Beyond the Label. Providing Digital Information Consumers Can Trust

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Beyond the Label. Providing Digital Information Consumers Can Trust"

Transcription

1 Beyond the Label Providing Digital Information Consumers Can Trust

2 Digital Consumer Information in the Context of the Future Value Chain 2020 Future Value Chain Building Strategies for the New Decade 2

3 12 Main Future Value Chain Trends Are Characterizing the Next Decade Increased Urbanization Aging Population Increasing Spread of Wealth Increased Impact of Consumer Technology Adoption Increase in Consumer Service Demands Increased Importance of Health of Health and Wellbeing and Wellbeing Shoppers continue to become more empowered using technology This drives significant changes in consumers behavior and buying behavior and new levels of service demands Shoppers want more healthy products and a healthier lifestyle Growing Consumer Concern about Sustainability Shifting of Economic Power Scarcity of Natural Resources Increase in Regulatory Pressure Rapid Adoption of Supply Chain Technology Capabilities Impact of Next- Generation Information Technologies 3

4 Four Common Strategic Objectives Have Jointly Been Defined Make our business more sustainable From niche to norm Optimize a shared supply chain Collaborate differently, compete differently Engage with technology-enabled consumers The consumer in the driver s seat Serve the health and wellbeing of consumers Focus on quality of life 4

5 Engage with Technology-Enabled Consumers: The Consumer in the Driver s Seat Consumer technology... Changes lives of consumers Changes shopping journey Increases marketplace transparency Consumers... Demand personalized dialogues and offerings anytime, anywhere Embrace technology quicker than the industry Digital natives are increasingly big consumer base Digital immigrants also heavily use consumer technologies The industry... Needs to figure out how to effectively interact Needs to be viewed as a trusted source for information Successful companies engage consumers in new product and service development Success will come when we understand how to maintain a true dialogue with consumers via their preferred channels and technologies 5 5

6 Serve the Health and Wellbeing of Consumers: Focus on Quality of Life Health and wellbeing of consumers Physical, emotional, spiritual, intellectual and sustainable wellbeing Positive changes in consumer behavior Healthy choices available for all budget levels Information/education to make informed choices To be established via a new way of working together Governments, consumer goods companies, pharmaceutical companies and NGOs Enabling new business models Enabling a dialogue to collaboratively work on concrete solutions Success will come when we focus on better lives through better business 6 6

7 Focus on Consumer s Cross-Channel Shopping Journeys 7

8 Brand Communication is Changing! 8

9 Current Digital Information is Bad! 9

10 Everybody Loses With Bad Digital Information Consumers need information they can trust Brand owners risk loss of brand equity and sales Application providers face lost usage Providing accurate information about our products is a critical part of building trust with our consumers Werner Geissler, Vice Chairman, Global Operations, Procter & Gamble 10

11 Consumers Want Nutrition and Ingredient Information 11

12 Consumers Increasingly Demand Mobile Functionalities Source: Mobile Commerce Report 2011: Mobile in Retail, GS1 Sweden, ECR Sweden, Ericsson 12

13 Future Success! I just started my diet and by scanning products during my grocery shopping, I was able to find low-calorie options and plan my meals accordingly. I have improved my ability to reach and satisfy one of my target consumer groups, whom I call the misinformed target. Since I began extending our own accurate data to serve this user, consumer complaints have gone down and the former misinformed target segment has become a loyal group of shoppers who have now increased their positive comments to peer consumers. Brand Owner Consumer on a Diet My son has a life-threatening peanut allergy, so I have to be a careful shopper. I now feel more confident that I can pick a product off the shelf, scan the barcode with my mobile device, and get allergen information I know I can trust. Parent of Son with Severe Allergy My husband has high blood pressure and has been instructed by his doctor to reduce his saturated fat intake. Shopping with my tablet helps me quickly choose products that are healthier options, without sacrificing the foods he likes. Spouse with High Blood Pressure 13

14 Moving Towards Good Digital Information for Consumers Focus on authoritative consumer information Core, master product data, including product descriptions, ingredients and nutritional information, as provided by the brand owners (manufacturers or retailers) or other authorized sources Improve B2C data quality Data integrity Data authenticity Data accuracy Data completeness Achieve consensus on a business-driven solution Global Scalable Real-time Multi-sourced 14

15 Call to Action Accept joint responsibility Commit to improving digital product information NOW! Embark on business-led journey with a pivotal role for The Consumer Goods Forum and GS1 15

16 Everybody Wins With Good Digital Information Consumers can make better and more informed buying decisions Brand owners can build trust with consumers Application providers and datapools bring more value against lower costs The big picture: Helping to achieve the industry s strategic objectives 16

