Year 13 Summer Homework

Transcription

1 Year 13 Summer Homework IT Deadline: Monday 12th September 2016

2 IT OCR Cambridge Technicals Introductory Diploma in IT (05349 / A2 equivalent) Unit 43: Social media for business, Learning Objective 1: Understand the concept of social media Objectives: Unit 43 LO1 P1 Assessment criteria You are required to explain the range of social media services in the form of a report. You should fully explore the wide range of social media services and give examples of these. Explain the purpose for the services and may use their examples and their own familiarity to support this. Tasks: Using the PLC provided for Unit 43; produce a report that discusses the tasks outlined below. Sources must be recorded appropriately and referenced to within the text. Use appropriate diagrams/screen prints where possible to assist your explanations. Your report must cover the following and it s anticipated that the homework should take you 6.5 hours to complete: Setting up the report (30 minutes) Task 1 (1 hour): Using three quantified examples, define and explain what is meant by the term Social Media. Task 2 (1 hour): Using examples define and explain the accessible hardware for Social Media interaction and define the advantages and disadvantages of each platform in terms of availability, security and ease of use. Task 3 (30 minutes): Using examples define and explain the business and social functions of Facebook and LinkedIn stating how businesses could use these social networks to promote themselves. Task 4 (30 minutes): Using examples define and explain the business and social functions of Social Bookmarking stating how businesses could use these social links to promote their business. Task 5 (30 minutes): Using examples define and explain the business and social functions of Social News Sites stating how businesses could use these social links to promote their business. Task 6 (30 minutes): Using examples define and explain the business and social functions of Media Sharing Sites stating how businesses could use these content sharing sites to promote their business. Task 7 (30 minutes): Using examples define and explain the business and social functions of Micro blogging stating how businesses could use social linking to promote their business. Task 8 (30 minutes): Using examples define and explain the business and social functions of Wikis and Blogs stating how businesses could use these tools to promote and support their business. Task 9 (30 minutes): Using examples define and explain the business and social functions of Gamification stating how businesses could use this tool to promote and support their business. Task 10 (30 minutes): Using examples define and explain the business and social functions of Virtual Worlds stating how businesses could use this tool to promote and support their business.

3 TASKS & LEVEL Task 1 P1.1 Task 2 P1.2 Task 3 P1.3 Task 4 P1.4 Task 5 P1.5 Task 6 P1.6 Task 7 P1.7 Task 8 P1.8 Task 9 P1.9 Task 10 P1.10 Task 11 M1.1 Task 12 D1.1 Task 13 D1.2 Task 14 D1.3 Task 1 P2.1 Task 2 P2.2 Task 3 P2.3 Task 4 P2.4 Task 5 P2.5 Task 6 P2.6 The Hazeley Academy ICT & CS Department OCR Cambridge Technicals (Certificate/Diploma) in IT Unit 43 - Understanding Social Media For Business Unit 43 - Assignment Checklist 2016/17 ACTIVITIES STUDENT STAFF LO1 - Understand the concept of Social media Using three quantified examples, define and explain what is meant by the term Social Media. Using examples, define and explain the accessible hardware for Social Media interaction and define the advantages and disadvantages of each platform in terms of availability, security and ease of use. Using examples, define and explain the business and social functions of Facebook and LinkedIn stating how businesses could use these social networks to promote themselves. Using examples, define and explain the business and social functions of Social Bookmarking stating how businesses could use these social links to promote their business. Using examples, define and explain the business and social functions of Social News Sites stating how businesses could use these social links to promote their business. Using examples, define and explain the business and social functions of Media Sharing Sites stating how businesses could use these content sharing sites to promote their business. Using examples, define and explain the business and social functions of Microblogging stating how businesses could use social linking to promote their business. Using examples, define and explain the business and social functions of Wikis and Blogs stating how businesses could use these tools to promote and support their business. Using examples, define and explain the business and social functions of Gamification stating how businesses could use this tool to promote and support their business. Using examples, define and explain the business and social functions of Virtual Worlds stating how businesses could use this tool to promote and support their business. Produce a report that identifies how these social media types have influences the way the customer does business, and specify what opportunities these offer and provide to individuals. Social Networking Bookmarking Social news Sites Media and Photo sharing Microblogging Blogs and Wikis Gamification Virtual Worlds Produce a report that evaluates the risks to individuals when using social media in terms of Exposure to Criticism, managing Expectations and dealing with Apathy. Exposure to criticism through Failure to manage Apathy from customers consumer forums expectations through bombardment Produce a report that evaluates the risks to individuals when using social media in terms of Social Conventions, managing Misinformation and preparing an Organisational Policy. Global customs & social conventions Misinformation Lack of organisational policy Produce a report that evaluates the risks to individuals when using social media in terms of Legal Risks, Reputation and Lack of user Understanding. Legal Risks Reputation Lack of User Understanding LO2 - Know the social media for business environment Define the terms Social Business and in terms of your school, define what a Social Business Model would mean to the contact time with their customer base. Define the characteristics of Social Business and in terms of your school, define what a Social Business Model would mean in terms of training, etiquette and analysis. Training Etiquette Analysis Define the Social Business functions of Investor Relations the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Define the Social Business functions of Marketing, the risks in terms of communications and the Social Media Solutions companies adapt to alleviate these risks. Define the Social Business functions of Customer Support, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Define the Social Business functions of Recruiting, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Student Name: Grade Awarded by: Date Awarded: Grade: PASS/MERIT/DISTINCTION Page 1 of 2 ICT Department (2016/17 v1.0)

