Marketing International Education in Turbulent Times
|
|
- Rudolph Davidson
- 6 years ago
- Views:
Transcription
1 Marketing International Education in Turbulent Times Andrew Disbury Vice Principal & Pro Vice Chancellor (Global Engagement) University of the West of Scotland 4 th October 2017
2 Marketing International Education in Turbulent Times Andrew Disbury Vice Principal & Pro Vice Chancellor (Global Engagement) University of the West of Scotland 4 th October 2017
3 Let s look at 1. The world in which we re living (and working) 2. How it s affecting student decision-making 3. National strategies to attract students (or deter them) 4. Institutional actions and reactions within their national contexts 5. What can we do about it?
4
5 Pressures on HE in UK Fall in demand within Britain over next 5-7 years Predicted upsurge from 2024 Deregulation and privatisation is increasing competition More HEIs widening access Fees focusing minds on ROI for individuals EU recruitment uncertain Overseas competition study in English in Europe
6 How it s affecting student decision making Uncertainty can keep people at home or send them elsewhere Refugees need access European Qualifications Passport for Refugees Unrest can send those with resources abroad Economic policy effects UK students to Netherlands, middle class Chinese cash-rich Trump Bump US students to go abroad, other students to avoid US (visas)
7
8 National Strategies Renowned education system and qualifications, and English-language tuition Policy & funding from the top Strong national brand Single, resourced, energetic delivery agency Welcoming visa arrangements Focus on employability skills Scholarships for high-flyers
9 UK National Strategy Prime Minister s Initiative National brand Delivered in target markets by British Council Education marketing strategy and skills Student visas, post-study work, dependents visas Focus on employability of graduates Chevening Scholarship Programme Numbers rose to 400,000 students in UK
10
11 UK National Strategy 2010-present Students as migrants, but no quotas or upper limits Target to control net migration to UK Compliance industry driven by UKVI Language of brightest and best Differentiation using Teaching Excellence Framework? New departure metrics?
12
13
14
15
16 5 Top Tips No. 1 Target Countries With Outbound Mobility Policies No. 2 Target Students Study Abroad Drivers No. 3 Remove Barriers No. 4 Allay Students Fears No. 5 Celebrate Foreign Students Successes
17 To attract Brits Policies: Current UK focus on outward mobility UK International Unit & British Council Generation UK Tuition fees in England leading to full degrees overseas Focus on employability and language acquisition
18 To attract Brits Drivers Desire to attend high quality institutions Failure to attend desired UK university Student debt issue in England Desire for an international career Opportunity for adventure and enrichment
19 To attract Brits Remove barriers Money tuition, living, accommodation, working Length of study abroad period Lack of information or understanding Visa processes Academic structures credit transfer, value of a foreign degree
20 To attract Brits Allay fears How do I sign up? Will I need a visa? What will I study? Where will I live? What if I am ill? Will I make friends? Will I have fun? Will I get a job afterwards? Will I meet the love of my life? Preventative information Answer practical questions but in an advertising way
21 To attract Brits Celebrate successes Word of mouth viral promotion User generated content show people like me Show examples of how barriers were overcome Accept that foreign students may need to be a loss lead
22 The meek shall inherit the earth, but they ll never increase market share. William G McGowan
23 Institutional actions and reactions In turbulent times, how can we make plans and stick to them? Even in normal times, HEIs are naturally risk-averse How do we cope with the new normal? Connectivity means limitless information & data that we ve no time to access or digest We ve entered a post-truth world where we ve had enough of experts Actually, we have never needed the WHOLE TRUTH more 23
24 What is the goal? More students on campus? More programmes online? More programmes taught overseas? Distance Learning (Online) Study Abroad (Onshore) TNE (Offshore)
25 Strategy and planning INSTITUTIONAL STRATEGIC PLAN ACADEMIC, RECRUITMENT & INTERNATIONALISATION STRATEGIES MARKETING PLANS RECRUITMENT TARGETS RECRUITMENT ACTIONS OUTPUTS GROW-MONITOR- REPEAT
26
27 Data, intelligence, research, insight and decision-making Demand forecasts: mobile student numbers; appetite for international education sources of external data translating data into opportunity insight Matching demand to institutional capabilities Assessing external and internal constraints: financial; regulatory; legal; cultural Assessing internal appetite for (a) change and (b) risk, and changing perceptions / views / prejudices
28 and decision-making To make a case for the strategic direction or operational project you believe in: a) who is key to decision-making and how do they accept / digest information best? b) where are decisions taken and what is the correct route through? c) how do you sell the story of why to do this, and tell the story of how you did it? d) How do you monitor and report progress, and recommend a change of course when necessary?
