Contents. Copyright. China automobile after-market authoritative publication

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2 American authoritative automobile after-market magazine Chinese copyright of MOTOR China automobile after-market authoritative publication Contents Copyright Authorities in Charge China Ordnance Inc. Group Publisher China North Vehicle Research Institute Co-publisher Hearst Business Publishing, Inc Journal Characteristics Content Orientation Target Readers Column Setting Editorial Plan Market Activities Service Forms Major Client Composition Reader Data Analysis Advertising Rate Published by Motor-China Magazine Address: Huaishuling 4, Changxindian,Fengtai District, Beijing Edition & Circulation Address Rm 907,Telecom Industrial BuildingNo.65 Fuxing Rd, Beijing, China Postcode Tel (010) Fax (010) Director of Advisory Committee Ma Zhigeng Deputy Directors Jiang Congshou, Li Mengjiu Publication Advisor Cathy Cheng Publisher Mao Ming Chief Editor Huang Wei Deputy Publisher: Victor Li (010) Editorial Department Managing Editor: Gui Jiangyi (010) Executive Editor: Zhao Jia (010) Editor: Liang Chengjiang (010) Art Director Guo Hongzhang Advertising Department Ad. Director Susan Zhang (010) Marketing Director Yang Wanhui (010) General Advertising Agent IDG China Advertising Co.,Ltd. Circulation Department Director of Circulation Department Fan Ying (010) Deputy Director of Circulation Department Wang Xiaodong (010) U.S. Advertising Manager Dave Marlowe MOTOR Magazine 1301 W. Long Lake Road, Suite 300 Troy, MI (248) office (248) fax

3 China North Vehicle Research Institute International Data Group Hearst Publishing Group Jointly Build Motor China magazine China North Vehicle Research Institute China North Vehicle Research Institute, a division of China Ordnance Inc. Group, is one of the China s leading automotive research base specializing in design and development of both civilian and military vehicles. It mainly focuses on researching, designing, testing and trial-producing of whole special vehicles and their components. Hearst Corporation Hearst Publishing Co. is one of the world s la rgest diversified com munication companies. Its major interests include n e w s p a p e r s, m a g a z i n e s, b u s i n e s s publishing, television and broadcasting. MOTOR Magazine founded in 1903, is an authoritative trade publication exclusively for American auto repair and maintenance industry. International Data Group(IDG) International Data Group is the world s leading information technology media, research and exposition company. IDG have become the trusted source for advice and insight into technology news and trends around the world. Approximately 300 magazines and newspapers are in the IDG world family, which together with events, serve about 120 million people with information one or more times a month.

4 Content Orientation 1. Automobile repair, new technology of components and new product information, 2. N ew t e c h n olog y of a u t o m o b i le maintenance, new product information, 3. Comprehensive technical and product information of the domestic and foreign automobile after-market. Column Setting News Break Industry Trends & Corporation Information Special Report Hot Topics & Deep Analysis Target Readers Industries related to automobile after-market such as automobile repair, maintenance and automobile components and the insiders Service Cases Trouble Examples & Expert Comments Service Technic Technical Analysis & Experience Gathering Trouble Shooter Emergency Helps & Dynamic Solutions Service Slants Frequent Failures & One-click Solution Diagnosis & Equipment Failure Checkout & Equipment Application Service Forum Technology Management & Various Classes Care & Service Maintenance Skills & Appliances Collision Repair Metal-plate Painting & Experience Discussion Professional Education Garden Cooperation & Interaction Platform Trade Secrets Shop Owners Managing Secrets Story of Career Experiences & Growing Stories

