comscore Media Metrix Core Reports Most Preferred Online Audience Measurement & Media Planning Solution

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1 comscore Media Metrix Core Reports Most Preferred Online Audience Measurement & Media Planning Solution

2 Mission Help [client/prospect] increase [insert goal, ideally linked to increased sales revenue or other quantifiable performance measure] through: - Example 1 - Example 2 - Example 3 2

3 OVERVIEW comscore Media Metrix Core Reports Media Metrix Core Reports is the industry s common currency for measuring audience composition and performance within key user segments. 3

4 KEY BENEFITS comscore Media Metrix Core Reports Advertisers: Understand which sites perform most effectively against your target audience in terms of size and composition Analyze emerging media trends, which signal attractive new opportunities for reaching your desired audience Evaluate your site performance within categories, competitive sets and over time Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs Publishers: Understand your audience size, demographic composition and usage intensity and analyze your performance on these metrics over time Profile your site s performance relative to the competitors in your category Demonstrate your site s ability to outperform other sites in reaching the target audiences that are important to advertisers 4

5 KEY ADVANTAGES comscore Media Metrix Core Reports Unified Measurement Approach Person-Centric Measurement Massive Global Research Panel Comprehensive Analysis Actionable Insights at Your Fingertips 5

6 Unified Digital Measurement (UDM) Establishes Platform For Panel + Census Data Integration Global PERSON Measurement Global MACHINE Measurement PANEL PAGE TAGS Unified Digital Measurement (UDM) Patent-Pending Methodology Adopted by 88% of Top U.S. Media Properties 6 V0910

7 comscore Media Metrix Core Reports KEY ADVANTAGES Person-Centric Measurement Identify and target the person to whom content is delivered Classic standard of media measurement Includes individual & household measurements 7

8 comscore Media Metrix Core Reports KEY ADVANTAGES Massive Global Research Panel Global Internet panel of more than 2 million people residing in 170 countries Consistent metric definitions, panel recruitment and data collection methodologies provides a fully harmonized view of Internet activity around the world 43 Media Metrix Reported Countries 170+ Countries with Panel Presence 8

9 comscore Media Metrix Core Reports KEY ADVANTAGES Comprehensive Analysis Media Metrix Core Reports provide unprecedented levels of completeness, depth and detail for measuring the digital world. It answers key questions, such as: How large is my site s audience, and how is it growing over time? How engaged are my site s users, and how do I stack up against my competitors? How well does my site perform in attracting the demographic segments that are most important to advertisers? Which sites represent the most efficient and effective use of my advertising dollars in reaching my desired target audience? Facebook.com reaches 80% of females age on the Internet. Key Measures reports reveal the visitation and engagement behavior of your targets across 120 online content categories and the total Internet. 9

10 Actionable Insights at Your Fingertips comscore Media Metrix Core Reports KEY ADVANTAGES 10

11 FREQUENTLY ASKED QUESTIONS comscore Media Metrix Core Reports FAQ 1. How are Media Metrix Core Reports accessed? comscore s syndicated reports are available through an intuitive web-based interface where all your data subscriptions are available in one place 2. How often is fresh data available? Media Metrix data is available both monthly and weekly, depending on your subscription 3. Has Media Metrix accuracy been validated by third parties? The accuracy and representivity of the comscore panel has been validated by several leading industry bodies and the use of independent third-party data sources. Methodological validation was provided by The Advertising Research Foundation (ARF), which has conducted a thorough evaluation of our practices comscore is undergoing an MRC audit of the U.S. Media Metrix and Video Metrix services 11

12 METHODOLOGY comscore Media Metrix Quick Facts Media Metrix Unified Digital Measurement (UDM) utilizes a unified approach to digital audience measurement Combines person-level measurement with server-side metrics collected from tags in order to account for 100 percent of a Web site's audience Leverages a foundational panel of 2 million global Internet users Panelists are under continuous, passive measurement and have given comscore explicit permission to monitor their behavior Classifies tens of thousands of digital media properties in the Client Focus Dictionary Includes seven hierarchical classifications Represents actual business structure as defined by clients Utilizes Session Assignment Technology to identify the individual using the computer at any point in time Non-intrusive measurement Based on individual s keyboard keystroke patterns 12

13 Recap Help [client/prospect] increase [insert goal, ideally linked to increased sales revenue or other quantifiable performance measure] through: - Example 1 - Example 2 - Example 3 13