lowly promoted Negligible Ques.14. Rate your overall satisfaction on the scale below. Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Ques.15. Any suggestion would you like to recommend: Personnel Details: Name: Tehsil: Village: 261
Pratidhwani the Echo ISSN: (Online) (Print) UGC Enlisted Serial No Impact Factor: 6.28
Pratidhwani the Echo A Peer-Reviewed International Journal of Humanities & Social Science ISSN: 2278-5264 (Online) 2321-9319 (Print) UGC Enlisted Serial No. 48666 Impact Factor: 6.28 (Index Copernicus
AVS international Journal of Multidisciplinary Research
A STUDY ON PURCHASE BEHAVIOUR OF RURAL CONSUMERS TOWARDS SELECTED FMCG WITH SPECIAL REFERENCE TO PERSONAL CARE PRODUCTS IN SALEM DISTRICT * G.Kannan * K.Sundararajan * Asst. Prof, PG & Research Dept. of
A STUDY ON RURAL CONSUMER BEHAVIOUR TOWARDS SELECTED FAST MOVING CONSUMER GOODS IN SALEM DISTRICT
A STUDY ON RURAL CONSUMER BEHAVIOUR TOWARDS SELECTED FAST MOVING CONSUMER GOODS IN SALEM DISTRICT INTERVIEW SHEDULE PART I - PERSONAL DATA Please put your answer by a tick ( ) mark: 1.1. Gender (a) Male
Consumer Buying Behaviour towards Fast Moving Consumer Goods (A Study of Selected Personal Care Products in Nizamabad District of Telangana State)
IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 19, Issue 11. Ver.III (November. 2017), PP 54-59 www.iosrjournals.org Consumer Buying Behaviour towards Fast
A Study of Brand Loyalty for Cosmetic Products among Youth
A Study of Brand Loyalty for Cosmetic Products among Youth SUSHILKUMAR M. PARMAR Research Scholar Gujarat University, Ahmedabad Gujarat (India) Abstract: Apparently, Y-generation is style and fashion dominated
Social and cultural factors affect the attitudes and buying
Social and cultural factors affect the attitudes and buying behaviour of working women. The in-depth knowledge of these factors enables marketers to achieve their marketing objectives. Working women consumers
Questionnaire. Name of respondent: Age of respondent: Address of respondent: Phone number of respondent: address of respondent:
Questionnaire Name of respondent: Age of respondent: Address of respondent: Phone number of respondent: Email address of respondent: Questionnaire for Channel Members: Please answer the following questions
CHAPTER-6 FINDINGS, SUGGESTIONS, RECOMMENDATIONS, MANAGERIAL IMPLICATIONS, SCOPE FOR FUTURE RESEARCH AND CONCLUSION
CHAPTER-6 FINDINGS, SUGGESTIONS, RECOMMENDATIONS, MANAGERIAL IMPLICATIONS, SCOPE FOR FUTURE RESEARCH AND CONCLUSION Findings of the Study Suggestions of the Study Recommendations of the Study Managerial
CONSUMER PREFERENCE TOWARDS FAST MOVING CONSUMER GOODS IN TIRUPUR DISTRICTS
CONSUMER PREFERENCE TOWARDS FAST MOVING CONSUMER GOODS IN TIRUPUR DISTRICTS V.SARANYA 1 AND Dr.S.KADIRVELU 2 1 Ph.D (Full Time) Research Scholar, Department Of Commerce, Government Arts College, Udumalpet.