29
30 What can we do about it? The Student Customer Journey Ambassadors, word-of-mouth promotion, fundraising Alumni and Advancement Marketing and Recruitment Student Experience Bringing in more suitably qualified students Ensuring students are Universal, Work-ready, and Successful
31 Maximising channels to market Direct face-to-face, footfall in market, exhibitions, school visits Partners articulation partners, trusted provenances, high conversion, regular cohorts Agents distribution network, sales and conversion support, conversion to arrival Digital appearing online where our target audiences live, real-time-bidding
32 Dreaming, Believing, Achieving Creating a virtuous circle through the customer journey Designing programmes for the whole picture instead of fragmented parts e.g. programme design for UG-PG, FT-PT, Home-EU-OS, Onshore-Offshore-DL Embed I am UWS graduate attributes across all programmes Encourage individual and team responsibility for overall service and always helping the customer on to the next stage Pricing and positioning simple, competitive fees, targeted discounts, merit scholarships, total package price
33 Step-change in delivery Be brave enough to evaluate our programmes, decide which ones our customers really want identify things we are less good at, either improve or stop develop colleagues capability, manage their performance Be bold about our UWS-ness, develop our brand story, and use it! charging and collecting our fees celebrating the jewels in our crown learning to do good things, and shouting about them
34 Become attractive and irresistible Find out what our audiences think of us Address emotional touchpoints to influence decision-making Secure applicant interest earlier in the cycle Use on-campus and in-country activities to strengthen engagement Use student word-of-mouth messages to bring authentic voice to applicants Move from admitting to matchmaking
35
36
37 In summary We have always operated in turbulent times We will continue to do so It is a shared endeavour no one and no department can do it alone In the face of fake news and alt. truth BE FACTUAL and BE EXPERT
38
39
Future Focus UCAS strategy to 2020
Future Focus UCAS strategy to 2020 Foreword from Professor Sir Steve Smith, UCAS Chair, and Clare Marchant, CEO Contents Foreword 2 Overview 3 Who we are 4 Markets 5 Strategic objectives 6 Admissions services
More informationMulti-channel branding strategies for international education
PRESENTATION Multi-channel branding strategies for international education Mike Henniger, ICEF INTRODUCTION How do I market to Millennials? How to I build strong relationships with my agents? How do I
More informationPriorities for exit negotiations
June 2017 What should be the government s priorities for exit negotiations and policy development to maximise the contribution of British universities to a successful and global UK? As government looks
More informationJOB DESCRIPTION JOB PURPOSE. Head of Marketing / Chief Marketing Officer
JOB DESCRIPTION Job Title: Grade: Responsible to: Responsible for: Head of Marketing / Chief Marketing Officer Management Vice-Chancellor and President Corporate marketing; student recruitment; public
More informationCORPORATE STRATEGY vision2025
CORPORATE STRATEGY 2013-18 vision2025 Our Mission Northumbria University creates and applies knowledge for the benefit of individuals, communities and the economy. Through excellent research, teaching
More informationDeveloping people > Advancing business MADE TO MEASURE. Taking you through the development journey IN-COMPANY TRAINING.
