The dynamic nature of business

Transcription

1 The dynamic nature of business

2 From Edexcel Why new business ideas come about: Changes in technology Changes in what consumers want Products and services becoming obsolete How new business ideas come about: Original ideas Adapting existing products/services/ideas

3 An additional note from the exam board to teachers about this unit Why new business ideas come about is new and introduces students to the idea that businesses are dynamic and need to evolve to survive and grow.

4 Lesson objectives To be able to discuss the reasons why a new business idea may come about To be able to identify how new business ideas may either be original or an adaptation of existing ideas

5 Starter What things have you bought recently? Why did you want this item?

6 What is a product? A product is anything that is capable of satisfying customer needs Physical products Cars Washing machines X box consoles Mobile phones

7 What is a service? A service is an act that a business person carries out for you in exchange for money, for example: Dental treatment Accountancy Travel agents Gardening Cleaning Hairdresser You cannot touch a service it is intangible

8 Discussion time Why do you think new business ideas for products and services come about?

9 Why new business ideas come about: Changes in technology

10 Changes in technology Since the invention of the Internet in 1990 businesses have found a new cheaper way to reach the consumer online Video on Amazon Have you bought anything from Amazon?

11 Changes in technology Small businesses are now able to set up and sell virtually anything online due to websites such as ebay, etsy and ebid Video on ebay Have you bought anything from ebay?

12 Changes in technology New technology advancements in VR (virtual reality) mean there are lots of new products on the gaming market:

13 Changes in technology Advancements in robotics will been dozens of new products in the future:

14 Activity work out what your wants and your needs are, are they the same?

15 Changes in technology Businesses can use social media to find out what consumers want and need so that they can produce products and services to meet those wants and needs How many social media sites and apps can you name?

16 Why new business ideas come about: Changes in what consumers want

17 Changes in what consumers want which of these products do consumers no longer want?

18 Changes in what consumers want Consumers are now demanding wearable technology How many wearable technology devices can you name?

19 Changes in what consumers want We are all working more and have less time, so the ready meal market is catering to these consumer needs

20 Changes in what consumers want Consumers are also demanding organic, free range, sustainable, eco friendly products as we become more aware of our impact on the environment

21 Change in tastes and trends Consumer tastes change over time which means that a business is at risk if they don t keep up with current trends.

22 Investigation Use a computer to find out about: New products for 2016 / 2017 Get ready to share the information you have found with the rest of your group > Can you divide these into categories such as wearable technology rather than individual products, as a group how many categories did you identify?

23 Why new business ideas come about: Products and services becoming obsolete

24 What does obsolete mean? A product that is no longer used or out of date For example we can make a product obsolete by replacing it with something better

25 Obsolete products can you name the product that has replaced them? Video dot matrix printer

26 How new business ideas come about: Original ideas

27 Original ideas Original ideas are ones that have not been used before to put a product or service into production e.g. pet hotels This may be to solve problems It may be because an entrepreneur has a passion or interest A gap in the market may have been spotted A business may have carried out some research into the wants and needs of shoppers and be creating products to meet those needs

28 Original ideas solve problems This is Art Fry he invented the post-it note by accident Originally it was called the press and peel It was yellow as he had yellow paper to hand He invented it to keep the page open in his hymn book

29 Original ideas gap in the market A successful business will be one that spots and opportunity to make a profit This could be an idea that no-one has thought of before for example Trunki luggage The opportunity could be where there are lots of businesses already making a healthy profit The entrepreneur may also spot an opportunity to trade and also make a difference to society this is called a social enterprise

30 Original ideas share a passion Alexis Oladipo from Hackney, loves cooking and experimenting with food But desperate to make ends meet she worked for a year cleaning offices She then had a 'eureka' moment and set up a healthy food range LINK TO ARTICLE LINK TO WEBSITE

31 Original ideas spot a gap in the market Rob Law was 21 when he had the idea to combine a toy with luggage to create a Trunki Came up with the idea when he looked round a department store and had a college project to design some luggage 2006 Started Magmatic business on his own Now employs 80 people in a Devon factory Sold 2.8 million products in 100 countries LINK TO ARTICLE LINK TO VIDEO LINK TO WEBSITE

32 Original ideas carried out research Vet Joe Inglis and 7 friends realised that there were 8.5 million dogs in the UK and 4 out of 5 owners treat the pet as one of the family and want the best food possible They created a niche business which makes tailored food to the dog s age, breed or medical condition and is delivered to their door Now TAILS.COM have 40,000 UK customers Business help lines have veterinary nurses on the phones to answer customer questions LINK TO VIDEO LINK TO WEBSITE LINK TO ARTICLE

33 How new business ideas come about: Adapting existing products/services/ideas

34 Adapting existing ideas A business could create a new product by: Mix and match New version of an old product Cheaper version of an old product

35 2 products combined mix and match

36 Investigation Use a computer to find out about: Mix and match products, where two ideas have been combined to create a new product e.g. the Bluetooth hat

37 New version of an old product Can you think of other examples?

38 New version of an old product Can you think of other cars that have updated their model?

39 Cheaper version of an old product

40 Plenary 1. What is a product? 2. What is a service? 3. What does obsolete mean?

41 Plenary answers 1. A product is a tangible item which satisfies a customers needs e.g. xbox 2. A service is an intangible act which satisfies a customers needs e.g. haircut 3. Obsolete means a product or service which is no longer needed as it has been replaced by something new e.g. the modem has been replaced by broadband

42 Sample question 1

43 Answer question 1 Answers are A and D One mark for each correct answer

44 Written by Sarah Hilton Revisionstation