International College for Girls

Transcription

1 International College for Girls SFS GURUKUL MARG, MANSAROVER JAIPUR DEPARTMENT OF MANAGEMENT STUDIES Revised SCHEME OF EXAMINATION AND COURSES OF STUDY FOR BBM III Semester Examination November 20 IV Semester Examination April 2010 V Semester Examination November 2010 VI Semester Examination April 2011 Syllabus applicable for the students seeking admission to the BBM Course in the academic year 2008-

2 International College for Girls Department of Management Studies BBM Credit Templates & Examination Scheme

3 INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS), JAIPUR Department of Management Studies BBM SIX SEMESTER PROGRAMME CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS Semester-I. Paper Code Title Total Hours Hours /Week Credi ts FEN-100 English Hindi/MEL FHI-100 FFR-100 FGR-100 BBM-101 Fundamentals of Business Management BBM-102 Fundamentals of Business Communication BBM-103 Law of Contract BBM-104 Managerial Economics-I BBM-105 Practical BBM-106 BBM-107 Fundamentals of Accounts-I Fundamentals of Computer & Office Automation BBM-108 Practical BBM-1 Practical Total credits 30

4 Semester-II FEN-200 Advanced English FHI FFR-200 FGR-200 Advanced Hindi/MEL BBM-201 Principles and Practices of Management BBM-202 Applied Business Communication BBM-203 Business Laws BBM-204 Managerial Economics-II BBM-205 Practical BBM-206 Fundamentals of Accounts-II BBM-207 Programming concepts and Database Management BBM-208 Practical BBM-2 Practical Semester-III FES-300 Our Environment BBM-301 Corporate Strategy BBM-302 Marketing Management-I BBM-303 Research Methodology-I BBM-304 Business Finance-I BBM-305 Practical BBM-306 Quantitative Techniques for Management-I BBM-307 Management Information System-I BBM-308 Practical

5 Semester-IV FES-400 Environmental Conservation BBM-401 Strategic Management BBM-402 Marketing Management-II BBM-403 Research Methodology II BBM-404 Business Finance-II BBM-405 Practical BBM-406 Quantitative Techniques for Management-II BBM-407 Management Information System-II BBM-408 Practical Semester-V FGS-500 General Studies BBM-501 Organizational Behaviour-I BBM-502 Human Resource Management-I BBM-503 International Business-I BBM-504 Cost & Management Accounting I BBM-505 Practical BBM-506 E-Commerce-I BBM-507 Corporate Internship Project & Viva-voce-I BBM-508 Practical

6 Semester-VI FEM-600 Entrepreneurship & Management BBM-601 Organizational Behaviour-II BBM-602 Human Resource Management-II BBM-603 International Business-II BBM-604 Cost & Management Accounting-II BBM-605 Practical BBM-606 E-Commerce-II BBM-607 Corporate Internship Project & Viva-voce-II BBM-608 Practical Grand total of Credits 164

7 International College for Girls Jaipur BBM Scheme of Examination Internal Evaluation- Theory Paper Test Teacher Interaction Home Assignment Attendance Total 15 Marks 5Marks 5 Marks 5 Marks 30 Internal Evaluation- Practical Scheme of Evaluation for Continuous Assessment (Practical) Project / Case Study /Exercises /Practical Test Report Presentation Regularity Total 10 Marks 10 Marks 10 Marks 30 Marks External Evaluation- Practical Practical Record Viva Voce Total

8 INTERNATIONAL COLLEGE FOR GIRLS DEPARTMENT OF MANAGEMENT STUDIES Course Content UG Programme

9 Semester III

10 Course: B.B.M. Pt II (III Semester) Paper- 1: Corporate Strategy Code: (BBM-301) Total Number of Lectures Allocated: 45 Continuous Assessment : 30 Sem. End Exam : 70 Credit: 3 Time: 3 Lecture Hours/Week Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition. Unit Contents Lectures I II Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives. Environmental Scanning: External- (Macro and Micro) environment appraisal,, Porter Five Forces Model for Industry Analysis, III Organizational Appraisal, SWOT. IV V Competitive Advantage: Concept, core competence and Value Chain Approach, Generic Competitive Strategies Corporate Level Strategy: Expansion/Growth, Stability, Retrenchment, & Combination Essential Reading: 1. Prasad, L,M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azhar Kazmi, Business Policy and Strategic Management Reference books: 1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin

11 Course: B.B.M. Pt II (III Semester) Paper- 2: Marketing Management-I Code: (BBM-302) Total Number of Lectures Allocated: 45 Credit: 3 Continuous Assessment : 30 Sem. End Exam : 70 Time: 3 Hours/Week Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts Unit Contents Lectures I II III IV V Introduction-Nature, scope and importance of marketing, approaches to marketing, selling Vs marketing concept, Concept of Marketing of services. Buyer Behavior and Market Segmentation: Factors influencing buyer behavior, Buying decision process, Segmentation-Targeting- Positioning Managing the product: Product concept, levels of products, product mix, deciding product policy, product line decisions, Brand Equity, Packaging, Labeling, Concept of product life cycle: stage specific marketing strategies, New product development process. Pricing: Objectives of pricing, methods of pricing, Factors influencing pricing. Essential Reading: 1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd., Delhi, 12 th ed. 2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3 rd ed. 3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning Implementation and Control, Delhi: Macmillan India Ltd., 3 rd ed.

12 Reference books: 1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 7 th ed. 2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006, 13 th ed. 3. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi, Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi, 1997.

13 Course: B.B.M. Pt II (III Semester) Paper- 3: Research Methodology-I Code: (BBM-303) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective To understand the types, tools and methods of research and develop the ability to construct data gathering instruments appropriate to the research design Unit Contents Lectures I Research: Definition and concept of research, objectives of research, importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Significance of Research. II Research Design: Meaning, Need and Characteristics of a good research design. Identification of a Research problem. Selection of a Research problem. Hypothesis- purpose, characteristics, types and criteria of hypothesis. Variables- Meaning and Concept, Types of variables. III IV Data gathering instruments: Observation, Interview, Questionnaires and Schedules, their construction, Technique of data collection, Scrutiny of data accuracy of measurements, testing of a questionnaire. Scaling Techniques: Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales. Sampling- Meaning of census and sample. Characterstics of a good sample, Need for sample, Types of samples based on Probability and Non- Probability sampling. Probability Sampling- Idea of Simple Random Sampling, Stratified and Cluster sampling

14 V Non- Probability Sampling- Purposive and Quota sampling. Statistics- Meaning, Importance, Limitations, Classifications and Tabulation of data, discrete and continous variables. Frequency Distributions and Cumulative frequency distribution, Measure of Central Tendency- Mean, Median and Mode, their properties, merits and demerits. Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and standard deviation, coffecient of variation. Essential Reading: 1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 2. Kothari, C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi, Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India, Delhi, Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi. 4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi. 5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi.

15 Course: B.B.M. Pt II (III Semester) Paper- 4: Business Finance-I Code: (BBM-304) Total Number of Lectures Allocated: 45 Credit: 3 Continuous Assessment : 30 Sem. End Exam : 70 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise. Unit Contents Lectures I Financial Management: Meaning, Scope, objectives of Financial Management and other Areas of Management --- Organization of Finance Function. Capitalization- under capitalization and over capitalization II Sources of Finance: Classification of Sources of Finance, Short Term and long term Shares, debentures, Preference Shares. Financial Institutions-IDBI, IFCI, ICICI III Capital Structure: Meaning, Capital Structure and Financial Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital Structure. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Leverages: Concept, Types of leverages and their significance IV Capital Budgeting: Concept, Importance And Appraisal Methods: Pay back period, DCF techniques, Accounting rate of return, IRR V Introductory knowledge about Stock market Primary market and Secondary market, Market Indexes, Shares- meaning of Rights, Bonus and dividends, Debentures, Preference shares, Mutual Funds, Bullion, Commodity markets Essential Reading: 1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand & Sons, New Delhi 2. Pandey, I. M., Financial Management, Vikas Publishing House Reference books: 1. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi 2. Agarwal, M.R., Financial Management, Garima Publications, Jaipur