Developing people > Advancing business MADE TO MEASURE Taking you through the development journey IN-COMPANY TRAINING www.tack.co.uk WELCOME TO TACK INTERNATIONAL TACK International started out in 1948
More informationthe Pitch How To Think Like an Investor
the Pitch How To Think Like an Investor Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction for
More informationAppointment details Marketing and Events Officer (Degree Apprenticeships)
Appointment details Marketing and Events Officer (Degree Apprenticeships) Job Ref: R170356 Closing Date: 23:59 BST on 29 th August Contents About Aston University Welcome from Professor Alec Cameron, Vice
More informationHead of Student Experience EHM
It is important to note that this job description is a guide to the work you will initially be required to undertake. It may be changed from time to time to meet changing circumstances. It does not form
More informationSERVICE EXPECTATION STATEMENTS
SERVICE EXPECTATION STATEMENTS SUPPORT GROUPS & PLANNING UNITS Supporting colleagues and students through the provision of effective and efficient delivery of services and support activities RA208 Resource
More informationWebinar Wealth. Webinar Template
Webinar Wealth Webinar Template When creating your webinar, integrate these 25 steps and don t leave any out. This is a proven structure with the goal of your webinar participants getting great value and
More informationInternationalisation Supporting Strategy Document
Internationalisation Supporting Strategy Document Introduction Title: Internationalisation Supporting Strategy Document Document Type: Strategy Location: Version: 1.0 Publication date: July 2015 Author:
More informationDean of the School of Applied Sciences
Head of Secondary Teaching Secondary Teaching Role Description Grade & Salary Grade 7 Campus Location: Sighthill, although travel across all campuses will be required Line Manager: Dean of the School of
More informationINDEX 1. THE MARKETING CHALLENGE AMBASSADOR MARKETING HOW TO GET STARTED THE AMBASSADOR CANVAS USE CASE...
SOCIAL SEEDER INDEX 1. THE MARKETING CHALLENGE... 3 2. AMBASSADOR MARKETING... 7 3. HOW TO GET STARTED... 15 4. THE AMBASSADOR CANVAS... 4 5. USE CASE...... 24 6. CONCLUSION...... 27 2 SOCIAL SEEDER THE
More informationSample Advertising Examples
Sample Advertising Examples Below are sample ad examples that we re presenting to get your creative juices flowing. These are pieces my father Lloyd Walters put together for our note business some years
More informationAPPOINTMENT BRIEF AUGUST
APPOINTMENT BRIEF AUGUST 2016 www.britishcouncil.org ABOUT US The British Council was founded to create friendly knowledge and understanding between the people of the UK and the wider world. We call this
More informationWork Placements Information for Students
Work Placements Information for Students Welcome to the School of Management While the School of Management at Swansea University is one of the UK s top providers of management, finance and economics research
More informationWORKING FOR OUR BRAND
WORKING FOR OUR BRAND WELCOME TO OUR WOW FACTORS I AM DELIGHTED TO INTRODUCE RIVER ISLAND S EMPLOYER BRAND WOW FACTORS. AS A COMPANY, WE CONTINUE TO DEVELOP IN ALL SORTS OF NEW AREAS, BENEFITING FROM
More informationMulti-channel Branding Strategies for International Education
PRESENTATION Multi-channel Branding Strategies for International Education Mike Henniger, ICEF INTRODUCTION How to I build strong relationships with my agents? How do I market to Millennials? How do I
