MODULAR DISPLAY SOLUTIONS TO TELL YOUR BRAND STORY LOOK BOOK VOLUME 7

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1 MODULAR DISPLAY SOLUTIONS TO TELL YOUR BRAND STORY LOOK BOOK VOLUME 7

2 RETAIL IS MORE THAN MERCHANDISE, MORE THAN A SALE. IT S AN EXPERIENCE. CREATE AN EXPERIENCE WORTH SHARING. Retail is changing and shoppers are demanding more meaningful, more personalized retail experiences. It's time to evaluate your approach, refresh your brand, and create brick-and-mortar stores that make sense. That's why we provide customized service and display solutions for your unique brand. We listen to your story, your ideas, your history. We help turn it into an engaging retail experience. SKECHERS USA, INC. ONTARIO MILLS MALL ONTARIO, CALIFORNIA ZACK BENSON PHOTOGRAPHY 1

3 FIRST-HAND EXPERIENCE FOR PERFECT FIT + PROTECTION Ritz Safety is more than a respected provider of personal protection equipment they are full-service safety solutions specialists. From personalized equipment and Rx eyewear program, to on-site training support and safety audits, Ritz Safety offers a retail experience beyond the merchandise. OPTO helped us create the in-store experience we were looking for in our two newest locations. The fixtures scaled, transitioned and easily adapted to merchandise across multiple product lines. Shoppers can easily browse our vast selection, while our associates offer their expertise and fit experience for maximum safety. As we expand, we have consistency in our branding and design. This approach has helped increase in-store sales well above double digit growth rates. More importantly, shoppers know when they enter Ritz Safety, they ll have a positive experience and leave with the right protection. CHRIS KIMMET EXECUTIVE VICE PRESIDENT RITZ SAFETY RITZ SAFETY POMPANO BEACH, FLORIDA 2 (800) 248 OPTO P2 INTERIORS CHARLIE MAYER PHOTOGRAPHY 3

4 LOVE ALL. SERVE ALL. AUTHENTIC EXPERIENCES THAT ROCK Hard Rock was looking for what felt like fully custom store design, one that immersed visitors the moment they walked in the door. With the retail concept positioned at the restaurant entry, we wanted them to start their journey with showstopping appeal. When I met OPTO and sent over the first set of plans, they returned a customized solution without the custom-design price. We found our rhythm, moving forward with redesigning three distinct Hard Rock Cafe Rock Shops. From my designer to the customer service and logistcs team, OPTO performed awesomely and made me look like a rock star. STEPHEN JACKSON VISUAL MERCHANDISE + STORE DESIGN MANAGER HARD ROCK CAFE INTERNATIONAL, INC. HARD ROCK CAFE MYRTLE BEACH, SOUTH CAROLINA 4 (800) 248 OPTO HARD ROCK INTERNATIONAL CHARLIE MAYER PHOTOGRAPHY 5

5 CLICKS-TO-BRICKS FOR TOTAL BRAND IMMERSION MonkeySports lives and breathes hockey, baseball and lacrosse. As an internationally recognized sporting goods retailer, their selection of merchandise, bolstered by personalized service, product expertise, and to trybefore-you-buy mentality, make their brick-and-mortar superstores regional destinations for athletes of all levels. MonkeySports needed a partner to help expand its retail division. OPTO provided key solutions for three unique spaces that helped our business not just expand, but grow. The knowledge and professionalism of their design team is the foundation for our partnership. Our trust and confidence with them continues to grow and we feel OPTO is an essential part of our team. JUSTIN BARIBAULT PROJECT MANAGER MONKEYSPORTS, INC. MONKEYSPORTS ALLEN, TEXAS ZACK BENSON PHOTOGRAPHY 7

