MARKETING SOLUTION

Transcription

1 TWO SHAPE ENGAGE & GROW MARKETING PARTNERSHIP MARKETING SOLUTION

2 ENGAGE & GROW MARKETING SOLUTION INTRODUCTION Dear coaches, We are very excited to announce a new marketing solution for your business. We have chosen Two Shape Marketing to partner with for their expertise, passion, dedication and ability to create lead generation and brand awareness globally. Built specifically for the coaching community, the goal is to provide simple, powerful and managed marketing solutions that will help you grow your business. The three packages, which are designed for all levels of coaching practices, aim to seamlessly integrate into your business and provide you the expertise that you need to achieve your goals. Built with flexibility in mind, these solutions will enable you to provide more content, grow your online traffic and scale your efforts. Most importantly, they will help you close more customers. Please take some time to read through this document and familiarise yourself with all that is on offer. For more information, you can visit our marketing website here. Happy marketing! Richard Maloney, FOUNDER & CEO, ENGAGE & GROW GLOBAL

3 SOLUTIONS PACKAGES THE MARKETING SOLUTION PACKAGES Built exclusively for Engage & Grow Coaches, we have created three plug and play marketing packages. These packages are: SIMPLE Simple to use but incredibly powerful, our digital marketing solutions will take your business growth to the next level. FULLY MANAGED Fully managed from start to finish, we look after the marketing so you can focus on running your business. READY TO GO The world moves fast and so do we. Built, tested and optimised, our packaged solutions will have you up and running quickly. Be up and running quickly pay as you go. THE CONTENT PACKAGE Fully Responsive Website Optimised Landing Pages Marketing Campaign Plans 2 x Blog Posts/Month Latest News Feed On-Boarding & Support THE GROWTH PACKAGE Fully Responsive Website Optimised Landing Pages Marketing Campaign Plans 2 x Blog Posts/Month Latest News Feed Light SEO Google Adwords Advertising Facebook & LinkedIn Advertising Analytics Reporting On-Boarding & Support THE SCALE PACKAGE Fully Responsive Website Optimised Landing Pages Marketing Campaign Plans 2 x Blog Posts/Month Latest News Feed Advanced SEO Google Adwords Advertising Facebook & LinkedIn Advertising Marketing Marketing Automation Analytics & Reporting On-Boarding & Support

4 WHICH PACKAGE IS BEST FOR ME? THE CONTENT PACKAGE The Content Package is ideal for a coach who wants to increase the amount of content to promote their business. The website, blogs and latest news feed will ensure your business remains up to date and you have fresh information to point your customers and prospects to. Centrally developed, you will not have to worry about stale content again. The landing pages and campaigns are ideal to help you drive traffic and promote your business with a goal of increasing leads and customers. THE GROWTH PACKAGE The Growth Package is perfect for coaches who want to grow their business by increasing traffic to their website via organic and paid campaigns. SEO will help promote an increase in search rankings, while the paid advertising via Google AdWords and social media will result in a significant and targeted traffic spikes. This is a powerful all in one solution that has the ability to grow your leads, customers and business while creating a greater awareness in the marketplace. THE SCALE PACKAGE The Scale Package is for the coach who wants to take their entire business to a new level. It has everything the Content and Growth Packages have, plus the inclusion of marketing automation, which allows businesses to automate their marketing processes. This includes automated workflows, campaigns, prospect warming streams, appointment setting and more. This will allow you to grow and engage your customers all while in your sleep.

5 SOLUTIONS IN-DEPTH SEE BELOW FOR A MORE IN-DEPTH LOOK AT EACH SOLUTION AND WHAT YOU CAN EXPECT. READY TO GO WEBSITES Professionally designed, modern and responsive websites that will become the hub of your digital strategy. See the template here. OPTIMISED LANDING PAGES Fully optimised and A/B tested landing pages that integrate directly into your website to bring you maximum leads. See an example here. CAMPAIGN PLANS Step by step guides on how to make your campaigns successful including persona targeting, roll out, advertising and prospect engagement. BLOG POSTS 2 x monthly blog posts that are centrally developed and automatically uploaded to your website. You can leave as is or edit them yourself. LATEST NEWS FEED Keep everyone up to date with what is happening in your business. This includes events, industry news and timely information you want the market to know. SEARCH ENGINE OPTIMISATION With our methodology, SEO will boost search rankings, drive traffic to your website and generate you more leads. GOOGLE ADWORDS ADVERTISING Be seen at the top of Google. Increase traffic and sales quickly with Google Adwords advertising. You set a budget and we manage it. FACEBOOK & LINKEDIN ADVERTISING Go to where the people are with Facebook & LinkedIn advertising. Drive traffic to your site. You set a budget and we manage it. MARKETING AUTOMATION Deliver personalised content, messages and offers by engaging at the right time to the right person with the right message automatically. ANALYTICS & REPORTING Monitor your performance, understand what s working, know your ROI and be ahead of the game with data-driven insight and reporting. ON-BOARDING & SUPPORT You will get access to our team of experts and work with them directly to ensure your business gets the best support. CONSTANTLY GROWING Updated content, landing pages, processes and best practice we are constantly adding to what we offer so you stay ahead of the game. To see the ins and outs of each solution and how they work, click here to visit our website.