QUESTIONNAIRE A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENTS ON PURCHASE DECISION OF CONSUMERS IN SALEM DISTRICT IN RESPECT OF DURABLE GOODS
QUESTIONNAIRE A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENTS ON PURCHASE DECISION OF CONSUMERS IN SALEM DISTRICT IN PERSONAL DETAILS: 1. Name: RESPECT OF DURABLE GOODS 2. Name of the Division : Name
Brand awareness & consumer buying behaviour of Selected FMCG products among rural consumer in dang area of Gujarat
2017; 3(6): 433-437 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2017; 3(6): 433-437 www.allresearchjournal.com Received: 06-04-2017 Accepted: 08-05-2017 Ashwin A Santoki Assistant
Brand Success Evaluation In Selected Personal Care Products. Y.L.R. Moorthi. August 1999
Brand Success Evaluation In Selected Personal Care Products By Y.L.R. Moorthi August 1999 Please address all correspondence to: Prof. Y.L.R. Moorthi, Assistant Professor Indian Institute of Management
A Study on Brand Loyalty With Regard To Clinic Plus Shampoo (With Reference to Vellore District)
Int. Journal of Management and Development Studies 5(3): 26-32 (2016) ISSN (Online): 2320-0685. ISSN (Print): 2321-1423 Impact Factor: 0.715 A Study on Brand Loyalty With Regard To Clinic Plus Shampoo
No of respondents opted b
Guidelines for the first term project Grade 11 Marketing Topic: Sales report to know the customers preference and volume of sales Last date for submission of project: 14 th May 1. Cover page(name of the
List of Tables. 2.1 Fast Moving Consumer Goods (FMCG) Sector of India. 2.2 Fast Moving Consumer Goods (FMCG) Sector of India:
List of Tables Chapter 1 1.1 The Top 10 companies in FMCG sector 1.2 Pre and post liberalization scenario 1.3 FMCG Category and products Chapter 2 2.1 Fast Moving Consumer Goods (FMCG) Sector of India
Fast Moving Consumer Goods (FMCG) Industry in India and Its Key Approaches
Fast Moving Consumer Goods (FMCG) Industry in India and Its Key Approaches Dr. Preeti Mehra Assistant Professor Department of Commerce and Business Management D.A.V University, Jalandhar, Punjab Accomplished
Strength, Weakness and Opportunities of HUL s FMCG Products: Rural Market of Uttar Pradesh, India
IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 20, Issue 9. Ver. I (September. 2018), PP 58-69 www.iosrjournals.org Strength, Weakness and Opportunities
BRAND PREFERENCE OF BRANDED COCONUT OIL CONSUMER IN COIMBATORE CITY AN ANALYTICAL STUDY
Available online at http://www.ijasrd.org/in International Journal of Advanced Scientific Research & Development Vol. 04, Spl. Iss. 02, Ver. I, Feb 2017, pp. 40 48 e-issn: 2395-6089 p-issn: 2394-8906 BRAND
EFFECT OF VARIOUS MEDIA OF ADVERTISEMENT ON THE PURCHASE OF COSMETIC PRODUCT IN BRAND LOYALTY
Volume 3, Issue 3 (March, 2014) Online ISSN-2320-0073 Published by: Abhinav Publication Abhinav International Monthly Refereed Journal of Research in EFFECT OF VARIOUS MEDIA OF ADVERTISEMENT ON THE PURCHASE
BRAND AWARENESS AND CONSUMER PREFERENCE WITH REFERENCE TO FMCG SECTOR IN RURAL BIHAR.
BRAND AWARENESS AND CONSUMER PREFERENCE WITH REFERENCE TO Mridanish Jha* FMCG SECTOR IN RURAL BIHAR. Abstract: The purpose of the paper is to study the brand awareness and consumer preference in rural
The objective of the study is to identify the attributes of lipstick capable of influencing the buying
www.eprawisdom.com EPRA International Journal of Economic and Business Review Inno Space (SJIF) Impact Factor : 5.509(Morocco) e-issn : 2347-9671, p- ISSN : 2349-0187 Vol - 4, Issue- 9, September 2016
