SIMPLIFIED DIGITAL MARKETING EMPOWERING BRANDS TO DRIVE TRAFFIC, CONVERSIONS & DIGITAL ROI

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1 SIMPLIFIED DIGITAL MARKETING EMPOWERING BRANDS TO DRIVE TRAFFIC, CONVERSIONS & DIGITAL ROI

2 ABOUT ME My mission is to offer social, digital and content marketing services that tell your brand story in the most targeted, creative and insightsdriven way to drive your digital growth. I specialize in strategy, creative, and digital marketing across 15 industries. As a freelance social media manager and content marketer based in Dubai, I have 8+ years experience managing the online presence of brands like Nike, HSBC, Sunsilk and Crocs. My clients and employers entrusted me to provide sound recommendations in a straightforward and hypefree fashion.

3 WHAT I VE DONE M 145 K PROJECT COMPLETED CAMPAIGNS LAUNCHED PEOPLE REACHED WORDS WRITTEN Hania was immediately able to understand the complexity of our requirements which she now easily translates into attractive content and graphic design that have been successful in putting our name out. - Hisham Zaher, General Manager, Blue Camel Design

4 MY EXPERTISE

5 MY EXPERTISE Social, Content & Digital Marketing Strategy I dig into your business aspirations to position your products and services for success. I carefully inspect brand materials, analyze each element and develop a practical system that guides your future marketing campaigns, business initiatives, and future growth. Social Media Branding & Design I craft brand identities that are memorable, unique, and above all, can be believed in. Emotion and authenticity are powerful motivators in branding and help inspire trust in a product. Social Media Content Creation Content has become the new SEO and is at the root of each digital marketing campaign. I provide your business with unique and original content from professional writers that speaks directly to your audience, is focused on generating conversions, and is up-to-date with SEO and digital marketing best practices.

6 MY EXPERTISE Pay-Per-Click Strategy, Execution & Optimisation Without the proper management, pay per click marketing can be challenging, time consuming, and a waste of your precious marketing dollars. As a certified expert, I manage every aspect of your account from start to finish. Social Media Community Management Social media is where consumers talk about your business. You need to be part of their conversation. I will manage your communities by answering questions, engaging with influencers and making sure content is published on time, on message and to the right people. Digital Analysis & ROI The social, content and digital analytics services measure the effectiveness of your online activities. Utilizing native social and digital analytics and leading licensed software, I provide monthly or campaignbased analysis that uncovers unforeseen opportunities.

7 Strategy alignment Business Objectives Digital Audit Tracking and Measuring ROI Content Creation (Graphic Design, Tone of Voice) Refine Strategy DIGITAL MARKETING PROCESS Content Creation (Content Plan) Campaign testing and optimization Launch (Social media, digital ads, SEO, Marketing)

8 DIGITAL MARKETING STRATEGY 1 Defining key objectives and goals Every business is different. I do not offer a one-size-fits all solution. Instead, I ll spend a few hours brainstorming key objectives for your company. Then, I ll craft specific goals that align with your overall vision. What I ll accomplish after this stage: Understanding Your Key Goals (Example: More traffic to homepage, 2.5% engagement rate from Instagram Ads.) Define Your Target Audience (Example: Millennials aged who are interested in your industry.) KPI s and Objectives (Example: 100% follow up rate on direct messages, 2-3 posts per week per platform, weekly campaign reporting, 1 piece of unique content per month, 10% overall increase in followers.) 2 Page setup, Branding & Strategy Once I understand your goals, I will setup all social media pages. This includes your Facebook, Twitter, and company LinkedIn pages. I ll fill out all fields, description information, upload custom logos and branding, and post initial pieces of content. I regularly find and schedule content, monitor user engagement and create follow ups, use tools to track your brand mentions, and outreach to relevant bloggers and influencers. 3 Campaign Optimization Paid strategies harmonize well with an active social media page. I ll leverage ad networks to drive targeted clicks and users to your brand. Simply setting up these campaigns is not enough. I constantly optimize results to deliver the best ROI. I will also generate reports summarizing the traffic and key results gained from your spend.

9 CONTENT CREATION Your content calendar is a framework for the ongoing story you want to tell about your business. When you take a holistic view of your social media activity, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best. Content Objectives and Expected Reach Bilingual Social Media, Website, Blog, Content Monthly Editorial Calendar CONTENT MARKETING Graphic Design (video, GIFs, Images, stories)

10 DIGITAL ANALYSIS & ROI In-depth analysis that converts into meaningful insights

11 BRANDING & GRAPHIC DESIGN Digital Brand Guidelines Social Media Templates Marketing Templates Brochures, PowerPoint Presentations and other materials

12 MARKETING

13 EXAMPLE WORK

14 CASE STUDY DEADPOOL 2 Client Overview Deadpool 2 follows the heartbreak and subsequent downward spiral followed by his quest to become a better person and discovery of the family he never knew he wanted. Fans are introduced to Cable and an array of other characters. Objectives The media campaign will aim to target a wide demographic to cover those who are not fasting during Ramadan Behavioral considerations will be given to media booking to ensure coverage is high in areas and mediums used by those fasting Advance bookings will be used in Kuwait, Qatar and Oman to secure ticket purchases in advance of Eid where competition is high with titles such as Jurassic World, The Incredibles and Oceans 8 Eid marks the start of school holidays and high temperatures. Many people across the region travel. To reduce the amount of leakage from those leaving the region, the digital campaign will target people who are traveling to the GCC as well as Saudis.

15 CAMPAIGN CREATIVE

16 CAMPAIGN CREATIVE

17 RESULTS AVAILABLE UPON REQUEST CAMPAIGN RESULTS

18 CASE STUDY DRIVE IN DOHA Client Overview Drive-in Doha, the first ever open air venue for movies, sports and LIVE events hired me to execute targeted social media marketing campaign to raise awareness, create buzz and increase ticket sales. Objectives Increase awareness of an exciting and unique entertainment venue for families, couples, sports fans and music enthusiasts. Increase engagement and create buzz Increase clicks to website Maintain CPC at $.05 - $.10 / result Results 7.5 million people (impressions) in our target audience saw our ads on Facebook, Instagram and 3 rd party apps We generated 52,475 clicks to website with 3.4% conversion rate 82,246 people likes, commented and shared our content on Facebook and Instagram 552,031 people viewed our videos for more than 3 seconds

19 CAMPAIGN RESULTS Benchmarks Average CTR across all industries:.90% Average Engagement Rate:.16% Average View Rate: 18%

20 W R I T E H E R E TITLE TWO W R I T E H E R E TITLE ONE Entrepreneurial activities differ Substantially depending on the type of organization NIKE RUNNING MIDDLE EAST Social Media Strategy Social Media Content Creation Community Management Influencer Marketing Social Media ROI Analysis PPC Advertising Campaigns Event Management (We Run DXB) Event Photography

21 W R I T E H E R E TITLE TWO W R I T E H E R E TITLE ONE Entrepreneurial activities differ Substantially depending on the type of organization SKINLINC ONLINE BEAUTY SHOP Social Media Strategy Social Media Content Creation Community Management Influencer Marketing Product Photography Translation PPC Advertising Campaigns Graphic Design & Branding

22 THANK YOU!