CULTURAL COUNCIL. Corporate Identity and Brand Standards Manual For Grant Recipients. of Palm Beach County

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1 Corporate Identity and Brand Standards Manual For Grant Recipients Cultural Council 601 Lake Avenue Lake Worth, FL

2 Welcome Welcome to the Cultural Council s Corporate Identity and Brand Standards Manual The Cultural Council responded to changes brought on by two significant events. First, the Council completed a new strategic plan taking it into Second, on January 18, 2012, the Cultural Council moved into a new headquarters building at 601 Lake Avenue, in Downtown Lake Worth. This new strategic plan and new headquarters building represent new opportunities to engage more people in new and exciting ways. The new facility will enable the Council to have greater visibility to more individuals, including residents, visitors, and tourists. Having street level access means that the Council will be able to provide to the general public, expanded product, services, and programs, and to promote Palm Beach County in new ways as a cultural destination and information center. With these changes the Cultural Council re-branded itself and its public image to embrace this expanded service offering to the cultural industry and those wishing to participate in cultural experiences. This new identity will take the Council into the next decade of service to the community. The Mission of the Cultural Council is: The Cultural Council enhances the quality of life and economic growth of the community by creating a cultural destination through support, education and promotion of arts and culture. The Vision is: In the next five years the Cultural Council will become one of the nation s premier support organizations for the local cultural industry, measured by the strength and value of its grant making, the quality of its programs, and the excellence of its board, staff and membership. If you have any questions regarding the use of the Cultural Council s identity, contact: 2 Cultural Council 2012» Brand Identity developed by Passport Publications & Media

3 Table of Contents 4 Usage 5 Placement 6 Improper Logo Usage 7 Clear Space 8 Required Logo for 1/4 to 1/2 inch 9 Other-Background Colors and Electronic Media 10 Contact Information This Corporate Identity and Brand Standards manual contains guidelines, rules and examples for upholding the brand throughout all aspects of the Cultural Council of the Palm Beach County s corporate and marketing communications. The VP of Marketing and Government Affairs can provide expert and authoritative assistance on applications requiring further detail. If you have any questions regarding the use of the Cultural Council of the Palm Beach County s identity and brand standards that are not addressed within this document, contact VP Marketing and Government Affairs at bnix@palmbeachculture.com or If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 3

4 Logo Guidelines - Usage The Cultural Council s logo is presented in two variants. The logo should be used in one of these variants only, without alterations. Cultural Council Logo.eps Cultural Council Logo_white.eps It is EPS version of the Cultural Council s logo. If an EPS file is not compatible with your application, then please use JPG, PNG or BMP files in that order. Grantees/others: Logos will be sent along with these standards and can be found on the website under Grants. If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 4

5 Logo Guidelines - Placement The Cultural Council logo must always be reproduced exactly as shown and described in the guidelines below: The logo must never be re-drawn, distorted or modified in any way. It must always be reproduced from master artwork and never be sign written or hand drawn. The EPS file format version is the high resolution master artwork version that will be required for print quality. You will not be able to view the logo in this format unless you have Adobe Illustrator CS3 or greater, installed on your computer. However, you can place the logo as an EPS file into Microsoft Office programs. ACTION NOTE: Existing branding and literature that utilizes the previous logo with Palm Beach County Cultural Council wording and icon should no longer be used as of July 1, 2012, and any documents featuring this logo should be updated immediately with the new logo. If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 5

6 Logo Guidelines - Improper Logo Usage For approved logo usage, please refer to the previous pages. Cultural Council Logo Misuse Never use anything but the approved and provided logo. Never use part of the logo; it is an integral unit, always keep it whole. Never attempt to create your own logo. Never reproduce the logo in non-approved colors. Never use the logo as part of a sentence or phrase. Never stretch or alter the logo s proportions. Never alter the horizontal orientation of the logo. Never enlarge the artwork beyond 100% of the original size provided. Never use the logo in a crowded space. Never print on top of the logo. Never attach anything to the logo. Never use the logo as a watermark. The master logo must never be edited to apply or change color. The master logo must never appear stretched. The master logo must never appear rotated at any angle, and should be kept level. The master logo must never appear condensed. The master logo must never have any artistic filters applied. The master logo must never appear with a drop shadow. If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 6

7 Logo Guidelines - Clear Space For maximum impact the logo should always be prominent and legible. The exclusion zone gives the logo enough space to make this impact and not become compromised by other elements. 1 /4 inch 1 /4 inch 1 /4 inch 1 /4 inch The logo should not be placed within a shape or outline Minimum Size In order to maintain the power and strength behind the brand, it is important that the size of the logo is not reduced to such an extent as to dilute the brand value. Therefore, it is recommended that the logo is not reproduced in a size less than 0.5 in height. The exception to this recommendation, may be a logo provided and created for print, digital, or website advertisements ads that require a logo placement of 1/2 inch or less, but never smaller than 1/4 inch. Please refer to the next section for guidelines. If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 7

8 Logo Guidelines For logo placement of a 1/2 inch or less For logo submissions and use in advertisements of small dimensions, a different logo should be used, as illustrated below. This required logo has been designed with a bolder Palm Beach County to enhance readability of the type at smaller sizes. OF PALM BEACH COUNTY Required Logo to be used on advertisements and collateral. This Logo is to be used only when placement of the Cultural Council s logo measures less than 0.5 in height. This special version of the Cultural Council s logo, can be used for websites and on-line advertising, if appropriate. 1 /2 inch OF PALM BEACH COUNTY Example of logo usage less than /2 inch 1 /4 inch OF PALM BEACH COUNTY 1 /4 inch Logo must never be produced less than 0.25 Example Placement of Required Logo OF PALM BEACH COUNTY The 3 required logos for grant reimbursements should follow this layout with Cultural Council to the left, then TDC, and County. If placed as a vertical ad, the logos would follow the layout of Cultural Council on top, then TDC, and County. Co-op advertisements do not need to have required logos, since the Cultural Council will supply them in the banner of the ad. If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 8

9 Logo Guidelines - Other Background Colors It is assumed that sometimes the Cultural Council logo will be placed on background colors other than white or black. Caution should be taken to insure that the entire brand logo is clearly visible on the background with no breaks or screens. Other Electronic Media Radio and Television: Radio and television advertisements must be submitted on audio/video DVD. The three logos must be audible or visible on video or cassette Verbiage or images should indicate: Sponsored by the Tourist Development Council and the Cultural Council If you have any questions regarding the use of the Cultural Council s identity, contact: 9 Cultural Council 2012» Brand Identity developed by Passport Publications & Media

10 Contact Information Cultural Council 601 Lake Avenue Lake Worth, Florida If you have any questions regarding the use of the Cultural Council s identity, contact: Cultural Council 2012» Brand Identity developed by Passport Publications & Media 10