4 Task 7 P2.7 Task 8 P2.8 Task 9 P2.9 Task 9 P2.10 Task 9 P2.11 Task 9 M2.1 Task 9 D2.1 Task 1 P3.1 Task 2 P3.2 Task 3 P3.3 Task 4 P3.4 Task 5 P3.5 Task 6 P3.6 Task 7 M3.1 Task 8 D3.1 Task 8 D3.2 Define the Social Business functions of Funding and Crowdsourcing, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. the Social Business functions of Employee Collaboration, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Define the Social Business functions of Sales, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Define the Social Business functions of Product Development, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Define the Social Business functions of Supply Chain Operations, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Create a report of 3 business Social Business policies and their effective transfer of these policies into real life Social Media programmes. Create a report of 3 business Social Business policies and compare their strategies and successes with emphasis on their key focus and concepts. Managing Customer Public Media Communication Supply Chain Negative Support Perception Content Press B1 B2 B3 B1 B2 B3 B1 B2 B3 B1 B2 B3 B1 B2 B3 B1 B2 B3 LO3 - Know benefits of social media for business to an organisation Describe the potential Market benefits to a company without a presence, and state how each would improve business functions. Improves Sales Improved feedback Wider market place Better customer and product awareness Better and more accurate information Describe the potential Functional Staffing benefits to a company without a presence, and state how each would improve business effectiveness. Right staff attracted Motivation for staff and job engagement Addressing issues Describe the potential Marketing benefits to a company without a presence, and state how Social Media Marketing Tools would improve business visibility and awareness. Ability to target Receive feedback Improve customer Improved Brand customers to new concepts retention/loyalty awareness/loyalty Describe the potential Sales benefits to a company without a presence, and state how Social Media Sales tools would improve business relations with customers. Better market/customer Customer engagement Customer communities awareness through social data and support Describe the potential Customer Service benefits to a company without a current presence, and state how Social Media Service tools would improve business relations with customers. Ease of access to customer Speed of response Improved customer Customer care data/history service value Describe the potential Product Innovation benefits to a company without a current presence, and state how Social Media Service sharing would improve business relations with customers. Wider resources for Faster Time to Wider marketplace Sharing wider development market (global data Create a Social Media Guideline Document that outlines the companies Social media plans, its hope of successes and how it will deal with Sales and Marketing online. Purpose and Aim Twitter Guidelines LinkedIn Guidelines Media Sharing Guidelines Facebook Guidelines Blogs Guidelines Wiki Guidelines Business Functions Guidelines Marketing Guidelines Sales Guidelines Customer Service Product Innovation Guidelines Guidelines Create a Social Media Guideline Document that outlines the Timeline and Milestone Social media plans that takes into consideration all the development stages. Create a Social Media Guideline Document that outlines the Success Criterion and Benefits that come with them. Page 2 of 2 ICT Department (2016/17 v1.0)