17

The Total Health & Wellness Merchandising System FOR RETAIL

The Total Health & Wellness Merchandising System FOR RETAIL The Total Health & Wellness Merchandising System FOR RETAIL How Shoppers Benefit Quickly identifies better food choices InteliChoice Offers a Searchable Database for Shoppers and Retailers Every retailer

More information

the Food evangelist moves from niche to the new normal

the Food evangelist moves from niche to the new normal the Food evangelist moves from niche to the new normal Food 2020: The Food evangelist Moves From Niche to the New Normal The shift in consumer attitudes and behaviors that began influencing the food industry

More information

How to modernize your ecommerce digital performance to improve customer experience

How to modernize your ecommerce digital performance to improve customer experience How to modernize your ecommerce digital performance to improve customer experience 2017 Dynatrace Executive Summary Today s consumers are tech and media savvy, with access to anything 24/7. They have high

More information

A Partnership for Public Health: USDA Branded Food Products Database

A Partnership for Public Health: USDA Branded Food Products Database A Partnership for Public Health: USDA Branded Food Products Database FAQ on A Partnership for Public Health: USDA Branded Food Products Database What is A Partnership for Public Health: USDA Branded Food

More information

Emerging Trends Program China Summary

Emerging Trends Program China Summary Emerging Trends Program China Summary June 5 th 2013 Christian Requena, Accenture, Shanghai Christian.Requena@accenture.com 1 Agenda Topic Emerging trends program introduction Key survey finding Implications

More information

Achieving i total t retail

Achieving i total t retail www.pwc.com Achieving i total t retail Consumer expectations driving the next retail business model January, 2014 Jeff Holmes PwC Retail & Consumer Managing Director Contents Hypothetical case study discussion

More information

Digitally Enabling Healthier Lives with the Health & Wellness Digital Framework. January 31, 2019

Digitally Enabling Healthier Lives with the Health & Wellness Digital Framework. January 31, 2019 Digitally Enabling Healthier Lives with the Health & Wellness Digital Framework January 31, 2019 Mike Petevinos Mike Petevinos Executive Vice-President Head of Consumer Products & Retail Practice Capgemini

More information

The Consumer Goods Forum Health & Wellness Progress Report Executive Summary

The Consumer Goods Forum Health & Wellness Progress Report Executive Summary The Consumer Goods Forum Health & Wellness Progress Report 2016 Executive Summary Health & Wellness at The Consumer Goods Forum How members are empowering consumers to make healthy choices Progress against

More information

What s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf

What s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf What s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf Natural is the R&D of the CPG industry. Natural organic products are driving sustainable category growth across all

More information

THE GENERATIONAL PERSPECTIVE. How our past defines our future buying behaviors

THE GENERATIONAL PERSPECTIVE. How our past defines our future buying behaviors THE GENERATIONAL PERSPECTIVE How our past defines our future buying behaviors MARCH 2017 Know more. Sell more. Helping brands better understand their customers is what we do. Because the more brands know,

More information

The Consumer Goods Forum Health & Wellness Progress Report Executive summary

The Consumer Goods Forum Health & Wellness Progress Report Executive summary The Consumer Goods Forum Health & Wellness Progress Report 2015 Executive summary u Executive summary Executive summary The effort to address health and wellness on a global scale becomes more critical

More information

Millennials and Generation Z: Championing a healthier Food-on-the Go lifestyle

Millennials and Generation Z: Championing a healthier Food-on-the Go lifestyle Millennials and Generation Z: Championing a healthier Food-on-the Go lifestyle TED UTOFT PRS IN VIVO WILLIAM REEVE PRS IN VIVO 1 We know = Photo cred: ZeroCater 2 but there are similarities which enable

More information

THE DIGITAL CONSUMER SEV WORKSHOP PRESENTATION ATHENS, FEBRUARY 2018 DR. JIORGIS I KRITSOTAKIS

THE DIGITAL CONSUMER SEV WORKSHOP PRESENTATION ATHENS, FEBRUARY 2018 DR. JIORGIS I KRITSOTAKIS THE DIGITAL CONSUMER SEV WORKSHOP PRESENTATION ATHENS, FEBRUARY 2018 DR. JIORGIS I KRITSOTAKIS WHERE WAS THE WORLD 10 YEARS AGO? 2007 2009 2010 2012 2015 2016 2018 Copyright 2018 Accenture. All rights

More information

WE ARE NOW OPEN FOR BUSINESS

WE ARE NOW OPEN FOR BUSINESS * W E L C O M E T O B R A N D B A N K WE ARE NOW OPEN FOR BUSINESS Our service works with retailers and suppliers to create, manage and distribute rich brand content to deliver a great online experience.

