Marketing Your Firm Successfully
|
|
- Leslie Dorsey
- 5 years ago
- Views:
Transcription
1 Marketing Your Firm Successfully Presented by Michelle Bomberger JD, MBA Equinox Business Law Group PLLC Gil Price - MSBA Price Management Group Legal Disclaimer: The information contained in this presentation is intended to provide general educational information about key areas of business law. It is for general informational purposes only and is not intended to provide legal advice or create any attorney client relationship between the reader or anyone else and Equinox Business Law Group PLLC. You should obtain legal advice from an attorney familiar with your particular circumstances prior to taking or refraining from any legal action. Copyright 2011 Equinox Business Law Group. All rights reserved.
2 What is a Marketing Plan? Why is it important? Subset of business plan Strategic plan based on objectives Tactical steps Results driven
3 Elements of a Marketing Plan Mission Statement Positioning Statement Market Situation Competitive Analysis Target Customers Marketing Tactics 3
4 Getting the Word Out Know Thyself Word of Mouth Find Your Clients Excellent Service Be a Resource 4
5 Getting the Word Out Website Social Media Newsletters Centers of Influence 5
6 Developing & Evaluating Marketing and Business Development Tactics Define & Distinguish (Marketing vs. Bus Dev) Goal = Maintain current clients, add new clients and make money! Analyze present (and past) client base Target Markets & Initiatives 6
7 Possible Initiatives & Approximate Costs Past performance is not a guarantee of future performance! Business cards, letterhead, handouts, giveaways Website Social Media Blog (LexBlog, WordPress) Facebook (Template) LinkedIn (Template) Twitter 7
8 Possible Initiatives & Approximate Costs Newsletters/Electronic vs. snail mail Speaking opportunities & co-sponsorship Joint educational seminars target potential clients & referral sources. Hot topics for your industry that affect your clients! Networking events, golf, ski, annual events like Seafair, lunches Search Engine Optimization (SEO) 8
9 Possible Initiatives & Approximate Costs Tradeshows/booth/table top Print ads (newspaper, magazine; community, local, regional, national) Google/Yahoo ads words Articles (newspaper, magazine, ask the expert column) (beware of possible advertising in exchange for an article) Videos (You tube) Yellow/Dex pages 9
10 Possible Initiatives & Approximate Costs Know your competitors Could be a conflict referral/vice versa, ALWAYS provide excellent customer service; AVOID being non-responsive, don t return calls, don t return s, late to meetings/complete work Fee agreement persuasive marketing tool (design, easy to read and understand, don t create an agreement that is really for the clients who don t pay but the one s who do pay!) Pro-bono 10
11 Measuring Success Budgeting ROI Return on investment - or ROI - is the rate of revenues received for every dollar invested in an item or activity. From a marketing perspective, knowing the ROI of your advertising and marketing campaigns helps you to identify which techniques are most effective in generating income for your business. ROI formula (Gain from Investment Cost of investment) Cost of investment Tracking (yourself or hire someone to get feedback, surveys, focus groups; formal or informal) 11
12 Success Keep at it! Closing the deal Ask for the business Tweak, tweak and tweak some more! 12
13 Questions? Thank you!
HOW MUCH SHOULD YOU SPEND ON MARKETING?
