Strategies To Attract Clients

Transcription

1 Strategies To Attract Clients Below is a list of places and events where you can find your ideal clients. Professional Educational/Academic Professional Associations Trade Associations Local Conferences Business Professional Networking Groups Entrepreneur Networking Groups Networking Groups (not business related) Training/Skills Acquisition/ Support Personal Development Groups Women Entrepreneur Groups Expos Government Programs Community Social Groups Dance Communities Single Groups Book Clubs Mommy Groups Women's Circles Men's Circles Social Events Meet- up Groups Leisure Centre Sports Teams Library Theatre Charity/ Non- Profit Charities Fundraising Events Rotary Elks Masons Non- Profit Professionals Groups Devoted to a Cause Sponsorship Local Retail and Services Book Stores Music Stores Local Sporting Goods Stores Spa Coffee Shops Hobby/ Arts/ Sports University/College/Technical School Campus Alumni Association Parent Teacher Association (PTA) School Volunteer Groups Tech Groups Gardening Groups Cooking Schools Running Groups Iron Man Groups Yoga Studios Fitness Groups Team in Training Gaming Group Membership Associations Country Clubs Golf Clubs Religious/Spiritual Churches Spiritual Communities Online Facebook LinkedIn Webinars Newsletter Campaigns Teleseminars Online Forums and Chat Groups Google Ads Yelp We d welcome your additions to our list. Send them to content@expertelevation.com Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com 1

2 Effective Marketing 2 Effective marketing means contacting your ideal client at the appropriate time, with a message or copy that encourages them to contact you to learn more about your products and services. To do this effectively, do the following:! Identify your target market and ideal client.! Publish content that will position you as a trusted advisor, willing to give good advice.! Include deals so your ideal client is educated about the products/services you provide.! Familiarize yourself with your competition and how they meet the needs of your ideal client.! Know the advantages your products/services have over the competition and ensure you highlight these. Now that you know your products/services have an advantage over the competition, you must tell your ideal clients. You must entice them to contact you to learn more without being pushy and aggressive. Timing is important. What is an ideal time of year and/or time of day to contact your ideal client?: e.g., Government groups often have budgets that must be spent by a particular date, which causes a lot of purchasing to occur to use up un- allocated funds. e.g., Some products are seasonal and promotions are used during periods where seasons are coming to an end. Product/Service 1: Product/Service 2: Product/Service 3: Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

3 3 How to Get More New Customers I don t know the one secret to marketing success, but I do know the biggest reason for marketing failure, which is trying to be all things to all people. Joe Stumpf Primary Methods Of Attracting New Business Number of New Percent of Total Customers Per New Customers Month From This From This Source Source Source of New Business 1. Select Your Target Markets a. Primary b. Secondary My Ideal Client is: I would like to attract more of these types of clients because: Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

4 Effective Methods Of Contact 4 Methods of Contacting your Ideal Client: Print Media Letters Postcards Flyers Door Hangers Newspaper Ads Magazine Ads Trade Journal Ads/ Articles Industry Newsletter Ads/ Articles School Newsletter Ads/ Articles Personal Newsletters Inserts Press Releases Yellow Pages White Pages Business Cards Classified Ads Author a Book Reprint Press Articles Write Special Reports Letters to Consultation Signage / Display Billboards/Posters Bus Stop Benches Supermarket Bulletin Boards Taxi Signs Building Signage In- office Displays Point of Sale Displays Radio / TV / Telecommunications Radio Ads Television Ads Host a Radio Program Host a TV Program On- hold Messages Telemarketing Teleseminars Networking / Events Centres of Influence Joint Ventures Referrals Movie Theatres Sponsorships Strategic Alliances Speaking House Parties Workshops Seminars Open Houses Teach Classes Referral Marketing with Existing Clients Referral Marketing with Partners (Including JV Partners) Outreach Letters to your Contacts Interviews with your Tribe Internet / Social Media Internet/ Web Pages Blogs Podcasts Webinars Facebook Consultation Events Facebook Promoted Posts YouTube Yelp and Local Search Videos Audio Business Cards Telesummits Partnerships / Joint Venture Sponsor Scholarships Purchase/Rent Database Lists Piggy Back Invoice Mailings Val- Pak Ads Overflow Partners Promotions / Giveaways Shopping Centre Promotions Client Contents/ Competitions Memorable Give- Away Items Offer Consultations to your List Gimmicks Bumper Stickers Refrigerator Magnets We d welcome your additions to our list. Send them to content@expertelevation.com. Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

5 2. Determine the Best Methods of Reaching Your Ideal Clients 5 A. Medium What sources of media can I use to attract my ideal client? How can I cost- effectively expand my reach to a large number of ideal clients? How can I best reach my ideal clients who have the highest- potential of making a purchasing decision? Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

6 6 B. Timing At what time of day are my ideal clients most responsive, and most likely to require my products and/or services? C. Message List the product/service benefits that my prospects would be most interested in hearing about? (Hint: Focus more of your communication on benefits than features.) Examples of Benefits: Higher rate of return More income Lower interest rates Lower weight Better health Stronger relationships Less stress More joy Save money/ reduce costs Which product/service features would your ideal clients desire the most? Examples of Features: Better coverage Discounts for multiple purchases Multiple services in one location One- on- one service Easier accessibility Better availability Friendlier staff Volume discounts Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

7 D. Additional Methods Of Contact i. Additional method of contact to attract ideal clients: 7 The message I will convey is: How I plan to use this: Anticipated result from this method of contact: ii. Additional method of contact to attract ideal clients: The message I will convey is: How I plan to use this: Anticipated result from this method of contact: iii. Additional method of contact to attract ideal clients: The message I will convey is: How I plan to use this: Anticipated result from this method of contact: Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

8 3. Entice Your Ideal Client To Contact You 8 When you contact individuals you may be perceived as a pushy salesperson. When you entice your ideal client to contact you, you will be perceived as an expert or advisor. Write a message to your ideal client that will trigger their interest in your expertise, and your products or services. Think about what will make them excited to contact you for more information. 4. Educate and Motivate your Ideal Client to Contact You Establish yourself as an expert and demonstrate how you can solve their problems. Explain why your business offers the best solution to their problems and how your advice can to help them overcome their challenges. Brainstorm some ideas for educational materials that will help establish you as an expert. List some ideas for materials that will complement the products and services you provide, and will encourage your ideal client to explore the possibilities of your businesses offering them further solutions. Printed Materials: Audio Podcast or DVDs: Income Acceleration Group Coaching Program. Copyright 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com