5 Editorial Plan Issue Editorial Topics Special Report Jan Sensors Car failure detecting and diagnosing equipment; Top 20 tools of Motor Feb Engine Developing trend of components (combined with Frankfurt Exhibition); world new car technology overview Mar Tools & Equipment Tools industry current trend and development; Top 20 tools of Motor China April, 2011 Drivability Chassis & wheel alignment equipment May, 2011 Cooling system paint and painting equipment June, 2011 CAN-Bus control China automobile industry current situation scanning; China new car technology overview July, 2011 Air-conditioning system Refrigerant recycling and filling equipment Aug Automatic transmission Automatic transmission failures and diagnosing tools Sep Safety auxiliary system Metal-plate painting and its equipment Oct Expert collected works* Electronic measuring tools Nov Electric control system Non-mainstream scanners Dec Automobile maintenance supplies Non-disassembly cleaning Notes: * --The content of each year Oct. issue is a collection of national well-known repair experts. The contributions from Mr. Wang Kaiming, Mr. Wei Junqiang, Mr. Zhu Jun and Mr. Kan Youbo, are all included. Their abundant experience and knowledgeable thoughts would be the banquet of automobile-repair technicians. Major market activities of our journal in 2011 Time Place Theme Notes Mar Beijing TOP 20 tools Award Annually Mar. to Sep Beijing and major nationwide The 2nd national vocational educator 10 reg iona l comp et it ions provincial cities lecturing competition nationwide Nov Dongguan, Guangdong Automobile after-market seminar of the autumn automobile exhibition Annually Dec Shanghai Repair shops operation and management seminar Annually Whole year of 2011 Major nationwide provincial S u p p o r t e d by i n d u s t r i a l capitals Car repair technology seminar authorities. Place and time are undetermined Whole year of 2011 Zhuhai, etc Car painting technology training Aperiodically Whole year of 2011 Regional technical training and seminars will be held aperiodically. Welcome to inquire!

6 Service Forms and Manners Professional Market survey Database rental for automobile after-market enterprises and individuals, Market activity planning and implementation: Planning activities for enterprise images and products promotion, What can we do? Based on t he exclusive p r o f e s s i o n a l r e a d e r database, automobile-repair material base and highefficient executive team a m o n g t h e a u t o m o b i l e after-market professional media, provide all-around professional services for wide automobi le a f t erma rket enter pr ises a nd insiders through different forms and manners. Enterprise management and technology training: A package service of enterprise management and technology training, Professional automobile technical material publishing: Edit, compile and publish the professional automobile-repair technical material. Or compile in-house training teaching material and data. Membership network material inquiry and training services The latest industry information and technical material in the website www. motorchina.com and its repair technology BBS, and readers can access and inquire for free. is a website for automobile service enterprises and individuals to provide its members for the latest information of the automobile industry, automobile repair data inquiry, automobile service enterprise management inquiry and management training videos. Other customer oriented services Exclusive customized services in accordance with client's special demands.

7 Major Client Composition Finishing Motor China magazine takes good advantages of collaborative forces with Hearst Corporation and International Data Group to develop a global cooperation. It is the only official collaborative media for International Bodyshop Industry Symposium founded by British BODYSHOP magazine, main collaborative media for international automobile after-market associations including American Las Vegas Automobile Aftermarket Exhibition, American Specialty Equipment Market Association (SEMA) and Frankfurt Exhibition.

8 Reader Analysis Various flexible and high-efficient distributing channels shall be taken to ensure that the market covering ratio and recognition of Motor China magazine can be always the first rank among other competitors. High professional subscriber proportion, rational distribution and high professional reader pass-along rate are beneficial for advertisers to put product advertisements selectively and directionally in order to promote advertising effects. Distributing channels include: Two-way distributing patterns combined with post and directional complimentary deliveries which are both utilized by international professional media generally and supported by professional reader database. Distributing jointly at more than 40 agencies across the country; Subscribe at professional periodical publishing websites www. qikan.com.cn, 91yuedu.com and Subscribe at the repair official industry departments in various regions, at exhibition and activity sites and also at Internet etc.. The reader distribution is shown as follows: 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% Beijing Guangdong Shanghai Jiangsu Shandong Zhejiang Tianjin Chongqing Sichuan Hubei Hebei Henan Heilongjiang Guangxi Yunnan Liaoning Shanxi Anhui Fujian Shaanxi Hunan Jilin Inner Gansu Guizhou Jiangxi Sinkiang Ningxia Qinghai Hainan Tibet Percentage 百 Regional distribution chart of readers for 2010 Motor China magazine 12.10% 9.30% 4.90% 1.20% 0.90% 30.20% 4.70% 5.20% 3.90% 1.90% 1.80% 43.50% 18.70% 15.30% 26.10% Managers / technical engineers technicians Directors / Managers High vocational teachers Middle vocational teachers General repair personnel Leaders of transportation bureau and industry associations Other relevant personnel Readers post chart for 2010 Motor China Magazine 20.30% Class Ⅰ repair shops (4S shops) Class Ⅱ repair shops Class Ⅲ repair shops Vocational school Automobile accessory dealers / Producers Automobile maintenance equipment dealers / Producers Government, transportation bureau and industry associations Automobile relevant enterprises and others Distribution chart of enterprises for 2010 Motor China Magazine

