Meeting Market Demand Private Standards. David Brackston Technical Director BRC Trading

Transcription

1 Meeting Market Demand Private Standards David Brackston Technical Director BRC Trading

2 Content Introduction to the BRC and GFSI Recognised Standards Role of Private Standards Private Standards relationship to Public Standards Opportunities created by certification to private Standards Programmes to help Manufacturers - BRC Enrolment

3 Food Safety Standards - BRC and GFSI GFSI supported by the worlds leading manufacturers retailers and food service Groups sets the benchmark for Private Food Safety Standards In Europe BRC, IFS and Global GAP are most recognised GFSI Standards. Private Standards also operate to differentiate products adding value e.g. Fair Trade, Organic

4 Certificated Sites by country Distribution of the 15,000 BRC Certificated sites Currently 202 Sites certificated in Southern Africa

5 Why do Private Standards exist? Understanding the Trading Environment Retail Increasing range of own brand products (typically 40% in EU countries) Retailer own brand products reflect the store image and values. Food Service Effectively all meals are own brand Food Manufacturers need to safe guard the reputation of their brand by controlling ingredient safety and quality.

6 Why do Private Standards exist? Protect reputation and brand image Provide additional confidence to customers Legal responsibilities due diligence Up until 15 years ago UK Retailers all carried out their own audits for food safety and quality. Food Safety now recognised as a non competitive issue and a common Standard developed the BRC Standard

7 Is there a benefit to Private Standards? Provides a clear set of agreed best practice requirements. Reduces the need for multiple customer audits. Leads to improvements in Food Safety reduction in recalls, waste due to failures. Reduces the risk of product sector impact Provides site recognition with the potential to open new doors and business opportunities.

8 Private Standards compared to EU Legislation Private Standards BRC/IFS Food Safety Legislation EU Regulations Quality Management Specific requirements Specific Importation regulations

9 The relationship between Private and Public Standards Meeting EU regulations provide access to the EU Brands where brands are unknown Buyers often look for additional confidence from certification To supply customer s own brand products additional Certification is the norm

10 Marketing Benefits Increased reputation and profile with potential customers. Ability to access higher value markets through product differentiation e.g. Organic Ability to access high volume export markets e.g. Retailer own brand Success is based on right production facilities, right product and right price.

11 Bridging the gap Customer expectations and requirements continue to rise as reflected in private Standards General recognition from Standard owners of the challenges in sites still developing food safety systems. GFSI Global Markets, Global Gap and BRC Enrolment programme all developed as stepping stones towards certification

12 BRC Enrolment scheme Register with a Certification Body and gain access to a range of help guides from the BRC Have an audit within 6 months to identify areas for improvement and action plans. And receive a scored audit report Annual re audit with scores until certification is achieved. Scores provide a register of progress. Help guides provide the support to get there.

13 BRC Enrolment scheme - trials BRC currently identifying sites for trials of the system to allow evaluation and improvement of learning materials. Sites get additional free guideline documents and mentoring in return for feedback and identification of additional tools. Contact enquiries@brcglobalstandards.com or david.brackston@brcglobalstandards.com for details.

14 Summary Private Standards work in harmony with Public Standards to provide consumer protection. Provide additional assurance for some buyers Provide an opportunity to develop and enhance business by differentiating and accessing higher value or volume markets. Include programmes to help sites develop to achieve certification

15 Questions?