Usage and recall of FMCG brands by rural consumers and relevant facts
Journal of Economics and Business Research, ISSN: 2068-3537, E ISSN (online) 2069 9476, ISSN L = 2068 3537 Year XXI, No. 1, 2015, pp. 108-125 Usage and recall of FMCG brands by rural consumers and relevant
Presentation at ICICI Securities - India Unlimited Third Annual Investor Conference
Presentation at ICICI Securities - India Unlimited Third Annual Investor Conference Overview Hindustan Lever. India s largest & leading FMCG company Ice Creams 1% Foods 6% Exports 12% Others 4% Soaps &
Customer Satisfaction And Its Inference Towards Select Fast Moving Consumer Goods: A Study
Journal of Commerce & Management Thought Vol. 6-4, 2015, pp 706-723 DOI : 10.5958/0976-478X.2015.00043.9 Customer Satisfaction And Its Inference Towards Select Fast Moving Consumer Goods: A Study Dr. Achut
FMCG PULSE N O V E M B E R
FMCG PULSE NOVEMBER 2018 FOUR GREAT MYTHS CONCERNING GROWTH Growth is the first thing on any marketer s mind. All questions we ask eventually have the same underlying target achieve growth. At the micro-level,
APPENDIX 1 QUESTIONNAIRE
APPENDIX 1 QUESTIONNAIRE QUESTIONNAIRE A STUDY ON CONSUMER PERCEPTION WITH RESPECT TO DABUR HONEY A CASE STUDY ON DABUR INDIA LIMITED PART I (A) DEMOGRAPHIC BACKGROUND PART II (B) DABUR S MARKETING PART
Health & Beauty Sector Report
Health & Beauty Sector Report Introduction As you would expect, Health & Beauty is a sector where appearances matter. Many brands in this sector have traditionally taken a catwalk glamour approach to in-store
INTRODUCTION. Paper type Research paper
Brand Loyalty A study on selected personal care products Priya S 1, Shenbagaraman V M 2 Assistant Professor, SRM School of Management, SRM Institute of science and technology, Kattankulathur- 603203, India.
EFFICACY OF SALES FORECASTING MODELS FOR FMCG SECTOR. Chapter 1 Introduction
Chapter 1 Introduction 1.1 Background: The future success of any business depends heavily on how savvy its management is in spotting trends and developing appropriate strategies. The leaders of the best
Advertising Introduction
25 Advertising 25.1 Introduction You have already learnt about the term sales promotion in your previous lesson. Advertising is an important technique of sales promotion used by business firms. You watch
HLL Results DQ 05 Analyst Meet
February 14, 2006 HLL Results DQ 05 Analyst Meet 14 February 2006 Highlights Sales grow by 14.4% for the quarter FMCG grows by 15.8%; HPC (+17%), Foods (+9%) Growth broadbased and ahead of market A&P spends
CONSUMERS BUYING AND SWITHCING BEHAVIOR DUE TO ADVERTISEMENT: A STUDY ON SHAMPOO BRANDS
Volume 3, Issue 3 (March, 2014) Online ISSN-2320-0073 Published by: Abhinav Publication Abhinav International Monthly Refereed Journal of Research in CONSUMERS BUYING AND SWITHCING BEHAVIOR DUE TO ADVERTISEMENT:
CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF ADOLESCENT GIRLS IN BANGALORE CITY
International Journal of Management (IJM) Volume 9, Issue 1, Jan Feb 2018, pp. 50 57, Article ID: IJM_09_01_009 Available online at http://www.iaeme.com/ijm/issues.asp?jtype=ijm&vtype=9&itype=1 Journal
A STUDY ON CUSTOMER SATISFACTION AND PREFERENCE TOWARDS FOREIGN BRANDED COSMETICS IN TIRUPUR CITY
A STUDY ON CUSTOMER SATISFACTION AND PREFERENCE TOWARDS FOREIGN BRANDED COSMETICS IN TIRUPUR CITY Dr.J.GAYATHRI 1 J.KOUSIKA 2 1 Assistant Professor in Commerce, Tirupur Kumaran College for Women, Tamilnadu.
