GALACTIKKA WHITE PAPER. Serfera LLC

Transcription

1 GALACTIKKA WHITE PAPER Serfera LLC

2 5 reasons to invest into Galactikka `s promotion: The product is available in early access and even now is being used by thousands of people of more than 50 countries in the world. The market of social network is growing by more than 30 percent per year. The market size`s value is dozens of billions $. A perspective to beat Facebook when it comes for creative people. The project strongly differs form its competitors featuring support for its authors ($), early promotion, all kinds of creative audience and marketplace.

3 Money spent on advertisement of social network in the world

4 5 more reasons: Probable growth of the token value more than 2000%. The audience grows without investing to marketing. The Galactikka network was developed by methodology of lean startup according to feedbacks of thousands of users. All economical components will be transferred to blockchain for its transparency and future development. The project bears strong social meaning and helps lots of people to unlock their potential and change their lives to the best.

5 Application (utility) GALA token 1 GALA token is 2500 views of your advertising post (which is a legitimate post in the feed). The post is targeted by location, interests, gender and age. That being said, its value is 20 times cheaper than in facebook, twitter, instagram or vk. You may cheaply promote what you need or re-sell your tokens by market price to the interested advertisers. Advertising in the Galactikka will be available only for tokens. The network itself will have the built-in ability to purchase tokens from holders. A growing price of the token is guaranteed by the growing popularity of the project and demand on advertising in the Galactikka network. The feature of buying advertisement for tokens will be included in the second Q of 2018.

6 Profile page

7 About the project Galactikka / galactikka.com is a new social network which helps the authors to promote and easily monetize their content free of charge. The readers can easily acquire quality authentic content and contact with like-minded people. Goal of the site is to provide an opportunity for its users, especially amateur authors, to show their artworks to the most of interested audience and gain profit from their talents.

8 Authors Bloggers Travelers Photographers Artists Writers and poets Handmakers Problems: Promotion Monetization Solutions: Free development Automatic monetization

9 Readers Schoolchildren Students Housewives Creative people interested people Procrastinators Problems: Finding interesting content Communication and acquaintance Solutions: Rating-based feed sorted by categories Interested-based search system

10 Last month`s rates without marketing

11 An example of popularity growth with marketing (800$ per month)

12 Feautres (1)

13 Feautres (2)

14

15 Monetization of the blog and communities (1) More about the main features Participation to free cash lotteries Gaining profit from your subscriber`s wins Support of author`s posts by other users Direct donations from the users Native advertisement

16 Monetization of the blog and communities (2) More about the main features Lotteries: Every several minutes cash lotteries are being held, winner of which is randomly chosen. Any active user can influence his chance of winning the big lottery prize. Subscriber`s wins bonuses: When an author gains more than 5000 active subscribers, a part of their lottery wins transfers to his account. On that point his primary source of profit changes and stops depending on lottery wins.

17 Monetization of the blog and communities (3) More about the main features User`s posts support: Every day the owners of the premium accounts are gaining a part of the cost of the premium in domestic currency which is transferable and may be used for supporting quality posts. Soon a feature to support the posts by any desirable sum will be included. Direct users donation: You will be able to receive donations from your fans Native advertisement: You have the right to post native advertisement from the advertisers in your blog and communities.

18 Monetization of the blog and communities (4) More about the main features An example of future income of the users: All calculations are made based on known monetizations of Galactikka and their future development possibilities.

19 Monetization (1) Outdoor advertisement on the site is a primary source of income and a possibility of promotion of your product on the web. Adding this monetization is sensible only if there is a significant amount of active users available. During the development it may cause negatively on the rates. Inner advertisement on the site is a possibility of additional promotion of one`s blog or community in the network itself. Now it is temporarily blocked but more than 400 requests were sent. Now the system automatically gives advantage to the most active and useful for the project free of charge. Premium accounts include a feature of buying additional opportunities for promotion and various advantages over other users. Up to 3% active users expand opportunities of their accounts. The cost of premium is 290 rubles per month.