5 Subject: Name: Form: OCR Cambridge Technicals in IT Level 3 (Extended Certificate) Unit 43: Social Media for Business Aims My SMART target to improve my knowledge is LO1 Pass Criteria Task 1 P1.1 Using three quantified examples, define and explain what is meant by the term Social Media. Task 2 P1.2 Using examples, define and explain the accessible hardware for Social Media interaction and define the advantages and disadvantages of each platform in terms of availability, security and ease of use. Task 3 P1.3 Using examples, define and explain the business and social functions of Facebook and LinkedIn stating how businesses could use these social networks to promote themselves. Task 4 P1.4 Using examples, define and explain the business and social functions of Social Bookmarking stating how businesses could use these social links to promote their business. Task 5 P1.5 Using examples, define and explain the business and social functions of Social News Sites stating how businesses could use these social links to promote their business. Task 6 P1.6 Using examples, define and explain the business and social functions of Media Sharing Sites stating how businesses could use these content sharing sites to promote their business. Task 7 P1.7 Using examples, define and explain the business and social functions of Microblogging stating how businesses could use social linking to promote their business. Learning Outcome 1 Understand the concept of social media

6 Task 8 P1.8 Using examples, define and explain the business and social functions of Wikis and Blogs stating how businesses could use these tools to promote and support their business. Task 9 P1.9 Using examples, define and explain the business and social functions of Gamification stating how businesses could use this tool to promote and support their business. Task 10 P1.10 Using examples, define and explain the business and social functions of Virtual Worlds stating how businesses could use this tool to promote and support their business. LO1 Merit Criteria Task 11 M1.1 Produce a report that identifies how these social media types have influences the way the customer does business, and specify what opportunities these offer and provide to individuals. Social Networking Bookmarking Social News Sites Media and Photo sharing Microblogging Blogs and Wikis Gamification Virtual Worlds LO1 Distinction Criteria Task 12 D1.1 Produce a report that evaluates the risks to individuals when using social media in terms of Exposure to Criticism, managing Expectations and dealing with Apathy. Exposure to criticism through consumer forums Failure to manage expectations Apathy from customers through bombardment Subject: Name: Form:

7 Subject: Name: Form: Task 13 D1.2 Produce a report that evaluates the risks to individuals when using social media in terms of Social Conventions, managing Misinformation and preparing an Organisational Policy. Global customs & social conventions Misinformation Lack of organisational policy Task 14 D1.3 Produce a report that evaluates the risks to individuals when using social media in terms of Legal Risks, Reputation and Lack of user Understanding. Legal Risks Reputation Lack of User Understanding Learning Outcome 2 Know the social media for business environment LO2 Pass Criteria Task 1 P2.1 Define the terms Social Business and in terms of your school, define what a Social Business Model would mean to the contact time with their customer base. Task 2 P2.2 Define the characteristics of Social Business and in terms of your school, define what a Social Business Model would mean in terms of training, etiquette and analysis. Training Etiquette Analysis Task 3 P2.3 Define the Social Business functions of Investor Relations the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Task 4 P2.4 Define the Social Business functions of Marketing, the risks in terms of communications and the Social Media Solutions companies adapt to alleviate these risks.