9 Advertising Rate Magazine (Unit: RMB yuan / time) Position 1 issue 6 issues 12 issues 24 issues Cover 50,000 45,000 40,000 35,000 Inside front cover 30,000 27,000 25,500 24,000 Inside back cover 25,000 22,500 21,250 20,000 Back cover 35,000 31,500 29,750 28,000 Two-page Spread(Front Cover) 60,000 54,000 51,000 48,000 Two-page Spread(Back cover) 50,000 45,000 42,500 40,000 Facing Inside Cover 30,000 27,000 25,500 24,000 Inner page 2 24,000 21,000 19,500 18,000 Facing inner page 2 21,000 18,000 16,500 15,000 Color advertising Facing Table of Content 20,000 17,000 15,500 14,000 1/3 of contents side 6,500 5,850 5,525 5,200 Front full page 14,000 12,600 11,900 11,200 Middle-inserted full page 12,000 10,800 10,200 9,600 Spread Sheet 24,500 22,050 20,825 19,600 half-page 8,000 7,200 6,800 6,400 Spread half-page (in texts) 14,000 12,600 11,900 11,200 1/3 inside page 5,500 4,950 4,675 4,400 2/3 inside page 8,400 7,560 7,140 6,720 1/6 inside page 1,500 1,440 1,200 1,050 Inner column decorative pattern 1,800 1,620 1,530 1,440 Color feedback card 10,000 9,000 8,500 8,000 Position 1 issue 6 issues 12 issues 24 issues Black and white advertising Facing inside back cover 9,000 8,100 7,650 7,200 Full-page 7,000 6,300 5,950 5,600 half-page 4,000 3,600 3,400 3,200 1/4 page 2,200 1,980 1,870 1,760 Feedback card 8,000 7,200 6,800 6,400

10 Position Legends 1/2 page (horizontal) Cover Back cover, inside front cover, inside back cover and full-page Half-page(horizontal) black and white /2 page (vertical) /4 page black and white /3 page of contents side /3 Side bar Spread /3 Side bar /6 page (Unit: mm width height) Position Trim Size Bleed Size Screen Line Cover (right bleed) Two-page Spread(Front Cover) Back cover, inside front cover, inside back cover and full-page /3 page of contents side /2 page (horizontal) /2 page (vertical) Spread /3 Side bar /3 Side bar /6 page pix full-page Half-page (horizontal) /4 page Feedback card pix

11 Other Services Inserted ads: print inserted ads in accordance with requirements of the clients; Post-sent ads: finished products, data sheet, pamphlets etc. printed by the client can be sent by post with the magazine. Direct-mail ads or s: in accordance with the target readers classified by the industries, regions and functions, the material shall be sent by post, or the shall be sent. For more detailed information and specific quoted price, please inquire Advertising Department of Automobile Repair and Maintenance. Interstitials Prices Number of Pages Price per Page (Unit: yuan / time) 4 pages RMB6,000 8 pages RMB5, pages RMB4, pages RMB3,500 *The printed finished products shall be provided by the client. Direct-mail ads prices Based on the professional reader database, the product propagandizing page, brochures, data information etc. of the client can be sent by post. Quoted Prices (Rent from 2,000, less than 2,000 charges by 2,000) List rental fee: 2,500 yuan / thousand Label printing fee: 150 yuan / thousand Labor fee (Envelope packaging): 0.25 yuan for each Postage: the charges shall be in accordance with specifications of the post office, and the post office invoices will be provided. Postage under 100 grams: 0.8 yuan for each in this city, 1.2 yuan for each in other cities If overweight, postage for each additional 100 grams increased 0.4 yuan in accordance with specifications of the post office Total: 2.9 yuan for each (do not include postage) Note: The prices of interstitials and direct-mail ads can change in accordance with national postage adjustment.