More informationRethinking Marketing and Recruitment
PRESENTATION Rethinking Marketing and Recruitment Mike Henniger, ICEF INTRODUCTION How to I build strong relationships with my agents? How do I market to Gen Z? How do I share my students experience? Do
More informationWorkshop: Authentic bonding 17 June 2013
www.pwc.com Workshop: Authentic bonding Authentic bonding Starts before you join the firm Happens while you are on board Continues after you have left the firm Pre- & On-Boarding Coaching Off-Boarding
More informationEnrollment Management. Bootcamp RECAP: Getting Ready for Another Year
Enrollment Management Bootcamp RECAP: Getting Ready for Another Year One Goal MORE KIDS IN GREAT CATHOLIC SCHOOLS Defining Great Catholic Schools > Where GREAT exists, stage is set for successful enrollment
More informationEssential Digital Marketing Strategies for Student Recruitment. Philippe Taza CEO Higher Education Marketing
Essential Digital Marketing Strategies for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation What is Inbound Marketing? Persona
More informationHIGHER EDUCATION MARKETING, RECRUITMENT, ADMISSIONS AND COMMUNICATIONS ORGANISATIONAL TRENDS MARKET TRENDS
HIGHER EDUCATION MARKETING, RECRUITMENT, ADMISSIONS AND COMMUNICATIONS ORGANISATIONAL TRENDS MARKET TRENDS If we look at Michel Porter s 5 Forces model of competition, the last five years have seen the
More informationTHE YMCA CHANGE AGENTS PROGRAMME 1. RECRUITMENT. A) Qualifications . CONTACTS. Romulo Dantas Executive Secretary for Youth Empowerment
THE YMCA CHANGE AGENTS PROGRAMME The YMCA Change Agent Programme is an international leadership development programme to empower YMCA young leaders and grow the ability of the movement, with special emphasis
More informationPublic Engagement with Research
University of Oxford Public Engagement with Research Strategic Plan 1.0 Preamble The purpose of this Plan is two-fold: 1.1 to frame an ambitious vision for Public Engagement with Research at Oxford; 1.2
More informationBest Practices for Attracting Talent with Disabilities
White paper Best Practices for Attracting Talent with Disabilities Tracey Klein, Executive Vice President GettingHired, Inc. 90% 90% of corporate recruiters say that the labor market is candidate-driven
More informationLondon & Partners Strategy
London & Partners Strategy 2018-2021 Contents 1. Mission and remit p. 3 2. Executive Summary p. 4 3. Context p. 7 4. Strategic priorities p. 14 5. Key Performance Indicators p. 34 2 Mission and remit We
More informationMore Than a Line on Your Resume:
More Than a Line on Your Resume: Marketing Your International Experience Presented by: Career Center for Vocation & Development Marketing Your International Experience So you ve just had one of the most
More informationThe Essential Guide To Developing A Social Recruiting Strategy. Bigger. Better. Hired. Part 1
The Essential Guide To Developing A Social Recruiting Strategy Bigger. Better. Hired. Table of Contents Welcome What is social recruiting? Bringing in the new 3 3 4 Where to begin? Why are you doing this?
More informationRethinking Marketing and Recruitment
PRESENTATION Rethinking Marketing and Recruitment Mike Henniger, ICEF INTRODUCTION How to I build strong relationships with my agents? How do I market to Millennials? How do I share my students experience?