16 Course: B.B.M. Pt II (Semester-III) Paper- 5 Practical Code: (BBM- 305) Continuous Assessment : 30 Sem. End Assessment : 70 Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 301 BBM 302 BBM 303 BBM 304 Corporate Strategy Marketing Management-I Research Methodology-I Business Finance-I Title of Paper The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment I II III IV Project/ Case Study/ Exercises based on BBM 301 Project/ Case Study / Exercises based on BBM 302 Project/ Case Study / Exercises based on BBM 303 Project/ Case Study / Exercises based on BBM 304 Total 30 Marks Sem. End Assessment Report File Viva Voce 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

17 Course: B.B.M. Pt II (III Semester) Paper- 6: Quantitative Techniques for Management-I Code: (BBM-306) Total Number of Lectures Allocated: 45 Continuous Assessment : 30 Sem. End Assessment : 70 Credit: 3 Time: 3 Lecture Hours/Week Objective The objective of the course is to provide knowledge of tools and techniques of operation research and quantitative techniques. Unit Contents Lectures I Quantitative Techniques: An Introduction, Nature, Scope and Role of Operations Research and Quantitative Techniques, Scientific approach in decision-making, Limitations of these Techniques II Linear Programming: Mathematical formulation of Linear Programming problems and their solution using Graphic approach and Simplex method, Primal and its dual III Assignment: Solving the problem. Cases of unbalanced problems, multiple optimum solutions, maximization objective and unacceptable assignments IV Transportation: Solving the problem. Testing the optimality MODI method. Cases of unbalanced problems, Degeneracy, Maximization objective, Multiple solutions and Prohibited Routes V Theory of Games: Two persons Zero Sum games, Pure and Mixed strategy Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company, Jaipur 2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh Book Depot, Jaipur 3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur 4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi References: 1. Taha, Hamady A,Operational Research An Introduction, Prentice Hall of India, New Delhi 2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi 3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur 4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for Managerial Decisions, New Age International Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.

18 Course: B.B.M. Pt II (III Semester) Paper- 7: Management Information System-I Code: (BBM-307) Total Number of Lectures Allocated: 45 Continuous Assessment : 30 Sem. End Exam : 70 Credit: 3 Time: 3 Lecture Hours/Week Objective This course aims to integrate the core competencies of management as well as information technique and provide a leverage to the management function so that the modern managers are not only able to take decisions but informed decisions to enhance its effectiveness. Unit Contents Lectures I 10 MIS A Framework: Concept, Management, Information, System, MIS definitions, Nature & Scope, Characteristics, Functions, Importance & Failures, and MIS & Use of Computers. II Management Process: Introduction to management, Approaches to management, Functions of the manager, MIS: A support to the management, Management effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A tool for management process. III Information : Concept, Attributes, Classification (action vs. no-action, recurring vs. non-recurring information, internal vs. external, organizational, functional, knowledge, decision-support, operational), methods of information collection, Decision-making concept, Simon s model of decision-making, MIS & decision-making. IV Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OASs, BESs). Computer hardware for information system: Introduction- Basics of data representation, types of computers, basic components of computer system, factors to buy a PC Computer software for information system: 08 08

19 V Introduction- programming languages, classification of software, role of software in problem solving, criteria for investment in hardware & software. Database Management System: Introduction, database hierarchy, data duplication, data inconsistency, lack of data integration, data dependence, program dependence, databases, objectives, advantages, disadvantages, database structure, E-R diagram, DBMS, definition of DML and DDL, data models (Hierarchical, Network, Relational). 10 Essential Reading: 1. Javedkar, W. S., Management Information Systes, Tata McGraw Hill, New Delhi. 2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi 3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd., 2003) 4. D.P.Goyal - Management Information Systems-Managerial Perspectives (Macmillan) Reference books: 1. O Brien, Management Information System 2. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern management, Prentice Hall of India, New Delhi. 3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System: Managing the digital firm, Pearson Education, New Delhi. 4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill, New Delhi