20 Monetization (2) Purchasing various gamification elements. Stickers and gifts. Marketplace for creative people. Commission for money transfers between the users. Selling Professional blog feature which allows users to customize private domain address for the blog.

21 Economical model

22 Free initial promotion (1) More about the main features Through random interests-based search system (Surf) General rating feed with categories (Flow) Interest-based recommendations Search Reposts

23 Free initial promotion (2) More about the main features Surf: Other users by clicking on a special Surf button will constantly find themselves on your page. The Surf feature is based on user`s interests so the surf itself will be relevant. Flow: You may add your posts to special general feed by marking the post with certain theme. By doing so you multiply viewing range of your post and gain views from interested people.

24 Free initial promotion (3) More about the main features Recommendations: A profile page or community may be recommended to other users with similar interests free of charge. Search: The site is fully optimized by the side of SEO promotion. Blogs, communities and posts are swiftly indexed by the most popular search systems adding to the user`s incoming traffic. Reposts: Standard customized feature.

25 Marketplace More about the main features As soon as the project gets users, a marketplace will be developed in where any willing person may post their services and get requests. Bloggers, travelers, poets, writers, artists, photographers, handmakers, musicians We believe that all those people are a united audience of persons strongly interested with each other. By gathering a creative audience in the unit, we may achieve unlimited opportunities of creating and ordering content. In Galactikka network anybody will be able to satisfy one`s need of any service connected with creation.

26 Technologies

27 Company Serfera LLC ИНН КПП ОКПО ОГРН ОКАТО ОКТМО ОКОГУ ОКФС 16 ОКОПФ CEO Kotelnikov Anton Anatolievich / galactikka.com/1

28 Key developers (1)

29 Key developers (2)

30 Advisers

31 Several users` feedbacks

32 Manifesto Why should you contribute to developing the Galactikka network? For more than 4 years our team had a dream, part of which now you can see as a part of our project. We have been putting our time, will and hearts in it, all our money and opportunities. We are not going to stop despite any odds and, with your help, we will be able to fully develop it in no time. Developing the Galactikka network we were closely observing our users, watching them realizing their talents, conquering their fears of communication, finding true friends and even love. We saw a great number of shy, uncertain authors finding their grateful audience and being literally reborn, becoming self-confident and happy persons. Even though the project have not been finished yet, even though there are bugs and lots and lots of work to do, it we have already been able to help a great number of people. With your support we can show the world something really good, useful and desired, we can please and help to realize a lot of people who do not know about Galactikka yet, but they surely will. And they feel that something good is on its way. [^._.^] ノ彡

33 ICO (1) GALA token - is a ERC20 ethereum-based token. An account on Ehereum basis is provided by three needed signatures (a head of the company and three members of the team). Negotiations with potential candidates for the role of escrow-agent are being held. The account code will be posted on GitHub.com The tokens will be automatically delivered immediately after ETH are transferred to your account.

34 ICO (2)

35 ICO (3) SOFT CAP ETH Soft cap is enough for realization of all plans mentioned. But the money for fast promotion will be just enough and no more, so a serious growth of the product may be significantly slowed down. HARD CAP ETH Being based on its audience, the success of the project strongly depends on how fast it can gather and keep significant numbers of people. So near 90% will be spent on its development. The more money will be spent on marketing, the faster the Galactikka network will find its place on the market.

36 After-ICO development (1) Promotion Scaling of servers API and mobile app Upgrading existing site features Development of planned site features

37 After-ICO development (2) Galactikka growth map

38 After-ICO development (3) 4q 2017 preparation for ICO debugging 1q 2018 horizontal scaling API maintenance technology upgrading (PHP 7 / Angular 2 ) code optimization gradual promotion of the project 2q 2018 AJAX transfer upgrading existing site features (PM, Notifications, Editing ) modification of the author support system returning and modification of the advertisement system movie and music uploads transferring tokens to stock markets

39 After-ICO development (4) 3q 2018 adding legitimate features of communities to Personal spaces + inner rating system for authors upgrading posts editing (picture grid, playable animation and video) adding donations developing mobile apps marketing campaign preparation adding viral mechanics upgrading features code optimization 4q 2018 Android and IOS apps marketing campaign changing PM protocol 1q 2019 interpretation of the site into general languages international marketing campaign preparation adding blockchain technology to the economical structure of the project 2q 2019 beginning of international marketing campaign developing Marketplace feature

