Basis-Kontakt GmbH & Co KG

Transcription

1 Basis-Kontakt GmbH & Co KG COMPANY OVERVIEW Main Information and Contacts: BASIS-KONTAKT Market Research and Fieldservice GmbH & Co. KG Borselstraße Hamburg Germany Website:

2 Our Vision Being outstanding Market research projects can be tricky. In particular, the task of choosing a partner to carry out the project requires keen intuition and a reliable assessment. This is because the results of every study significantly depend on the quality of the work performed. Since 1990 we provide our clients with professional support across the entire spectrum of qualitative and quantitative research methods, from the proposal phase to analyzing the findings of the study. We offer tailor-made progress - We promise ourselves and our clients specially tailored fieldwork management with no experiments: A single responsible contact for all your communications and a deeply committed service Proposals to be created within 24 hours by one of our dedicated key account managers Guidance and adjustment of your requirements for the German and European market based on our highly sensitive knowledge Using our reliable approaches, transparent methods, and result-oriented output to make your studies a success And when it comes to the international portion we use our established relationship to work directly with our partners in all other Europeans countries to save our client s time and money

3 When countable results are needed, we offer the whole spectrum of quantitative methods. In practice, that means that our interviewers are highly qualified in all aspects of fieldwork and every interviewing technique. They are experienced in reacting appropriately and seeking answers, even in difficult or sensitive situations wherever your projects are conducted, For all the methods we use our internal call center and a few very carefully selected partners to reach the appropriate target group to be invited to F2F methods or to be surveyed over the phone. Especially when respondents can just be found in niches, we are proud to offer a trustful network of dedicated recruiters who have their finger at the pulse of the time and know the importance of bringing themselves into line with the target group. For your qualitative portion we use the following approaches: Conduction of focus groups Creative workshops In-depth interviews with experts and consumers Conduction of ethnographical studies / home visits National and international car clinics Concept development Accompanied shoppings Gang surveys Usability tests When it comes to quantitative surveys, our data loggers can be found area-covering: In-Home In-Hall At the Point of Sale Exit Interviews Exibitions Over the Phone Online

4 Our Research Areas - we use our keen insights and instincts to delve into the depths of different industries. We are a small team of project dedicated and industry knowing project managers and our heart beats for health care and pharmaceuticals. Our employees and interviewers in this unit have medical and/or pharmaceutical education and further trainings. We know what we re talking about and who we are talking to. Even when it comes to very specific topics. We have our own recruitment team which has sound knowledge of the healthcare sector and likes to take on new challenges. In terms of hard-to-find targets, both, patient-wise and physician-wise it allows us to act quickly if your project has a tight deadline and we are ready to handle small samples as well as large-scale surveys. Our expertise in therapeutic areas is highly dosed. Experts: laboratory managers for laboratory analytical equipment and practice, Bio-medicals in hospital, equipment & diagnostics & imaging, KOLs in medicine and hospital administration Patients & care givers: Patients of all therapeutic dimensions and care givers or parents of little patients HCPs: Anaesthetists, Cardiologists, Diabetologists, Endocrinologists, ENT Specialists, Gastroenterologists, Gynaecologists, Haematologists, Infectiologists, Intensive Care Specialists, Internists, Nephrologists, Neurologists, Nurses, Oncologists, Ophthalmologists, Paediatricians, Psychiatrists, Pulmonologists, Radiologists, Sleep Disorder Specialists, Urologists, Wound Care Specialists

5 Since the launch of Basis-Kontakt in 1990 we conducted more than group discussions and workshops concerning the car market with private owners, fleet managers and dealers. More than 100 car clinics in static and dynamic setups where various requirements on facility sizes, light temperature and further barriers have been broken down, have been conducted by our team of specialists. In order to deliver valid findings we are keen to use extraordinary ways in addition to our internal automotive data base to find your target group - large scale wise or even a small but unique sample. Our internal recruitment specialists are pleased to look for quantitative and qualitative discussion partners. A good 360 degree view on our routine business - we can cover: New product research using static and dynamic clinics, photo clinics etc. Communication research in terms of concepts, advertising, names, awareness, images Customer satisfaction research on products, sales and after sales dealer service Quality audit panel commercial vehicles Spare parts and accessories Consultancy that lead to a successful dealer network Trend research by analyzing the past, present and future market situation Conduction of Mystery Shopping (B2B and Consumer) with different research design starting with professional counselling sessions and ending up with observing and quantitative gatherings

