A Look Into Video Survey Results

Transcription

1 A Look Into Video Survey Results Video in marketing has become a necessity for most companies. In 2016 the question isn t whether or not you should use video it s how to produce innovative and high-quality video. There are many concerns regarding video such as ROI, budget, time and whether or not it is more beneficial to use a video production company vs an in-house video team. Maybe video is seen as overwhelming by some and is thus avoided. We re going to let you in on little secret there is hope. We will illustrate the ways in which video is multi-faceted and provides unlimited opportunities to grow your business. We conducted the survey to get an overall understanding of where businesses stand in the world of video marketing by unveiling your concerns, needs and expectations, which we will address shortly. Below are the results of the survey. How frequently do you post new video? Posting new videos monthly and posting videos every 6 months brought in the same results at 42.86%. While only 14.29% post weekly. Posting video more often will lead to more brand awareness, lead generation and drive up your search results.

2 What are your concerns about using video? (Check all that apply) The biggest concern is budget at 80% while 30% had no concerns. ROI and time are both tied at 20%. ROI with video is unbeatable. 73% of those organizations report positive results to their ROI. The concern of budget can be addressed by looking into areas of marketing and determining which channels are not generating acceptable ROI. Once those poor ROI channels are discovered, reallocating money from that budget to video becomes necessary. 71% of marketers say that video conversion rates consistently outperform other marketing content. It is apparent that video has become the biggest and most successful marketing medium.

3 How soon do you plan on implementing video? 50% plan on implementing video ASAP, 30% in 4-6 months and 20% in 1-3 months. 55% of Internet traffic is video and in 2019 that will rise to 80%. In addition, the automotive industry is one of the top 5 industries succeeding with video commerce.

4 What types of video are you considering? 90% responded with product/company info videos, 80% for how-to/installation videos, 70% for event videos and 40% for lifestyle videos. The great thing about video is that it has the ability to be integrated into many aspects of the marketing mix. In addition to using video for marketing, training videos are just as important. Training videos save the expense and time to train installers and technicians, allow for training consistency, and are available 24/7 for trainees.

5 What marketing channels are your company currently using? (Check all that apply) 100% responded with social media tradeshows, 90% with website, 80% with , 60% with print ads, 50% with Internet ads and 40% with point of purchase. Social media is huge in the marketing world and social video generates 1200% more shares than text and images combined. The most increased marketing methods are online advertising, , social media engagement and social media advertising.

6 Additional Results Is your company currently using video for sales, marketing or instructional purposes? 70% responded with yes, a trend that is continuing to rise. High quality video should be considered when producing video instead of making videos just to make videos. 33% of viewers abandon a poor quality video immediately. Do you have an in-house video team? 85% responded with yes. Time is of the essence. In-house video can work but it can also be expensive. Time is a major consideration when using staff to produce videos. Quality gear is an expensive investment and training staff to use it can be costly as well. To produce quality work that will deliver, a professional is necessary. Has your company ever used an outside source for video? 86% responded with yes. As there are many choices available for outside resources, the major key is hiring a professional. If you hire an amateur, your videos can turn into a mess. We want to help you avoid that. Has your company seen positive results from using video? 100% of respondents said yes. Do we need to say more? Do you plan on using (or continuing the use of) video for sales, marketing or instructional purposes? 100% of respondents said yes. Again, video is too powerful to pass up. It has many uses and can be shown in many different channels. Does your competition have videos? 70% of respondents said yes. It is important to know your competition and what they are using as far as videos. Consumers are swayed by content that brands put out and the more videos a brand has, the more attention they will get. If your competition has good videos, you should have great videos. Video marketing has blown up over the past few years and has become the top media in marketing. Video can be successfully utilized through multiple areas of a business in marketing and as well as internally. Posting consistently and frequently has shown to be beneficial for companies in creating a brand personality as well as a personal relationship with their customers. Implementing video into marketing is important as it is shown to increase viewer engagement, retention and understanding of a brand. Video has taken over the internet and has created more foot traffic than any other media. The positive results that video produces are worth making room in a marketing budget to replace an area that may be outdated or obsolete. ROI will come from producing quality videos with the right message. A 30 second video shot on

7 a phone that shows a product will be much less powerful to prospects and consumers than a 2 minute installation video that shows how easy it is to install the product. Team Smart can help put your concerns to rest and produce high quality videos without having to worry about the end result. We want to be partners in your business to help come up with solutions that you may not have the time or resources to address. We can help you use video to your advantage without any headaches. Now is the time for video marketing, time to call Team Smart!