International Journal of Business and Administration Research Review, Vol. 2 Issue.10, April- June, Page 208
A COMPARATIVE STUDY ON CONSUMER BEHAVIOUR ABOUT COLGATE AND PEPSODENT PASTE Dr. S. Gopalsamy * Dr. C. Anuradha** Dr. R. Murugesan*** *Assistant Professor, Bharathiar University PG EXTN Centre, Erode, Tamil
BEVERAGES BREW HIGHER PROFITS
BEVERAGES BREW HIGHER PROFITS Hindustan Lever Limited s (HLL) Beverages business significantly improved its profitability, in a challenging market situation. The bearish sentiment in commodity continued
The Determinants of Customer Satisfaction towards Cosmetic Products
The Determinants of Customer Satisfaction towards Cosmetic Products Ms.Nishandini Ramesh 1 and Mr.M.S.Siranjeevi 2 1 MBA Student, Saveetha School of Management, Saveetha University Chennai, Tamilnadu,
CHAPTER - 2 REVIEW OF LITERATURE 1.1 INTRODUCTION:
CHAPTER - 2 REVIEW OF LITERATURE 1.1 INTRODUCTION: In this chapter an attempts is made to review the literature on the impact of the Persuasive Techniques in Advertising (A Case Study of Care Segment of
Results DQ 07. Analyst Meet
Results DQ 07 Analyst Meet 13 th Feb 2008 Results Summary - DQ 07 Net sales grows 16.8% FMCG business grows by 18.0%; HPC +18.4%, Foods +16.6% A&P spends up 32.3% PBIT grows 18.3% PAT (bei) grows by 14.6%
A Study on Customers Satisfaction towards Amway Products in Coimbatore City
A Study on Customers Satisfaction towards Amway Products in Coimbatore City M. Banurekha* and P. Arulmoorthy^ *Assistant Professor, Department of Commerce, Dr NGP Arts and Science College ^M.Com Student,
Cork Institute of Technology. Bachelor of Business (Honours) (FT & ACCS) - Award. Summer 2007 Business Policy / Strategic Management (Time: 3½ Hours)
Cork Institute of Technology Bachelor of Business (Honours) (FT & ACCS) - Award (NFQ Level 8) Summer 2007 Business Policy / Strategic Management (Time: 3½ Hours) Examiners: Mr. J. Myler Ms. N. O Sullivan
QUESTIONNAIRE: Effectiveness of E marketing A study of consumer goods: Part A:
QUESTIONNAIRE: Effectiveness of E marketing A study of consumer goods: Part A: Put a tick mark in the appropriate box regarding your details from the following: 1.1 Gender: Male : Female : 1.2. Age: 21
AVALON Consulting. Consumer Value Equation in Emerging Markets. December 2014 Submitted to: AVALON Consulting
Consumer Value Equation in Emerging Markets December 2014 Submitted to: 2014 Avalon. All Rights Reserved 1 Value, a simple equation. Value = Benefit Cost You deliver value when you the customer perceives
Soap makers hike prices again to maintain margins
Mint Soap makers hike prices again to maintain margins Mihir Dalal Wipro Consumer Care and Lighting is raising the price of its Santoor soap as it seeks to maintain profit margins amid a rise in ingredient
AN ANALYTICAL STUDY OF CONSUMER BUYING BEHAVIOR ON THE WAY TO COSMETICS PRODUCTS Abstract
Continuous issue 20 April May 2017 AN ANALYTICAL STUDY OF CONSUMER BUYING BEHAVIOR ON THE WAY TO COSMETICS PRODUCTS Abstract This study covered only Indian cosmetic industries. It is one of the rapid rising
The Intricacies of Consumer Perception and Behaviour of Consumers of Cosmetics in India
The Intricacies of Consumer Perception and Behaviour of Consumers of Cosmetics in India Kameswara Rao Poranki Professor in Department of Marketing, FAFS, Al Baha University, Saudi Arabia (KSA) Email: kamesh_p2001@yahoo.com
INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION: A CASE OF KARACHI
INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION: A CASE OF KARACHI AFSHEEN KHAN Jinnah University for Women Pakistan SAMREEN LODHI Jinnah University for Women Pakistan ABSTRACT The research
Downloaded From For all study material and projects visit. Analyzing The Market Of Lux Executive Summary
Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where
A CONJOINT ANALYSIS OF CONSUMER PREFERENCES FOR FAIRNESS CREAMS AMONG SMALL TOWNS LOCATED NEAR AHMEDABAD CITY
A CONJOINT ANALYSIS OF CONSUMER PREFERENCES FOR FAIRNESS CREAMS AMONG SMALL TOWNS LOCATED NEAR AHMEDABAD CITY DR. RITESH K. PATEL ASSISTANT PROFESSOR, PG RESEARCH CENTRE FOR GOVERNANCE SYSTEMS (CGS), GUJARAT
FACULTY OF BUSINESS AND MANAGEMENT BBPM 2203 MARKETING MANAGEMENT II