40 Contacts ICO website [ru/en/cn]: ico.galactikka.com Project website [ru]: galactikka.com Support: Press: Partners: Telegram chat: t.me/ico_galactikka_chat Telegram channel: t.me/ico_galactikka VK.com community: vk.com/galactikka

41 FAQ (1) Where can I buy the token during ICO? You can buy the token only on the official ICO site: ico.galactikka.com Attention! Domain address ico.galactikka.com can not be changed! If someone is giving you any other link it is a hoax! Even in our official chats. Be attentive! Hoaxers may introduce themselves as the members of the developing team. It`s common that hoaxers use names and pictures of the developers. Do not trust these people. Add ico.galactikka.com to your bookmarks in advance. Before investing make sure the domain address is correct. Is there a possibility of mining the token? No, there isn`t. The GALA token is created by the standards of the Ethereum platform. It can be only purchased on the stock markets. It is on sale during ICO, though.

42 FAQ (2) On which stock markets can the token be bought? It is too early to discuss that matter before ICO. Every stock market has its conditions, so after ICO we will individually negotiate with each of the stock markets. We will do our best to place the tokens on all known stock markets. When will the token be available on the stock markets? We will consider placing the tokens only after ICO. Before it is unwise to decide the date. Why is the project is available on Russian only? The project is being developed by the Lean Startup methodology. We are gradually developing it. On the early stages we had to test our ideas and gather the feedback. We know the Russian segment of the Internet better, that`s why we concentrated on Russian audience. It is crucial not to scatter over the giant world audience. It would have slowed the developing down. But the project surely will be international.

43 FAQ (3) When will the project get English localization? English localization has the highest priority. We will do it soon after we`re done with ICO. Why haven`t we heard of Galactikka before? For past 4 years our team had been busy with development only. A social network is a very difficult project indeed. So we haven`t been investing into promotion up until now. The site audience was growing in a natural way for our users had been telling their friends about our site.

44 Disclaimer (1) The Galactikka token does not have the legal qualification of a security, since it does not give any rights to dividends or interests. Galactikka tokens are not shares and do not give any right to participate to the general meeting of Serfera LLC. Anyone purchasing Galactikka tokens expressly acknowledges and represents that she/he has carefully reviewed this white paper and fully understands the risks, costs and benefits associated with the purchase of Galactikka. The purchaser of Galactikka tokens undertakes that she/he understands and has significant experience of cryptocurrencies, blockchain systems and services, and that she/he fully understands the risks associated with the crowdsale as well as the mechanism related to the use of cryptocurrencies (incl. storage). Galactikka shall not be responsible for any loss of Galactikka tokens or situations making it impossible to access Galactikka tokens, which may result from any actions or omissions of the user or any person undertaking to acquire Galactikka tokens, as well as in case of hacker attacks. Acquiring Galactikka tokens and storing them involves various risks, in particular the risk that Serfera LLC may not be able to launch its operations and develop its blockchain and provide the services promised. Therefore, and prior to acquiring Galactikka tokens, any user should carefully consider the risks, costs and benefits of acquiring Galactikka tokens in the context of the crowdsale and, if necessary, obtain any independent advice in this regard.

45 Disclaimer (2) This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute or relate in any way nor should it be considered as an offering of securities in any jurisdiction. This white paper does not include or contain any information or indication that might be considered as a recommendation or that might be used as a basis for any investment decision. Galactikka tokens are just utility tokens which can be used only on the Galactikka platform and are not intended to be used as an investment. Regulatory authorities are carefully scrutinizing businesses and operations associated to cryptocurrencies in the world. In that respect, regulatory measures, investigations or actions may impact Serfera LLC s business and even limit or prevent it from developing its operations in the future. Any person undertaking to acquire Galactikka tokens must be aware of the Serfera LLC business model, the white paper or terms and conditions may change or need to be modified because of new regulatory and compliance requirements from any applicable laws in any jurisdictions. In such a case, purchasers and anyone undertaking to acquire Galactikka tokens acknowledge and understand that neither Serfera LLC nor any of its affiliates shall be held liable for any direct or indirect loss or damage caused by such changes.