More information

HEALTH & WELLNESS 2015

HEALTH & WELLNESS 2015 UNDERSTANDING THE BUILDING BLOCKS THAT REFLECT CONSUMERS LIFESTYLE JOURNEYS Health and wellness continues to evolve: 44 percent of consumers say they have changed their health and wellness views in the

More information

Brand Representation. Managing consistency across multiple platforms. Dave Wendland VP Strategic Relations

Brand Representation. Managing consistency across multiple platforms. Dave Wendland VP Strategic Relations Brand Representation Managing consistency across multiple platforms Dave Wendland VP Strategic Relations Discussion Topics Expectations Retail realities Brand building Moving forward Wrap-up Capitalizing

More information

Driving Profitable Sales with the New Empowered Customer

Driving Profitable Sales with the New Empowered Customer IBM Point of View Driving Profitable Sales with the New Empowered Customer 1 IBM Internal Copyright IBM Corporation 2014 The quickly evolving customer 2010 Meeting the Demands of the Smarter Consumer 2011

More information

FALL 2017 CONSUMER VIEW

FALL 2017 CONSUMER VIEW FALL 2017 CONSUMER VIEW In this quarter s Consumer View, NRF examines the consumer attitudes and experiences shaping today s retail environment, including shoppers experiences with technology, what brings

More information

Brand Advocacy and the Emotionally Connected Customer

Brand Advocacy and the Emotionally Connected Customer ITA GROUP EBOOK Brand Advocacy and the Emotionally Connected Customer How Authentic, Lasting Emotional Connections Create Powerful Brand Advocates Table of Contents The New Loyalty Landscape...1 The Era

More information

Future of Retail. MIT CTL Future of Retail Roundtable insights summary 14 and 15 November, 2018

Future of Retail. MIT CTL Future of Retail Roundtable insights summary 14 and 15 November, 2018 Future of Retail MIT CTL Future of Retail Roundtable insights summary 14 and 15 November, 2018 Future of Retail Insight themes: Retail operations...3 Diversification and competition...4 Dynamic consumer

More information

Smarter Commerce for healthcare and life sciences

Smarter Commerce for healthcare and life sciences IBM Smarter Commerce Healthcare and Life Sciences Smarter Commerce for healthcare and life sciences Competing in a consumer-centric world 2 Smarter Commerce Across the healthcare ecosystem, from payers

More information

Cucumber Market Trends

Cucumber Market Trends Cucumber Market Trends General Consumer Habits in the USA MICHAEL J. AGOSTINI Agenda Fresh Vegetable Trends Cucumber Insights Past Present Trends and Drivers Get Ready for the Future Questions / Comments

More information

Natural Marketing Institute

Natural Marketing Institute Natural Marketing Institute http://www.marketresearch.com/natural Marketing Institute v1549/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday:

More information

The Growing. How consumer dependence on ratings and reviews continues to evolve Power of Reviews 1

The Growing. How consumer dependence on ratings and reviews continues to evolve Power of Reviews 1 The Growing Power of Reviews How consumer dependence on ratings and reviews continues to evolve PowerReviews. All Rights Reserved 2014 Power of Reviews 1 CONTENTS 4 Introduction The evolving role of user-generated

More information

Retail Trend Monitor. THE KEY DRIVERS OF RETAIL CHANGE NOW AND NEXT Insights from GfK s Retail Trend Monitor 2017

Retail Trend Monitor. THE KEY DRIVERS OF RETAIL CHANGE NOW AND NEXT Insights from GfK s Retail Trend Monitor 2017 THE KEY DRIVERS OF RETAIL CHANGE NOW AND NEXT Insights from GfK s Retail Trend Monitor 2017 TABLE OF CONTENTS 1. Introduction: The evolving retail landscape...3 2. The big retail trends: Which are driving

More information

John Lewis Partnership. Digital Happiness

John Lewis Partnership. Digital Happiness John Lewis Partnership Digital Happiness GOODMAN SCHOOL OF BUSINESS BROCK UNIVERSITY BRADEN DAY, CARSON BENDER, PULKIT MODI, ASHWANI JANAGAM Issue How to sustain partnership Happiness and Total Wellbeing

More information

Five Surprises About (and Offline)

Five Surprises About (and Offline) Five Surprises About How Indians Shop Online (and Offline) By Nimisha Jain and Kanika Sanghi Digital is influencing more and more Indians shopping activities. But the important details behind that the

More information

GTIN Allocation Rules

GTIN Allocation Rules GTIN Allocation Rules Introduction Every day, in many countries throughout the world, people buy products at shops and supermarkets where the sale is recorded by scanning the bar code. In order to ensure

More information

Health & Wellness Today

Health & Wellness Today Health & Wellness Today Bridging Perishables and Center Store to Save Shoppers Diana Sheehan, DIrector ECRM Frozen, Deli, Meat, Dairy & Bakery EPPS August 20 th, 2017 Agenda Macro Trends in Health and

More information

Driving Long- Term Trust and Loyalty Through Transparency. The 2016 Label Insight Transparency ROI Study