FACULTY OF BUSINESS AND MANAGEMENT BBPM 2203 MARKETING MANAGEMENT II ANALYSE HOW UNILEVER UTILISED MARKETING MIX TO DEVELOP MARKETING POSITIONING STRATEGIES AT EACH STAGE OF THE PRODUCT LIFE CYCLE SAMPLE
A study on consumer behaviour towards selected fast moving consumer goods in Coimbatore city
Vol:1 Issue:11 November2012 ISSN:2277-5374 Indian Journal of Education and Information Management A study on consumer behaviour towards selected fast moving consumer goods in Coimbatore city Dr. S. Mahalingam
GROWTH. India s fast moving consumer goods RAPID
RAPID GROWTH The fast moving consumer goods sector, with annual revenues of nearly $18 billion, has emerged as a major component of the Indian economy. It has been recording double-digit growth rates over
CHILDREN S MAJOUR CONTRIBUTION TOWARDS PURCHASE DECISION (PESTER POWER)
CHILDREN S MAJOUR CONTRIBUTION TOWARDS PURCHASE DECISION (PESTER POWER) 1. Mr. Gautam Trehan E.mail : gtrehan_2005@yahoo.com Designation: Assistant Professor at GNIMS Address- Kings Circle, Matunga, Mumbai
A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons,
Product Management A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations,
Human Services Cosmetology II Multiple Choice Math Assessment Problems
Human Services Cosmetology II Multiple Choice Math Assessment Problems All math problems address TEKS 130.253. Cosmetology II. (B) estimate cost-effective resources to assist with planning the delivery
CHAPTER TWO RESEARCH METHODOLOGY AND STATISTICAL TOOLS APPLIED
CHAPTER TWO RESEARCH METHODOLOGY AND STATISTICAL TOOLS APPLIED 2.1 An Overview of FMGC sector 2.2 Research Methodology 2.2.1 Research Design 2.2.2 Universe of the Study 2.2.3 Survey Population 2.2.4 Sampling
Consumer Behaviour towards HUL Toilet Soap in Sirkali Town
Available online at http://www.ijasrd.org/in International Journal of Advanced Scientific Research & Development Vol. 02, Spl. Iss. 02, Ver. III, Aug 2015, pp. 635 639 e-issn: 2395-6089 p-issn: 2394-8906
A Study on Impact of Advertising and Sales Promotion on Women Skin Care Consumers in the City of Jabalpur
International Journal of Computational Engineering & Management, Vol. 18 Issue 2, March 2015 www..org 11 A Study on Impact of Advertising and Sales Promotion on Women Skin Care Consumers in the City of
Tabulation and Analysis of Brand Architecture Types
Chapter 4 Tabulation and Analysis of Brand Architecture Types The objective of this component of the study is to present comprehensive information and analysis regarding the various types of brand architecture
Your Guide to Tracking Brand Performance
Table of Contents Your Guide to Tracking Brand Performance 6-month update: A case study on L Oréal and the shampoo market 1 Summary of Oréal brand findings findings What you ll learn in this guide We ll
INTRO. Our teaching methods are flexible, easy and fun, giving you the opportunity to practice hands-on as you learn, not merely watch.
BROCHURE INTRO COC BEAUTY SCHOOL is an exclusive training establishment dedicated to giving excellent education in make up product formulation as well as skin care product formulation. Our teaching methods
Coty Inc. and The Procter and Gamble Company [2016] NZCC 4
![Coty Inc. and The Procter and Gamble Company [2016] NZCC 4](/thumbs/78/77166926.jpg "Coty Inc. and The Procter and Gamble Company [2016] NZCC 4")
ISSN 1178 2560 Decision Series Project no. 11.04/15750 Public version Determination Coty Inc. and The Procter and Gamble Company [2016] NZCC 4 The Commission: Dr Mark Berry Sue Begg Sarah Court Summary
An Exploratory Study of Sales Promotion Activities in Toilet Soap Category: An Insight into Consumer and Retailer Perceptions
An Exploratory Study of Sales Promotion Activities in Toilet Soap Category: An Insight into Consumer and Retailer Perceptions By Kureshi Sonal and Vyas Preeta * Abstract Understanding perceptions of channel
Introduction to the Cosmetic Industry Practical Cosmetic Formulating Perry Romanowski
Introduction to the Cosmetic Industry Practical Cosmetic Formulating Perry Romanowski Hello and welcome to the introduction to the business of cosmetics lesson. The cosmetic industry is a huge business
CHAPTER To investigate the factors influencing Thai people to buy tailor made suit at Bill International Bespoke Tailor.
