1 The Ultimate Guide to Designing a Business Plan THE ULTIMATE GUIDE TO DESIGNING A BUSINESS PLAN
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1 1 The Ultimate Guide to Designing a Business Plan THE ULTIMATE GUIDE TO DESIGNING A BUSINESS PLAN
2 2 The Ultimate Guide to Designing a Business Plan OK, SO THIS IS THE SAMPLE. WANT TO GET THE WHOLE THING? And gain access to DHL s library of marketing leading intelligence. FREE! Discover.dhl.com is your gateway to an enormous resource of exclusive and unique research reports, films, guides and articles that s growing every week. From Augmented Reality in warehousing or starting your own business in 10 minutes a day to how the sharing economy is already changing how we shop and sell, this is business insight at its best. But we don t stop at business. As a global organisation, we have access to what s happening in the world across culture, green issues, technology, sport, entertainment and much, much more. This isn t rehashed cold news, but the hottest latest trends from the four corners of the planet. Easy to read, definitive, valuable - and yours absolutely free when you register as a member of Discover.DHL.com. Some of our latest trend reports, include: SHARING ECONOMY LOGISTICS. Rethinking logistics with access over ownership INTERNET OF THINGS IN LOGISTICS. A collaborative report by DHL and Cisco FAIR AND RESPONSIBLE LOGISTICS. A DHL perspective on how to create lasting competitive advantage SELF-DRIVING VEHICLES IN LOGISTICS. Implications and use cases for the logistics industry HOW TO START A SUCCESSFUL BUSINESS. In Just 10 minutes a Day AUGMENTED REALITY IN LOGISTICS. Changing the way we see logistics Thought Leadership Learn from the experts on today s hottest business and logistics topics and get your competitive advantage. Commissioned Research Discover unique in-depth research from the world s most trusted authorities great for presentations and pitches. New Trends Get up-to-speed fast with the emerging tech, social and commercial zeitgeist in many countries. Instant Guides No heavy-lifting guaranteed just the facts and stats you re looking for in the sharpest formats. Films & Interviews Watch how others are achieving their goals in business, sport and life and take the gold-dust for yourself! READY TO FIND OUT MORE? YOU VE GOT FREE MEMBERSHIP That s right. There s NO SUBSCRIPTION fee to join discover.dhl.com Just invaluable content at your fingertips, whenever you want it. TO GET STARTED AND ACCESS OUR LIBRARY OF IN-DEPTH REPORTS, AUTHORITY ARTICLES AND WHITE PAPERS SIMPLY VISIT
3 3 The Ultimate Guide to Designing a Business Plan EVERY GREAT BUSINESS STARTS WITH A REALISTIC AND COMPREHENSIVE PLAN A plan that s designed to capitalize on opportunities observed in the real world. Designed properly, the final business plan will be an effective tool for winning over venture capitalists, partners, and initial customers.
4 4 The Ultimate Guide to Designing a Business Plan The process always starts with market research gathering information that helps you formulate an appropriate strategy. Start by determining who is responsible for which tasks during the research phase. Seek out experts to increase the quality of information. Develop a timeline that specifies when each task is to be completed.
5 5 The Ultimate Guide to Designing a Business Plan EXECUTIVE SUMMARY The summary should briefly describe how your company will deliver results. The depth of information should be kept minimal to encourage further reading. Also, many investors will only read the executive summary, so you should optimize this section as much as possible, to maximize your idea s chances with investors. It may be the first section in a business plan, but you should probably write it last. A GOAL WITHOUT A PLAN IS A WISH
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