6 The first step is always to get yourself well-prepared on the different and difficult topics before digging into a deep conversation. Due to our long term experiences with a target group which may offer additional views on strategically decisions or how to prepare the newest product launch, we know the rules how to involve the think tank target-aiming. But before our moderation team gets started, we have to ensure keeping specific screening criteria in mind which build the key to a successful outcome in the end. An industry knowing team works constantly on a high level B2B data base to ease the paths and sensitize this target group to take part in market research projects. Who we are talking with is multidimensional and our approach is boundless. We acknowledge to just one principle being professional in a professional world having covered the exemplary and targets below in no particular order: Architects accompanying buildings projects along the latest technology standards Dealers and fleet-managers who keep the wheels on turning CEOs, CMOs, CFOs, COOs just tree letters but someone you should include before your potential market launch Planner and strategists for foreign trade relations as the world stays connected Spare parts and accessories Technical managers and IT experts who care for an infrastructural base and an increased safety Interior architects for commercial and private buildings as feeling comfortable matters everyplace Quality management representatives to explore given standards and potential lacks to be solved Production manager related to our daily life goods or even special when it comes to pharmaceutical or chemical production Purchaser, cost-saving but even open-minded for any beneficial treatment from the suppliers side

7 Information and telecommunication technology continues to advance rapidly. Our employees have the necessary tact, an excellent understanding of technical products and their markets, and have the ability to provide our clients with highquality information in an innovative and flexible manner - from the newest technology of Smart TVs to the evaluation of potential applications of mobiles. In short, we are at the pulse of time driven by our enthusiasm and this makes it clear that we are the best choice for all projects which require a deep understanding of the subject matter. Areas we are permanently connected with and have already explored the true acceptation with consumers and in the B2B area. High end home appliances with a focus on home cinema equipment Newest TV technology and appropriate applications used and to be developed White goods and all appliances to make your home more comfortable Mobile phone concepts and applications, contracts and customer management Furthermore, we adventure the step into gardening to explore technique used to keep the garden as heaven of tranquility

8 We are experts when it comes to everyday products and on making decisions of what can be found in the shopping bag. Dealing with this sensitive target group means to be one of them to gain a deep understanding. A partnership of equals and by using a broad spectrum of creative techniques is the key to the customer s soul. Juicing and pressing until we know in detail what happens in their mind from the beginning of considering a product up to falling in love with it. Not just leading a conversation but being in the middle and feeling, hearing what motivates people and what meets their needs. We lead both parties to success uncovering how to place or develop products in the competition setting to reach a high satisfaction level on the consumer s side in order to built up a long-term relationship with our client s offer. In short, we are keen on learning eyes open, ears pricked. Sailing in uncharted waters with as much enthusiasm as wandering through our own neighborhood: Food and beverage at home and on the move Clothes and whatever you need to be protected Everything which creates a comfortable living atmosphere Skin care for the daily use and for special moments specialized in the higher segment of luxury care We are curious about indoor and outdoor activities skiing, hiking, swimming or just hanging around at the pool side Needful or completely useless there is a reason to buy and we want to know!