CHAPTER 4 Results As mentioned in chapter 1, the main purpose of this study was to examine the factors influencing customer at Bill International Bespoke Tailor toward buying tailor made suit. The objectives
Welcome Your Guests With An Innovative, Unforgettable Custom Amenity Program
Welcome Your Guests With An Innovative, Unforgettable Custom Amenity Program 2015 Marietta Hospitality Div of KIK Custom Products. All rights reserved. Make Lasting Impressions MARIETTA HOSPITALITY CUSTOM
HPC: Delivering sustained profitable growth
HPC: Delivering sustained profitable growth Ralph Kugler President HPC London March 13 th 2007 Safe harbour statement This presentation may contain forward-looking statements, including forward-looking
Chapter 3-Your Purchasing Power. Section 3-3 Getting More for Your Money
Chapter 3-Your Purchasing Power Section 3-3 Getting More for Your Money Selling Strategies Sellers use many strategies to promote products and services that customers buy to meet their needs and wants:
FINDINGS, SUGGESTIONS & CONCLUSION
CHAPTER VI FINDINGS, SUGGESTIONS & CONCLUSION 6.1 Findings of the Study 6.2 Suggestions 6.3 Limitations of the Study 6.4 Scope for Further Research 6.5 Conclusion 314 CHAPTER-VI FINDINGS, SUGGESTIONS &
A Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu)
A Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu) Dr. R.Varadharajan, Assistant Professor, Department of Mathematics, SRM University, Kattankulathur 603203, Tamilnadu,
BRAND USERSHIP OF TOOTHPASTE BUYERS: A STUDY ON BERHAMPUR CITY
Volume 4, Issue 4 (April, ) Online ISSN-2277-1166 Published by: Abhinav Publication Abhinav National Monthly Refereed Journal of Research in BRAND USERSHIP OF TOOTHPASTE BUYERS: A STUDY ON BERHAMPUR CITY
Hindustan Unilever Limited
Hindustan Unilever Limited Investor Presentation Bear Stearns Motilal Oswal India Conference SP Mustafa VP- Treasury M & A and Investor Relations 6-7 th August, 2007 Safe harbour statement This Release
EFFECTIVENESS OF WEB ADVERTISEMENTS WITH SPECIAL REFERENCE TO SELECT SERVICES Questionnaire
EFFECTIVENESS OF WEB ADVERTISEMENTS WITH SPECIAL REFERENCE TO SELECT SERVICES Questionnaire I. Personal Information 1. Name of the viewer :.. 2. Gender : Male [ ] Female [ ] 3. Age : Upto 25 [ ] 26-35
Effect of Sales Promotion on Consumers with reference to FMCG Companies in India
Effect of Sales Promotion on Consumers with reference to FMCG Companies in India Rahul Goel Ph.D Scholar (Management) (2014-2017) Kalinga University, Raipur, C.G. Enrollment No. 15031014 (KU002MMXIV02010762)
LIST OF TABLES. SL. No Particulars Page No. Table 4.1 Demographic details of respondents 121. Table 4.2 Gender and Advertisement 123
LIST OF TABLES SL. No Particulars Page No Table 4.1 Demographic details of respondents 121 Table 4.2 Gender and Advertisement 123 Table 4.3 Gender and Frequency of watching Advertisements 123 Table 4.4
Customers Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis
Customers Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Abstract Dr. Surinder Singh Kundu Assistant Prof. & Incharge, Department Of Commerce, Chaudhary Devi Lal University,
CHAPTER III THEORETICAL BACKGROUND