12 Advertising Rates Websites Automobile Repair and Maintenance magazine website Fast and latest market promotion channel provides high-efficient market promoting opportunity and makes a marketing strategy combination with the automobile professional media, print media and direct marketing. Position Sizes (pixel: px) Price (per month) Zip ad at the home page top Full-column ad at the home page top Full-column ad at the home page Couplet ad Button ad at the home page Full-column ad at the content page top Text Button Price (per quarter)

13 Expert committee of Motor China magazine Motor China s expert committee consists of more than 360 automobile after-market experts from more than 20 provinces and cities, and comprehensively directs columns and content setting, to ensure the pertinence and pragmaticality, to hold the market and close readers and to fully satisfy the demands of readers and market. Learn more about Motor China Magazine Professional reader database for Motor China magazine Database capacity: 200 thousand (including enterprises and individuals) Database types: government departments and industry associations, 4S shops, Class Ⅰ &Ⅱrepair shops, comprehensive shops, automobile beauty chain stores, automobile repair and inspecting equipment producers and retailers, automobile components producers and retailers, automobile after-market relevant industries and professional persons. 8.30% 5.10% 2.90% 1.80% 0.65% 0.45% 39.10% 26.50% Automobile special repair and chain stores Automobile accessories producers / retailers Class Ⅰ repair shops (4S shops) Automobile repair vocational colleges Class Ⅱ repair shops Automobile beauty chain stores Other automobile after-market relevant enterprises and individuals Automobile repair and inspecting equipment producers / retailers Government departments and industry associations

14 Automobile progress training course project -A-step A-step focuses on membership network service supply: A-Auto, S-Skill, T-Technical, E-Enhance and P-Program. The A-step includes 4 large modules and 8 kindsof products. A-step Courses Software platform Membership Learning center 10+1 professional courses AMS automobile marketing Professional certificate service management software Membership Video products of In-house training courses Automobile repair information products learning center Tutoring Course inquiry platform 详情登陆 : China Automotive Maintenance Equipment Industry Association Journal Founded in 1983, China Automotive Maintenance Equipment Industry Association, a division of Ministry of Transport is the only national first grade social organizations. China Automotive Maintenance Equipment Industry Association has its membership over 500 units. Motor China magazine has officially nominated the journal of China Automotive Maintenance Equipment Industry Association in Jan. 1st, Information and services are provided for automobile after-market enterprises. Motor China is not only a window of China Automotive Maintenance Equipment Industry Association to propagandize, but also a platform for automobile after-market enterprises to communicate. Only one assigned print collaborative media approved by China Automobile Engineering Society AER Certification "Automotive Engineer Registered" (referred to as AER Certification) is the national training and certification developed by the China Automobile Engineering Society to promote the growing of automobile science talents. The AER Certification not only can evaluate the technical levels and abilities of scientific and technical personnel at each profession of automobile industry engineering field objectively, fairly and accurately, but also can break the lifelong tenure system of professional and technical post to provide criteria for enterprises and public institutions to utilize talents rationally. In 2006 the China Automobile Engineering Society designated Motor China as the only one co-publishing journal of the automobile repair industry of AER certification to assist China Automobile Engineering Society in the promotion and propaganda of domestic automobile after-market, especially automobile repair industry. Currently, there are more than 500 directed service automobile repair vocational colleges per year.

15 Know more about Motor China magazine at Address: Rm 907, Telecom Industrial Building No.65 Fuxing Rd, Beijing, China (100036) Tel; , Fax: Editorial Department: Advertising Department: , , Circulation Department: Website: