INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement

Transcription

1 INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement

2 Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution, etc.) to take advantage of the increased visibility for student engagement integral in today s social media culture. Review challenges that you may face related to the ever-changing social media landscape and brainstorm idea to overcome those challenges. Share resources you use for (educating institutions, and students) on relevant social media issues

3 What Social Media Can do----for YOU? Build communities across multiple platforms( turning loyal customers into fans and brand advocates Enable personable customer support and invaluable market research and feedback Cost-effective skills-based recruitment Provident consumer insight and user demographics Generate awareness as well as advertising and promotion Establish your authority in your area of expertise- thought leadership Crisis Management

4 Creating your Social Media Strategic Plan- Things to think about. Keep in mind your specifics: institution, campus positions, and specific goals What practices are currently in place? Strengths? and Weaknesses? How does social media align with your institutional mission, learning outcomes and/or strategic plan? Who holds the power to implement practices? How does social media relate to your position responsibilities? Who else at your campus can you rally around these best practices?

5 Create and Implement a social media strategy Without strategy why are you even doing it? ASK YOURSELF What are your goals for using social media tools? Know your audience; who are you trying to reach? How much time can you commit manage platforms? Can you produce quality of quantity? Who on your campus can you collaborate with that has already established a social media presence? Do we really need to on name social media platform?

6 Produce Valuable and Accurate Content Do your research. Be knowledgeable about what you put out. Be frequent, but not too repeated Bring value. Ask yourself, what can user receive, that is specific to your site? Be responsible. (Awareness that it is out there) Be accurate. Mistakes happen, so if you make an error, correct it quickly and visibility. This will earn you respect in the online community. Be thoughtful about everything you post. Use your colleagues, students and supervisors as your source for feedback when in questions.

7 What are you "saying Consistent VOICE. Engage and Interact Authentic. You want to connect. Be you. Your brand. Two-way dialogue. Crisis management: Negative feedback

8 The Plan Empower a mix of staff professionals and student ambassadors. Perspectives. One administrator. To monitor, create context. Overall point person. Consistency on postings. May be necessary to train, supervise, co-manage social media pages Input for evaluation and adjustment

9 YOUR Brand Consistent use of logos and branding. Colors, images, mascots, fonts and other university/department graphics. Confidentially. No confidential information Be aware of liability. You are legally liable for what you post on your own site and on the sites of others.

10 Higher Education Social Media Collaborate and support university social media pages Campus Love Follow other University- related accounts Twitter: RT and Like Create a Twitter list for all university account Actively contribute to positive campus hashtags Facebook, Share like comment recommend Instagram hear comment or 3 rd party regram, Like and share campus YouTube Videos.

11 Adopt Influencers What s around your campus and consider what is known for. What are the prominent campus celebrations, traditions, events, departmental, people, and or buildings. Are popular faculty senior leaders, administrators, or student leader potions that could be showcased.

12 Respect your Audience Guide to behavior and goal setting for your entire strategy Post when calm and level headed. Pace posts. Don t flood with followers and news feeds or even invites No such thing as private on a social media site. BE POSITIVE

13 Value Added Approach Informally share videos, articles and social media research Educate current and future social media campus influencers. Learn from others. Advanced social media users on your own campus to be transfers and strategy builders Meet staff where they are, from those without accounts exploring newbies up to content creators. You may have to convince the benefits of social media tools.

14 The data The Evaluation Back up social media efforts with measurement. Needs to be an evaluation for effectiveness. Analytics: Indicators that measure and analyze through social media. Access your strategy. Mid point evaluation. More means more. Are you sharing the right story?

15 How do you get THEIR attention? Provide valuable content Regularly and actively engage with multiple niche communities Ensure the technology is in place and works. (Share buttons, links, RSS fees.) Optimizing media- SMO (Social Media Optimization) Your popularity increase search ranking results across all community driven sites ( hashtags, SEOP, Keywords, and back links.)

16 Strategy Putting it all together. Build thematic and benchmarks in the strategy. Communicate the strategy everyone on the team. It takes time to create content. Account for time. Content and Development: Be constructive, informative, supportive, educational personal and creative Create content for many medium (video, audio, white pages and more) to be embedded within community driven platforms Ensure all technology connects ( links, buttons, widgets)

17 Creating a Social Media Policy Stay on Brand Stick to basic standards Target audience Numerous platforms What is the purpose?

18 Explanation of Terms for Social Media Page Likes Followers on Facebook Reach Fellow Facebook users who saw your content Engages Users Facebook followers who likes, favorited, shared, etc. your content Post Impressions Numbers of times a post from your page is displayed Reactions Anytime Facebook users liked, loved, etc. your posts Retweets Tweets were shared by other users Followers Followers on Twitter Favorites - User Favorited or liked your post Reach Fellow Twitters users who saw your content Campaign Clicks Anytime a user clicks on the link that is embedded in a Tweet, that link takes the user back to the blog, registration or other webpages

19 Explanation of Terms for Social Media Profile: Who you are Public account: Anyone can view your page Private account: Only people who follow you can view your page Post: The photos and videos you choose to share on Instagram Hashtag: Used to find and give context to your post or comment Photo map: Show your location when you post a picture Tagging: 1. The first is when you post a picture that someone appears in or was present for. You can choose the tag people option to do this 2. Commenting on a photo or video and you want to address one or more users directly. Follow: When someone follows you, your posts become part of their news feed (the home tab) News feed: Consists of the most recent posts of the users you follow Like: Letting the person you follow know that you like or agree with what they post Block: If you don t want someone to have access to your pictures or be able to look up your account, block them by going to their profile, tapping the menu button (three dots) and selecting Block User Comment: Writing under a post.

20 Ways to Promote Recipients The purpose of a feature (news story, article, etc.) is to highlight the scholarship recipient (past or present). Recipients complete a questionnaire. The questionnaire is turned into a article. The article is featured on the website and social media outlets. It is shared from person to person, different schools, companies, etc. Recipients get exposure and the organization does as well. This leads more people to search the organization and scholarship opportunities that the organization has to offer.

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23 Promoting the Scholarship

24 Promoting Events

25 Let s Talk Numbers Facebook: 1.71 billion users Flickr: 112 million users Google+: 300 million users Instagram: 400 million users LinkedIn: 450 million users MySpace: 50.6 million users Periscope: 10 million users Pinterest: 100 million users Snapchat: 100 million users Twitter: 320 million users Youtube: Over 1 billion users Most Popular Social Media Sites