JOB DESCRIPTION. Qualifi cations Preferr ed

Transcription

1 Job Title Fundraising Communications Officer Report To Fundraising Manager Region All Grade 5 Band Z Experience Preferred Experience of working in a fundraising communications role or similar. Qualifi cations Preferr ed Degree qualification in a communications or design subject e.g. PR, marketing or advertising. Database administration experience (preferably Raisers Edge) Overview of Role The Fundraising Communications Officer will work as part of the fundraising team to develop and implement our fundraising strategy. The role will maximise income generation for Cornerstone by developing and delivering an effective communication programme to existing and potential stakeholders. The role will involve the on-going creation and evaluation of marketing and communication activities to maximise opportunities for promoting the charity and build links with potential and existing supporters. This role requires creativity, an entrepreneurial outlook and the ability to develop high quality communications, including plans, materials and messages for all fundraising activities, in order to increase support for Cornerstone. The post holder will be have the ability to communicate effectively with people at all levels and to work well on your own and as part of a team. You will be an ambassador for Cornerstone at events or functions. Represent Cornerstone in developing partnerships that support our brand awareness and development Key Tasks 1. Raise Cornerstone s fundraising profile through marketing, to produce emotive and motivating stories and materials that represent the work of our charity for a variety of fundraising activities aiming to reach new audiences and increase the number of supporters. 2. Ensure communication activities are carried out with sensitivity to the people we support and in keeping with Cornerstone s corporate guidelines. 3. Develop, in conjunction with the Director of Corporate Relations and Fundraising and the Fundraising Manager, plans for PR work to support key fundraising activities. 4. Work with fundraising staff to deliver PR plans, including developing messages, general copywriting, writing content for the website, liaising with journalists and sourcing media comments. 5. Contribute to the recruitment and management of key celebrities, and act as the departmental point of contact for celebrity supporters and agents. Page No. 1 Date Printed: 21 August 2014

2 6. Liaise with case study families and individuals for use in media, marketing and publicity purposes to raise the profile of the organisation. 7. In conjunction with the Fundraising Manager, help to develop messages for key events to promote fundraising and generate funds. 8. Create content for fundraising print, web and social media marketing materials, and organise distribution. 9. Track, monitor and evaluate the impact of fundraising communications, circulating relevant press cuttings to key staff and producing monthly statistics on coverage. 10. Work as an integral member of the fundraising team, providing support and briefs to the wider Marketing & Communications team. 11. Keep abreast of the latest professional developments, by liaising closely with the Marketing & Communications team for organisational best practice and to undertake training as required. 12. Adopt a creative approach to external communications that utilises new technologies and channels such as social media, sms, video, blog, podcast. 13. Develop, implement, and regulate marketing materials and communications that reflect and contribute to our organisational aim, vision, values and objectives. 14. Ensure all actions adhere to the organisation s fundraising strategy, policies, procedures and practices. 15. Be prepared to work flexible hours, including occasional evenings and weekends, and to travel to events when appropriate. 16. Be an ambassador for Cornerstone at any fundraising activity, event or functions. 17. Responsible for delivering agreed objectives within set timescales. 18. Contribute to the wider team and all aspects of Cornerstone s fundraising. 19. Promote Cornerstone s aim and objectives continually through working practice. 20. Carry out any other relevant duties as required. Values Caring That you feel and exhibit concern and empathy for others including people we support and colleagues. Customer Focussed You offer a truly personalised service. Professional You offer a high standard of service that meets all requirements including regulatory and legislative. Pioneering You strive to be innovative in your thinking and to lead the way in your role in the care sector. Competencies Communication Effective communication is at the heart of what we do, and covers a very wide spectrum. We are required to be specialised in our areas of discipline ensuring we communicate in the most appropriate way with people both inside and outside the organisation whichever is appropriate to the situation. Teamwork and Working Relationships Page No. 2 Date Printed: 21 August 2014

3 To ensure the best teamwork we recognise that no one must work in isolation and we must all be working in partnership. Having professional working relationships is instrumental in our approach to working with partners including the people we support, their families, local authorities, health services or other professionals and all of our colleagues. Innovation and Responding to Change In the current social care environment, Cornerstone has to be able to respond flexibly and quickly to changes in order to ensure we not only thrive but stay in business. Ideas about what is best practice also change, and whatever our job, we all need to play a key role in ensuring we always strive for continuous improvement by introducing innovation where appropriate and responding to change to give us a competitive edge. Improving efficiency, effectiveness and creativity are at the heart of this competency. Leadership and Taking Responsibility We are all leaders in our roles and need to demonstrate a confident and responsible approach to convey a positive image of individuals and of Cornerstone. Leading by example and realising that your role has an impact on your customers and partners as well as the reputation of the organisation. Internal and external customers need to be at the forefront of everything we do. You will ensure you deliver a customer service that lives up to the Values of the organisation. Problem Solving and Decision Making We are faced with the need to solve problems and make decisions. The exact nature of the problems that arise is unpredictable but we can all learn from experience, training, coaching and become more competent in this competence. Planning and Organising As well as being excellent communicators and great networkers we also need to be very competent at planning and organising. There will always be a variety of different tasks and key skills and you will identify what needs to be done first and what can wait. Recognition that teamwork in paramount and no-one works in isolation. If one piece of the jigsaw is not in place then the task cannot be competently completed. Other Responsibilities Health and Full knowledge of all health Legislation and Awareness and Safety and safety policies and Regulation adherence to all procedures. Undertake all legislation and health and safety training regulation relevant relevant to role. to role. Line Management No line management responsibility. Financial Liaise with the Fundraising Manager for any expenditure which is in accordance with fundraising budgets. Page No. 3 Date Printed: 21 August 2014

4 Person Specification Educational Qualifications Essential Degree level qualification in a communications or design subject e.g. PR, marketing or advertising. Skills, Knowledge and Experience Essential Experience in or aptitude for fundraising/generating income. Excellent communications skills, both written and verbal. Experience of copywriting for a range of audiences; proven ability to write about complex issues clearly and effectively. Experience of creating content for and using social media channels for PR purposes. Desirable Qualification in Fundraising discipline Member of the Institute of Fundraisers. Desirable Research skills and the ability to analyse and use information from different sources. Understanding of project budgeting. Experience of evaluating media coverage. Experience of using Adobe InDesign and Photoshop. Experience of ensuring the end marketing product is high quality. Proven IT skills, developing content and uploading this content, including images and video to online sites/social media channels. Ability to sell a cause successfully and an appreciation of the communication needs of charity fundraising. Ability to prioritise competing tasks, manage a busy work load, work quickly and deliver to deadline. Good track record of building positive working relationships with internal and external customers. Sensitivity and tact when dealing with the people that we support at Cornerstone, their friends and families. Willingness to travel. Page No. 4 Date Printed: 21 August 2014

5 Date Last Reviewed 19/05/15 Reviewed By Date Approved 21/05/15 Fundraising Manager Director of HR and L&D Page No. 5 Date Printed: 21 August 2014