More informationFORWARD-FOCUSED, FUTURE-READY. Griffith Business School
FORWARD-FOCUSED, FUTURE-READY Griffith Business School OUR HISTORY 2006 First Australian business school admitted to the Globally Resposible Leadership Initiative (GRLI) 2007 Inception of Graduate Certificate
More informationMy 1-Page Marketing Plan. Before (Prospect) During (Lead) After (Customer) 3. The Media I Will Use To Reach My Target Market
My 1-Page Marketing Plan Before (Prospect) 1. My Target Market 2. My Message To My Target Market 3. The Media I Will Use To Reach My Target Market 4. My Lead Capture System 5. My Lead Nurturing System
More informationHOW TO SHARE: START YOUR OWN 60 DAY TRIM UP! REVIEW THE 60 DAY TRIM UP GUIDEBOOK. A Great Business Growth Opportunity
HOW TO SHARE: A Great Business Growth Opportunity in every people you meet want to lose weight, fueling a $60 billion market. Two-thirds of Americans are overweight and millions of them make goals to lose
More informationBoost your Raffle Ticket Sales
00001 00001 Boost your Raffle Ticket Sales Tips & Guide Raffle Tickets 4 U Introduction Running a raffle is a tried and tested way of raising money because it s easy, simple and quick. However, to increase
More informationJob description. Recruitment Manager. Context. Reporting line
Job description Recruitment Manager Context Newcastle University London is located on Middlesex Street in the City of London, at the heart of one of the world s most influential business and financial
More informationDirector of International Recruitment and Development (CA17/04)
Job Description General Details Job title: Faculty/School/Service: Normal Workbase: Tenure: Hours/FT: Director of International Recruitment and Development (CA17/04) Student and Academic Services Stoke
More informationEquity and Social Inclusion Plan
Equity and Social Inclusion Plan 2011 15 Introduction RMIT s Strategic Plan, Transforming the Future, sets out a bold vision for RMIT s activities over the next five years. The Strategic Plan confirms
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationUniversity of Aberdeen Appointment Director of Marketing & Student Recruitment
University of Aberdeen Appointment Director of Marketing & Student Recruitment Appointment Brief February 2019 UNIVERSITY OF ABERDEEN Open to all and dedicated to the pursuit of truth in the service of
More informationPostgraduate Diploma in Digital Marketing
2017 1 Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma
More informationLearning to Speak Gift Planning
Learning to Speak Gift Planning Stelter Webinar June 20, 2018 Scott Lumpkin Principal, Scott R. Lumpkin & Assoc. LLC Philanthropic Advisory Services Presenter Consults with nonprofit organizations and
More informationWelcome. Nottingham Trent University Challenges of Recruiting in a Global Marketplace. July
Welcome Nottingham Trent University Challenges of Recruiting in a Global Marketplace July 2008 Introduction Christina Kerr National Recruitment Marketing International Recruitment Overview PwC Global Resourcing
More informationPrint this handout so you can make notes as you go along.
Print this handout so you can make notes as you go along. Doing your research Researching higher education Draw up a list of your top five subjects or courses the ones you want to explore further. MD-3262
More informationJob Related Information
Job Related Information This document includes information about the role for which you are applying and the information you will need to provide with your application. 1. Role Details Vacancy reference
More informationThe A.R.T. of Relationship Marketing
The A.R.T. of Relationship Marketing Turn Your Marketing into a Customer Building Machine Expectations Why relationship marketing the fastest path to success How to identify the right type of relationships
More informationParallel Approach to Recruitment & Marketing in China
Parallel Approach to Recruitment & Marketing in China Cecilia Fan Publisher & Managing Consultant China Higher Ed (CHE) cfan@chinahighereducation.org Agenda Recruitment in China Students Decisions Recruiting
More informationFacebook Strategies Facebook www.facebook.com Facebook TIPS Idea #1: Share the School Calendar. Idea #2: Link to Positive Stories. Idea #3: Post Photos of Events. Idea #4: Congratulate Students and Staff
More informationHOW TO DEVELOP ALUMNI COMMUNITIES BARCELONA, NOVEMBER 2017
HOW TO DEVELOP ALUMNI COMMUNITIES BARCELONA, NOVEMBER 2017 1. HIVEBRITE OVERVIEW 2. VALUE FOR ALUMNI & FOR INSTITUTIONS 3. QUICK DEMO The all-in-one platform to power your alumni community Easy to setup,
More informationWorkshop #8: Workplace Planning (developing and advancing your career plan)
World Institute on Disability, WID E3, Employment Empowerment Workshop #8: Workplace Planning (developing and advancing your career plan) The term workplace planning means the process of developing and
More informationJOB DESCRIPTION contract
JOB DESCRIPTION contract Job Title Reports to Acquisition Marketing Manager Chief Marketing Officer This important growth role is responsible for implementing a number of high impact projects& campaigns
More informationCompany Pages.