HOW MUCH SHOULD YOU SPEND ON MARKETING? An e-guide to help small businesses with small budgets work out what they need to spend on marketing PAGE 1 ABOUT THE AUTHOR Michelle is Chief Angel at Marketing
More informationMARKETING STRATEGY QUESTIONNAIRE
MARKETING STRATEGY QUESTIONNAIRE The Marketing Questionnaire The Advantex Team would like to help you build your business by ensuring that the face you present to the world through your website, print
More informationA CLEAR DIFFERENCE. Why We Are Significantly Better Than Other Digital Marketing Training Companies. Digital Marketing Skill Institute
Digital Marketing Skill Institute A CLEAR DIFFERENCE Why We Are Significantly Better Than Other Digital Marketing Training Companies Earn Globally Recognised Certifications with a Professional Diploma in
More information...Let s talk business. Marketing the Product or Service
...Let s talk business Marketing the Product or Service Marketing & Sales The aim of marketing is to satisfy the needs of every customer as best you can, while making a profit. Market Research Your market
More informationModule 36 MARKETING PLAN TEMPLATE
Module 36 MARKETING PLAN TEMPLATE 2014, Integrative 2016Nutrition, Integrative Inc. Nutrition, Inc. 2 MARKETING PLAN TEMPLATE A marketing plan is a step-by-step guide for success. Use the following pages
More informationMarketing for Entrepreneurs. Ed Coleman Washington DC SCORE Mentor
Marketing for Entrepreneurs 1 Ed Coleman Washington DC SCORE Mentor edward.coleman@scorevolunteer.org Agenda 2 What Is Marketing? A Simple Model for us to Follow Today Getting Customers /Keeping Em Where
More informationGENERAL MANAGER, MARKETING & COMMUNICATIONS (PARENTAL LEAVE COVER) POSITION DESCRIPTION
GENERAL MANAGER, MARKETING & COMMUNICATIONS (PARENTAL LEAVE COVER) Employer: Fitted For Work Work Type/s:.6 eft Classification/s: Communications & Marketing, Fundraising, Women's Organisations & Services
More informationInnovative Marketing Ideas That Work
INNOVATIVE MARKETING IDEAS THAT WORK Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility
More informationYou understood exactly what we had in mind. Thank you so much for your wonderful work Pieter-Jan van der Merwe Future Formers
PRICE GUIDE You understood exactly what we had in mind Corne Bierman - Indgro Holdings Thank you so much for your wonderful work Pieter-Jan van der Merwe Future Formers The service that Cognite rendered
More informationFocus in on the clients you wish to reach on-line.
The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and
More informationHarnessing the Power of Social Media MARKETING
Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what
More informationMarketing & Public Relations
Marketing & Public Relations PROFESSIONAL MARKETING SUPPORT Helping promote you and your business. Securities America s Marketing Department provides you with a wide variety of professional materials,
More informationHow to Successfully Sell Event Sponsorships
** The webinar will start at 2 minutes after the hour ** How to Successfully Sell Event Sponsorships Presenter: Shanon Doolittle, Fundraising + Donor Happiness Coach, Shanon Doolittle + Co. Go To Webinar
More informationDeveloping Your Social Media Strategy
Developing Your Social Media Strategy Social Media Strategy Have a documented plan Which social media venue Which element What will be done Who will do it How often Success Measurement 3 Model 1 Sell through
More informationHow To Develop a ROLLING Marketing Plan
How To Develop a ROLLING Marketing Plan The purpose of this PRESENTATION is to Develop a Marketing Mindset. Ron McKenzie FEBRUARY 25 th WEBINAR Ron McKenzie Cal Poly 5 Year Degree in Architecture - Licensed
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationStrategies To Attract Clients
Strategies To Attract Clients Below is a list of places and events where you can find your ideal clients. Professional Educational/Academic Professional Associations Trade Associations Local Conferences
More informationGETTING QUALITY CASES WITH ONLINE MARKETING
2017 GUIDE TO GETTING QUALITY CASES WITH ONLINE MARKETING for Solo & Small Law Firms BY: WILL PALMER KANSAS & MISSOURI MARKETS TABLE OF CONTENTS Page 1. Why an Effective Online Strategy Can Grow Law Firm
More informationLecture 11 Growing: Marketing
Sponsored by and by MIT International Science & Technology Initiatives Lecture 11 Growing: Marketing CURRICULUM Hackathon #1 Hackathon #2 Baguio Networking Event Project Showcase Context, techniques, and
More informationDigital Marketing Training for Students, Startups Entrepreneur, and Businessmen.
