THE COLLECTIONS 2015/2016

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1 THE COLLECTIONS 2015/2016

2 3,10 Ø11,60 6, Ø4,00 1,50 Ø13,80 R0,35 R18,60 R5,80 120,00 0,80 Ø17,50 0,20x45 0,20 1 R5,40

3 Content Tradition Re-interpreted 6 The Calibres 7 The Collections 10 Manual 12 Gravity 16 Gravity Date 20 One Week 24 Skeleton 28 Tourbillon 34 Tourbillon Gravity 38 Racing 42 The Manufacture 50

TRADITION RE-INTERPRETED Armin Strom AG today and tomorrow Everything under one roof At Bözingenstrasse 46 in Biel/Bienne, each division of Armin Strom AG is grouped within a single building, rebuilt

Individual pieces made meticulously by hand took centre stage and, for many years, Armin Strom worked alone.

4 TRADITION RE-INTERPRETED Armin Strom AG today and tomorrow Everything under one roof At Bözingenstrasse 46 in Biel/Bienne, each division of Armin Strom AG is grouped within a single building, rebuilt to meet the needs of the Manufacture. At first sight, the Armin Strom AG of today has little in common with the master skeletonizer s earlier business. Individual pieces made meticulously by hand took centre stage and, for many years, Armin Strom worked alone. Today, the company is a true watchmaking Manufacture equipped with the most modern machine tools, its employees producing watches in limited series in its own factory. Nevertheless, there are many similarities with Armin Strom, past and present. For one, without Armin Strom, the person, there would be no brand. Above all, it s Armin s watchmaking values that characterise the company today: a passion for the smallest detail, striving for technical and aesthetic perfection. Furthermore, it s the belief that as an object of fine mechanical art a handfinished movement is too good to remain hidden between a watch face and case back. Today, Armin Strom AG continues to develop and manufacture new watches oriented to contemporary design. Here, the visible movement is not only mechanically in focus, but also optically. The way the spring, the gear-train and escapement interact with each other becomes a three-dimensional experience for the observer in which the functionality is transparent: a new interpretation of the watchmaking tradition of skeletonising. A prerequisite for making watches with movements manufactured in-house was to build up parts production capabilities, from Only those who make their own plates, bridges, levers, springs, wheels, pinions and screws can control the production process at all levels and thereby bring a movement from idea to production with the required quality. All timepieces in the current collection are limited, and so too, the models of tomorrow will be produced in series of hundreds, rather than thousands. Serge Michel, born in 1978 in Burgdorf, Owner of Armin Strom AG and responsible for sales and company management. Claude Greisler, born in 1978 in Burgdorf, Director, responsible for the construction and design of Armin Strom watches, and for company management. 5 6

5 YOU CAN TELL A GOOD WATCH BY ITS HEART. MANUFACTURE CALIBRES The most important element of a genuine Armin Strom is the movement. Not only is it where the work begins, it is also at the heart of the design. This means that everybody who checks the time will always see the beauty of the technology. M A N U A L Calibre AMW11 G R A V I T Y Calibre AMR13 G R A V I T Y D AT E Calibre ADD14 T O U R B I L L O N G R A V I T Y Calibre ATM13 S K E L E T O N P U R E Calibre ARM09-S O N E W E E K S K E L E T O N Calibre ARM09-S O N E W E E K Calibre ARM09 T O U R B I L L O N Calibre ATC11 R A C I N G M A N U A L Calibre AMW11-MR R A C I N G G R A V I T Y Calibre AMR13-MR 7 8

6 T H E C O L L E C T I O N S Our watches show more than just the time. 10

T H E M A N U A L COLLECTION CALIBRE AMW11 16 ½ MOVEMENT Manual winding ø 36.