www.linkedin.com/companies Copyright 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All
More informationDirector Student Experience
Director Student Experience Reports To: General Manager, Student Marketing Location: Auckland Direct Reports TBA Tenure Permanent Last Reviewed October 2016 Organisational Statement Education New Zealand
More informationExercise BY JENA CORAY
Dream Customer Exercise BY JENA CORAY Even if you truly believe everyone could benefit from what you have to offer in some way, it s just not possible to market effectively to everyone you have to narrow
More informationThe Essential Relationship between HR and Marketing
The Essential Relationship between HR and Marketing A Definitive Guide on How HR and Recruiting Departments Can Adopt Marketing Techniques to Attract the Best Talent Recruiting departments are increasingly
More informationIncoming Class size: trend data exists Incoming Class target data: targets needed
1 Student Access and Success 1 We will recruit a larger and increasingly diverse undergraduate and graduate student body Primary Action: Implement a comprehensive strategic enrollment plan. Charge the
More informationTourism in England contributes 106bn to the British economy when direct and indirect impacts are taken into account and supports 2.6M jobs.
#MYMICROGAP THE BACKGROUND Tourism in England contributes 106bn to the British economy when direct and indirect impacts are taken into account and supports 2.6M jobs.* The tourism pulling power of Great
More informationHead of Marketing and Communications Marketing. Role Description
Head of Marketing and Communications Marketing Role Description Grade Grade 8 Campus Location: Sighthill, although travel will be required Line Manager: Director of People and Services Line Management
More informationDirector of Innovation and Improvement Recruitment pack
Director of Innovation and Improvement Recruitment pack October 2018 1 Your application Thank you very much for your interest in this post. On the following pages, you will find details of the role and
More informationJOB DESCRIPTION. Responsible for building and strengthening the existing alumni community and creating a vibrant and compelling global alumni network.
JOB DESCRIPTION Job Title: Alumni Engagement Manager Job Ref: MKG193 Campus: Hendon Grade: 7 Salary: 36,179-41,560 per annum Period: Permanent Reporting to: Head of External Relations Reporting to Job
More informationTeam Leader Navitas Professional Darwin,.8 Part-time up to 12 months
Team Leader Navitas Professional Darwin,.8 Part-time up to 12 months Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals
More informationAccommodate busy schedules. Achieve synergy in staff interactions. One full hour of delivery by a professional trainer for up to 25 participants
I loved the Brown Bag seminar. I have been to Brown Bags several in the past, but none were as informative (and as simple to understand) as Claremont s. It really has motivated me to TAKE CHARGE! Manager
More informationInternationalisation Strategy
Academic excellence for business and the professions Internationalisation Strategy Vision & Strategy 2026 www.city.ac.uk 3 City, University of London is undeniably an international university: it attracts
More informationThe 2018 Instagram Trends + Predictions Report
The 2018 Instagram Trends + Predictions Report 1 HE Y, YO U! My name is Tyler and I love Target runs and road trips. I help creative entrepreneurs grow their business using Instagram. Over the past three
More informationConsidering a Branding Project?
Considering a Branding Project? 6 Questions to Ask Yourself Congratulations! If you are reading this, then you are likely considering how to better articulate your organization s brand. Branding energizes
More informationJob Related Information
Job Related Information This document includes information about the role for which you are applying and the information you will need to provide with your application. 1. Role Details Vacancy reference
More informationEARLY CAREERS OPPORTUNITIES Apprentices. jaguarlandrovercareers.com
EARLY CAREERS OPPORTUNITIES Apprentices jaguarlandrovercareers.com THE HERE AND NOW EARLY CAREERS OPPORTUNITIES Things are changing at Jaguar Land Rover. We re thinking beyond the here and now to lead
More informationBuilding a better employer brand
Building a better employer brand 02 How evolving your employer brand will attract the best talent and build employee loyalty Brilliant businesses are built from the inside out. Employees unlock commercial
More informationUniversity of Sunderland Role Profile Part 1
University of Sunderland Role Profile Part 1 Job Title: Reports to: Grade: Customer Relationship Management (CRM) and Helpline Assistant CRM Officer Grade B Working Hours: 37 Faculty/Service: Location:
More informationEducation Services Manager (Account Manager - University of the West of Scotland) Role Type Pay Band Location Duration Reports to:
Role Title Education Services Manager (Account Manager - University of the West of Scotland) Role Information Role Type Pay Band Location Duration Reports to: Education 6 Beijing 2 year (fixed term) Head
More informationVICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY
VICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY The vice president is responsible for executive leadership and overall management of the key functions of enrollment, marketing,
More informationFREQUENTLY ASKED QUESTIONS STUDENT UNIONS
FREQUENTLY STUDENT UNIONS PRODUCT OVERVIEW What is TOTUM? TOTUM is a brand new digital platform that replaces NUS extra and builds on the brand s success. We know. We re a little late to the digital party.