CHAPTER III THEORETICAL BACKGROUND CHAPTER III THEORETICAL BACKGROUND Introduction Chapter two dealt with review of literature as regards buyer behaviour and brand loyalty that helped the researcher to
Prof.Lakshmi Narayana.K Assistant Professor,Department of MBA,Centre for Post Graduate Studies-Bangalore Region, VIAT-
A STUDY ON BRAND AWARENESS AND PREFERENCE OF RURAL CONSUMERS TOWARDS FMCG GOODS IN RURAL MARKETS WITH REFERENCE TO CHICKABALLAPUR DISTRICT Prof.Lakshmi Narayana.K Assistant Professor,Department of MBA,Centre
A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS
A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS 1. AUTHOR: VIDHYA.T 2. CO-AUTHOR: MAHALAKSHMI.K 3. CO-AUTHOR: DEEPIKA.S 1. STUDENT, M.COM (IB), DEPARTMENT OF COMMERCE, SRI KRISHNA ARTS AND SCIENCE
Goldman Sachs, Kotak Investor Meet Mumbai November 2005
Goldman Sachs, Kotak Investor Meet Mumbai November 2005 Contents Growth agenda India Opportunity Overview 2005 Scenario FMCG markets & strategy Contents Growth agenda India Opportunity OVERVIEW 2005 Scenario
Activity Title: My Place in Puget Sound
BEST OF COSEE HANDS-ON ACTIVITIES Activity Title: My Place in Puget Sound Learning Objectives Focus questions: 1. What is Puget Sound? 2. Where do I live in relation to Puget Sound? (or the ocean) 3. How
Consumer Sector Personal Care Industry. Senior Analyst: Joyce Chan Junior Analysts: Brandon Neimark, Carlota De Villa, Olivia Roman and Adam Martinez
Consumer Sector Personal Care Industry Senior Analyst: Joyce Chan Junior Analysts: Brandon Neimark, Carlota De Villa, Olivia Roman and Adam Martinez 1 Agenda Industry Definition Industry Information Revenue
SELLING MORE. Increasing Your Number of Customers and Their Order Size
SELLING MORE Increasing Your Number of Customers and Their Order Size Selling More: Increasing Customers & Order Size 1 Contents How to Use this Tool... 1 Using Brochures... 2 Promotional Ideas... 6 Creating
Beauty Ecommerce Deep Dive
Beauty Ecommerce Deep Dive Contents The beauty market The ecommerce opportunity What influences beauty shoppers? How do people shop for beauty? What are people researching? Takeaways for beauty marketers
BRANDING STRATEGIES OF MNCs: A STUDY OF SELECTED FMCG PRODUCTS IN INDIAN MARKET
BRANDING STRATEGIES OF MNCs: A STUDY OF SELECTED FMCG PRODUCTS IN INDIAN MARKET Sunildro L.S. Akoijam 1 and Dr Ch. Ibohal Meitei 2 Research 1 Scholar and Professor 2, MIMS, Manipur University, Imphal ABSTRACT
International Journal of Multidisciplinary Research and Modern Education (IJMRME) Impact Factor: 6.725, ISSN (Online):
Impact Factor: 6.725, ISSN (Online): 2454 6119 FACTORS INFLUENCING BUYING BEHAVIOUR OF RURAL AND URBAN CONSUMERS OF SELECT PERSONAL HYGIENE PRODUCTS IN COIMBATORE REGION, TAMILNADU Dr. K. Ramamurthi* &
S tar Power. tour. hollywood. only authorized planning and coordinating company. Walk the red carpet with Shopper Events the
5 4 Walk the red carpet with Shopper Events the only authorized planning and coordinating company for in-store events at Walmart. As a best-in-class client service group, Shopper Events has transformed
QUESTIONNAIRE CONSUMER PURCHASING BEHAVIOUR WITH REGARDS TO TEXTILES - A STUDY IN CHENNAI CITY
QUESTIONNAIRE CONSUMER PURCHASING BEHAVIOUR WITH REGARDS TO TEXTILES - A STUDY IN CHENNAI CITY Kindly select the appropriate answer. I. Demographic characteristics I. Sex: M F 2. Age (years): (a) Less
