Focus: Lead Generation

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2 Focus: Lead Generation Session 2 Session 3 Session 4 Marketing and Brand Awareness Mastering Your Database Dominating Social Media Contact Info Please let us know if there is anything you d like to discuss in relation to your coaching program. fasttrack@kw.com Fax: Phone: ask for MAPS Group Coaching Legal Notice While Keller Williams Realty, Inc. (KWRI) has taken due care in the preparation of the coaching program, the material contained herein reflects the practices of the coaches and is not necessarily the best practices promoted by KWRI. We cannot guarantee the accuracy of the materials. KWRI makes no warranties, either express or implied, with regard to the information and programs presented in this manual. KWRI will not accept liability for any loss or damage of any kind that you incur as a result of the use of any content provided by the MAPS Institute. KWRI therefore cautions you not to assume that the results of this exercise bear any relation to the financial performance you can expect as a KWRI associate. The coaching program is offered to support your professional growth by directing you toward productive activities. Copyright notice: All materials are copyright 2016 Keller Williams Realty, Inc. All rights reserved. No part of this publication and its associated materials may be reproduced or transmitted in any form or by any means without the prior permission of Keller Williams Realty, Inc. 1

3 Guidelines for this Course 1. This is a course built around one hour webinars. 2. Only paid participants may watch and engage. 3. Complete all assignments prior to watching the next lesson. 4. Login to your L2L Facebook group each Monday after your webinar to have your live questions answered and to engage with your L2L classmates. 5. Be PREPARED! WEEKLY RHYTHM Mega Agent Mindset 20% Tools Legendary Results How to think like a Top 1000 Agent Examples of tools that can supercharge your business What to track on your path to greatness The Top 1000 Challenge A push to stretch yourself to the next level 2

4 Get Ready Complete the questions on this page as a warm-up to prepare for Session 3. What is the most innovative way you reach out to your database? Share your biggest aha from last week s Top 1000 Challenge. Make sure to post in our L2L Facebook Group! This Week s Objectives I. Grow Your Database II. Feed Your Database III. Noteworthy Databases IV. The Database that Gives Back 3

5 1. Grow Your Database (a.k.a. your DataBANK!) TOP 5 WAYS TO GROW YOUR DATABASE 1 Business-to-business 2 Past client referrals 3 Social media 4 Client events 5 A-Z exercise 4

6 II. Feed Your Database Three Ways to Feed the Database: piece value campaign 2. Client events 3. Connect marketing to your database 1: 12 Piece Value Campaign Rachel s Notes ALWAYS come from contribution. People work with people they like, and they like you! Always be thinking growth. You never know who you are inspiring, who is watching, or where your next referral will come from. Notes: 5

7 2: Client Events Rachel s Notes Everyone bring two guests with them. Make your events fun! Have games and activities to keep people engaged. Have entertainment for adults and for kids. Notes: 6

8 3: Connecting Marketing to Your Database Pictures with Santa Thanksgiving Canned Food Drive Fireworks Locations Rachel s Notes Notes: 7

9 III. Noteworthy Databases Business-to-Business Noteworthy Databases Business to Business Presentation Get Face to Face! Client Events Past Clients Real Estate Conventions Mega Camp Referral Agents Family Reunion 8

10 20% Tools Sample Tools Rachel s 12 Touch Value Campaign Fireworks Locations Thanksgiving Flyer Pancake Breakfast with Santa Playing in Your Passion Place A-Z Exercise Three 20% Tool Takeaways Takeaway 1 Takeaway 2 Takeaway 3 9

11 Legendary Results What Legendary Results Should You Track? Number of Touches per Contact Referral Rate from Past Clients Met and Haven t Met Referral Rates Conversion Rates 10

12 Session 3 Top 1000 Challenge 1. Focus on one of your noteworthy databases. What group can you reach out to this week, come from contribution and build your database? 2. Do the A-to-Z exercise again if you need to spend more time with it. Congratulations! You Finished Session 3! Don t forget to log into your Limited to Legendary (L2L) Facebook Group and connect with others in your class. We are all in this together! 11