Henman Communications Thomas House 84 Eccleston Square London SW1V 1LP. +44 (0)

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1 Henman Communications Thomas House 84 Eccleston Square London SW1V 1LP +44 (0) Henman Communications is the trading name of Henman Communications Limited. Registered Company No VAT Reg No:

2 An integrated PR & digital marketing agency for brands and right holders in the sport, health & fitness and active lifestyle sectors. ABOUT US Our story began in 2003, whereby passion for communications, bold ideas and commitment to excellence were second-to-none. Our core ethos remains present: adding brand value with fresh, compelling ideas using media channels and digital technology. The communications and marketing landscape has changed, this means that we re constantly evolving too yet our passion and commitment to our clients is at the heart of our core values. Henman Communications built a strong network of clients, and we have been delivering integrated PR and sponsorship campaigns with success since day one: we achieve high, measurable business impact and build value for our clients.

3 CLIENTS Over the past fifteen years our teams have operated across many market sectors, both in the UK and wider international territories. Our clients include all types of organisations from global multi-national PLC s to private companies, sports governing bodies and federations, SME s and start-ups, sports charities, foundations, non-for-profit organisations and social enterprises. The very nature of the public relations, marketing and communications industry means we have built extensive business experience managing a wide range of internal and external stakeholders. These include global sports marketing and management agencies, Premiership sports teams and clubs, professional athletes, high-profile sports celebrities, consumer brands and commercial rights holders and sponsors.

4 OUR MISSION OUR FOCUS COMMERCIAL MEASURES OUR CAMPAIGNS We create commercial success for brands using a fully integrated approach. We actively engage with audiences and build brand value using the most appropriate strategy and goals, and we achieve measurable business impact. We use our expertise to tailor each campaign to deliver the results you need. We focus on generating high-level exposure within the right markets, key audiences, key influencers and wider stakeholder engagement. We plan commercial strategies to deliver brand value and measurable business impact. We help clients establish an online presence which drives commercial opportunities and ROI. Our full-spectrum agency will track, monitor and encourage social media engagement, social media followers, gain editorial coverage and improve AVE values. We drive brand visibility and secure essential coverage using multichannel PR, marketing and communication campaigns, by working with a range of media, digital and communication channels to deliver effective, results-driven client campaigns.

5 APPROACH Our fully-integrated approach spans these key four areas. Our professional expertise means that we achieve high, measurable business impact, drive tangible ROI for our clients and deliver exceptional audience engagement.

6 BRAND POSITIONING Our expertise in the sports and lifestyle markets enables us to successfully position our clients brands in the minds of their customers. Intelligent and well-crafted brand positioning brings focus and clarity to our clients PR and sponsorship strategies and wider advertising and marketing campaigns. Positioning our clients brands will differentiate them from their competitors, attract the right target demographic, building brand equity and gaining greater market share from global competitors. Our goal is to create unique impressions in the customer s mind building an emotional attachment and long-term brand loyalty and a relationship that is unique from rest of the marketplace.

7 We were delighted with the amount of media coverage generated by Henman Communications and their event management of the six Judy Murray coach training workshops. Henman Communications provide PR expertise and campaign guidance across: media outreach, video content generation, social media and ambassador activation which enabled us to maximise the value of our new coaching partnership with Judy Murray and generate ROI for us. We appreciative all of their hard work and look forward to working with the Henman Communications team again in the future. Liz Bartlett PR Manager David Lloyd Clubs DIGITAL MARKETING Successful and pro-active businesses operate with clear, defined digital marketing strategies and plans. Our digital marketing services increase our clients online presence driving commercial opportunities and ROI, keeping them ahead of their global brand competitors. Using market insight and real-time analytics we create fresh ways of targeting audiences, using the latest technology, heat-mapping tools and other creative innovations to drive brand ROI. Our 360-degree approach to digital marketing helps our clients define their digital strategy, key objectives and KPI s, to increase customer retention. We re experts when it comes to achieving micro and macro conversions and our digital team will review conversion goals, audit channel ROI and review analytics to ensure we are targeting the right audience, at the right time, with the messaging. Our services include paid-for Facebook an social media advertising, Pay Per Click (PPC) advertising and Google Adwords management to increase online traffic and conversion rates. Measurement and evaluation is always ongoing to ensure our digital marketing strategies are achieving the highest levels of ROI for our clients brand.

