Promoting CARIFORUM Creative Industries

Transcription

1 Promoting CARIFORUM Creative Industries Project Closing Workshop Port-of-Spain, Trinidad & Tobago September 2011 Senior Trade Promotion Officer Jeanette Sutherland

2 Presentation Overview Project rationale & objectives Overview of project activities/results framework- Key findings on the Caribbean CI sector Challenges/Lessons learned/reiterated Concluding thoughts

3 3 Creative Industries «The interface among creativity, culture, economics, and technology as expressed in the ability to create and circulate intellectual capital, has the potential to generate income, jobs, and export earnings while at the same time promoting social inclusions, cultural diversity, and human development» UNCTAD(2008) The Creative Economy

4 Project Rationale Potential of the sector for economic growth and development Evidence that some of the Region s subsectors, (craft, textile, household furnishings) can compete in niche market segments Existing programmes on the ground to build upon Serves a precursor to a larger 5-year initiative (EDF) Strong buy-in from regional and national stakeholders

5 Overall Project Objective Promote the Creative Industries sector as a viable contributor to CARIFORUM s export diversification and export growth goals.

6 6 Specific Objectives Build capacity among selected Micro, Medium, and Small enterprises (MSMEs) to respond to international market demands, particularly with regard to product design and development Enhance the capacity of Caribbean Export and national support institutions to provide improved services to the targeted subsectors within the CI sector Increase awareness of the CARIFORUM CI sector

7 Key Facts and Figures 13 months duration 1.15 Million Euros 3 components Caribbean Export, WIPO, 5 National Support Institutions, key partners 15 CARIFORUM Members States CE, MSMEs, Statistical Bureaus, Policy Makers, targeted beneficiaries

8 Results Framework: Project Components/Outputs 8 PRODUCT DESIGN & DEVELOPMENT (Component 1) Activity 1: Development of product lines to be launched at Design Caribbean MARKETING & BRANDING (Component 2) Activity 1: Launch of Design Caribbean trade fair INSTITUTIONAL STRENGTHENING (Component 1, 2, 3) Activity 1: training seminars and portfolio development in product development and marketing and promotion Target: producers/enterprises selected from 5 countries (target 60) Activity 2: Development & launch of the design award competition Target: Caribbean designers Target: Regional and International buyers and sellers Activity 2: e-marketing platform for Design Caribbean Target: regional and international buyers Activity 3: development of a longer-term Export Marketing Strategy for Design Caribbean Target: Caribbean Export (CE), National TPOs, sector producers and associations, policy makers Target: CE, national support institutions, selected MSMEs Activity 2: training on data collection, analysis, dissemination and use of methodology to undertake study in one country (T&T) Target: National & regional statistical bureaus, TPOs, sector associations, policy makers Activity 3: BSO Dialogue Target: BSOs, CE, national support institutions, private sector Activity 4: promotion of partnerships and alliances Target: CE, national support institutions, UWI, design schools, private sector

9 9 Project Outputs Training workshops/seminars/dialogues Toolkits & manuals Reports/strategies Design Caribbean exhibit products Marketing &visibility products

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19 19 Some Key Findings on the Caribbean CI sector Some success stories..but overall unfulfilled potential Sector very diverse & fragmented focus is on survival Key challenges data, finance, cohesive policy and operational strategy, support services, marketing Significant appetite among stakeholders for a regional branding of the sector

20 Challenges/Lessons learned/reiterated Short implementation timeframe Production side constraints Coordination/collaboration

21 21 Concluding Thoughts Potential? Yes but potential is only useful if realized Criticial fundamentals need to be put in place to realize the potential of the sector.

22 Thank you