20 Course: B.B.M. Pt II (III Semester) Paper- 8 Practical Code: (BBM-308) Continuous Assessment : 30 Sem. End Assessment : 70 Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 306 Title of Paper Quantitative Techniques for Management-I BBM 307 Management Information System-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment I Sem. End Assessment Report/Record File/Practical Test Viva Voce Project/ Case Study/Exercises based on BBM Marks 20 Marks 15 Marks II Practical Test based on BBM 307 Total 15 Marks 20 Marks 15 Marks 100 Marks Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

21 Semester IV

22 Course: B.B.M. Pt II (IV Semester) Paper- 1: Strategic Management Code: (BBM-401) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition. Unit Contents Lectures I II III Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors Affecting choice of Strategy. Time Dimension and contingency Strategies Strategist: Role of CEO and BOD in strategic Management Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation IV V Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control,. Social Responsibility A stakeholder approach, Written Analysis of Cases. Essential Reading: 1. Prasad, L,M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management

23 Reference books: 1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin

24 Course: B.B.M. Pt II (IV Semester) Paper- 2: Marketing Management-II Code: (BBM-402) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts Unit Contents Lectures I II III IV V Essential Reading: Marking communication: Meaning and Importance, communication objectives, effective communication, and communication process. Promotion Tools-I: Advertising-meaning, objectives types in advertising decisions, planning and evaluation of campaign, Personal Sellingobjectives, functions and principles; process Promotion Tools-II: Public Relations-Importance and methods, Direct Marketing concept, Sales Promotion- Purpose, Consumer and Dealer promotion methods, Sales force promotion. Marketing channels: Types of channels, channel functions, objectives. Logistics and physical distribution Functional areas of physical distribution.. 1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd., Delhi, 12 th ed. 2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3 rd ed. 3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning Implementation and Control, Delhi: Macmillan India Ltd., 3 rd ed.

25 Reference books: 4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 7 th ed. 5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006, 13 th ed. 6. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi, Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi, 1997.

26 Course: B.B.M. Pt II (IV Semester) Paper- 3: Research Methodology-II Code: (BBM-403) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective To understand the types, tools and methods of research and develop the ability to analyze data gathered to draw precise and relevant conclusions and write it in the form of a Research report. Unit Contents Lectures I II III IV V Correlation Analysis- Definition and concept, types and measures of studying correlation (Karl Pearson s coefficient of correlation, its assumptions, properties, merits and demerits, Spearman s Rank correlation coefficient) Regression Analysis- Definition, concept, uses and properties. Least Square Methods, Regression Coefficients, Fitting of Regression lines. Sampling Distribution and Standard Error. Element of Testing a Statistical Hypothesis- Formulation of the problem, Types of errors. Level of significance, large sample test for proportions, single mean and difference in two means. Small sample test- Application of Student s t- test for small sample for single mean, difference in two means ( independent and paired-t). Chi-square test for population variance. Chi-Square Test ( as goodness of fit, independence of attributes using 2x2 and rxc contingency tables). Analysis of Variance- One-way and two-way classification Design of Experiment- Basic ideas, Completely Randomized Design, Randomized Block Design, Latin Square Design. Research report writing: Format of research report, presentation, footnoteendnote, bibliography, references.

27 Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers. 2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 3. Kothari, C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II. 2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers. 3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi. 4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi. 5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand and Sons, New Delhi

28 Course: B.B.M. Pt II (IV Semester) Paper- 4: Business Finance-II Code: (BBM-404) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise. Unit Contents Lectures I Funds Flow and Cash flow Statements II III IV V Working Capital Management: Theory of working capital management, Management of cash and marketable securities Receivables Management Inventory Management, over and under Trading. Dividend: Dividend Policy, Relevance and Irrelevance Concepts of Dividend. Ratios: Short term liquidity, solvency, profitability and investment ratio. Cost Volume Profit Analysis: CVP, Break Even Analysis, Contribution, Margin of safety. Essential Reading: 1.Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand & Sons, New Delhi 2.Pandey, I. M., Financial Management, Vikas Publishing House Reference books: 3. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi 4. Agarwal, M.R., Financial Management, Garima Publications, Jaipur