6 WHAT IS THE PROCESS? WE UNDERSTAND THAT YOU ARE BUSY, SO WE HAVE MADE THE SIGN UP AND MANAGEMENT PROCESS AS QUICK AND SIMPLE AS POSSIBLE. 1 SELECT YOUR MARKETING PACKAGE Choose the package you want, depending on: Your immediate and future business goals Budget Focus areas Remember, your plan is agile and you can change it at any time. 2 OUR TEAM WILL REACH OUT TO YOU Once you have selected your package, our team will reach out to you within 24 hours for the onboarding process. This includes: 3 OPTIMISE, OPTIMISE, OPTIMISE! A modern-day marketing strategy is all about optimisation. There is no set and forget here we are in this for the long term. Our team will work with you to: Constantly review what is working Identify and tweak areas we need to improve Make data-driven decisions This includes monthly reports, analytics and datadriven insights. Spending time understanding your business Getting very specific on what you are looking to achieve Introducing you to your marketing team Once this is done, we can start working with you on your marketing solution. PACKAGED, BUT STILL FLEXIBLE The marketing packages have been built and bundled to optimise the way modern day digital marketing works. If there is one word that makes a modern-day marketing strategy successful, that word is interdependent. Point and ad-hoc solutions are not as effective as a collective effort. Website, advertising, SEO the sum is greater than the parts. All our solutions interact and talk to each other so you get the benefit of a holistic strategy. That is the key reason for why we choose the bundled approach.

7 WHAT CAN I CHANGE? We have built in flexibility so you can make the marketing solution your own. While there are many items you are required to update, such as company specific information, there are also many items you can tweak to make your solution more personalised. See below for the personalisation options: WEBSITE Your own logo Company overview Personal biography Contact details Colour scheme Minor content updates LANDING PAGES Company biography Personal biography Event details Contact details SEARCH ENGINE OPTIMISATION & DIGITAL ADVERTISING We have pre-built suggested key words and phrases to focus on business coaching and engagement, however you can always add and subtract to them depending on your requirements. BLOG POSTS You will get 2 x blog posts a month automatically updated to your site to ensure it stays fresh and relevant. You can however still add in your own blog posts and articles if you want to. If you would like to discuss further personalisation, reach out to us at engageandgrow@twoshape.marketing

8 TOP REASONS WHY THIS SOLUTION IS A GOOD FIT GET MORE TRAFFIC, LEADS & SALES We don t believe in marketing just for the sake of it. All our solutions are focused on growing your customers and sales. We do this by implementing programs across the entire buyers journey to attract, acquire and retain your customers. AFFORDABLE FOR ANY SIZE BUSINESS Based upon current hiring costs, our average marketing engagement is less than 20% of the cost of hiring a marketing team yourself. We have packages and programs that will suit your business now and can be dialled up as you grow. Plus, this is our life s work. You never need to worry about falling behind. It s our job to stay on the cutting edge and bring it to you. FULLY MANAGED BY OUR TEAM OF EXPERTS You re not getting a marketing service, you re getting a marketing team. Work with real people to solve your business problems and grow your business. Your team will consist of technologists, creatives, digital experts, growth marketers and project managers. We bring in the expertise that you need to grow. QUICK TO GET STARTED You can be up and running almost immediately once you have selected your solution. Our team will work with you to understand your business, goals, solution needs and integration requirements via our on boarding process. Once done, we will take it from there!

9 FREQUENTLY ASKED QUESTIONS HOW DOES THE SUBSCRIPTION MODEL WORK? The subscription model is a monthly recurring service. You are in effect, paying an ongoing monthly investment for your marketing solutions and team. You will be charged at the beginning of each pay cycle for the upcoming month. WHAT IF I ALREADY HAVE A WEBSITE? No problem we can integrate our solutions into your existing web properties. We have also built a simplified version of the website that can act as an information page attached to your website. CAN I CHANGE MY PLAN? Of course. We believe marketing is agile and needs to be able to adopt to your business hopefully that means growing. If you want to discuss changing your plan, contact us here. HOW QUICKLY CAN WE GET STARTED? Once you sign up, our team will reach out to you within 24 hours. This is when the fun starts. We will kick off by discussing your business, goals, solution and integration, and then take it from there. IS THERE AN UPFRONT COST? No. We understand how hard it is when agencies or vendors ask for huge sums of money upfront. Our model allows you to not have to pay any upfront costs. ARE YOUR WEBSITES TRANSLATED? At this point in time we only offer English. But, with that being said, we are keen to work with non-english speaking regions to try and build you a solution that is suitable for your business. If you would like to discuss this, reach out to us here. IS IT SAFE? We take privacy and security very seriously. We ensure we have best in class security features on all our properties so your data and business stays safe. WHAT IF I JUST WANT ONE OF THE SERVICES, NOT A FULL PACKAGE? Our packages have been set up to be interoptimising. A holistic marketing solution needs many services linked and working together. The sum is greater than the individual parts. We have built it this way to maximise the effectiveness for our clients. As such, a package cannot be unbundled. WHAT DOES THE FUTURE HOLD? As with any successful marketing strategy, we need to continue to innovate. Our goal is to constantly build and optimise these solutions. That means creating more campaigns, landing pages, website add on s, plug ins and supporting literature. If there is anything you would like to see that will help you grow your business, reach out to us at engageandgrow@twoshape.marketing

10 MORE INFORMATION There is a ton more information specific to this solution on the Engage & Grow marketing page. For information specific about Two Shape, you can check out their website. Two Shape is a provider of marketing services and helps power the Engage & Grow marketing solution. They exist to help businesses grow. Two Shape was formed with a goal of providing small businesses access to the sort of marketing solutions that enterprise level organisations traditionally get. This means simple, effective, holistic and managed. They aim to do this in a simple and packaged up way so you don t need to worry about the complexity of a modern day digital marketing strategy. Engage & Grow Global 407 Bay Street Brighton, 3186, Victoria AUSTRALIA Engage & Grow America 5781 S. Fort Apache Road Las Vegas, Nevada, UNITED STATES TO READ MORE VISIT THE WEBSITE LINK