Digital Marketing Courses Digital Marketing Training for Students, Startups Entrepreneur, and Businessmen. By : Vijayendra Kumar S Introduction What is Digital Marketing? How Digital Marketing works? Advanced
More informationBRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
More informationagement for Office Management for Small and medium sized practices
Practice mana agement for Office Management for Sma all and Medium Sized Practices Small and medium sized practices Office Management for Small and Medium Sized Practices Planning for your Firm Practice
More informationPerryn Olson, CCMP, /in/perryn
Building a Content Marketing Program from the Inside Out Perryn Olson, CCMP, CPSM @perrynolson /in/perryn What is Content Marketing? [Source: Content Marketing Institute] When Did Content Marketing Start?
More information(FIRM NAME) Social Media and Social Networking Policies and Procedures
(FIRM NAME) Social Media and Social Networking Policies and Procedures Today, social media encompasses a broad sweep of online activity, all of which is trackable and traceable. These networks include
More informationSocial Media: Legal Business Development
Social Media: Legal Business Development c Have Questions? Raise your hand Tweet them to: OR @jasminedecarie How Law Firms Approach Social Media Social Media for Business Development MARKETING COMMUNICATIONS
More informationPersonal Branding: Promoting your passion
Personal Branding: Promoting your passion Investment Recovery Show 2012 Contact Information: (617)-PATRICK www.617-patrick.com pat@617-patrick.com Twitter: @617patrick Introduction 2 Thanks Jane Male,
More informationThe Four Pillars of Marketing : How to Measure the ROI of Marketing
The Four Pillars of Marketing : How to Measure the ROI of Marketing Pillar 1: Retain and Grow Relationships with Existing Clients Client Satisfaction and Retention Client Service Cross-Marketing Referral
More informationDigital Marketing Customer Workbook
Digital Marketing Customer Workbook Your First Step in Digital Marketing Success! Table of Contents: Introduction 3 Why Target My Audience 4 Questions to Answer 6 Business Goals 8 Customer Descriptions
More informationThe Marketing Menu. Ian Brodie
The Marketing Menu Ian Brodie There are a myriad of marketing approaches you could use to generate leads for your business Website Advertising Seminars Referrals Networking Cold calling Direct mail Social
More informationBuilding Your Fraud Examination Practice
Building Your Fraud Examination Practice Branding, Advertising, and Networking 2018 Association of Certified Fraud Examiners, Inc. Marketing Marketing concept of reaching a target and making the target
More informationBrand Strategy Plan and Marketing Communications Program March 2018
Brand Strategy Plan and Marketing Communications Program March 2018 Illinois Association of Court Appointed Special Advocates 207 West Jefferson Suite 303 Bloomington, Illinois 61701 Situation The Illinois
More informationHOW TO CREATE A STRONG BRAND
HOW TO CREATE A STRONG BRAND Defining your brand promise, positioning statement and bringing your brand to life for your customers PAGE 1 ABOUT THE AUTHOR Michelle is Chief Angel at Marketing Angels, Australia
More informationSaaS Marketing Strategy Template
SaaS Marketing Strategy Template The SaaS Marketing Agency INTRODUCTION Why do you need a Marketing Strategy? Do you want more customers, leads or website traffic? Do you want to understand what marketing
More informationMarketing Methods and Tips
As a small business owner, it is your responsibility to gain new customers as well as win back those customers that you may have lost and also develop existing ones. YOU are personally responsible for
More information17 WAYS TO FIND CONSULTING CLIENTS
17 WAYS TO FIND CONSULTING CLIENTS The following list isn t an exhaustive list, it s a short list of some of the many ways you can find new clients for your consulting, coaching or agency business. 1.
More informationfor marketing strategy, planning and practical support
for marketing strategy, planning and practical support 1 How would I describe how Jackie works? With vision, accuracy, on budget and on time. When it comes to marketing she knows how to make your money
More informationCommunication Consultancy A solutions driven company
BE THE SOLUTION Communication Consultancy A solutions driven company experience that makes a difference 2 Whether it is an inbound or traditional marketing requirement that you need, we are able to assist,
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationHow to Market & Promote Your Business During a Recession
How to Market & Promote Your Business During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: How to GENERATE DEMAND During a Recession A presentation for First Bank, San
More informationADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
More informationA Creative List of Marketing Tools
Go through the list and indicate which marketing tools you're currently using and if you think you're doing a good job and which you aren't using now but might be worth considering as you plan and prioritize.