29 Course: B.B.M. Pt II (Semester-IV) Paper- 5 Practical Code: (BBM-405) Total Number of Lectures Allocated: 60 Credit: 4 Continuous Assessment : 30 Sem. End Assessment : 70 Time: 4 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 401 BBM 402 BBM 403 BBM 404 Strategic Management Marketing Management-II Research Methodology-II Business Finance-II Title of Paper The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment I II III IV Project/ Case Study/ Exercises based on BBM 401 Project/ Case Study / Exercises based on BBM 402 Project/ Case Study / Exercises based on BBM 403 Project/ Case Study / Exercises based on BBM 404 Total 30 Marks Sem. End Assessment Report File Viva Voce 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

30 Course: B.B.M. Pt II (IV Semester) Paper- 6: Quantitative Techniques for Management-II Code: (BBM-406) Continuous Assessment : 30 Sem. End Assessment : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The objective of the course is to provide knowledge of tools and techniques of operation research and quantitative techniques. Unit Contents Lectures I Decision Theory: Decision-Making under certainty, uncertainty 13 II III IV V and risk, Decision tree analysis Network Analysis: PERT / CPM, Cost Analysis and Crashing the Network, Probability consideration under PERT. Probability: Concept, Laws of probability, Baye s theorem, Mathematical Expectation Probability Distributions: Binomial, Poisson and Normal probability distribution Queuing Model: Single Channel queuing theory in business decision-making Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company, Jaipur 2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh Book Depot, Jaipur 3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur 4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi References: 5. Taha, Hamady A,Operational Research An Introduction, Prentice Hall of India, New Delhi 6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi 7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur 8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for Managerial Decisions, New Age International Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

31 Course: B.B.M. Pt II (IV Semester) Paper- 7: Management Information System-II Code: (BBM-407) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective This course aims to integrate the core competencies of management as well as information technique and provide a leverage to the management function so that the modern managers are not only able to take decisions but informed decisions to enhance its effectiveness. Unit Contents Lectures I 08 System: system concepts, system control, types of system. System analysis and design: introduction, need for system analysis and design, introduction to SDLC, system development model (protyping). II III IV V MIS and system concepts, development of long range plans of MIS, determining the information requirement, development and implementation of MIS, evaluation of MIS. Applications of MIS in manufacturing sector: introduction, personnel, finance, production, materials, marketing management.. Decision Support System: evolution, objective, classifications, characteristics, components, development, relationship between MIS and DSS, applications of DSS (TPS, MIS, DSS and EIS). Network: Introduction, data transmission direction (simplex, half-duplex, full-duplex), topology (star, bus, ring), definition of client-server computing, components (hardware and software) and functions of client-server systems, LAN-MAN-WAN-VAN- PBX concepts, network management, concept of E- commerce

32 Essential Reading: 1. Javedkar, W. S., Management Information Systes, Tata McGraw Hill, New Delhi. 2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi 3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd., 2003) 4. D.P.Goyal - Management Information Systems-Managerial Perspectives (Macmillan) Reference books: 5. O Brien, Management Information System 6. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern management, Prentice Hall of India, New Delhi. 7. Laudon, Kenneth C. and Laudon P. Jane, Management Information System: Managing the digital firm, Pearson Education, New Delhi. 8. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill, New Delhi

33 Course: B.B.M. Pt II (IV Semester) Paper- 8 Practical Code: (BBM-408) Total Number of Lectures Allocated: 30 Credit: 2 Continuous Assessment : 30 Sem. End Assessment : 70 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 306 Title of Paper Quantitative Techniques for Management-II BBM 307 Management Information System-II The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment I Project/ Case Study/Exercises based on BBM 406 Sem. End Assessment Report/Record File Viva Voce 15 Marks 20 Marks 15 Marks II Practical Test based on BBM Marks 20 Marks 15 Marks Total 100 Marks Note: Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

34 Semester V

35 Course: B.B.M. Pt III (V Semester) Paper- 1: Organizational Behaviour-I Code: (BBM-501) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The objective of the course is to acquaint the students with the individual and group behavioural aspect of Organization, which influences the management practices and the overall organizational productivity. Unit Contents Lectures I Introduction: Concept, meaning, of organization, II III IV Meaning and Concept of Organization Behaviour, Perception: Nature, Importance, difference between sensation and perception, perceptual process perceptual selectivity, perceptual organization Personality: Meaning, Determinants of personality, personality development theories.- Psychoanalytic theory, Socio-psychological theory, Trait theory, Self theory Motivation: Concept, Motivation and Behaviour, Primary and secondary motives, Financial and Non Financial Motives V Theories of motivation : Maslow s Need hierarchy theory, Herzberg s Motivation Hygiene theory, V room's expectancy theory, Porter-Lawler model, Equity theory of work motivation. Alderfer s ERG theory, McClelland s achievement motivation theory.