6 NINTENDO NEW YORK 10 ROCKEFELLER CENTER New York may be the company s flagship storefront, but Nintendo is everywhere. Making the brand accessible to their broad fan base was key when renovating the Rockefeller Plaza location. Simple in design, bold graphics marry with the neutral palette to create this welcoming, easy-to-shop retail and community event destination. Creative use of pre-designed components with simple customization and embellishment play into the brand statement. You have to make your brand accessible without alienating your fan base. Nintendo has always been an inclusive brand, and the store reflects that value. Our draw is the same as most specialty shops: Consumers are loyal to certain brands...they want a space to call their own that speaks to that passion and allows them to be transported for a period of time. PJ SADLER REGIONAL GENERAL MANAGER NINTENDO NY DESIGNED IN COLLABORATION WITH GENSLER NEW YORK 8 (800) 248 OPTO RICHARD CADAN PHOTOGRAPHY IMAGES APPEAR COURTESY OF NINTENDO 9

7 A CENTURY OF EXPERIENCE. A FUTURE OF CONNECTIONS. In the heart of Chicago s Lincoln Square neighborhood, Merz Apothecary has been family owned and operated since opening in Known for their product knowledge and experience, they expanded their storefront in 2014, introducing The Men s Shop at Merz Apothecary. Focusing on men s grooming, they wanted to create a space that encourages shoppers to sample products, taking advantage of a generation worth of expertise. OPTO immediately understood what we were trying to accomplish at the The Men s Shop. They developed a fixture solution that has incredible flexibility, but felt completely custom to the space. We wanted a genuine, not generic store, and OPTO helped us achieve that goal. ANTHONY QAIYUM OWNER THE MEN S SHOP AT MERZ APOTHECARY THE MEN S SHOP AT MERZ APOTHECARY CHICAGO, ILLINOIS DEPALMA GROUP CHARLIE MAYER PHOTOGRAPHY 11

8 OUR VALUES AUTHENTICITY DOMESTIC INTEGRITY EXPERIENCE DURABILITY FLEXIBILITY INNOVATION OUR TEAM EXPERT RETAIL CONSULTANTS STORE PLANNERS + DESIGNERS MECHANICAL + INDUSTRIAL ENGINEERS PROJECT MANAGERS QUALITY CRAFTSMEN LOGISTICS SPECIALISTS WE KNOW RETAIL. LET US HELP YOU BE YOU We re more than a fixture manufacturer. With more than 35 years of industry-leading innovation and expertise, we live and breathe retail. As a team of designers and engineers, we provide service and modern display soultions, personalized and customized to you. We understand how to strike the balance of form and function in the store environment, contributing to the creation of immersive retail experiences. So, go ahead. Be excited. Be unpredictable. Bring shoppers through your doors. Make the sale. Make a connection. Leave them with an experience worth sharing. OUR CLIENTS INDEPENDENT RETAILERS CONSUMER BRANDS CORPORATE RETAILERS DESIGN FIRMS ARCHITECTURAL FIRMS WHAT WE DO CUSTOMIZED FIXTURE SOLUTIONS SINGLE OR MULTI-STORE ROLLOUT PERSONALIZED DESIGN SERVICE IN-ENVIRONMENT RENDERINGS CONTINUED ACCOUNT MANAGEMENT LIGHTING CONSULTATION PRODUCT DEVELOPMENT MATERIAL SOURCING + SPECIFICATION PROGRAM COST ANALYSIS RAPID PROTOTYPING SMALL-BATCH MANUFACTURING PROJECT + PROGRAM MANAGEMENT GLOBAL FULFILLMENT INSTALLATION SUPERVISION 12 (800) 248 OPTO 13

9 OPTO INTERNATIONAL, INC. MODULAR DISPLAYS 1325 N. Mittel Boulevard, Wood Dale, IL (800) PRESORT STANDARD U.S. POSTAGE PAID OPTO INTERNATIONAL, INC ONE SIZE DOESN T FIT ALL. Your business is unique and so is OPTO; different retailers require different partnerships. Whether you re an independent or corporate retailer, brand or design firm, our service and display solutions can be tailored to meet your needs. Every retailer is different, your experience should be too. Discover how we can help you be you. Call (800) to speak to one of our designers for a complimentary consultation, or us at sales@optosystem.com. WHOLE FOODS WAUWATOSA, WISCONSIN ON THE COVER: WHOLE FOODS BROOKLYN, NEW YORK Copyright 2017 OPTO INTERNATIONAL, INC. (55K 07/17) All rights reserved.