More informationOur Impact Manifesto
Our Impact Manifesto The following information contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
More informationIntroduction. Employer Brand. Employer Brand. Attracting Qualified Candidates & Retaining Star Staff: Marketing Your Association 4/28/16
Introduction Attracting Qualified Candidates & Retaining Star Staff: Marketing Your Association Michael Cummings Principal, Tate / Cummings Chair-Elect, ASAE Communications Council Email: mcummings@tatecummings.com
More informationThe World is Open for Your Business
The World is Open for Your Business Doing Business in Asia Let U.S. Commercial Service Field Offices around the country connect you to a world of opportunity around the world. Let Us Help You Export. The
More informationProfessor Jane Turner Pro Vice-Chancellor Enterprise and Business Engagement
Professor Jane Turner Pro Vice-Chancellor Enterprise and Business Engagement The Role of Higher Education in Increasing Economic Prosperity in the Local Region Aims 1. To illustrate the national and regional
More informationHead of International Recruitment Operations
Candidate Brief Head of International Recruitment Operations Reference: R190120 Salary: Grade 9, 40,792 to 48,677 per annum Contract Type: Continuing Basis: Full time Closing Date: 23.59 hours BST on Thursday
More informationTHE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS
THE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS SIMPLE STEPS TO MAXIMIZE YOUR ROI Career fairs can be a highly effective part of campus recruiting and brand building. But when you add all the time and
More informationHow to Make Serious Money Using Affiliate Marketing
One simple shift in how you think about affiliate marketing can make you SERIOUS money! Tip: Cite specific successes and results and share them with your community. Once you ve purchased, learned and done
More informationMARKET ENTRY. Understanding your new market is essential before you commit yourself to exporting. Your research should answer the following questions:
Datamatrix Market Entry Page 1 of 7 Suite 506 MARKET ENTRY Selling and Promotion Overseas Entering New Markets Promoting New Markets Visiting Overseas Markets Sources of Help and Support 506.01 SELLING
More informationWe are at a real moment of transformation in Renfrewshire
re re re re re re group We are at a real moment of transformation in Renfrewshire Never before have we come together with such a clear, coherent and ambitious vision for culture. This has come out of working
More informationThe New Face of Event Marketing
The New Face of Event Marketing Eye opening statistics and tactics that illustrate how event marketing can impact customer purchase behavior like never before. www.snapifeye.com Give Customers a Reason
More informationProsperous careers start with an apprenticeship. A guide for parents and influencers
Prosperous careers start with an apprenticeship A guide for parents and influencers 1 The decisions young people make at this stage of their education can have a big impact on their future career, and
More informationPROGRESSIVE MINDS APPLY
PROGRESSIVE MINDS APPLY Global student and graduate programmes 2017 / 2018 hsbc.com/careers CONTENTS 04 The start of an exciting journey 06 Who we are and what we do 08 12 Career development HSBC_brochure_Global_16-08-2017-210x210
More informationLoughborough Tsinghua: The story of a collaborative project developing Chinese student employability..
Loughborough Tsinghua: The story of a collaborative project developing Chinese student employability.. Yasmina Mallam-Hassam International Careers Adviser Agenda Why did we do it? What did we do? What
More informationHow to select the right advertising technology solution.
