Webinar will begin at 2 minutes a1er the hour. How to Use Twitter for Your Nonprofit. BONUS: Hootsuite Demo. By Kerri Karvetski. Monday, July 28, 14
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1 Webinar will begin at 2 minutes a1er the hour. How to Use Twitter for Your Nonprofit BONUS: Hootsuite Demo By Kerri Karvetski
2 GoToWebinar Housekeeping: a3endee par5cipa5on Your Open and hide your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone and dial using the provided Submit ques5ons and comments via the Ques5ons panel
3 What we ll cover today Twitter Stats Build connections Find influencers Keep tabs with Twitter lists What do I tweet? Art and science of hashtags Participate in Twitter chats Optimize your Twitter presence Top Twitter tools Measurement Hootsuite demo
4 GoToWebinar Housekeeping: a3endee par5cipa5on Your Open and hide your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone and dial using the provided Submit ques5ons and comments via the Ques5ons panel
5 Today s hashtag is #how2twitter. My Twitter handle
6 Who am I? Kerri Karvetski, owner of Company K Media 23 years communications experience 14 years working with nonprofits 13 years online focus
7 POLL #1: You on Twitter?
8 TWITTER STATS
9 Demographics of Social Media Users 2013
10 FIND THE REPORTh3p:// Media- Update/Main- Findings/Demographics- of- key- social- networking- platorms.aspx KEY TAKEAWAYS GENDER Equal numbers of men and women AGE Adoption high among young adults EDUCATION College educated LOCATION Adoption high in urban/suburban
11 What are people talking about on Twitter?
12 EXPLORE TRENDS: hcps://2013.twicer.com/
13 2013: Lea Michele s tweet was shared 408,266 times 2014: Ellen Degenere s Oscar s selfie was shared 3.4 million times
14 BUILD CONNECTIONS
15 4 Best Ways to Start Building Your Connections (1)Your list (2)Twitter suggestions (3)Advanced search (4)Follow the leader
16 Who to Follow Thought leaders and influencers People in your community Peers Most people who follow you Press Donors
17 Put Twitter on Your Website & Sharing buttons (see 101 Tools handout for a list) Follow buttons (Google social media buttons )
18 POLL #2: Which connection method(s) will you try next?
19 FINDING INFLUENCERS
20 4 Free Tools To Find Influencers Commun.it WeFollow Followerwonk Klout
21 KEEP TABS WITH TWITTER LISTS
22 What is a Twitter List? A curated group of Twitter users. You can create your own lists or subscribe to lists created by others. You get 20 1,000 lists 500 5,000 max/list. Lists are for reading, not sending. You don t have to follow someone to put them on your list.
23 Lists Rule! Try These 7 Flavors. Press Geographicbased Sponsors Partners Peers Staff and board members Donors
24 WHAT DO I TWEET?
25 Define your purpose. Here are 3 models.
26 Advocate Target decision makers, influencers (people who care about public perception) Be specific Coordinate online with @Amnesty,
27 Resource or Service Provider Target constituents, supporters (people who need/want your information/service) Be timely and helpful Monitor for questions, @LIVESTRONG
28 Convener Target peers, likeminded people and groups Connect, gather, @pghtweetup
29 Find Your Balance Their stuff Your Stuff
30 Get some inspiration BLOG: Twitter for Good BLOG: Twitter Stories
31 ART AND SCIENCE OF HASHTAGS
32 POLL #3: Hashtags?
33 Today s hashtag is #how2twitter. My Twitter handle
34 What is a hashtag? A hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
35 Why Use Hashtags? Get Found: Hashtags show your tweet more easily in Twitter search Find More Like This: Clicking on a hashtag shows you other Tweets marked with that hashtag Ride a Wave of Popularity: Hashtag words that become popular are often Trending Topics
36 Hashtag Best Practices Find tags already in use (Hashtagify.me, Ritetag) Don t spam with hashtags. Two per tweet is good Use hashtags only on Tweets relevant to the topic
37 PARTICIPATE IN TWITTER CHATS
38 What is a Twitter Chat A conversation that happens on Twitter that s focused within a certain time (usually an hour) on a specific topic and by a specific person/org. Twitter chats often occur on a regular schedule. Check your 101 Tools handout for a list of nonprofit chats.
39 POLL #4: Chats?
40 Why do a Twitter Chat? Meet high quality contacts Gain followers Concentrated burst of learning Limited duration Lively discussion and engagement
41 #FoodFri
42 OPTIMIZE YOUR TWITTER PRESENCE
43 Follow this guy
44 Effect of Profile Pic on Followers
45 Effect of Bio Words on Followers
46 Most Retweetable Words
47
48 Optimal Tweet Length Leave room for retweets.stay closer to 120 characters.
49
50 3 pro tips
51 Use a period before your replies/mentions to make them public.
52 Favorite tweets (even your own) to reuse later.
53 Monitor on Twitter (1) Your org name, Twitter handle(s) (2) Key staff (ED, spokesperson) (3) Hashtags related to your sector (4) Questions related to your sector TRICK: Use? to search for questions prenatal vitamins? (5) Local tweets TRICK: Use near: within for local tweets job training near:detroit within:15mi
54 TOP TWITTER TOOLS
55 My favorites are (1) Hootsuite dashboard (2) Twitter Advanced Search for research (3) Twitter Analytics for your metrics (4) #nptech for excellent content (5) Hashtagify for researching hashtags (6) Commun.it for influencers & community (7) ManageFlitter for follow management (8) Storify for curating/storytelling (9) Unfollowr for unfollowers
56 MEASUREMENT
57 Focus on What Matters Tweets and retweets are OUTPUTS You want OUTCOMES Happy customers Changed minds Changed behavior Funds raised More attendees Talent recruited Relationships that make you stronger
58 Basic Measurement Follower Growth (Twitter Analytics/Twitonomy) Followers Awareness (TweetReach/SocialMention/ Twitter Analytics) Volume Reach Exposure Amplification Engagement (Hootsuite) Retweets Favorites Replies Clicks Traffic (Google Analytics, Bit.ly, sharing buttons) URL shares Clicks
59 Let s demo!
60 KEY TAKEAWAYS
61 Find the pulse through hashtags, trending topics
62 Tame the firehose with lists and hashtags
63 Nurture relationships
64 It s OK to Go Slow Go a little further each time
65 Thank you, and happy tweeting!
66 Questions? FACEBOOK
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