Elina Tang. Doctor of Philosophy, Marketing (2011) University of Missouri, Robert J. Trulaske Sr. College of Business Supporting Area: Statistics

Transcription

1 Elina Tang 2208 University Hall, MC 243 College of Business Administration University of Illinois at Chicago 601 S. Morgan St. Chicago IL, Phone: (312) Fax: (312) ACADEMIC EXPERIENCE Assistant Professor of Marketing (2012 present) University of Illinois at Chicago Assistant Professor of Marketing ( ) Illinois State University EDUCATION Doctor of Philosophy, Marketing (2011) University of Missouri, Robert J. Trulaske Sr. College of Business Supporting Area: Statistics Graduate Certificate in Administration and Management Harvard University, Cambridge, MA Master of Science, Molecular Biology and Microbiology Tufts University School of Medicine, Boston, MA Bachelor of Science, Biochemistry Wuhan University, Wuhan, China RESEARCH INTERESTS Innovation and new product development, conjoint experimental design, market segmentation, two-sided market especially media market ACADEMIC HONORS AND AWARDS - University of Illinois at Chicago Managerial Studies Research Award, Journal of Interactive Marketing Best Paper Award, University of Illinois at Chicago Managerial Studies Research Award, Hybrid Course Teaching Development Grant, Illinois State University, University Research Grant, Illinois State University, Donald W. Reynolds Journalism Institute Doctoral Fellow,

2 - 45th American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Fellow, Texas Christian University, Finalist, ISBM Doctoral Dissertation Proposal Competition, Institute for the Study of Business Markets, Outstanding Graduate Research Assistant, University of Missouri, Outstanding Graduate Teaching Assistant, University of Missouri, American Statistical Association (ASA) Travel Grant, ASA Section on Statistics in Marketing, Center for E-Research Scholarship, University of Missouri, INFORMS Marketing Science Doctoral Consortium Fellow, Summer Research Fellowship, Department of Marketing, University of Missouri, Chan Ph.D Scholarship, University of Missouri, Ponder Ph.D Scholarship, University of Missouri, RESEARCH PUBLICATIONS Liu, Qing and Elina Tang (2014), Construction of Efficient Heterogeneous Choice Designs: A New Approach, forthcoming, Marketing Science (authors listed alphabetically to reflect equal contribution). Yang, Min, Stefanie Biedermann and Elina Tang (2013), On Optimal Designs for Nonlinear Models: A General and Efficient Algorithm, Journal of the American Statistical Association, 108 (504), Raman, Kalyan, Murali K. Mantrala, Shrihari Sridhar and Elina Tang (2012), Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs, Journal of Interactive Marketing, 26 (1), (authors listed alphabetically to reflect equal contribution). *This paper won the 2013 Best Paper Award for papers published in the Journal of Interactive Marketing during Tang, Elina, Shrihari Sridhar, Esther Thorson and Murali Mantrala (2011), The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance, The International Journal of Media Management, 13 (2), *Lead article *Press mention, Reynolds Journalism Institute, 2011 Bond, Edward, Mark Houston and Elina Tang (2008), Starting Up A High-Technology Knowledge Transfer Network: The Practical and Symbolic Roles of Identification, Industrial Marketing Management, 37 (6), BOOK CHAPTER Situation Analysis, in American Marketing Association Certified Marketing Master Text (Designated text for AMA CMM Exam), American Marketing Association, October