How to select the right advertising technology solution. With the broad fragmentation of advertising buying sources and the escalating need to better leverage customer data, more organizations are looking
More informationMillennials are crowdsourcingyouhow companies and brands have the chance to do
millennial pulse 2017 SPECIAL REPORT Millennials are crowdsourcingyouhow companies and brands have the chance to do what Millennials think they can t do themselves Be the crowd. Millennials are counting
More informationBrand Data Fuels Programmatic
Brand Data Fuels Programmatic 1 With programmatic taking an ever-greater share of digital budgets, advertisers need to be aware that the lack of brand data in the automated systems that increasingly determine
More informationWELCOME TO GREENHOUSE SETUP CHECKLIST. Everything you need to know to get up and running with Greenhouse!
WELCOME TO GREENHOUSE SETUP CHECKLIST Everything you need to know to get up and running with Greenhouse! Project Kick-Off Welcome to Greenhouse! The first step in getting your organization up and running
More informationGraduate Program Opportunity
Graduate Program Opportunity When you start your career at Mars, is just the beginning. Joining our Graduate program, which is known as The Mars Leadership Experience (MLE), will kick off 3 rewarding years
More informationMOST PRODUCTIVE RECRUITMENT MARKETING STRATEGIES
MOST PRODUCTIVE RECRUITMENT MARKETING STRATEGIES Even though many recruiters see it as a top of the funnel activity, it is actually a pre-funnel activity. Meaning, recruitment marketing starts before you
More informationHypnotic Marketing Shortcuts Hypnotic Marketing Quick Reference Guide
Hypnotic Marketing Shortcuts Hypnotic Marketing Quick Reference Guide The Lazy Person's Way To Hypnotic Marketing 3 Steps: 1. Plant a suggestion in your mind - set an intention 2. Let go and occupy yourself
More informationWHITE PAPER. Getting to Why in Omnichannel Title Marketing Attribution
WHITE PAPER Getting to Why in Omnichannel Title Marketing Attribution ii Contents The state of affairs... 1 The limitations of summarized, siloed channel data...2 Key takeaways... 3 Learn more... 3 1 The
More informationNorth and, if you have queries arising from this seminar I can be reached via or on
Welcome. I am John Ross one of Massey s team of four careers advisers. I m based on the Manawatu campus in Palmerston Welcome. I am John Ross one of Massey s team of four careers advisers. I m based on
More informationUM Strategic Plan
UM Strategic Plan 2011-2015 To articulate the UM Transformation Plan, UM created its second strategic plan, which covers the period between 2011-2015. This new plan incorporates recently-introduced strategies
More informationHelp to shape your message, website & content strategy
Help to shape your message, website & content strategy Strategic marketing support to help your business grow and thrive Sonja Jefferson & Sharon Tanton Valuable Content 2018 Is this you? What s our story?
More informationcareer. builder. European Engineering Leadership Program
career. builder. European Engineering Leadership Program Who are we? Founded by Frank C. Mars in 1911, Mars is one of the largest food companies in the world and makes a lot more than just chocolate. Today
More informationGraduate Program Opportunity
Graduate Program Opportunity When you start your career at Mars, is just the beginning. Joining our Graduate program, which is known as The Mars Leadership Experience (MLE), will kick off 3 rewarding years
More informationCONTINUING EDUCATION, CONTINUING EXCELLENCE
2017 Program CONTINUING EDUCATION, CONTINUING EXCELLENCE With the press of one button you access the education, training and skills you need for professional and business excellence. As the first industry
More informationTHE EVOLUTION OF. The course of evolution is with friends. Golden rules. How technology helps evolution. delivers your audience.
THE EVOLUTION OF Pre-Family Man Pre-Family Man (PFM). He s the man in that gap between secondary education and having a family. And traditionally he s always been targeted as part of the 21-35 age demographic.
More information