FIRST VOICE IS FSB S FLAGSHIP MAGAZINE AND IS MAILED TO 160,879 SMALL BUSINESS OWNERS

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1 FIRST VOICE IS FSB S FLAGSHIP MAGAZINE AND IS MAILED TO 160,879 SMALL BUSINESS OWNERS Contact: Lee McLoughlin Tel: +44 (0) lee.mcloughlin@redactive.co.uk

2 HIGHEST ABC IN THE BRITISH B2B PUBLISHING SECTOR First Voice, an essential read for small business owners, is published by the Federation of Small Businesses (FSB), the UK s leading business organisation. First Voice is FSB s flagship magazine and is mailed six times a year to more than 160,000 small business owners throughout the UK. First Voice contains must read material on important issues arising in the small business community, including changes in Government legislation and information on new EU directives. The magazine also encompasses topical features such as marketing and sales, IT, finance, health care, security and business management. First Voice carries the highest ABC (audited circulation) in the British business to business publishing sector and is the perfect platform for any company to promote their goods and services to UK SMEs.

3 The strength of First Voice is reflected strongly in the comparison below. This comparison is further enhanced by the fact that First Voice is sent directly to the business owner and so the decision making process is short circuited. The response to an advertisement in First Voice can therefore be immediate. COMPARISON First Voice: 160,879 Circulation 5,500 Colour page rate Cost per thousand Elite Business: 42,000 Circulation 3,850 Colour page rate Cost per thousand

4 KEY STATS 95% 85% of readers have budgetary responsibility and 48,000 readers have already directly acted on an advertisement featured in First Voice of members see First Voice as a key benefit of FSB membership The average reading time for First Voice is 25 mins and each copy is read by an average of 1.8 people giving a readership figure of 284,000. First Voice is the preferred business magazine for over 128,000 readers A quarter of readers (50,000) don't read any other business magazine. You cannot reach these important decisionmakers via any other business publication. 549, is the average spend on services by First Voice readers each year 54% 1 in 4 of businesses borrow for cash-flow purposes businesses plan to increase investment in staff training 1 in 3 readers have recommended First Voice to someone else.

5 SPECIAL OFFER Sponsored content traffic driver: content on website plus e-news promotion 1,500 WEBSITE Enhance awareness of your brand and generate leads via fsb.org.uk/firstvoice E-NEWSLETTER Reach 124,000 smaller business owners via FSB s fortnightly e-newsletter Opportunities available: Display advertising: Leaderboard 728x90 px Billboard 970x250 px MPUs 300x250 px Footer advertisement 728x90 px Sponsored content: raise your profile by sponsoring advice or opinion sections on the First Voice website Downloadable content: generate leads via data collection with downloadable sponsored whitepapers Hub sponsorship 15,000 annual sponsorship, or 2,500 per month Opportunities available: Display advertising: Leaderboard 728x90 px MPUs 300x250 px Downloadable content: generate leads via data collection with downloadable sponsored whitepapers POA Only two slots available per month POA Only one slot available per month

6 ONLY ONE AVAILABLE PER MONTH WEBINARS Hosted webinar on the First Voice platform Marketed to circa 180,000 members via solus s and social media Guaranteed number of registrations = 400 (number of registrations usually obtained = 700) Bespoke fields such as job title and postal address can be included in the registration page Opportunity includes: 4 x edms to FSB members 3 x social media call outs for registrations Advertisement promoting webinar on fsb.org.uk Hosted on fsb.org.uk (locked for data capture) for a minimum of 6 months 15,000

7 TREND SURVEYS Capture insight from the SME market with a trends survey. SPONSORED HUBS A commercial microsite hosting news, blogs, videos and content in one location. Surveys and research are a fantastic way to engage with FSB s audience and generate data and knowledge for future campaigns. Opportunity includes: 15 survey questions of your choice Survey promotion to FSB s audience via digital advertising (e-newsletters and social media) Results written up by an SME specialist journalist Opportunity for regional targeting specific to your audience Opportunity to be associated with the latest and most relevant tagged content within the hub 15,000 Annually 17,500 Quarterly?? EXAMPLE TREND SURVEY

8 RATES DATES Double page spread - 9,250 Full page - 5,500 Half page - 3,750 Quarter page - 1,950 Inserts (up to 10 grams) - 35 per 1,000 SPECIFICATIONS DOUBLE PAGE SPREAD H X W Trim - 270mm x 420mm Bleed - 276mm x 426mm ISSUE BOOKING DEADLINE PUBLISHED January/February December January 2017 March/April February March 2017 May/June April May 2017 July/August June June 2017 September/October August September 2017 November/December October November 2017 FULL PAGE H X W Type - 240mm x 183mm Trim - 270mm x 210mm Bleed - 276mm x 216mm HALF PAGE H: 118mm x 183mm V: 240mm x 89mm QUARTER PAGE H X W V: 118mm x 89mm