9 Our staff and freelancers: The story of Basis-Kontakt is all about people. Our diversity is our brownie point. Unique personalities, skills and roads of life are the key to our high performance. Our team contains of multitasking headliners, pioneered to arrange complex work into small manageable tasks and starting with the first one. Our long term staff is especially trained in their major area of research, and are always concerned to meet your approval. Every colleague has knowledge in foreign languages and takes special care for a certain customer Our project are profoundly assisted by qualified staff members Our project manager have made their experiences in foreign institutes A consequent quality control procedure which is implemented at all steps of a research activity guarantees an optimal run of a study. Amongst others we consider the following points of quality checks as self-evident: Personal briefing of interviewers, which is carried out directly by the project co-ordinator Interviewer receive an individual contract agreement for each project Interviewer signs an interviewer-general agreement with us All interviewer are working within our guide lines, which are checked frequently At least 10 % of all interviews are afterwards checked by telephone call 100 % back check of all interviews

10 Furthermore our Interviewers work on a long term basis with us. They are also involved in the regional structure of BASIS-KONTAKT. We maintain a personal contact to our interviewers Supervisors in the different regions keep in contact with local interviewers Personal briefings are held by supervisors locally Many Interviewers have long term experiences with in-deep interviews Our interviewers are not a number, they are regularly invited to our headquarters in Hamburg Field staff pays regular attention to our interviewing staff Recruitment and conduction of CATI studies: Our own call centre meets modern standards and an enlarged data base well-stocked with consumers, B2B-contacts, physicians and patients to get in touch easily with the required target group. The project is handled by experienced field managers who know about the special requirements of a high-standard recruitment. They give support from the beginning of the project and go along with our senior recruiters to ensure valid participants as a base of your research. We seek to find your targets We understand the importance of providing a bridge between cost efficient processes and reaching the suitable target group even if it just can be found using multiple sources and by digging deeper as basic principle we act speedily in a time of tight schedules. Reliable adjustment of screening criteria by industry-knowing project managers in advance Detailed briefings beforehand to ensure that all persons involved are absolutely familiar with the specifications of the project Using our ongoing build out data base to offer unconsumed respondents and covering multiple sources to keep our sample vivid Provision of internal screening management by offering a technical solution which reduces personal influence by our staff to a minimum Constantly updates by a single fieldwork manager to keep you in the loop and to be informed about any new and helpful findings Wherever the respondents are invited to, our team is already on site to double check and to assist in any case

11 Our internal database And just to speak in lasting numbers our data base contains of the following target groups: Consumer with a special focus on their vehicle used and technical goods Patients with chronically diseases and their caregivers Physicians and medical staff Key Opinion Leaders and managerial staff B2B contacts of small and medium sized companies Financial and insurance related experts

12 Rooms for focus groups, in-depth interviews and as well for your quantitative research All have a uniform modern standard of comfort and technology, located in the very city center. Closely connected with partners in the biggest cities of Germany and Europe we enable the uniform setting of your research, especially regarding technical equipment. Rooms with the required technical infrastructure regarding every kind of recording the groups and as well regarding your personal requirements such as wireless LAN, printer and copy machine. Additional all conceivable moderation equipment is available up to beamer, screen and TV connected to a laptop to show your video material. Comfortable atmosphere vs. clinical setting are available matching your research design. Different sizes of discussion rooms and multifunctional rooms for specific sizes of groups and workshops with large one-way mirrors to follow your groups and interviews in detail, especially when stimulus material is used. Internal video stream technology offers the possibility to participate live whilst respondents are discussing your product, concepts or advertising material compared with Focus Vision easier to use and at a reduced rate. Enough space for you and your clients and simultaneous interpreters is given. An extra client lounge is at your disposal and if you wish a calm place to work at the day of your research, we are able to provide separate office rooms with all technical equipment. Your own reception area affirms the confidentiality of your research without any annoyance. Our excellent catering ensures together with a personal support on location a worry-free stay. Of course the facilities offer everything you need for all kinds of quantitative research from fully equipped kitchens with fridges and ovens up to isolated single test spots for e.g. self administered questionnaires.

13 Your Core Team: Nicola Herz-Paassen Director Matthias Golly Senior Project Manager If you have any questions or there is anything else we can help you with, please do not hesitate to contact us. We would be very pleased to carry out this project for you. We are looking forward to hearing from you. Best regards BASIS-KONTAKT GmbH & Co. KG