Driving Long- Term Trust and Loyalty Through Transparency. The 2016 Label Insight Transparency ROI Study Driving Long- Term Trust and Loyalty Through Transparency The 2016 Label Insight Transparency ROI Study Executive Summary The Label Insight Food Revolution Study, released in June of 2016, found that consumers

More information

Small Brand Strategies for Fueling Big Growth

Small Brand Strategies for Fueling Big Growth Small Brand Strategies for Fueling Big Growth Tim Clark & Brooke Smith Co- Directors, Center for Brand Excellence The new age of emerging brands 4 The new age of emerging brands 5 The new age of emerging

More information

Enabling Experience- Driven Commerce Anytime, Anywhere

Enabling Experience- Driven Commerce Anytime, Anywhere Enabling Experience- Driven Commerce Anytime, Anywhere Consumer Expectations in 2018 Executive summary The online retail world has innovated far beyond what anyone could have expected a decade ago. And

More information

Digital transformation: it starts with smart data

Digital transformation: it starts with smart data Digital transformation: it starts with smart data Data is a source of competitive advantage Brands Transactions Product data enables: The product cornerstone of retail Optimized product assortment Reduced

More information

To win over grocery shoppers, rethink your technology and embrace a unified commerce approach

To win over grocery shoppers, rethink your technology and embrace a unified commerce approach A white paper by PCMS, a proven global provider of grocery commerce solutions Winter 2017 To win over grocery shoppers, rethink your technology and embrace a unified commerce approach Winter 2017 Introduction

More information

Thinking from the "Outside-In" Linking Research & Design to Drive Breakthrough Innovation & In-Market Success

Thinking from the Outside-In Linking Research & Design to Drive Breakthrough Innovation & In-Market Success Thinking from the "Outside-In" Linking Research & Design to Drive Breakthrough Innovation & In-Market Success 1 Today s Session & Team Scott Young Barry Calpino Eric Singler Discuss four common pitfalls

More information

Browsing & Buying Behaviour 2016.

Browsing & Buying Behaviour 2016. Browsing & Buying Behaviour 2016. Study: online consumer shopping behaviour revealed 1 United Kingdom: Q3 2016 Preface With UK ecommerce sales growing at an annual rate of 15%, according to the Centre

More information

Charlie Arnot. CEO of The Center for Food Integrity

Charlie Arnot. CEO of The Center for Food Integrity Charlie Arnot CEO of The Center for Food Integrity Building and Maintaining Trust with the Influencers Driving Food Trends Charlie Arnot Charlie.Arnot@Foodintegrity.org www.foodintegrity.org www.bestfoodfacts.org

More information

Thailand Food Megatrends

Thailand Food Megatrends Thailand Food Megatrends 2018-2028 MRS. ORAWAN KAEWPRAKAISANGKUL Vice Executive President, National Food Institute, Ministry of Industry 7 OCTOBER 2017: 10:30-11:00 Thailand Food Megatrends 2018-2028 Future

More information

Welcome to GS1 Germany

Welcome to GS1 Germany Welcome to GS1 Germany GS1 Germany Partner for Co-operation and Business Process Optimisation Our Goal Implementation of Identification, Communication and Process Standards in the German Market Competence

More information

HEALTH + WELLNESS DEEP DIVE

HEALTH + WELLNESS DEEP DIVE A BEST PRACTICES REPORT ON WAYS TO ACTIVATE MESSAGING AND COMMUNICATIONS WITHIN THE WORLD OF WELLNESS The Hartman Group series of health and wellness syndicated studies is the longest running consumer-centric

More information

ECR COMMUNITY

ECR COMMUNITY ECR COMMUNITY 2018 1 ECR - The Association ECR - The Concept WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)? An Association & A Concept ECR THE ASSOCIATION ECR COMMUNITY MEMBERS 1. ECR AUSTRIA 2. ECR BALTICS

More information

Leveraging technology to grow in today s diverse marketplace HISPANICS

Leveraging technology to grow in today s diverse marketplace HISPANICS Leveraging technology to grow in today s diverse marketplace HISPANICS 1 Media options in the age of total market In the past, targeted media was the norm/ good enough to reach out to ethnic consumers.

