PATH Results from the Safe Water Project Pilots

Transcription

1 PATH Results from the Safe Water Project Pilots Safe Water Project Dissemination Meeting Nairobi, Kenya November 2011 Photo credit

2 Pilot locations India 5 MFI variations + direct bicycle sales Cambodia 1 MFI variation, retail + direct sales Kenya Basket of goods sales Vietnam Direct health worker sales Page 2

3 India microfinance institution pilots: Variations Model Promotion and sales of durable water filters through microfinance institutions (MFI) Product Partner Hindustan Unilever Eureka Forbes Ltd Product Price PureIt Rs 2000 (US $42) Aquasure Extra Rs 1500 (US $29) Channel (MFI) Partner Spandana PSS-ACCESS Loan Type * Rs 80 (US $1.80) x 25 weeks Rs 43 (US $0.95) x 50 weeks Rs 43 (US $0.95) x 50 weeks Rs 39 (US $0.87) x 17 weeks Rs 250 (US $5.60) x 6 months Defining characteristics weekly loan 25 weeks (peri-urban) weekly loan 50 weeks (rural) weekly loan 50 weeks (urban) FREE filter + loan for cartridge (rural) Monthly loan (rural) Pilot Duration 10 months 5 months 10 months 4 months (curtailed when all products given away) 6 months Page 3 * Indian Rupees (Rs)

4 Percent Uptake MFI model pilot results: Correct and Consistent Use Baseline (%) Uptake (%) Current use (%) Rs. 80 x 25 wks Rs. 43 x 50 wks Weekly Weekly Loan Weekly Type All data from Abt Associates Free filter Monthly Page Rs. 43 x 50 wks Rs 39 x 17 wks 5.1 Rs. 250 x 6 mos Correct & Consistent use (%)

5 Total cost recovery 1. Sales 2. Costs (cash basis not amortized over period of true benefit) a. Product costs b. Distribution costs c. Marketing and promotion costs d. Administrative costs Total cost recovery calculation: Sales / Costs Page 5

6 Page 6 MFI model pilot results: Total cost recovery

7 Direct sales pilots: Variations Model variation Health worker Bicycle entrepreneur Basket-of-goods vendor Model Description Sales of an FCMG product door-to-door by commune health station collaborators (public-sector community health workers). Sales of an FCMG product by newly recruited and trained bicycle entrepreneurs at weekly markets and door-to-door Locations Can Tho Province, Vietnam Pratapgarh, Uttar Pradesh, India Channel Partner Product & Manufacturer Zuellig Pharma and public health authorities incl. district medical centers and commune health centers Aquatabs Medentech Cost of Product in local currency (USD) 1000 VND (US $0.05) MART (Rural marketing agency) Aquatabs Medentech Rs 0.5 (US $0.01) per tablet increased to Rs 1 (US $0.02) Sales of a durable water filter by self-help group members already selling health products through a basket-of-goods (BOG) approach at community group meetings and door-to-door Nyanza and Western Provinces, Kenya Safe Water and AIDS Program (SWAP) Ceramic water filter Chujio KSH 1,100 (US $12.00) KSH 700 (US $7.00) Page 7

8 Direct sales pilot results: Effectiveness Page 8 Data from Abt Associates, no baseline conducted in Vietnam

9 Page 9 Direct sales pilot results: Total cost recovery

10 Uptake What do these results confirm? Potential adoption curve for new products Page 10 5 to 10 years Time 10 to 15 years Source: Golder PN, Tellis GJ. Will it ever fly? Modeling the takeoff of really new consumer durables. Marketing Science ( ). Summer 1997;16(3):

11 Conclusions on the potential for market-based solutions in the HWTS space If it works, it scales The microfinance model has most potential for success Currently being scaled without donor support There is a role for market-based solutions in reaching further down the income pyramid NGOs and the public sector can add value Catalyze innovation Provide incentives and reduce risk Conduct real-time monitoring for improved results Page 11

12 Thank you! DMC District Preventative Medicine Center Page 12

13 Discussion questions for consideration 1 What is most needed in the HWTS product space in Kenya in the near future? 2 Who should fund and who should implement? 3 What are optimal and complementary roles for the public and private sector? 4 Where do subsidies fit? Page 13