3 CONFERENCE PROCEEDINGS New Heterogeneous Choice Designs, Liu, Qing and Elina Tang, accepted at the 2015 American Marketing Association Winter Educator s Conference. *Authors names are in alphabetical order to reflect equal contribution. The Service Level/Gratitude/Reciprocation Relationship and the Moderating Impact of Reciprocation Wariness, Elina Tang and Chris Hinsch, 2012 American Marketing Association Summer Educator s Conference. A Customer-Centric Approach to B2b Market Segmentation, Elina Tang, Murali Mantrala and Esther Thorson, 2012 American Marketing Association Summer Educator s Conference. Legitimacy and Alliance Formation for Start-up Firms in Asymmetric New Product Development Alliances, Elina Tang, 2007 American Marketing Association Summer Educator s Conference. CONFERENCE PRESENTATIONS An Adaptive Optimal Conjoint Choice Design, Elina Tang, INFORMS Marketing Science Conference, Istanbul, Turkey, July I Owe You a Debt of Gratitude, Elina Tang and Christian Hinsch, INFORMS Marketing Science Conference, Istanbul, Turkey, July News Product and Advertiser Segmentation: Matching Local Businesses To The Most Appropriate News Products to Improve Results for Both, Esther Thorson and Elina Tang, invited talk at the fourth annual Reynolds Journalism Institute Innovation Symposium, Columbia, MO, April NoSpam News, Ochieng Rapuro, Jonathan Friendly, Elina Tang, Amiri Jameel Yehia, Phil Aucutt, Peter Meng and Margaret Duffy, Symposium Business, Technology and the Media: Charting a Course Through Chaos, Reynolds Journalism Institute, Columbia, MO, A Three-Dimensional Approach to B2B Market Segmentation, Elina Tang and Murali Mantrala, INFORMS Marketing Science Conference, Cologne, Germany, June A Three-Dimensional Approach to Market Segmentation for B2B Sales Force Management, Elina Tang and Murali Mantrala Third Biennial Conference on Enhancing Sales Force Productivity, Kansas City, KS, April American Marketing Association Advanced Research Techniques Forum (ART), San Francisco, CA, June ISBM Academic Conference 2010: Advances in B-to-B Marketing, Harvard Business School, Boston, MA, scheduled for August

4 Retail Technology and Brand Management, Elina Tang and Murali Mantrala, eresearch Center, University of Missouri, November Marketing Resource Allocation Decisions with Time-Varying Effectiveness - A Salesforce Application, Murali Mantrala, Kalyan Raman, Shrihari Sridhar, and Elina Tang (equal contribution), INFORMS Marketing Science Conference, Ann Arbor, MI, June What Happens When Newspapers Cut Back on Marketing Investments? - An Empirical Analysis, Elina Tang, Shrihari Sridhar, Murali Mantrala and Esther Thorson, Symposium How Newspapers Could Have Saved Themselves and Some Still Can, Reynolds Journalism Institute, Columbia, MO, May Press mention, Missourian (Newspaper), May 22, Investigating Dynamic Multiproduct Sales Impacts of Pharmaceutical Product Life-cycle Extension Strategies: Insights from the Rx and OTC Antacids Market following Prilosec OTC Entry, Elina Tang and Murali Mantrala. INFORMS Marketing Science Conference, Vancouver, June TEACHING INTEREST Marketing Research, Integrated Marketing Communications, Advertising, Sales Management, Innovation, Marketing Strategy (Teaching experience at the undergraduate and MBA level). PROFESSIONAL SERVICE - Reviewer, , The International Journal of Media Management - Reviewer, , American Marketing Association Winter Educator s Conference - Reviewer, , American Marketing Association Summer Educator s Conference - Reviewer, 2009, Consortium for International Marketing Research - Discussant, 2007, Sixteenth Annual Robert Mittelstaedt Doctoral Symposium - Discussant, 2007, American Marketing Association Summer Educator s Conference INDUSTRY EXPERIENCE Li-Cor Biosciences, Lincoln, NE Marketing Analyst and Senior Research Associate, Millennium Pharmaceuticals, Cambridge, MA Research Associate, Harvard China Review, Cambridge, MA Marketing Associate,

5 PROFESSIONAL AFFILIATIONS - Member, American Marketing Association (AMA), since Member, American Statistical Association (ASA), since Member, Institute for Operations Research and the Management Sciences (INFORMS), since