DECEMBER Our Signature. Your Standards.

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1 DECEMBER 2017 Our Signature. Your Standards.

2 Welcome to the Tyler brand. Consistent standards are critical to building awareness of and maintaining a recognizable brand. These guidelines and standards should be strictly followed to achieve the maximum impact for our logo and tagline.

3 1: Introduction 1.1: What Is a Brand? 1.2: How to Use These Standards 1.3: Resources 2: Tyler Names 2.1: Corporate Name & Usage 2.1: Solution Names 2.1: Division Names 3: Logo Usage 3.1: Brand Logo & Fonts 3.2: Logo Don ts 3.3: Proper Usage 3.4: Logo/Tagline Lockups 3.5: Tagline Usage 3.6: Brand Palette/Color Usage 3.7: Size & Page Alignment 4: Brand Architecture 4.1: A Portable Mark 4.1: Brand Architecture 4.2: Solution Suites 4.2: Product Suites 5: Brand Implementation 5.1: Signatures 5.2: Presentation Template 5.3: Brand Stationery-Business Cards 5.4: Brand Stationery-Letterhead 5.5: Brand Stationery-Print Specifications 5.6: Expanded Color Palette 5.7: Promotions 5.8: Product Screens 5.9: Brochures & Collateral 5.10: Exterior Signage Table of Contents

4 1.1 Introduction What is a Brand? This brand mark is both energetic and technological. It consists of a dozen dots creating two interlocking capital Ts. The dots symbolize the array of end-to-end applications that integrate to create solutions for the public sector. The peaceful, oceanic palette of blue and green reminds us of the fluid nature of public information technology. What is a brand? It s more than a logo. It s bigger than a cool symbol like the one to the left. It s more than a color palette. Our brand is what we stand for, a promise we make, and the personality we convey as a business. It ultimately represents the entire experience someone has with our company, whether it s our current or potential customers, shareholders, employees or business partners. And the more consistently we promote our company s strengths and core values, deliver on the promises we make, and project a consistent image, both internally and externally, the stronger our brand becomes. This guide focuses on driving consistency of use around our brand symbols, design elements, and communication. The use of this guide will ensure a professional presentation of Tyler to all of our respective audiences. These guidelines apply to all forms of communication, including sales and marketing materials, , product information and printed correspondence. The standards guide outlines company-specific items such as the accepted nomenclature when referring to the company and its products. Legal requirements are also addressed. Employees are encouraged to become familiar with the guidelines and refer to them as needed. We have also provided you with 24/7/365 online access to our digital asset management system, tylerdam, where you can download logos and handy templates incorporating our official brand standards. To access tylerdam, go to tydam.webdamdb.com to register. Thank you for doing your part to ensure that we project a positive, high impact and consistent brand image for Tyler. Samantha Crosby Vice President & Chief Marketing Officer Introduction 1.1

5 1.2 How to Use These Standards Using the Standards Guide If you are using the online standards guide, you can click on any entry in the contents section to quickly move to the topic. Within sections, highlighted text hyperlinks to related information. Transitioning the Brand It is important that Tyler project a consistent image to the public and to our clients. Old signage, stationery, websites etc. should be transitioned swiftly to reflect our brand identity. All Tyler staff need to do their part to make transitions as timely as possible. Maintaining the Standards Guide This is a living document that may be expanded or amended from time to time. Suggestions for the standards guide are welcome. Tyler Brand Marketing is responsible for the final document. Please submit all ideas to: Larry Permenter larry.permenter@tylertech.com When presenting a standards issue for consideration, please include examples of the issue and, if applicable, suggest a solution. Introduction 1.2

6 1.3 Resources The Brand Standards Library To provide you with accurate JPEG, PNG and EPS files of our logos and other assets, we provide tylerdam, a digital asset management system available to any registered Tyler employee. Tyler employees may register at: tydam.webdamdb.com In the Corporate Assets folder you will find this standards guide in.pdf form to send to vendors, publications, etc. Some branding assets will continue to be available on TylerShare, but new and updated assets will only be posted to tylerdam. Additional Resources When you have a question on style, first refer to this standards guide. For additional guidance on text and content, use the following additional resources. Tyler Style Guide The Associated Press Stylebook The Microsoft Manual of Style For general writing issues, you can also use the Handbook of Technical Writing The Merriam-Webster s Collegiate Dictionary is available online at Our Corporate Communications Director Patti Hall is also available to answer any questions. Patti Hall patti.hall@tylertech.com Introduction 1.3