More information

Building a Guerrilla Marketing Plan. Chapter 9: Guerrilla Marketing Plan

Building a Guerrilla Marketing Plan. Chapter 9: Guerrilla Marketing Plan Building a Guerrilla Marketing Plan HCC - SAIGONTECH Small Business Management - Fall 2010 Instructor: Son Pham 1 Marketing The process of creating and delivering desired goods and services to customers

More information

Omni-Channel Retailing And its impact on your retail value chain

Omni-Channel Retailing And its impact on your retail value chain White Paper Omni-Channel Retailing And its impact on your retail value chain Omni-Channel Retailing And its impact on your retail value chain Introduction The retail environment has seen a multitude of

More information

Reaching Retail Customers with Individualized Insights. A brief how-to guide EB-8858 GUIDEBOOK

Reaching Retail Customers with Individualized Insights. A brief how-to guide EB-8858 GUIDEBOOK Reaching Retail Customers with Individualized Insights A brief how-to guide EB-8858 GUIDEBOOK TM Table of Contents 1 Using Individual Insights to Power Marketing 2 Implementing Your Individualized Marketing

More information

Overview of Irish Retail Organic Market

Overview of Irish Retail Organic Market Overview of Irish Retail Organic Market Bord Bia Organic Industry Seminar Kantar Worldpanel Data to 13 th September 2015 2 SPEND, YOY CHANGE % & ACTUAL CHANGE 110m +9% + 9m 3 52 w/e data up to 13 th Sept

More information

WINNING IN THE UK E-COMMERCE ENVIRONMENT

WINNING IN THE UK E-COMMERCE ENVIRONMENT WINNING IN THE UK E-COMMERCE ENVIRONMENT EMEA FORUM 2015 JEREMY RADCLIFFE CLAVIS INSIGHT WINNING IN THE UK E-COMMERCE ENVIRONMENT State of the Nation The Story so Far Preparing Today, To Win Tomorrow Summary

More information

THRIVING IN CHAOS JAN MAULDIN

THRIVING IN CHAOS JAN MAULDIN THRIVING IN CHAOS JAN MAULDIN Video goes here: https://www.youtube.com/watch?v=jottdmulesu CUSTOMERS! WHAT DO WE DO NOW? CUSTOMERS! Customer Journey Customer Journey Our Customers Rack Room 53% made purchase

More information

One tough customer. How Gen Z is challenging the competitive landscape and redefining omnichannel

One tough customer. How Gen Z is challenging the competitive landscape and redefining omnichannel One tough customer How Gen Z is challenging the competitive landscape and redefining omnichannel Customer focus is shifting from product to experience. Omnichannel s new frontier, experience excellence

More information

SUSTAINABILITY REPORT

SUSTAINABILITY REPORT SUSTAINABILITY REPORT CONTENTS Materiality Analysis 76 Corporate Governance Report 102 Employee 108 Corporate Social Stakeholder Engagement 96 Risk Management 102 Workplace Safety and Health & Fire Safety

More information

13 th EDITION. Copyright 2016 Acosta, Inc. All rights reserved.

13 th EDITION. Copyright 2016 Acosta, Inc. All rights reserved. 13 th EDITION In the latest edition of The Why? Behind The Buy we find that shoppers views of food and grocery shopping are evolving into a means of self-expression. Millennials and shoppers with children

More information

CONSUMER SATISFACTION TOWARDS SELECTED HEALTH DRINKS IN TIRUCHIRAPPALLI TOWN

CONSUMER SATISFACTION TOWARDS SELECTED HEALTH DRINKS IN TIRUCHIRAPPALLI TOWN INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 1, January

More information

SEGMENTATION BENEFITS OF SEGMENTATION

SEGMENTATION BENEFITS OF SEGMENTATION SEGMENTATION BENEFITS OF SEGMENTATION Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand.

More information

Roche Bros. Delivers Better Way to Shop with Enhanced egrocery Home Delivery Platform

Roche Bros. Delivers Better Way to Shop with Enhanced egrocery Home Delivery Platform Roche Bros. Delivers Better Way to Shop with Enhanced egrocery Home Delivery Platform Solutions Designed for the Challenges in Grocery Retail Since 1952, Roche Bros. has been a leading, local familyowned

More information

New Line Introduction for Manufacturers GS1. Best Practice. Getting it Right first time

New Line Introduction for Manufacturers GS1. Best Practice. Getting it Right first time New Line Introduction for Manufacturers GS1 Best Practice Getting it Right first time Release 1.0, Approved, Oct 2015 Document Summary Document Item Document Name Current Value New Line Introduction for

More information

AMERICAN COMMUNITIES PROGRAM A DEEPER, MORE HOLISTIC UNDERSTANDING OF THE FUTURE OF AMERICAN COMMUNITIES

AMERICAN COMMUNITIES PROGRAM A DEEPER, MORE HOLISTIC UNDERSTANDING OF THE FUTURE OF AMERICAN COMMUNITIES AMERICAN COMMUNITIES PROGRAM A DEEPER, MORE HOLISTIC UNDERSTANDING OF THE FUTURE OF AMERICAN COMMUNITIES AMERICAN COMMUNITIES PROGRAM A DEEPER, MORE HOLISTIC UNDERSTANDING OF THE FUTURE OF AMERICAN COMMUNITIES

More information

Zero clothing returns. Digital future or fairytale?