8 PR We are delighted to be working with Henman Communications around the NEC Masters. The event is the culmination of the ITF s wheelchair tennis world tour, and we were keen to ensure we make the most of the opportunity of hosting the event here in Great Britain. Utilising the services of Henman Communications to build our online and social media presence will not only increase awareness via our social media channels, but will also open a lot of people s eyes to the technical skill and ability that is on show in disability tennis. & COMMUNICATIONS Today, audiences are smart, digital savvy and more demanding than ever before. This means brands need effective, proactive communication. We consult with clients on their brand messaging, and the best practices. We help brands connect through content: we nurture our clients on their journey. Andy Dodd Head of Communications and Marketing Tennis Foundation

9 PARTNERSHIP ACTIVATION In the sports world, sponsors need to make an impact, stand out and connect with their target audience. We successfully deliver and manage your sponsorship rights and drive ROI on brand investment. The Board is delighted to be working with Henman Communications, who have a great deal of public relations experience in the sports, not-for-profit and education sectors. Their brief is to increase our profile across social media and advise us on marketing issues. Over the next 12 months the Foundation is looking to establish itself as one of the UK s leading education foundation, using sport as a catalyst for change. We are committed to providing opportunities and a sense of purpose through and beyond sport for young people in schools, so that they receive high-level coaching and mentoring that instil focus, resilience, commitment, and discipline. Diane Modahl Co-Founder and CEO Diana Modahl Sports Foundation

10 Now Working together with Henman Communications we ran a successful blogger tennis master-class with our HEAD UK ambassador Judy Murray. This was the first time HEAD UK had engaged with fashion and lifestyle bloggers. We received great social media coverage from the event resulting in some of our key UK retailers reporting a spike in their online sales of our tennis apparel ranges. SOCIAL MEDIA seen as one of the prime and highly efficient marketing tools a business can have, a brand s social presence is just the first step. We cover the full spectrum of social media engagement. We help brands create and maintain their social media activity that drives engagement and also increase followers. Our network enables us to build authentic relationships with ease. David Shaw General Manager HEAD UK

11 CONTENT MARKETING We deliver high-quality content that s engaging, informative and developed by people, for people, to increase your brand awareness and effectively engage your audience with valuable, emotional connections that builds long-term value. The team at Henman Communications has achieved valuable editorial coverage across all our key sports media including: tennis, rugby, running, triathlon, Ironman, cycling as well as with other key health, nutrition, fitness, and well-being publications and websites. They have also created video testimonials with our sponsored elite athletes and leveraged this content across social media channels. We look forward to working with the team at Henman Communications in the future. John Rolfs CEO Colostrum (UK) Limited

12 EXPERIENTIAL We are delighted to be working with Henman Communications to launch our first SPAshell at Fishmore Hall in the UK. Henman Communications has a wealth of experience working with SME s and taking new products to market in the sport, health and fitness, wellness and lifestyle sectors. We were looking for a partner agency to help establish our market credibility and build our profile in the national trade and consumer media in the UK. Alistair Johnson Founder & Managing Director SPAshell By creating brand experiences for our clients, using expertise and passion, we create closer bonds between the audience and the brand through full event management, logistics and stakeholder management, planning and strategy.

13 David Lloyd Leisure have retained Henman Communications for two PR projects. The first to launch our new BILT health & fitness equipment ranges with Andre Agassi. The second to create, manage and deliver a national pre-wimbledon pop-up tennis coaching roadshow with Mark Petchey. On both occasions Henman communications have generated a very high ROI through a strategic and creative approach to PR. As an agency they are well connected in the national sports and lifestyle media and experienced at managing high-profile celebrities and delivering effective campaigns, often under pressure! Their PR services have included: press office, experiential, content generation and social and digital activation. We have been very impressed by the results which have created brand awareness for David Lloyd Leisure across the UK through the sport and lifestyle national and regional media. The media coverage has included: national and regional TV and radio, features in the national and regional newspapers, magazines, online and blogs. David Lloyd Leisure s social media communities have grown as a result of the PR activity. Henman Communications have been a pleasure to work. Anna-Marie Muldowney PR Manager David Lloyd Leisure