7 2.1 Tyler Names Tyler Technologies is a vibrant, expansive company that has grown and prospered through a series of methodical and successful acquisitions. Consequently, there exists in our network a certain degree of name confusion. One objective of the brand standards is to clear up some of this confusion. Corporate Name & Usage Legal: Tyler Technologies, Inc. All other: Tyler Technologies or Tyler Possessive: Tyler Technologies long history Adjective: Tyler Technologies administrative assistant Guidelines for Use: The first time the company name is used in a formal document, the full name Tyler Technologies, Inc. should be used. After that, it is acceptable to use Tyler Technologies or simply Tyler. Tyler Technologies, Inc. is to be used on all official documentation where a legal name is required or appropriate. Receptionists/Automated Phone Systems: All Tyler offices should answer their phones as Tyler Technologies. Likewise, all automated phone answering systems should also reference Tyler Technologies, and eliminate any reference to a particular location, product or former company name. Solution Names Today, Tyler Technologies has seven distinct solution suites. These solution suites represent how we communicate externally to current and potential customers. Multiple product lines/lines of business may be represented under one solution suite. They consist of: Appraisal & Tax Courts & Justice ERP Financial Planning, Regulatory & Maintenance Public Safety Records & Documents Schools Division Names There are four major divisions in the Tyler family. These division names are primarily for internal reference only, but are reflected to external audiences when referenced as part of someone s title. For example, the LGD president s business card would read: President, Local Government Division. Most employees and every product line aligns with one of these four divisions: Appraisal & Tax Division Courts & Justice Division ERP & School Division Local Government Division Public Safety Division Tyler Names 2.1

8 3.1 Brand Logo & Fonts y y a b c The Tyler logo includes the registration symbol on the design mark and tagline to announce Tyler s registered trademark application for these elements. The official Tyler fonts are sans serif fonts. To obtain a copy of these fonts for your use contact the Tyler Brand Marketing department. Use for: Bold Text a Trade Gothic Bold No. 2 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Use for: Text b Trade Gothic Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Use for: Tagline Headlines Subheads c Amplitude-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Logo Usage 3.1

9 3.2 Logo Don ts Improper Logo Usage Our branding is in your hands. Please be diligent to preserve the integrity of our mark. Be careful not to distort the logo when re-sizing. Never substitute fonts or attempt to enhance the logo through special effects and tricky filters. a b a b Never distort the logo. When sizing the logo make sure it is proportional. For PC users, you must hold the shift key down while sizing the image. Do not create special effects with the logo. No drop shadows, no inner glows, etc. c c d Do not substitute fonts in the logo. Close is never close enough. Do not try to imitate or replicate the logo in regular text by using the font logo within your copy. Do not allow poor contrast between background elements and the logo. White and pale neutral tones are best as backgrounds. d e Do not scale logo below 1 in width for print. Some screen applications may require smaller logos, but allow Brand Marketing to review for those cases. e Logo Usage 3.2

10 3.3 Proper Usage Proper Logo Usage The talking Ts design mark can be used as a design element by itself. But when it locks up with the words Tyler Technologies, it can only be positioned to the left of the words; never centered above or below, or placed to the right, nor should it ever be turned or rotated. Use this guide to ensure the correct proportions and placement. a a b Allow a minimum clear space around the logo, as indicated by the Xs. Preferred 2-color logo. Use the color logo whenever possible. Our Tyler Blue and Green are a powerful part of our brand identity. b c 1-color logo. When one color is dictated, use as indicated and in black. Any exceptions to this must be approved in advance by the Brand Marketing Director (e.g., building signage that must adhere to the property management s policy regarding the use of metal for signs/ letters). The screen percentage of the T is 40% black. Never change the screen percentage of the T in the design mark. d d e 1-color logo reversed. Use only when necessary and use a black or solid dark, high contrast background. 1-color logo reversed on Tyler Blue. Use only for application titles and taskbars in a 16x16 pixel size. e Logo Usage 3.3