8 Subject: Name: Form: Task 5 P2.5 Define the Social Business functions of Customer Support, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Task 6 P2.6 Define the Social Business functions of Recruiting, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Task 7 P2.7 Define the Social Business functions of Funding and Crowdsourcing, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Task 8 P2.8 Define the Social Business functions of Employee Collaboration, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Task 9 P2.10 Define the Social Business functions of Product Development, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. Task 9 P2.11 Define the Social Business functions of Supply Chain Operations, the risks in terms of communications and the Social Media Solutions companies use to alleviate risks. LO2 Merit Criteria Task 9 M2.1 Create a report of 3 business Social Business policies and their effective transfer of these policies into real life Social Media programmes. LO2 Distinction Criteria Create a report of 3 business Social Business policies and compare their strategies and successes with emphasis on their key focus and concepts. Customer support x3 Communication x3 Supply Chain x3 Public Perception x3 Media Content x3 Managing Negative Press

9 Subject: Name: Form: Learning Outcome 3 Know benefits of social media for business to an organisation LO3 Pass Criteria Task 1 P3.1 Describe the potential Market benefits to a company without a presence, and state how each would improve business functions. Improves sales Improved feedback Wider market place Better customer and product awareness Better and more accurate information Task 2 P3.2 Describe the potential Functional Staffing benefits to a company without a presence, and state how each would improve business effectiveness. Right staff attracted Motivation for staff and job engagement Addressing issues Task 3 P3.3 Describe the potential Marketing benefits to a company without a presence, and state how Social Media Marketing Tools would improve business visibility and awareness. Ability to target customers Receive feeback to new concepts Improve customer retention/loyalty Improved Brand awareness/loyalty Task 4 P3.4 Describe the potential Sales benefits to a company without a presence, and state how Social Media Sales tools would improve business relations with customers. Better market/customer awareness Customer engagement through social data Customer Communities and support Task 5 P3.5 Describe the potential Customer Service benefits to a company without a current presence, and state how Social Media Service tools would improve business relations with customers. Ease of access to customer data/history Speed of response Improved customer service

10 Subject: Name: Form: Customer care value Task 6 P3.6 Describe the potential Product Innovation benefits to a company without a current presence, and state how Social Media Service sharing would improve business relations with customers. Wider resources for development Faster time to market Wider marketplace (Global) Sharing wider data LO3 Merit Criteria Task 7 M3.1 Create a Social Media Guideline Document that outlines the company s Social media plans, its hope of successes and how it will deal with Sales and Marketing online. Purpose and Aim Facebook guidelines Marketing Guidelines Twitter Guidelines Blog Guidelines Sales Guidelines LinkedIn Guidelines Wiki Guidelines Customer Service Guidelines Media Sharing Guidelines Business Functions Guidelines Product Innovation Guidelines LO3 Distinction Criteria Task 8 D3.1 Create a Social Media Guideline Document that outlines the Timeline and Milestone Social media plans that takes into consideration all the development stages. Task 8 D3.2 Create a Social Media Guideline Document that outlines the Success Criterion and Benefits that come with them.

11 Assessment: The Cambridge Technical in IT is a modular qualification with 100% coursework assessment, internally assessed and externally moderated. The Year 13 pathway consists of three units of equal weight (43: Social media for business, 19: Spreadsheets and 32: Computer game design. This piece of summer homework will directly contribute towards your first assessment piece submitted during the first half term of PLC: The tasks set are directly link to Unit 43, Learning Objective 1, Pass criteria. Make sure you use the PLC alongside the development of your report to ensure that all required points have been included to avoid missing essential pass level requirements. Resources/Research: An extensive website has been constructed to support your learning without the need to purchase the exam board official textbook: Copy and pasting is not permitted, you need to demonstrate your own understanding. Wider Reading: OCR Unit 43 Specification: Teach-ICT A level topics: Submission Date: All work must be submitted by Monday 12 th September 2016