Zero clothing returns. Digital future or fairytale? Zero clothing returns. Digital future or fairytale? 1 Executive Summary Retail is disrupted and out of balance; in the race to win with customer experience, operating costs have spiralled. Digital technologies

More information

Health and wellbeing solutions that work harder for your business and your people.

Health and wellbeing solutions that work harder for your business and your people. Health and wellbeing solutions that work harder for your business and your people. Wellness Programme We re championing health and wellbeing in the workplace and are passionate about supporting companies

More information

Case Study. Delhaize America Charts Path to Shopper-Centric Pricing with Revionics Life Cycle Price Optimization

Case Study. Delhaize America Charts Path to Shopper-Centric Pricing with Revionics Life Cycle Price Optimization Delhaize America Charts Path to Shopper-Centric Pricing with Revionics Life Cycle Price Optimization Delhaize America Company Snapshot Brands Include Delhaize America Charts Path to Shopper-Centric Pricing

More information

Digital Transformation Reaches Wealth Management: What s the Impact to You?

Digital Transformation Reaches Wealth Management: What s the Impact to You? Digital Transformation Reaches Wealth Management: What s the Impact to You? When digital transformation arrived in the world of commerce, the wealth management business model remained resilient. W ealth

More information

State of the Industry. How marketers match campaigns with the right audience

State of the Industry. How marketers match campaigns with the right audience State of the Industry How marketers match campaigns with the right audience Table of Contents 3 Introduction 4 Executive Summary 6 If you build it, will they come? Not so easy 9 The big question: Standard

More information

Executive Summary The Market... 3 Competitor Brand Positioning and Messaging... 3

Executive Summary The Market... 3 Competitor Brand Positioning and Messaging... 3 Table of Contents Executive Summary... 2 The Market... 3 Competitor Brand Positioning and Messaging... 3 Buying Personas... 4 Our Buyer Persona 1... 4 Our Buyer Persona 2... 5 Branding Style Guide... 6

More information

Gaining Competitive Advantage: Strategy is Key Best practices in developing a process for promotional optimization and measurement

Gaining Competitive Advantage: Strategy is Key Best practices in developing a process for promotional optimization and measurement Market Track Perspective TM Gaining Competitive Advantage: Strategy is Key Best practices in developing a process for promotional optimization and measurement Within today s retail environment, there is

More information

INTRODUCTION As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very

More information

E-Commerce: Influence Beyond the Transaction Shopper survey results show the impact of e-commerce throughout the purchase cycle

E-Commerce: Influence Beyond the Transaction Shopper survey results show the impact of e-commerce throughout the purchase cycle Market Track Perspective TM E-Commerce: Influence Beyond the Transaction Shopper survey results show the impact of e-commerce throughout the purchase cycle I n only two short decades, the internet has

More information

Capitalizing on the shifting consumer food value equation

Capitalizing on the shifting consumer food value equation Capitalizing on the shifting consumer food value equation Contents Executive summary 1 - What we found 2 - What does this mean for the food industry? 5 The new market environment 7 The shifting consumer

More information

NACDS TSE Days 1 & 2 Takeaways

NACDS TSE Days 1 & 2 Takeaways NACDS TSE Days 1 & 2 Takeaways The annual National Association of Chain Drug Store (NACDS) Total Store Expo (TSE) brings together retailers and suppliers for four days of interactive discussions, presentations

More information

Capitalizing on the shifting consumer food value equation

Capitalizing on the shifting consumer food value equation Capitalizing on the shifting consumer food value equation Contents Executive summary 1 - What we found 2 - What does this mean for the food industry? 5 The new market environment 7 The shifting consumer

More information

Engaging People. Driving Sales. May 2015 Vol. 5, Issue 5 RETAIL NEWS INSIDER

Engaging People. Driving Sales. May 2015 Vol. 5, Issue 5 RETAIL NEWS INSIDER Engaging People. Driving Sales. May 2015 Vol. 5, Issue 5 RETAIL NEWS INSIDER Market Watch By Retail News Insider Historically, retailers and CPGs have focused on advertising and marketing efforts that

More information

Getting Connected through... The MAGIC of Light

Getting Connected through... The MAGIC of Light Getting Connected through... The MAGIC of Light 1 Philips Lighting Global leader in lighting #1 Lighting company Serving customers in >180 countries Lamps, components, fixtures, controls, software and

More information

Books and Magazines: Powerful Consumer Categories

Books and Magazines: Powerful Consumer Categories Books and Magazines: Powerful Consumer Categories Utilizing Publishing Assets to Drive Innovation for Consumer Engagement, & Bottom Line Results at Retail It s Time To Think About Magazines & Books

More information

A Dangerous Food Disconnect

A Dangerous Food Disconnect A Dangerous Food Disconnect When Consumers Hold You Responsible But Don t Trust You FOODINTEGRITY.ORG Critical Insights from The Center for Food Integrity For a decade now The Center for Food Integrity

