How to Outperform Your Competitors the Easy Way

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1 How to Outperform Your Competitors the Easy Way Management & Marketing Solutions for the Professional Automotive Repairer

2 More Than Just a Software Company Automotive Products Microbase Australasia is a West Australian company that has been developing, marketing and supporting automotive specialty products since Our software and affiliated services are used extensively throughout Australia and New Zealand. A Total Solution Unlike many of our competitors who link their software with third party packages such as MYOB and Quickbooks. Microbase offers you a total on site application that manages your database and finances. AutoMation Premium includes an electronic diary, debtors ledger, Inventory, purchasing, payroll, bank reconciliation, general ledger and tax reporting. All of these functions are available from a product written specifically for automotive repairers. On-Line Mailing Service Microbase recognises that to run a successful business you need more than to simply keep the books in order. It is imperative that you have access to functions that allow you to communicate regularly with your clients. AutoMation Premium includes a powerful marketing module that exports data into Microsoft Word so you can create service reminders and other letters in house. As an alternative our company offers an online mailing service to AutoMation Premium users. All you need is a standard internet connection, mouse click on the send function and we take care of the rest. Your letters are professionally written and dispatched on a regular basis. We Provide the Opportunities, You Explore the Possibilities Many businesses have discovered that profits improve when offering a service or product to customers that competitors have ignored. Microbase can help distinguish your business from the rest of the pack in a couple of ways. Firstly, when using our AutoMation Premium software you have access to an on-line roadside assistance scheme that covers your customers vehicles on a 24 / 7 basis. We provide a toll free 1800 number that can be contacted if a breakdown or lock out occurs, the vehicle is then returned to your outlet for repair. Secondly AutoMation Premium has a built in loyalty function, points are awarded on a dollar basis and can be redeemed for free services. You can also print reward statements and mail them to your clients. We provide the opportunities, you explore the possibilities. Technology Has Changed The Rules There is no doubt that technology has changed the rules. You d be hard pressed to find a business these days that wasn t dependent on technology in one way or another. From the simplest use of MS Word for correspondence, through to accounting packages and in-house developed systems, through to the ubiquitous and Internet access, we re all out there mice pointing, fingers tapping and screen saving! B to B transactions are increasing at a rapid rate. Latest statistics also tell us that over 65% of households have Internet access. As your business grows, you will undoubtedly require greater functionality, greater operating efficiencies or perhaps integrated solutions for e-commerce. There is a need to form an association with a technology partner that is going to continue providing solutions that are geared to satisfy your current and future requirements. We Can Build Your Web Site Our company can also assist you with web site creation and design, we have acquired the domain name The site currently contains over 35,000 categorised listings that can be searched by company name, suburb or postcode. Our web designers can customise a site for your business and provide you with an on-line booking facility and an autorepairer address. We also custom design web sites for clients wishing to use their own domain. We Train Every User Microbase runs regular off site training sessions for new users in each state. Attendees are supplied with a computer on which they must perform a series of exercises to ensure they are able to use AutoMation.

3 Total Business Management Software AutoMation Premium is a new generation of software designed exclusively for the professional automotive repairer. The product offers total integration of double entry accounting functions including accounts payable, general ledger, bank and credit card reconciliation. AutoMation also takes care of your payroll and GST reporting on either a cash or accrual basis. AutoMation Premium is designed to be driven by the novice user with simple to understand point and click functionality. Marketing is a breeze, create your own letters or you can choose to export data to our central system which gives access to nationwide roadside assistance and generates general communications such as service reminders and redundant customer follow up letters. Key Features Diary including 7 day & single day view Import client details from phone listings Multi-Site databases, data import feature Sales Screen - lists all jobs and invoices Full inventory control, ability to record negative quantities and values Stock take by category or location Set up multiple bank accounts Import standard chart of accounts Easily convert a purchase order to a bill Full editing capabilities at any point Set security levels for different users Pay suppliers from a bank account or undeposited funds Reconcile bank & credit card accounts Full general ledger including filters by transaction type Keep track of payroll, pay technicians based on charged or hours worked Create bank deposit slips: Eliminates the manual handling of deposits Report GST on a cash or accrual basis Accountants review export in Excel format Profit & Loss by any date range Balance sheet for any date Open architecture allows for easy screen reference On-line & off line marketing functions Credit memos to process customer returns Transfer money between bank & asset accounts Capricorn Members Save Time and Money Automated Capricorn reconciliation function - Download your statement, reconcile purchases with a simple mouse click, correct any discrepancies and process payment literally within minutes instead of hours.