Perception of Ladies of Kolkata towards Celebrity Endorsement for beauty creams
PP 51-62 Perception of Ladies of Kolkata towards Celebrity Endorsement for beauty creams 1 Palak Tahlani, 2 Prof. Supriyo Patra 1 BBA 3 rd Yr (Marketing)St. Xavier s College (Autonomous), Kolkata 2 Assistant
J. K. SHAH CLASSES. NAME : TOTAL MARK : 30 Total time: 1 HR.30 minutes BATCH :
J. K. SHAH CLASSES NAME : TOTAL MARK : 30 BRANCE : Total time: 1 HR.30 minutes BATCH : SOLUTION Ans.1. (A) Fill in the blanks using appropriate answer (04) 1. Decrease 2. Gossen s 3. Contracts 4. Negative
BUSINESS STRATEGY AND MARKETING MANAGEMENT OF A MULTINATIONAL ORGANIZATION DEVELOPMENT
BUSINESS STRATEGY AND MARKETING MANAGEMENT OF A MULTINATIONAL ORGANIZATION DEVELOPMENT Aliya Parvin 1 1 Deputy Director, Bangladesh Jute Research Institute, Manik Mia Avenue, Dhaka-1207, Bangladesh; 1
THE EFFECTIVENESS OF INFORMATION TECHNOLOGY FOR PROMOTING TOOTH PASTE (WITH SPECIAL REFERENCE TO COLGATE)
THE EFFECTIVENESS OF INFORMATION TECHNOLOGY FOR PROMOTING TOOTH PASTE (WITH SPECIAL REFERENCE TO COLGATE) AUTHOR NEETHUKARTHIK.P BBA-LLB (HONS) UNDER THE GUIDANCE OF Asst. Prof.R.SUMESH V.R. KRISHNAN EZHUTHACHAN
AN INVESTIGATION ON BRAND AWARENESS IN FAST MOVING CONSUMER GOODS WITH SPECIAL REFERENCE TO ORPHANAGES IN CHENNAI REGION
INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 1, January
IN YOUR SUCCESS WITH AVON
Believe IN YOUR SUCCESS WITH AVON Imagine your future Where you can have not only enough money for what you need, but also the things that you want. Where you can be your own boss, working how you want,
PRODUCT DECISIONS AND STRATEGIES
UNIT 11 Objectives PRODUCT DECISIONS AND STRATEGIES After going through this Unit, you should be able to: understand the difference between consumer and industrial products identify various product line
CATEGORY UPDATES ANNUAL INVESTOR MEET 2 JUNE 2017
CATEGORY UPDATES ANNUAL INVESTOR MEET 2 JUNE 2017 HOME CARE Priya Nair 2 SAFE HARBOUR STATEMENT This Release / Communication, except for the historical information, may contain statements, including the
Chapter 2. Overview of Advertising in FMCG sector
Chapter 2 Overview of Advertising in FMCG sector 2.1 Definition of Advertising Advertising is defined by the American Marketing Association advertising as any paid form of non-personal presentation and
GTIN Management Rules. GS1 Malaysia Berhad Tuesday, December 20, 2016
GS1 Malaysia Berhad Tuesday, December 20, 2016 Guiding Principles Guiding Principles The following guiding principles should be considered by any brand owner when introducing changes to an existing product.
Annexure- II Questionnaire for Apparel
City Response No. Annexure- II Questionnaire for Apparel Dear Respondent, as a part of my doctoral study, I am conducting a research to understand Consumer Buying Behavior and Preference towards Organized
IMPACT OF TELEVISION ADVERTISEMENT ON THE BUYING BEHAVIOUR OF FMCG CUSTOMERS IN COIMBATORE DISTRICT: A STUDY T VASUMATHI 1
IMPACT OF TELEVISION ADVERTISEMENT ON THE BUYING BEHAVIOUR OF FMCG CUSTOMERS IN COIMBATORE DISTRICT: A STUDY T VASUMATHI 1 ABSTRACT Dr P B BANUDEVI 2 Television advertisement is considered one of the most