More informationFirst off, I wouldn't call myself a Social Media Pro! That said, I've spent15 years driving and tracking sales and business online.
First off, I wouldn't call myself a Social Media Pro! That said, I've spent15 years driving and tracking sales and business online. The motivation for this presentation came from hearing a speaker at Social
More informationPromoting Your Business in a Digital World
Promoting Your Business in a Digital World By Amy Potts Agenda Introduction Evolution of Digital Marketing Looking at Your Customers Your Marketing Plans Talking to Your Customers Your Branding Your Web
More informationBusiness Plan Working Group: Marketing Strategy and Planning Session 6
Business Plan Working Group: Marketing Strategy and Planning Session 6 Winter 2016 WESST, 2016 except where other copyrights noted Business Plan Working Group 6.Intro Session objectives To provide an overview
More information2015 TRENDS IN INDUSTRIAL MARKETING:
INDUSTRIAL MARKETING: How Manufacturers are Marketing Today 2 Contents IHS Engineering360 Industrial Marketing Trends Survey... 3 Highlights from the Survey Results... 4 Conclusions... 5 Recommendations...
More informationPARTNERSHIP BENEFITS & SERVICES
PARTNERSHIP BENEFITS & SERVICES WHO WE ARE Visit Tampa Bay encourages adventurous travelers to unlock our destination s trove of unique treasures. We are a private, 501 (c)(6) organization that works with
More informationADAMS MEDIA GROUP MEDIA KIT AdamsMediaGroup.com 2801 Ocean Drive, Suite 204, Vero Beach, FL 32963
20 ADAMS MEDIA GROUP MEDIA KIT 18 772.492.6570 AdamsMediaGroup.com 2801 Ocean Drive, Suite 204, Vero Beach, FL 32963 ABOUT ADAMS MEDIA GROUP Marketing is an essential component in helping any business
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationBrian Tracy s Total Business Mastery The Two Day MBA Detailed breakdown of what you will learn
Brian Tracy s Total Business Mastery The Two Day MBA Detailed breakdown of what you will learn Introduction - Unlock Your Business and Personal Potential ü ü Identify your special talents and abilities
More informationWHAT CONSULTANTS NEED TO KNOW ABOUT PROSPECTING AND MARKETING
RESOURCE ASSOCIATE S COR PORATION THE FUTURE BELONGS TO US WHAT CONSULTANTS NEED TO KNOW ABOUT PROSPECTING AND MARKETING It s not what you know, it s who you know. It s not who you know, it s who knows
More informationGROW YOUR BUSINESS GYB 2017 IN THIS ISSUE: Building a Social Media Marketing plan. Better Blogging- ten tips to tap more readers
IN THIS ISSUE: Building a Social Media Marketing plan Better Blogging- ten tips to tap more readers Marketing vs. Sales- A small business breakdown Benefits of an Internal Business Audit Building a Social
More informationNON-DUES REVENUE MAKE IT RAIN. Karen Fast, Strategic Marketing & Membership Manager, Orange County Bar Association
NON-DUES REVENUE MAKE IT RAIN Karen Fast, Strategic Marketing & Membership Manager, Orange County Bar Association MEMBERSHIP DUES IS IT ENOUGH? SPONSORSHIP PACKAGES ARE YOU SHOOTING YOURSELF IN THE FOOT?