More information

Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand

Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand [COVER] Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand [PAGE 2] Table of Contents The New Loyalty Landscape The Era of the Connected Consumer The Power

More information

19 th Annual Health & Wellness in America

19 th Annual Health & Wellness in America 19 th Annual Health & Wellness in America 2017 NMI Consumer Trends Tracker study A comprehensive consumer research study of consumer attitudes and behaviors related to diet, nutrition, general health and

More information

Top Trends in Category Management: Accelerating Maturity & Sophistication

Top Trends in Category Management: Accelerating Maturity & Sophistication LIVE WEBINAR Top Trends in Category Management: Accelerating Maturity & Sophistication Audio Dial In: (877) 273-4202 Passcode: 6360544# Speaker Introductions Gordon Wade, Category Management Association

More information

Nordic food survey 2014

Nordic food survey 2014 Nordic food survey 2014 Foreword At EY we are proud to present our first Nordic food survey. An overview of the sector like this has never been done in the Nordics before. The survey is based on a number

More information

Cracking the code on profitable online acquisitions with the empowered consumer. An Experian perspective

Cracking the code on profitable online acquisitions with the empowered consumer. An Experian perspective Cracking the code on profitable online acquisitions with the empowered consumer An Experian perspective Today s marketing conversations are dominated by technology, and it s no different in the financial

More information

The Digitally Engaged Food Shopper. Developing your Omnichannel Collaboration Model January 27, 2018

The Digitally Engaged Food Shopper. Developing your Omnichannel Collaboration Model January 27, 2018 The Digitally Engaged Food Shopper Developing your Omnichannel Collaboration Model January 27, 2018 Setting the Stage of our Three Year Digital Journey Digitally Engaged Food Shopper Update Industry s

More information

Revolutionizing Your Marketing Strategy With Behavioral Economics. Re-Think Your Shopper Strategy

Revolutionizing Your Marketing Strategy With Behavioral Economics. Re-Think Your Shopper Strategy Revolutionizing Your Marketing Strategy With Behavioral Economics Re-Think Your Shopper Strategy 1 2 2017 Was a Very Good Year for Behavioral Economics 3 But Momentum Has Been Building for Some Time. 4

More information

The 2013 American Pantry Study

The 2013 American Pantry Study The 2013 American Pantry Study Contents How do consumers make choices in today s economy 3 Consumer coping strategies 4 Frugal attitudes 4 Must Have Brands 6 Store brands 8 Cross-channel shopping 9 Technology

More information

IT S BEING DONE: How Walmart Drives Marketing Success With Data Science. An Enterprise Retailer s Guide to Managing and Optimizing Online Promotions

IT S BEING DONE: How Walmart Drives Marketing Success With Data Science. An Enterprise Retailer s Guide to Managing and Optimizing Online Promotions IT S BEING DONE: How Walmart Drives Marketing Success With Data Science An Enterprise Retailer s Guide to Managing and Optimizing Online Promotions FEATURING Meredith Wollman Mgr. Customer Marketing at

More information

Mandeep Sodhi B2B Technology Manager Nestle Australia

Mandeep Sodhi B2B Technology Manager Nestle Australia LEADING EDGE TECHNOLOGY Extended Labelling - Past Present & Future GM Business Development GS1 Australia Mandeep Sodhi B2B Technology Manager Nestle Australia Agenda Topic Introduction to Extended Labelling

More information

WHAT IS ECR? + ECR COMMUNITY BROCHURE 2018

WHAT IS ECR? + ECR COMMUNITY BROCHURE 2018 WHAT IS ECR? + ECR COMMUNITY BROCHURE 2018 1 ECR IS GROWING GLOBALLY THE OBJECTIVE FOR ECR COMMUNITY 2018 IS TO BROADEN MEMBERSHIP AND FOCUS ON DIGITAL TRANSFORMATION ECR COMMUNITY ECR RUSSIA ECR IRELAND

More information

Brick and Mortar Still Matters. Attracting the Connected Consumer to Your Store

Brick and Mortar Still Matters. Attracting the Connected Consumer to Your Store Brick and Mortar Still Matters Attracting the Connected Consumer to Your Store In a world where online shopping is fast, easy and convenient, why would anyone still go to a store? The answer is simple.