46 Disclaimer (3) Serfera LLC will do its utmost to launch its operations and develop the Galactikka platform. Anyone undertaking to acquire Galactikka tokens acknowledges and understands that Serfera LLC does not provide any guarantee that it will manage to achieve it. They acknowledge and understand therefore that Serfera LLC (incl. its bodies and employees) assumes no liability or responsibility for any loss or damage that would result from or relate to the incapacity to use Galactikka tokens, except in case of intentional misconduct or gross negligence.

47 Addition (1) More about problems and their solutions Problematic: Promotion is expensive and takes time; For the content to be monetized it needs to be popular and well-known; Content monetization requires a lot of time and effort; Social networks tend to be littered with spam, bots, trolls, haters and hoaxers; Existing top-rated social networks are often based not on the similar interests and often block users` commentary on themes which are not matching with their friends audience; A sense of regret after hours of consuming entertaining content. Solutions: Promotion mechanisms, which use gamification and forming of new social bonds based on similar interests of the users; Lots of free promotional opportunities; Automatic gamificated monetization based on author`s popularity and activity; An opportunity to start earning money with zero subscribers and from the first post; Any network user who is showing activity and even not posting anything new, may be rewarded for the time spent; Orientation on supporting authentic content; Permanent monitoring and banning the inadequate users who destroy the site`s atmosphere.

48 Addition (2) A history of the product promotion During all this time near 8000$ were spent on marketing of the various versions of the product and testing the promotional channels. The Galactikka network has gathered more than sign-ups. A dynamic growth of the product was observed every time we held a marketing campaign. During the experiments we had viral rates of 0,05$ per sign-up and more than 14% of retention. As soon as the site promotion stopped its activity was gradually decreasing because: audience`s critical mass hasn`t been reached lack of product`s viral mechanics no mobile app capable of multiplying retention through the notifications showing possible bugs after the end of the campaign the users would feel a decrease of the number of the new network members coming As a conclusion, for a constant development and fast reaching of the critical mass a non-stop advertising of the project is needed for a long period of time.

49 Addition (3) A history of the product creation The first time the developers team gathered in the office was in 28th of October, After 3 months an MVP version of the product was made. Gradual modernization and idea testing with the help of the first hundred of users have begun. After that the product have constantly been upgraded, changed and improved for 4 more years. We depend strongly on our users` feedbacks For the time being the developers team made 95 major modernizations for the project. Most important events in the history of the project: 2014 MVP launching Cash lotteries launching Music section Notification system Question-Answer service, which is now one of the most popular sections of the site Private messages Users rating system Personal interests customization and search Blogs design customization Posts formatting Premium accounts (monetization launching)

50 Addition (4) A history of the product creation 2015 Communities launching A legitimate system of viewing media-content Recommendations and partners panel Premium gifting feature (monetization) Feed filters Spam protection in private messages A Stream system launching, now being the most popular section of the site Advertising system (monetization) https transfer Site search system Emotions for the like buttons Communities administration Users and communities recommendations system after the sign-up 2016 Personal pages for media-content system Weekly statistics Upgraded referral system Drafts Posting queue Postponed posts Mobile (adapted) version of the site Youtube synchronization, automatic video posting

51 Addition (5) A history of the product creation 2016 Full change of design Scaling refactoring of the code Background images animation Achievements Now online section Rated news system Anonymous news Users` interests comparison system 2017 Re-orientation on a creative audience Fast search systems indexation of the posts Hints for the newbies system A feature of signing up and logging in vie the social networks A feature of sharing the posts with the other social networks Invitation letters sending system Upgrade of the premium accounts Gamification system upgrade Artifact store launching (monetization) Encyclopedia update Enlarging of inner statistics Promo-codes system added Push-notifications

52 Let`s create the future together! ico.galactikka.com