More informationFPI Corporate Partner
www.fpi.co.za FPI Corporate Partner Vision Professional financial planning for all. Our Mission The FPI s mission is to advance and promote the pre-eminence and status of financial planning professionals,
More informationPUBLIC RELATIONS Guide for RE/MAX Offices and Agents
PUBLIC RELATIONS Guide for RE/MAX Offices and Agents WHAT EXACTLY IS PUBLIC RELATIONS? PUB LIC RE LA TIONS The name sums it up. Simply put, Public Relations (PR) is the management of the communication
More informationSocial Media For Professional Consultants
Social Media For Professional Consultants Contact Information: Patrick O Malley (617)-PATRICK www.patrickomalley.com www.617-patrick.com pat@patrickomalley.com Twitter: @617patrick Copyright 2009 617-PATRICK
More informationMarketing Tools Self-Assessment Guide
Compiled Kelly s Dad, Marketing Gunslinger Website: www.theadventure.com Blog: www.twohatmarketing.com I ve spent some time collecting a list of ll the marketing tools I can think of. This list contains
More informationTHE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE
THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE TABLE of CONTENTS 2 THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight Your Call the Action Track Your Marketing Efforts
More informationSmall Business Marketing Research & Plan for Veterans
Do Not Skip This Brief Small Business Marketing Research & Plan for Veterans Print this brief and read it with a pen or pencil in hand to take notes on it. Do this now. THEJONASPROJECT This brief will
More informationSOCIAL MEDIA FOR SMEs
SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By Rajiv Ramachandran SOCIAL MEDIA FOR SMEs Understand & demystify Social Media Identify ways to Gain, Maintain & Retain Customers
More informationSOCIAL MEDIA TOOLKIT. Social Media Toolkit BASIC 101 FOR PROGRAMS FOR YOUTH
Social Media Toolkit BASIC 101 FOR PROGRAMS CIA EDIA The Special Olympics Social Media Resource Toolkit will help you better understand the role of social media and how youth leaders, program staff and
More information2017 Recruiting Plan
2017 Recruiting Plan G R O W Y O U R B U S I N E S S. A T T R A C T T O P T A L E N T. Compliments of 1. Shop the Competition: Tips & Strategies Identify your 2-3 main competitors Pull reports from MLS
More informationSOCIAL MEDIA & BRAND MANAGEMENT FOR ATTORNEYS Dustin Ruge
SOCIAL MEDIA & BRAND MANAGEMENT FOR ATTORNEYS Dustin Ruge Southwest Regional Manager Thomson Reuters - FindLaw / Super Lawyers (480) 689-1494 Search Dustin Ruge 1 Dustin.Ruge@TR.com WHY SOCIAL MEDIA? 2
More informationIntroduction to Digital Marketing. Presented By K. Rakesh
Introduction to Digital Marketing Presented By K. Rakesh What are we going to Learn? What is Digital Marketing Why use Digital Marketing Digital Marketing Strategies Who can do this course Career Opportunities
More informationSo You Think You Need a Legal Video Business Plan Bruce D. Balmer, MBA, CIRM, CLVS, CCVS, CME April 12, 2015
Slide 1 SO YOU THINK YOU NEED A LEGAL VIDEO BUSINESS PLAN Bruce D. Balmer, MBA, CIRM, CLVS, CCVS, CME Slide 2 SO YOU THINK YOU NEED A LEGAL VIDEO BUSINESSPLAN - OVERVIEW This class is designed to cover
More informationNeild & Co Digital Marketing ebook
Neild & Co Digital Marketing ebook Ten years ago Facebook was still in its infancy and small business marketing tools stretched as far as a few ads in the local paper or perhaps an ad on the local radio
More informationCracking The Code To Inbound Marketing
Cracking The Code To Inbound Marketing A Proven Process For Driving Client Results Mike Lieberman and Eric Keiles August 21, 20013 Boston, MA #INBOUND13 ERIC KEILES @square2 it s not tipping I believe
More informationOutmarket Your Competition
Outmarket Your Competition Presented by Don Cooper The Sales Heretic Blank Slide What is Marketing? Marketing is everything you do to generate sales Marketing is everyone s responsibility Marketing is
More informationWelcome to Broward SCORE. Take Advantage of the Resources Available
Welcome to Broward SCORE Take Advantage of the Resources Available About Broward SCORE What We Do 90+ Experienced Executives Successful and Experienced Business Owners and Executives Providing Free Volunteer
More informationDemographics and reach 2 Advertising opportunities 3 Art specifications 10 Special rates and contacts 14 Terms and conditions 15
2018 Demographics and reach 2 Advertising opportunities 3 Art specifications 10 Special rates and contacts 14 Terms and conditions 15 DEMOGRAPHICS AND REACH The Bar Association of San Francisco (BASF)
More informationMarketing Plan Template
Marketing Plan Template Created by {INSERT NAME} Last reviewed {INSERT DATE} CONTENTS 1. Introduction... 3 2. Executive Summary... 3 3. Marketing Vision & Mission... 3 4. Target Market... 4 5. Marketing
More informationAccountability and Action
Accountability and Action 19 Readers respond to magazine ads anywhere in the book 20 Magazine readers are social networkers 21 Magazine readers are super influencers 22 Magazines drive consumers online
More informationDIGITAL MARKETING PLAN FOR A NEW BUSINESS
DIGITAL MARKETING PLAN FOR A NEW BUSINESS Digital Marketing Plan for a New Business While the marketing needs of each individual company vary, there are core digital marketing tasks that are more universal.
