Sandbox Social Media: Digital Connections in ECE

Transcription

1 Sandbox Social Media: Digital Connections in ECE You will hear silence Tech Support until we begin! Karen Nemeth, Ed.M. Language Castle, LLC Fran Simon Engagement Strategies, LLC

2 Our plan for the sand: Overview Tours Toys Tips 2

3 About You

4 Social Networking isn t new We just have more virtual options The universe s s largest 24/7/365 sandbox party accessible anywhere 4

5 Social Media Realities It is pervasive It is high-impact It plays nicely with other tactics

6 Social Media Myths It s easy! It s FREE! It s INSTANT! College kids are gr8 at it! It will reduce costs! It will increase revenue! 6

7 Social Media won twork all by itself You still need comprehensive marketing

8 : Professional Social Media is art and science that takes: Openness Planning Policies Training Persistence

9 What can you do in the social sandbox media sandbox? Meet Learn Share Ask Invite Listen

10 Post Cravable Content What is yummy for the people you want to attract? Blog posts Videos newsletters Events News Website content Freebies Contests Polls

11 I wish she would stop talking about her child! If you only talk about yourself no one will want to be your friend 11

12 The right mix 80% About relevant, useful information 20% Promotional 12

13 & Loss of control Inability to sustain the effort Privacy Staff distraction Transparency Defensive: Claim your territory Reach audiences where they go Demonstrate accountability Another way to broadcast info Respond to problems Monitoring/Listening g Build partnerships Build Credibility Get and share information Increased website traffic, SEO 13

14 How much SOCIAL? ABOUT of your overall marketing mix 14

15 Why invest so much time in social media

16 Diving in to social media

17 Comparing the Platforms Facebook Twitter LinkedIn Primary Personal Personal & Professional purpose Networking Business Networking Ease of Use Complex Very Complex Straight-forward Users 500 M M M + ECE Audiences Depends on Target Moderate, but very Moderate, but tight professional Best for Connecting & Listening to the Public and community Broadcasting Listening Connecting & Building Networks with Influencers 17

18 Fast, Complex, Broad, Not Deep Twitter

19 140 characters Like a stock exchange ticker Great for PD, networking, promoting events, websites. blogs MUST use hashtags!

20 Tweeting In Action : Decoding the ID A tweet to a specific person that is visible to all ID= ReTweet Broadcasting someone else s tweet D TwitterID A direct message to a specific person # = Hashtag Hashtags define topics so they are searchable

21 Deconstructing ngtweets Link to an article Attribution Hashtags ReTweet Attribution

22 Cross - pollinating with Hashtags Read dlt later: Cross pollinating with Hashtags on Twitter

23 #ecetech #earlychildhood #prek #preschool #childcare #ELL #earlyed #naeyc #naeycac #headstart #ece

24 Twitter Chats #Kinderchat Huge list of chats and hashtags: com/edhashtags

25 Twitter toys Tweetdeck Hootsuite Seesmic More toys for other Twitter fun!

26 LinkedIn Slow, Robust, Deep & Broad

27 LinkedIn Stats > 120 Million members 200 countries At least 20 ECE groups for professional development Tens of thousands of ECE professionals Business to business networking 27

28 #1 Misconception It s for job searching 28

29 Core Professional Profiles Groups Status updates Company Profiles 29

30 Propersonal Not anonymous Professional 30

31 Gr8 Profile Connect on LinkedIn Connect with people: You know You need to know Who know people you need to know Update Status Join groups, respond and share Deeper info on my blog: LinkedIn Tips 31

32 LinkedIn toys LinkedIn Browser Toolbar Hootlet by Hootsuite Sharaholic

33 Facebook Fast, Complex, Broad, Vast

34 Facebook Stats 800+ million users worldwide College > High School > Everyone > Business Almost all of the ECE professional organizations have pages Consumer, Peer to Peer Networking

35 1 thing to remember Business pages

36 Gr8 Examples of ECE on Facebook NAEYC McCormick Cntr 4 Early Childhood Leadership National Head Start Association Child Care Resource Center, Ohio * Children s Defense Fund * Bright Horizons Teach Preschool * 23,000 + (WOW!) Teaching Strategies Language Castle The InvestiGator Club Erikson Institute Early Childhood Investigations

37 Blogging Very deep, robust, & broad

38 What s a blog? Web log Conceived as online journals 156 mil blogs Blogs in Plain English

39 03 Why blogs and websites? Blogs Websites Less formal Formal Allow (invite) comments Immediate Weave in links to other sites, blogs Focused, current, and topical Updated frequently One to many communication Reviewed and edited Intended to keep the visitor on the site Comprehensive: products, services, More static (except news, sales, press)

40 Increase SEO 03 Blo og? Wh hy Attract people Engage personally Provide commentary Humanize

41 03 Blogging: Ellen Galinsky

42 Read B4 blogging Birth to Thrive Online: Early Ed Watch: Lead from the Start Early Stories Language Castle: Preschool Matters Today: org/ The Grass Stain Guru Teach Preschool In The Moment Early Childhood Investigations

43 People /Sites you should know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies

44 Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations Mashable s AMAZING Twitter Guide

45 4 Final Points 1. Just like everything else worthwhile, social media requires a plan and persistence. 2. Strong social media is only one element of strong marketing strategies 3. Nothing is easy, instant, t or free! 4. You can do it. Your program depends on it.

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