00 mm 18 000 A/h 20 jewels 112 individual parts Single going barrel Power reserve 5 days

7 T H E M A N U A L COLLECTION CALIBRE AMW11 16 ½ MOVEMENT Manual winding ø mm Height 6.00 mm A/h 20 jewels 112 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds The overcoil spring has a so-called Breguet endcurve where the expansion is patently more concentric than with a conventional flat spiral. 12

8 MOVEMENT Armin Strom calibre AMW11 Manual winding CASE 18ct rose gold Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine brown alligator horn-back strap as well as an additional brown rubber strap MANUAL FIRE RG11.MF.90 BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18ct rose gold is available on option EDITION 100 pieces MANUAL WATER ST11-MW.05 Stainless steel case MANUAL EARTH ST11-ME.90 Stainless steel PVD black case MANUAL AIR TI11-MA.11 Titanium case 13 14

T H E G R AV I T Y COLLECTION CALIBRE AMR13 16 ½ MOVEMENT Automatic winding ø 36.60 mm Height 6.

9 T H E G R AV I T Y COLLECTION CALIBRE AMR13 16 ½ MOVEMENT Automatic winding ø mm Height 6.00 mm A/h 26 jewels 171 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds The diameter of the rotor is smaller than the diameter of the going barrel. 16

MOVEMENT Armin Strom calibre AMR13 Automatic winding CASE Stainless steel Sapphire crystal and case back with anti-reflective treatment ø 43.

00 mm Water-resistance: 5 ATM, 50 m DIAL RING White with founded appliques STRAPS Delivered with a genuine blue alligator horn-back strap as well as a

10 MOVEMENT Armin Strom calibre AMR13 Automatic winding CASE Stainless steel Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING White with founded appliques STRAPS Delivered with a genuine blue alligator horn-back strap as well as a blue rubber strap GRAVITY WATER ST13-GW.50 BUCKLE Ardillon buckle in stainless steel, a double-fold clasp in stainless steel is available on option EDITION 100 pieces GRAVITY FIRE RG13-GF.90 18ct rose gold case GRAVITY EARTH ST13-GE.90 Stainless steel PVD black case GRAVITY AIR TI13-GA.50 Titanium case 17 18

T H E G R AV I T Y D AT E COLLECTION CALIBRE ADD14 16 ½ MOVEMENT Automatic winding ø 36.60 mm Height 6.

11 T H E G R AV I T Y D AT E COLLECTION CALIBRE ADD14 16 ½ MOVEMENT Automatic winding ø mm Height 6.20 mm A/h 30 jewels 206 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds, date display with day/night indication The date corrector is situated at 10 o clock. 20

12 MOVEMENT Armin Strom calibre ADD14 Automatic winding CASE 18ct rose gold Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine brown alligator horn-back strap as well as a brown rubber strap GRAVITY DATE FIRE RG14-DF.90 BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18ct rose gold is available on option GRAVITY DATE WATER ST14-DW.50 GRAVITY DATE EARTH ST14-DE.90 GRAVITY DATE AIR TI14-DA.50 EDITION 100 pieces Stainless steel Stainless steel, PVD black Titanium 21 22

T H E O N E W E E K COLLECTION CALIBRE ARM09 16 ½ MOVEMENT Manual winding ø 36.60 mm Height 6.

13 T H E O N E W E E K COLLECTION CALIBRE ARM09 16 ½ MOVEMENT Manual winding ø mm Height 6.20 mm A/h 34 jewels 146 individual parts Double going barrel Power reserve 7 days FUNCTIONS Hour, minute, small seconds, power reserve indicator The differential gear brings the power reserve indicator to life. 24

14 MOVEMENT Armin Strom calibre ARM09 Manual winding CASE Stainless steel PVD black Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine black alligator horn-back strap as well as a white rubber strap ONE WEEK EARTH ST10.WE.40 BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option ONE WEEK WATER ST10-WW.05 ONE WEEK FIRE RG10-WF.5N ONE WEEK AIR TI10-WA.11 EDITION 100 pieces Stainless steel case 18ct rose gold case Titanium case 25 26