4 Customer Relationship Management We Take The Pain Out Of Marketing An important function for any business is maintaining regular contact with clients. AutoMation Premium allows you to pre-set future service dates and kilometers. Having this information on hand gives you the opportunity to send a service reminder at a time when the customer is more likely to buy. However it is not always possible to print, fold and post letters to your customers as this function can be very time consuming. We have a cost effective answer that ensures you don t miss out on those extra sales opportunities. Key Benefits Saves time & money Regular professional communications Use a standard internet connection Auto prompt on the nominated upload day Simple two mouse click export function Monthly communications report Improved customer retention Cost Effective All You Require Is A Standard Internet Connection AutoMation Premium allows you to select a day you wish to be reminded to upload your client and vehicle information. On the pre-selected day a prompt is displayed requesting you to initialise the upload function. Simply select yes and you are automatically connected to the Internet, your files upload and a prompt requested to log off. Microbase then adds the files to it s central server, the database is queried for service reminders due and new roadside assistance issues. The central application transfers data to a mailing house for printing and dispatch of communications. The auto repairer receives a marketing report on a monthly basis listing the various communications that have been sent during the previous calendar month. Just a couple of mouse clicks and let Microbase take care of the rest - This is marketing the easy way! Roadside Assistance Covers * Breakdown - We will tow for up to 15 Km. * Failure To Start - We will jump start * Flat Tyre - Replace with spare wheel * No Fuel - Supply up to 5 litres of fuel * Lock Out - Contribute up to $50 per call National Roadside Assistance Microbase has established a national roadside assistance scheme for Australian Users. Issues are managed automatically by AutoMation Premium, the operator simply ticks the RSA trigger option available from the service record. Whenever flagged services are sold to a customer cover details are printed on the bottom of their invoice. Customer and vehicle information is transferred via a standard internet connection on a weekly basis, Microbase uses a mailing house to create plastic membership cards and covering Thank You letter which is then mailed to your customer. The auto repairers pays only one low set up fee which covers the customer for 6 months in the event of a breakdown. Microbase pays the cost of up to four service executions during the period of cover. A follow up letter is also sent when the roadside assistance expires, as a reminder to return to the original repairer.

5 Online Marketing Starts Here Internet Marketing The internet heralds the most important change to business since the industrial revolution of last century. Lets face it you probably haven t got the time to learn the skills to be successful. It is a fact that 99% of all web sites fail to achieve their objectives. Imagine the dollar waste that represents. We Offer Solutions That Work Autorepairer.com.au offers any business involved in the automotive service industry the ability to market cost effectively. We can offer you the following to ensure Internet aware clients not only are able to locate you but also able to do business with you on-line. Why You Need A Web Site: More and more of your clients are now using the web each day. Your web site can generate direct sales opening your business or store to the world 24 hours a day 7 days a week. Web sites effectively supplement existing marketing activities. Similar businesses to yours around the world are now using the Web as their primary marketing and information media. Your competitors may already be gaining a marketing edge as a result of utilising the web The strategies we use are based around leveraging our domain autorepairer.com.au for your benefit. This is achieved in various ways: Directory Listing - A listing in our on-line directory is free, however if you wish your business to be listed in the top group of each search you will need to purchase a web site for a small annual fee. Personalised Web Site - To increase the chances of potential clients choosing your listing from our directory we can build you a web site that contains details on your business. Sites can be built using our large range of templates or if you want something extra special we are happy to quote on your requirements. Your web site address: Bookings On-Line - Imagine a customer has viewed your site and is ready to buy. We give you the option to capture the client immediately. Our marketing package contains an on-line booking facility. All you have to do is check your regular or your autorepairer mailbox on a daily basis and confirm a convenient time with the client. Simple and very effective Autorepairer - How many times do suppliers or clients give you an address that you just can t remember? Was or com.au, maybe it see how confusing addresses can become, you may even be in the position where you have to add an extension to your business name just to get an address!! The solution is to use our domain name autorepairer.com.au to register a unique address ie: yourname@autorepairer.com.au For further information your online solution.

6 Solutions Developed By 161 George Street East Fremantle, Western Australia 6158 Phone: Fax: sales@microbase.com.au Web Site: Clients Include: Capricorn Society Service Centres Australia & New Zealand