More informationSOCIAL MEDIA & BLOGGING
SOCIAL MEDIA & BLOGGING BY ALLISON SHIELDS Most lawyers obtain new business from word-of-mouth referrals. Even with the internet, that hasn t changed although what has changed is how word of mouth is exchanged,
More informationDiploma of Hospitality Management SIT50416 Establish and Conduct Business Relationships SITXMGT002 Student Handout
Page 1 of 10 Diploma of Hospitality Management SIT50416 Establish and Conduct Business Relationships SITXMGT002 Student Handout Page 2 of 10 SITXMGT002 Establish and Conduct Business Relationships This
More informationPRACTICE SOLUTION. They love us on GET MORE LOVE. Leveraging Yelp to Enhance Your Online Reputation and Grow Your Practice.
PRACTICE SOLUTION They love us on GET MORE LOVE Leveraging Yelp to Enhance Your Online Reputation and Grow Your Practice MA RK E T I N G PL A N www.patientpop.com 1 Create a Marketing Plan for Your Practice
More information4 Steps To Creating An Effective Buyer Persona
4 Steps To Creating An Effective Buyer Persona Complete Kit With Usable Template STEP 1 Define Your Customers Target Your Top 6-10 Customers For Each Buyer Persona. Think About Your Ideal Customer - The
More informationAuthor. A Little Background and History. Steve Welsh
1 Author 3 A Little Background and History Steve Welsh is the foremost Social Media Strategist & Management Consultant in Berkshire, Hampshire and Surrey. Having managed and marketed businesses from medium
More informationProfessional Pet Sitting 2
Professional Pet Sitting 2 Created by the NAPPS Member Benefits Committee in collaboration with the Business Manual Committee Presented by Isabel Alvarez, Chair, Member Benefits Committee 1 Establish Your
More informationWe Help CPAs and Tax Accountants Showcase Their Expertise and Safeguard Their Online Reputation.
Log In Blog Support Pricing Accountant Marketing Made Easy! Thousands of CPAs, EAs, and Tax Accounting Firms can vouch for the Marketing Power of ClientWhys. We Help CPAs and Tax Accountants Showcase Their
More informationAwards Marketing Questions you may be afraid to ask about marketing your awards program and the answers you ve been looking for!
Awards Marketing 101 10 Questions you may be afraid to ask about marketing your awards program and the answers you ve been looking for! Even though we re surrounded by it every day we ve all got questions
More informationMy 1-Page Marketing Plan. Before (Prospect) During (Lead) After (Customer) 3. The Media I Will Use To Reach My Target Market
My 1-Page Marketing Plan Before (Prospect) 1. My Target Market 2. My Message To My Target Market 3. The Media I Will Use To Reach My Target Market 4. My Lead Capture System 5. My Lead Nurturing System
More informationAn Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationHow to make the most effective use of major media citations to get more clients. By Chris Melchior
How to make the most effective use of major media citations to get more clients. By Chris Melchior chris@energy-bodies.org Legal disclaimer... The information presented herein represents the opinions of
More informationCHURCH COMMUNICATIONS 101 How to Communicate Effectively On Any Budget
CHURCH COMMUNICATIONS 101 How to Communicate Effectively On Any Budget Do you want to be more effective as a church? Few things will give you a better return on your investment than improving communications.
