13 Dr. Raan Nair and Satish R. Nair, Marketing. Sultan Chand and Sons, New Delhi, Griffin, J., (1995) Customer Loyalty: How to Earn it, How

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1 BIBLIOGRAPHY BOOKS 1 Amarchand D., Varadha Rajan B. A Text Book of Marketing, Konark Publishers Pvt. Ltd. 2 Anshul Kaushesh, Editor, Pharmaceutical Marketing Emerging Trends, ICFAI University Press, Atul Rastogi and Abhimanyu Verma Indiainfoonline.com. Indian Pharmaceutical Sector: Big Pharma Opportunity. 4 B. S. V. Prasad, Indian Pharma Going Global, The ICFAI University Press, Balachandran S. Customer Driven Services Management, Sage Publications, New, Bejon Misra, Study on availability and prices of medicines by VOICE, 7 Berry, L.L. and Parsuraman, A., (1991) Marketing Services Competing Through Quality, New York, The Free Press, Macmillan Inc. 8 Bhattarcharyya D. Research Methodology, Excel Books, New, 9 C. Charles, Hospital Health Care management, Anmol Publications Pvt. Ltd. New Christian Gronross, Service Management and Marketing, Lexington Books, Massachusetts, Datta, P.T. Jyothi. More Global Buys by Pharma Co.s likely. The Hindu Business Line (Internet Edition), 22 July 12 Derek, Biddle and Evendon, Robin (2004), Human Aspects of Management, New York, Jaico. 296

2 13 Dr. Raan Nair and Satish R. Nair, Marketing. Sultan Chand and Sons, New, Griffin, J., (1995) Customer Loyalty: How to Earn it, How to keep it, Lexington Books, New York, NY, The Free Pres 15 Jha, S. M. Social Marketing, Himalaya Publishing House, New, 16 Kotler, Keller, Koshi, Jha, Marketing Management 17 Marketing of Healthcare Services, Patient Satisfaction and Loyalty, Dr. Pradeep B. Salgaonkar, Abhijeet Publications, 18 Meyer, F. H., and Mika, T. R. R & D Management in the Pharmaceutical Firm, Drug and Cosmetic Industry, Mickey Smith, Editor, Principles of Pharmaceutical Marketing, C. B. S. Publishers & Distributors Pvt. Ltd. new, 20 Murugan, M. S. (2005), Management Principles and Practices (2005), New Age International, New, India. 21 Nidhi Shah, Human Resources Development in Healthcare, A comparative study of Hospitals in India and USA. Excel Books, New 22 P. G. Ramanujam, Marketing of Healthcare Services Excel Books, New 23 P. L. Narayana, The Indian Pharmaceutical Industry, NCEAR, New 24 Pharmaceutical Marketing in India, Concepts, Strategy, Cases Subba Rao Chaganti, Pharma Med Press 25 Philips Kotler and Gary Armstrong, Principles of Marketing, Prentice Hall of India Pvt. Ltd. New, 297

3 26 Philips Kotler, Marketing Management Analysis, Planning, Implementation and Control, Prentice Hall, India Pvt. Ltd. New, 27 Pradeep Mishra, Generics Global trends and Place for India, The Pharma Review, June Prathap and Michael, Vikalpa Drugs and Pharmaceuticals: International Pharmaceutical Industry -A Snapshot, Jan 2004, ICRA 29 Rajan Saxena, Marketing Management, Tata McGraw Hill Publishing Company Ltd. New, Ramakrishnan Iyer, Pharmaceuticals: The Indian Pharmaceutical Industry, Feb 2005, ICRA 31 Ravi Ghooi, Patents and Drug Prices, Sulekha Expressions, November 14, Sally and Sully (2001) Relationship Management, USA: Library of Congress Cataloging Publication Data. 33 Saurabh Kumar Saxena, "A Review of Marketing Strategies Work By Different Pharmaceutical Companies" 34 Srivastava P. K., Marketing Management in A Developing Economy, Sultan Chand & Sons, New,

4 MAGAZINES AND PERIODICALS & REPORTS 1 A Visit to India: Drug Prices, Research & Global Access, May Aaron Smith, August, 22, 2007,Indian drug market to reach $210B,Reort, CNNN/Koney.com 3 Economic Survey ,Ministry of Finance, Government of India, New 4 Economic Survey: , Government of India, New. 5 Habil Khorakiwala, May, 14, 2007, Globalization: Pharma taking the acquisition route, The Economic Times. 6 Human Development Report (2005) Oxford University Press, New 7 International Marketing Strategies in India by (IIMA), Oct-Dec Opportunities in Indian Pharma Sector, RNCOS Report, July Patents vs. Patients: AIDS, TNCs and Drug Price Wars, TWN, 10 Pharma 2020: The Vision which path will you take? Pricewaterhouse Coopers. 11 Pharma Marketing The Business of Paradigms by Pharma Plus, 31st March 12 Planning Commission, 2006, Approach to 11 th Five Year Plan. 13 Surumpudi Neeraja, Indian Pharma Industry, Portfolio Organizer, August The Indian Pharmaceutical Industry: Collaboration for Growth, KPMG,

5 WEBSITES 1. reddy's lab http// = Personal Website or reach her by at Kathy (at) quintcareers.com Serum Institute of India. 15 June Biospectrum. 1 August 2005 < 12. "50% of country's biotech firms based in Karnataka." The Economic Times 23 April 13. Biopharmaceutical and Biotechnology Company, Biocon. 26 July 2005 < /Indian%20Pharma%20Outlook.pdf 15. WHO website. 16. Nicholas Piramal India Limited. < 300