36 Essential reading: 1. Robbins, Stephen P., Organizational behavior: Concepts, Controversies, Applications, Prentice Hall of India Private Limited, New Delhi 2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi 3. Buchanan, David, Organizational behaviour, Prentice Hall, Reference book: 1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and Managing Life at work, Pearson Prentice Hall, Toronto, Davis, Keith and Newstrom, John W., Human behaviour at work: Organization behaviour, McGraw-Hill International Editions Management Series, New York.

37 Course: B.B.M. Pt III (V Semester) Paper- 2: Human Resource Management-I Code: (BBM-502) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective Human Resource is an important asset of the organization. The course provides knowledge with regards to the management of this asset in the most productive and efficient manner. Unit Contents Lectures I II III IV HRM: Basic concepts, Objectives, Importance and functions, Difference between HRM and PM, Genesis and growth of HRM in India, Emerging horizons in HRM HRP: concept, Importance, process, Barriers to HRP Job Design: concept, factors and techniques of job design Job Analysis: concept, uses, process and methods (Job description and Job specification) Recruitment: meaning, factors affecting recruitment, recruitment process, sources of recruitment (internal, external) Selection: meaning, Selection process, Types of Tests, Testing concepts, various types of Interviews, New methods of selection (participative selection and employee leasing) V Placement and Induction: concept, objectives and procedure of induction, Advantages

38 Essential Reading: 1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co. 2. C B Gupta, Human Resource Management 3. C.B Mamoria and S. V.Gankar, Human Resource Management, Reference books: 1. Ashwathappa, Human Resource Management, 2. P. Subba Rao, Essentials of Human Resource Management and Industrial Relations

39 Course: B.B.M. Pt III (V Semester) Paper- 3: International Business - I Code: (BBM-503) Total Number of Lectures Allocated: 45 Credit: 3 Continuous Assessment : 30 Sem. End Exam : 70 Time: 3 Lecture Hours/Week Objective With markets and businesses reaching out to global dimensions, managers are required to have an understanding of the international business operations as well. This course aims to provide the basic information about the various functional and influencing aspects of international business. Unit Contents Lectures I II III IV V International Business: Introduction Meaning of I. B., International Business Vs. International Trade, Domestic Vs. I. B., Scope of I. B., Role of I. B. Driving forces of I. B., Forces restricting I. B., Importance of studying I. B. Cultural environment: Definition of culture components of culture, (Language, religion, values, attitudes, customs, Education, family, Material culture Aesthetics) Imperatives of culture for I. B. The Global Economic Environment: The Global Economy. Bases of Economic. Economic system-market Allocation, Command Allocation, Mixed Allocation. Indicators of Economics- Balance of payment, Exchange rate, Foreign Investment. Political Environment: Importance of political Environment for I. B. The Political Systems: Democracy-Basic Principles, Authoritarianism-Theocracy, Monarchy, Dictatorship. Major Political objective-political Sovereignty. International Financial Environment: Foreign Direct Investment-Reasons, Volume and directions, Foreign Exchange Transactions and Terminology.

40 Essential Reading: 1. Thakur and Mishra, International Business. 2. J.M. Diwan and K.N. Sudarshan, International Business Management. Reference books: 1. R.D. Robinson, International Business Management a guide to decision making 2. Ramu Shiva, International Business 3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian perspective, Sultan Chand & Sons, New Delhi

41 Course: B.B.M. Pt III (V Semester) Paper- 4: Cost & Management Accounting-I Code: (BBM-504) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage these cost centers, so as to exercise effective cost control in the organization, thereby increasing its the overall profitability. Unit Contents Lectures I II III IV Introduction: Meaning and definition of cost accountancy, Nature and Scope of Cost Accounting, Cost Concepts, Distinction between Financial and Cost Accounting. Elements of Cost, Cost Statements: An Introduction Material: Material Cost Management, Need for Efficient Purchasing, Storing of Materials, Methods of Inventory Control, Some Specific Techniques Related to Operating Control System viz. ABC Analysis, VED Analysis, JIT, FSN, Material Cost and its Components, Economic Order Quantity, Inventory Levels i.e. Reorder Level, Maximum Stock Level, Minimum Stock Level, Average Stock Level, Methods of Issue Pricing i.e. LIFO, FIFO, Simple Average, Weighted Average, HIFO, Standard Price And Base Stock Method Labour: Recruitment, Recording of time and wages, Time Keeping and Time booking, Job Evaluation and Merit rating, Labour Turnover: meaning and nature, Methods of calculating Labour Turnover, Methods of remunerating Labours, Incentive Plans, Allocation of wages, Idle Time: meaning and causes, Treatment of idle time, Over time Overhead : Meaning, Collection, Classifications, Apportionment, Allocation and Absorption of overheads; Treatment of interest on capital, Research and development expenses, Losses on account of depreciation, waste, obsolescence and defectives,

42 V Under and Over absorption of Overheads. Single output or unit costing: Cost sheet, Adjustments in cost sheet, Treatment of Scrap, defectives, Absorption of overheads and calculation of Tender price, Job Costing Ratio Analysis: Liquidity, Activity, Profitability, Leverage and Investment analysis Ratios Capital Budgeting: Techniques of Capital budgeting, Pay back Period method, Average Rate of Returns, Net Present Value method, Internal rate of return Essential Reading: 1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi 2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi Reference books: 1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi 2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi 3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi 4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi 5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur 6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur

43 Course: B.B.M. Pt III (Semester-V) Paper- 5 Practical Code: (BBM-505) Total Number of Lectures Allocated: 60 Credit: 4 Continuous Assessment : 30 Sem. End Assessment : 70 Time: 4 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 501 BBM 502 BBM 503 BBM 504 Title of Paper Organizational Behaviour-I Human Resource Management-I International Business-I Cost & Management Accounting-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment I II III IV Project/ Case Study/ Exercises based on BBM 501 Project/ Case Study / Exercises based on BBM 502 Project/ Case Study / Exercises based on BBM 503 Project/ Case Study / Exercises based on BBM 504 Total 30 Marks Sem. End Assessment Report File Viva Voce 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

44 Course: B.B.M. Pt III (V Semester) Paper- 6: E-Commerce-I Code: (BBM-506) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective Information technology revolution has already taken the entire world by storm. This course aims at leveraging commerce through information technology and to teach the students to use the information technology to manage their business more efficiently and effectively Unit Contents Lectures I 08 II III Introduction to E-Commerce: The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of e-commerce, E- commerce Perspective. Electronic Commerce and Media Convergence e-commerce Applications Business Strategy in an Electronic Age: Supply Chains, Porter s Value Chain Model, Inter Organizational Value Chains, Competitive Strategy, Porter s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy, Introduction to Business Strategy, Strategic Implications of IT Technology, Business Environment, Business Capability, Strategy Formulation & Implementation Planning, E- Commerce Implementation, E-Commerce Evaluation. The Internet, World Wide Web and security: introduction to internet, evolution of internet, The world wide web, ISP, meaning of network, transfer of information, The client server network security, Network layer devices, data and message security 10 IV Generating a business on the internet: introduction to e-business, life cycle approach,

45 V business planning, hardware, software, security setup, design, marketing, fulfillment, maintenance and enhancement phases Web site design and development: web site features and advantages, application of life cycle for design and development of web site, web site creation /development, web site navigation design, Introduction to HTML, criteria of Web-design, web site anatomy, web site evaluation criteria, management of web site contents and traffic. Essential Reading: 1. David Whiteley, E-Commerce, Tata McGraw Hill, T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co. 3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education, 2000 Reference books: 1. Diwan Parag and Sunil Sharma, Electronic Commerce A Manager s Guide to E- Business,Vanity Books International,New Delhi. 2. Agarwal, K.N. and Deeksha Agarwal,Business on the net, Macmillan, New Delhi