More informationMarketing. Social Media A NEW, IN-DEPTH 2-DAY COURSE. Enroll today online at NationalSeminarsTraining.com/SMKT2 or call
Want to leverage your organization s social media presence more effectively? Then you need Social Media Marketing A NEW, IN-DEPTH 2-DAY COURSE Social media has permanently changed the way people connect.
More informationA Business Owner s Guide to: Content Marketing
A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing What is content marketing? And how can content marketing help your business? These are questions business owners
More informationINTRODUCTION. Twitter is a great place to connect with influencers in your market and network with leaders in your niche and all over the world.
INTRODUCTION Twitter is one of the most popular social media sites in the world and is much more than a place where you can connect to friends and family. As an open network by default Twitter is one of
More informationSeattle WA September 19, 2013
Seattle WA September 19, 2013 Are we having fun yet? Dude, where s my money? Where are we going so fast? Not fun, less money. Unrelenting Competitive Sales Pressure Continues Attempts: Mean : 18.2 Median
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More informationExpert Webinar Series 2013
EXPERT WEBINAR SERIES (2013) How to Attract New Clients 50 Tips in 50 Minutes! Presented by: Bay Street Group, CPA Trendlines Website: www.cpatrendlines.com Twitter: @CPA_Trendlines Download the PDF slide
More informationMarketing Plan Outline - Date: Intellectual Property Of: Business Mission Statement: I. Executive Summary
Page 1 of 39 This template is for MCE123 Marketing customers only. Do not reproduce the document in any way other than client inquiries. It must remain intact on MCE123 s web servers. Marketing Plan Outline
More informationMonitor Your Marketing: Mischelle Davis and Dave Frees
Monitor Your Marketing: Mischelle Davis and Dave Frees Your marketing needs to evolve as your business does. The only way to ensure you are continually improving is to monitor, measure, test, experiment,
More informationYour Quarterly Action Plan Outline
Your Quarterly Action Plan Outline Week 1 Build Your Plan & Set Up Your Tools Weeks 2, 3 & 4 Create Marketing Material & Research Sales Channels Week 5 Create & Research Sales Channels Week 6 Begin the
More informationSocial Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
More informationSocial Networking Policy. Managing and Controlling Employee Social Networks. Version 2.1
Social Networking Policy Managing and Controlling Employee Social Networks Version 2.1 Table of Contents Social Network Policy...3 Definitions... 3 Overview... 3 Policy... 4 Overview... 4 Statement...
More informationTop 5 Marketing Strategies
1 2 TOP 5 Marketing Strategies of Real Estate Investors As with every business, marketing will be the key to your success as a real estate investor. Not only do you have to find and sell your properties
More informationExecutive Summary: Quantifying the Role of Social Voice in Marketing Effectiveness. 10/25/2012 MarketShare & KellerFay Group
Executive Summary: Quantifying the Role of Social Voice in Marketing Effectiveness 10/25/2012 MarketShare & KellerFay Group. Introduction As Social Voice (online and offline word of mouth) becomes increasingly
More information5/20/2014. Social Media for Executive Directors. Introductions. Kerri Karvetski Idealware Expert Trainer. Introductions. May 2014
Social Media for Executive Directors May 2014 Introductions Kerri Karvetski Idealware Expert Trainer Introductions 1 What We ll Cover Goal Setting An Overview of the Tools Key Considerations for Choosing
More informationPresented by Michael Kaiser, JD.
Presented by Michael Kaiser, JD. Tuesday, December 20, 2011 Westin Hotel, Seattle, Washington. Presented as the ethics portion of the National Business Institute s Continuing Legal Education (CLE) seminar
More information