15 T H E S K E L E T O N COLLECTION CALIBRE ARM09-S 16 ½ MOVEMENT Manual winding Fully skeletonised main plate, gear-train bridges and barrel-bridges. 3D-PVD coatings of the main plate correspond to the respective element ø mm Height 6.20 mm A/h 34 jewels 146 individual parts Double going barrel Power reserve 8 days FUNCTIONS Hour, minute, small seconds, power reserve indicator 28

16 MOVEMENT Armin Strom calibre ARM09-S Manual winding CASE Titanium Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Saphir with founded appliques STRAPS Delivered with a genuine grey alligator horn-back strap as well as a black rubber strap SKELETON PURE AIR TI15-PA.RH BUCKLE Ardillon buckle in titanium, a double-fold clasp in titanium is available on option SKELETON PURE WATER ST15-PW.05 SKELETON PURE FIRE RG15-PF.5N SKELETON PURE EARTH ST15-PE.40 EDITION 100 pieces Stainless steel case 18ct rose gold case Stainless steel PVD black case 29 30

17 ONE WEEK SKELETON RG14-WS.5N MOVEMENT Armin Strom calibre ARM09-S Manual winding CASE 18 ct rose gold Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Sapphire with founded appliques STRAPS Delivered with a genuine black or brown alligator horn-back strap as well as an additional black or brown rubber strap. BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18 ct rose gold is available on option EDITION 50 pieces CALIBRE ARM09-S 16 ½ MOVEMENT Manual winding Skeletonised main plate, gear-train bridges, barrel-bridges decorated with classical hand-engravings ø mm Height 6.20 mm A/h 34 jewels 146 individual parts Double going barrel Power reserve 7 days FUNCTIONS Hour, minute, small seconds, power reserve indicator 31 32

T H E T O U R B I L L O N COLLECTION CALIBRE ATC11 16 ½ MOVEMENT Manual winding ø 36.60 mm Height 6.

18 T H E T O U R B I L L O N COLLECTION CALIBRE ATC11 16 ½ MOVEMENT Manual winding ø mm Height 6.20 mm A/h 24 jewels 184 individual parts Double going barrel Power reserve 10 days FUNCTIONS Hour, minute, small seconds, Tourbillon The regulator is situated on the same axis as both pivot housings. 34

19 MOVEMENT Armin Strom calibre ATC11 Manual winding CASE Stainless steel Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING White with founded appliques TOURBILLON WATER ST13-TW.50 STRAPS Delivered with a genuine blue alligator horn-back strap as well as a blue rubber strap BUCKLE Double-fold clasp in stainless steel EDITION 50 pieces TOURBILLON FIRE RG13-TF.90 18ct rose gold case TOURBILLON EARTH ST13-TE.90 Stainless steel PVD black case TOURBILLON AIR TI13-TA.50 Titanium case 35 36

T H E T O U R B I L L O N G R AV I T Y COLLECTION CALIBRE ATM13 16 ½ MOVEMENT Automatic winding ø 36.60 mm Height 6.

20 T H E T O U R B I L L O N G R AV I T Y COLLECTION CALIBRE ATM13 16 ½ MOVEMENT Automatic winding ø mm Height 6.20 mm A/h 26 jewels 197 individual parts Single going barrel Power reserve 110 hours FUNCTIONS Hour, minute, small seconds, Tourbillon In the tourbillon, the Breguet terminal curve of the balance-spring improves the accuracy. 38

21 MOVEMENT Armin Strom calibre ATM13 Automatic winding CASE Stainless steel PVD black Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine black alligator horn-back strap as well as a black rubber strap TOURBILLON GRAVITY EARTH BUCKLE Double-fold clasp in stainless steel PVD black TOURBILLON GRAVITY WATER TOURBILLON GRAVITY FIRE TOURBILLON GRAVITY AIR ST14-TE.M.90 EDITION 50 pieces ST14-TW.M.50 Stainless steel case RG14-TF.M ct rose gold case TI14-TA.M.50 Titanium case 39 40

22 T H E R A C I N G COLLECTION

CALIBRE AMW11-MR 16 ½ MOVEMENT Manual winding Bridges made from original motor block of an F1 car ø 36.60 mm Height 6.

