SweetSpot Crowdsourcing

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Alison Potter
6 years ago
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1 SweetSpot Crowdsourcing Jamee Jurecki & Jordan Robers UW - Whitewater Concept The concept developed for the SweetSpot is aimed to save time, energy, and money in the effort to breed innovation for the business. The goal is to harness crowdsourcing strategy using the crowd voting tactic, to harness Whitewater s community ideas with the combination of collaboration and competition. Our idea is to hold a contest with the SweetSpot clientele to name a pie that will be baked in the new bakery location. The SweetSpot Bakery will have nine original pie flavors on hand to eat while enjoying your hot cup of coffee and our contest being held monthly is to create a tenth pie flavor that you will get to name that will be made available for the entirety of that month. That pie flavor will be voted on the week prior to the new month by the customers of the SweetSpot and then baked and made readily available for the following month. The situational Analysis: Whitewater s SweetSpot cafe is reputable amongst the community. The cafe ever growing, needed means of promotion for its new location. The problem is that the SweetSpot community cafe has not developed a PR campaign since it has opened its doors. The opportunity at hand is SweetSpot s strong community relationships, and strong business practices, to make them better using crowdsourcing strategy. Crowdsourcing strategies include, crowd voting, crowd Target Audience

2 Understanding the target audience comes from prioritizing the publics according to importance and consideration of the situation, influence, prestige, power, need, obligation of the publics. The target audience is the Whitewater community that already enjoys the SweetSpot Cafe. With this being said, we thought it would be best to have the contest take place online and in our first location, The SweetSpot Cafe where the whitewater community (students, teachers, residents, ect.) regularly gather to enjoy our food and drinks. The customers are enjoy SweetSpots products more than the internal publics itself. Goal Crowdsourcing, is simply the practice of companies making an open call to a broad community to solve a problem, we are going to use collaboration, and infuse it with competition. Our goal is to bring awareness to the Sweetspot s new location, and updated bakery products. We are trying to reestablish the Sweetspots position as a friendly convenient brand. We want trigger brand community through 2- way communication with customers. We want to motivate the customers through active engagement for exposure, promotion and the betterment of business. Text/Verbiage Being a community- focused, family- friendly company, we want to speak in a way that influences friendly competition and allows our community to feel a part of the SweetSpot family as well. We want to incorporate positive feedback and fair competition to make sure no one feels left out and that they are encouraging our business to thrive in our small town environment. We d love to hear your ideas!

Visualize Share Collaborate Vote Win Media Utilization Online and Offline Our idea is to include active participation to collect and distribute the ideas being presented and to create a Facebook

3 Visualize Share Collaborate Vote Win Media Utilization Online and Offline Our idea is to include active participation to collect and distribute the ideas being presented and to create a Facebook profile page where people who wish to enter the contest can promote themselves and their ideas through collaboration and competition for the winning pie flavors. This will allow a form of fun competition to take place where a visual aspect can be present as well. We plan on incorporating status updates on the progress of the competition by including polls, progress bars, and charts to give a visual aspect as well to allow instant gratification. We think that by bringing the status of your pie flavor or favorite flavor online, one can share this with their online network which not only shares their love for the SweetSpot, but also gains a larger awareness of the SweetSpot location and what we offer. Also, by allowing this to be a competition of sorts, it gives SweetSpot customers a chance to feel like they are part of the development of the store itself. Not to forget those who aren t online, we will include hard copy voting on location as well for offline customer engagement. Plan of Action We are hoping to achieve our goals using the strategy of crowdsourcing and the tactics of voting and polling the Whitewater community. This strategy involves a combination of collaboration and competition by utilizing an interactive form of voting via polls and hard copy

4 submissions. We plan on achieving our goal through our target audience, the Whitewater community, and get them talking about the new bakery location and how they play an active role in helping introduce new company product. The talking not only promotes our new location, but the contributors ideas being given for the pie flavor of the month also give us ideas as to what our customers want from us as a bakery. The online and onsite community will be interacting, competing and collaborating to contribute to a monthly winner, whereas we will be gaining free positive promotion through secondary sources. Our selection process will take place as any democratic vote would take place; majority vote rules. In the off chance there is a tie, the SweetSpot bakery will make the final decision. The winner will be announced online as well as in store and winner themselves will be notified over . This process will be played out as follows: The interactive facebook, and SweetSpot locations, gathers the contributors inspirational ideas, where they are shared, and voted upon. Voting will take place on our social media site, facebook, as well as on the spot voting at all locations, where votes will be updated to polls throughout the day. At the ending of each month final votes are placed and the winner is announced, the winner receives recognition online, and on site as the pie flavor innovator of the month. The pie flavor will be sold in store for that month. The contributors are all notified throughout this process. Below is an example of what our Facebook page would look like. As you can see we are asking for feedback from people who are fans of the website by encouraging them to vote. Also, there is a

5 poll where you can vote for which flavor you would like. Throughout the voting process, the poll keeps track and informs you of the flavor in the lead.

6 The reason we have decided to take this route was because we thought that it would be important to allow our customers to create flavors they would like to try. This concept allows for us to see what the community would like featured in our restaurant and even if the flavor is not a winning flavor, we can take our information to compile the flavors and incorporate them into the other products such as our cookies, cakes, cupcakes, and muffins. We want the SweetSpot to be influenced in a positive way with the community and we feel this is the best way to do that. Crowdsourcing is used as a conduit for brand engagement, content creation, and problem solving, and is continuing to develop as a force to that forces significant change for business. Attracting crowds to support rallies for change is being replaced by online engagement, online communities. The social media platform, Facebook, which will allow users to submit and discuss their ideas in action, puts interaction, two- way communication, spin on traditional customer comment card. Generating the use of crowdsourcing is a tool the SweetSpot can use to encourage and facilitate user- generated ideas to foster innovation amongst the SweetSpots growing business in a fast, and inexpensive way. The Sweetspot hopes to achieve stronger engagment, and loyalty for their brands, and guests. 1 Business opportunity 2 Announce CollaborationC ompetition 3 The online and offline crowd summit Solution 4 The crowd & Company share opinions discuss solutions 5 Company Rewards winning idea 6 Company & Community benifit

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