46 Course: B.B.M. Pt III (V Semester) Paper- 7: Corporate Internship Project & Viva Voce-I Code: (BBM-507) Total Number of Lectures Allocated: 45 Internship report-synopsis: 70 Viva voce : 30 Credit: 3 Time: 3 Hours Objective The training assignment exposes the students to the real corporate world and apply the learning and management knowledge imbibed during the entire BBM course. Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days, and work on a research problem in the organization, where they do their internship. After successful completion of the internship the student will be required to submit a copy of Corporate Internship report to the organization and three copies to the college, with the internship certificate given by the concerned organization, attached therein. The submission must be made not later than December 31, in the year of commencement of VI Semester. Research guide: One of the internal faculty members from the College, where the student is pursuing BBM degree course, shall be acting as the Corporate Internship guide. Viva voce: (30 Marks) At the end of the V Semester, the student will have to appear for a Viva Voce examination before an external. The Synopsis of Corporate Internship Reports will also be evaluated, and awarded the marks.

47 Course: B.B.M. Pt III (V Semester) Paper- 8 Practical Code: (BBM-508) Total Number of Lectures Allocated: 30 Continuous Assessment : 30 Sem. End Assessment : 70 Credit: 2 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 506 E-Commerce-I Title of Paper The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File Viva Voce I Project/ Case Study/Exercises based on BBM Marks 40 Marks 30 Marks Total 100 Marks Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from the above Paper and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester Panel of Examiners shall assess the work done in the Practical through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

48 Semester VI

49 Course: B.B.M. Pt III (VI Semester) Paper- 1: Organizational Behaviour-II Code: (BBM-601) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The objective of the course is to acquaint the students with the individual and group behavioural aspect of Organization, which influences the management practices and the overall organizational productivity. Unit Contents Lectures I II III IV V Learning: Concept, Nature, Components Factors affecting learning, Theories of learning- Conditioning theory, Cognitive learning theory, Social learning theory, Reinforcement and its application in behaviour modification Leadership: Concept, Leaders versus Managers Theories of leadership: Trait theory, behavioral theory, Fiedler's contingency theory, Hersey and Blanchard's. Situation theory leadership in 21st century Leadership styles, Managerial Grid, Likert's systems of leadership, normative model, Tannen Baum and Schmidt s model. Stress Management: Concept, reasons of stress, Strategies of overcoming stress. Organizational Change: Concept, Major forces of change. Resistance to change, Process of change. Developing support for change, Change Model Case Studies based on above syllabus Essential reading: 4. Robbins, Stephen P., Organizational behavior: Concepts, Controversies, Applications, Prentice Hall of India Private Limited, New Delhi 5. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi 6. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.

50 Reference book: 1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and Managing Life at work, Pearson Prentice Hall, Toronto, Davis, Keith and Newstrom, John W., Human behaviour at work: Organization behaviour, McGraw-Hill International Editions Management Series, New York.

51 Course: B.B.M. Pt III (VI Semester) Paper- 2: Human Resource Management-II Code: (BBM-602) Continuous Assessment : 30 Sem. End Exam : 70 Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective Human Resource is an important asset of the organization. The course provides knowledge with regards to the management of this asset in the most productive and efficient manner. Unit Contents Lectures I 11 II III IV Training: Concept, Objectives and Importance, types of training, designing a training program, training methods Development: differentiate between development, training and education; process development, methods of development Compensation: Job Evaluation- concept, importance and methods Wage and salary- Objectives, factors and methods Rewards and incentives- meaning advantages, types of incentives, Fringe benefits Performance Appraisal: Meaning, process, problems, methods of Performance Appraisal Pay for Performance: Basic concepts (ESOP, profit sharing, gain sharing) Job Changes: Transfers, promotions V Industrial Relation: Basic concepts: Need for Industrial Relations; Prevention and Settlement of Industrial Dispute, Collective Bargaining. 07 * Case Studies based on above syllabus