90 MOVEMENT Armin Strom calibre AMW11-MR Manual winding CASE Stainless steel PVD black and Titanium Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.

23 CALIBRE AMW11-MR 16 ½ MOVEMENT Manual winding Bridges made from original motor block of an F1 car ø mm Height 6.20 mm A/h 20 jewels 112 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds RACING MANUAL ST14-MR.90 MOVEMENT Armin Strom calibre AMW11-MR Manual winding CASE Stainless steel PVD black and Titanium Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a black alligator leather strap as well as an additional black rubber strap. BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option EDITION 50 pieces 43 44

CALIBRE AMR13-MR 16 ½ MOVEMENT Automatic winding Bridges made from original motor block of an F1 car ø 36.60 mm Height 6.

24 CALIBRE AMR13-MR 16 ½ MOVEMENT Automatic winding Bridges made from original motor block of an F1 car ø mm Height 6.20 mm A/h 26 jewels 171 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds The movement plate reflects the shape of an F1 engine. RACING GRAVITY ST14-GR.90 MOVEMENT Armin Strom calibre AMR13-MR Automatic winding CASE Stainless steel PVD black and Titanium Sapphire crystal and case back with anti-reflective treatment ø mm Height: mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a black alligator leather strap as well as an additional black rubber strap. BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option EDITION 50 pieces 45 46

25 #arminstrom #horology #watchgeek #watchcommunity #swisswatches #style #wristshot #swissmade #watchenthusiasts #luxurywatches #watch #finewatches #manufacture #skeletonized #handengraving #watchcollectors #tourbillon #powerreserve #uhren #montres #timepiece #water #earth #air #fire

26 T H E M A N U F A C T U R E

DESIGN FABRICATION With only a few exceptions, Armin Strom designs and manufactures all the

A decision in favour of quality: those who control the manufacturing process from raw material

Quality is also at the forefront when it comes to fundamentally renouncing stamped movement

In a later date, the timepieces are finished in myriad ways: through skeletonizing, engraved

Even in the early phases of development, design and fabrication work closely together a major

27 DESIGN FABRICATION With only a few exceptions, Armin Strom designs and manufactures all the parts of the Manufacture s movement in-house: plates, bridges, wheels, levers, springs, screws. A decision in favour of quality: those who control the manufacturing process from raw material to end product can stand behind their watch without any ifs or buts. Quality is also at the forefront when it comes to fundamentally renouncing stamped movement parts. At Armin Strom, the parts are drilled, milled, turned and wireeroded but never stamped. In a later date, the timepieces are finished in myriad ways: through skeletonizing, engraved bridges, the application of decorative grained patterns or polished levers. Even in the early phases of development, design and fabrication work closely together a major benefit in a small Manufacture. Eroding: the profiles of bridges, levers and springs are cut out by material-preserving wire erosion

28 DECORATION ASSEMBLY Almost finished Setting the hands is one of the final operations before encasing the movement. By decorating its watch movements by hand with polishing of the movement parts, engravings and ground patterns, the Armin Strom Manufacture is keeping alive the time-honoured craft values of the watchmaker s art. Some of the small details of the finish are only visible under the loupe

29 2 E 2,90 A B E 2,90 E 1,20 B-B (10:1) E 1,20 2,90 1,75 E 0,90 3x Ø1, E 0,90 E 2,90 A E 2,90

30 ARMIN STROM AG Bözingenstrasse 46, CH-2502 Biel/Bienne Switzerland Tel. +41 (0) Fax +41 (0) Facebook: Twitter: Instagram:

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