More information

Reseller Partner Channel Insights. Michael French

Reseller Partner Channel Insights. Michael French Reseller Partner Channel Insights Michael French Partners Cost-Effectively Growing Revenue and Retaining Customers Reach Capability Into geographies, segments & verticals To add-value, perform service,

More information

RETAIL DEFINING THE UNIVERSE OF ROBOTICS AND AI AUTOMATION FOR ORGANISATIONS

RETAIL DEFINING THE UNIVERSE OF ROBOTICS AND AI AUTOMATION FOR ORGANISATIONS RETAIL DEFINING THE UNIVERSE OF ROBOTICS AND AI AUTOMATION FOR ORGANISATIONS 1. OBJECTIVE The aim of this study case is to present findings about Magnus in Retail Industry. Blockchain technology is poised

More information

Consumer Transformation what does it mean for Agriculture. Executive Women in Agriculture Conference

Consumer Transformation what does it mean for Agriculture. Executive Women in Agriculture Conference Consumer Transformation what does it mean for Agriculture Executive Women in Agriculture Conference Today s Session U.S. Population Consumer Trends How to Reach Them A Case Study 2 U.S. Population 3 Now:

More information

2017 STATE OF GLOBAL CUSTOMER SERVICE REPORT STATE OF GLOBAL CUSTOMER SERVICE REPORT

2017 STATE OF GLOBAL CUSTOMER SERVICE REPORT STATE OF GLOBAL CUSTOMER SERVICE REPORT 2017 STATE OF GLOBAL CUSTOMER SERVICE REPORT 1 2017 STATE OF GLOBAL CUSTOMER SERVICE REPORT INTRODUCTION EXPECTATIONS FOR CUSTOMER SERVICE CONTINUE TO RISE AROUND THE GLOBE Customers expect more from brands

More information

EMPOWERED ASSOCIATES = IMPROVED EXPERIENCES

EMPOWERED ASSOCIATES = IMPROVED EXPERIENCES EMPOWERED ASSOCIATES = IMPROVED EXPERIENCES Giving sales staff the resources they need to succeed in retail A RETAIL DIVE PLAYBOOK The role of the store associate in today s retail landscape is in flux.

More information

OPEN. Social Special. for. Tips for RETAILERS. It s not multichannel, it s not omnichannel, it s just retail.

OPEN. Social Special. for. Tips for RETAILERS. It s not multichannel, it s not omnichannel, it s just retail. OPEN Social Special 2 1 for Tips for RETAILERS It s not multichannel, it s not omnichannel, it s just retail Making it work for the customer Technology has enabled the smart retailer to ensure that the

More information

Meeting Customer Expectations: Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers

Meeting Customer Expectations: Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers Meeting Customer Expectations: Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers CONTENTS Introduction 2 Determining Today s Revenue Drivers 5 Improving Customer

More information

The Staying Power of Local Food Demand Views from the National Landscape. Debra Tropp, Deputy Director Marketing Services Division

The Staying Power of Local Food Demand Views from the National Landscape. Debra Tropp, Deputy Director Marketing Services Division The Staying Power of Local Food Demand Views from the National Landscape Debra Tropp, Deputy Director Marketing Services Division Connection between consumer food preferences and rise in local food demand

More information

of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants

of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants Experience a new world of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants 02 Experience a new world of interaction

More information

ECR Digital Awareness Day

ECR Digital Awareness Day 1 ECR Digital Awareness Day The role of GS1 standards in the Consumer Journey Mike Byrne 29 August 2016 110+ Member Organisations Serving Business Around the World The Global Language of Business 3 GS1

More information

LOST YOUR CRM DIRECTION?

LOST YOUR CRM DIRECTION? LOST YOUR CRM DIRECTION? THIS 5-STEP ROADMAP CAN HELP The better an organisation understands its customers and their needs and their expectations, the greater opportunity it has to satisfy those needs

More information

Harnessing Population Health Management to Promote Quality Improvement in Healthcare

Harnessing Population Health Management to Promote Quality Improvement in Healthcare Harnessing Population Health Management to Promote Quality Improvement in Healthcare Judy Murphy, RN, FACMI, FHIMSS, FAAN Chief Nursing Officer IBM Global Healthcare & Life Sciences What we will cover:

More information

2011, Volume 2, Number 1 39 Profesor Virgil POPA Ph. D

2011, Volume 2, Number 1 39 Profesor Virgil POPA Ph. D Consumer and Shopper Satisfaction. Measurement of Collaborative Supply Value Chain Mădălina BARNA Virgil POPA Valahia University of Târgovişte mada_barna@yahoo.com Abstract Today s consumers demand choice

More information

2011, Volume 2, Number 1 39

2011, Volume 2, Number 1 39 Consumer and Shopper Satisfaction. Measurement of Collaborative Supply Value Chain Mădălina BARNA Virgil POPA Valahia University of Târgovişte mada_barna@yahoo.com Abstract Today s consumers demand choice

More information

NCR ALOHA RESTAURANT SOLUTIONS For Quick Service Restaurants

NCR ALOHA RESTAURANT SOLUTIONS For Quick Service Restaurants NCR ALOHA RESTAURANT SOLUTIONS For Quick Service Restaurants For more information visit ncr.com/hospitality or contact us at hospitality.information@ncr.com Operate with efficiency. Manage the operation.

More information