11 3.4 Logo/Tagline Lockups Proper Logo & Tagline Usage The tagline should always appear in all advertising and promotional efforts. When used with the Tyler logo, it must only be used as shown here. Space constraints and design considerations will dictate whether the tagline is stacked below the logo or set off to the left or right as indicated below. In certain promotional usages (mugs, caps, etc), the Tyler logo without the tagline is the recommended solution. Allow a minimum clear space around the logo, as indicated by the Xs. y y Logo Usage 3.4

12 3.5 Tagline Usage The Tyler tagline is Empowering people who serve the public. In certain situations it may appear alone (a panel in a trade show booth, the back of a business card, the back of a T-shirt, etc.) This line should never appear in all caps. It may be reversed out. When used with the logo, it is always to appear on one line. For most standalone uses, the tagline should also be styled on one line. a When used outside of the logo lockup, some latitude will be granted to stack, stagger font sizes and exercise limited creative license. b Empowering people who serve the public Tyler s Brand Marketing team is responsible for developing and/or approving any such creative treatments of our tagline. Logo Usage 3.5

13 3.6 Brand Palette/Color Usage Our brand identity is as much about the colors we use as the fonts we employ. To ensure brand consistency, we have provided PMS numbers and screen mixes to guarantee that the brand palette does not vary. When having an outside vendor (e.g., printer, agency, sign maker, etc) implementing communication materials, make sure they are provided a copy of this page. COATED & UNCOATED PANTONE COLOR* CMYK USAGE: Offset 2-color printing Digital printing Offset printing TYLER BLUE 653 C C 94 M 57 Y 4 K 18 TYLER GREEN 5767 C C 31 M 11 Y 76 K 15 ONLINE RGB MIX BLACK & WHITE BLACK & WHITE PRINTING USAGE: Web Sites PowerPoint HTML USAGE: Digital printing Internal printing Offset printing TYLER BLUE R 64 G 82 B 143 BLACK C 0 M 0 Y 0 K 100 TYLER GREEN R 143 G 155 B 73 SCREEN C 0 M 0 Y 0 K 40 PANTONE is a registered trademark of Pantone, Inc. PANTONE is Pantone, Inc s check-standard trademark for color reproduction and color reproduction materials. The colors throughout this manual may not match the PANTONE color standards. Refer to the current editions of the PANTONE Color Formula Guide for accurate hue and density match. Logo Usage 3.6

14 3.7 Size & Page Alignment The logo should, in any usage, be both legible and elegant. To protect the brand from careless placement and improper sizing, please use the following metrics. The logo should never be smaller than 1 wide. For a full-page magazine ad, it should never be wider than one fourth the width of the page (example a). For brochures, it is acceptable to center the logo on the page as shown in example b and c. But for full page magazine ads, the logo should be tucked into one of the ad s corners as shown in example d. a b c d Logo Usage 3.7

15 4.1 Brand Architecture A Portable Mark Our current logo comes with something our former logo lacked a portable design mark. By portable, we mean that this mark, created out of blue and green dots, can be used by itself, attached to the Tyler Technologies logo type or adhered to one of any of our best-of-breed product suites. No matter where it s used, the Tyler brand is represented. The standard by which we make this happen is our brand architecture. Brand Architecture The goal of our brand architecture is to bring cohesion to a wide array of product suites and applications, at the same time building equity in the Tyler brand. As an example of how this works, let s look at Tyler School Solutions: tyler drive a tyler school solution Brand Architecture 4.1

16 4.2 Solution Suites Solution Suites There are seven different Tyler solution suites. In future marketing and communications, we will be focusing more and more on Tyler s solution suites as a way of signifying Tyler s areas of expertise across specific segments of the public sector. These solutions will replace the word technologies in selected applications, such as trade show booths. planning, regulatory & maintenance solutions Product Suites Product suites (e.g., Odyssey, iasworld, Munis, Incode, etc) will be marketed as part of a solution suite. A product suite should never appear without the design mark or the Tyler name except in copy. For example: Brand Architecture 4.2

17 5.1 Signatures Signatures All Tyler Technologies should be set up in the HTML-compatible font Arial as styled below: Standard signature: Reply signature: 10pt Arial Bold Color: Black John Doe Title or Position Tyler Technologies, Inc. 10pt Arial Bold Color: Black John Doe Title or Position XXX.XXX.XXXX ext: XXXX XXX.XXX.XXXX ext: XXXX Tyler logo with tag line To ensure Tyler-wide consistency, signatures and replies are automatically configured by IT via the Policy Patrol application. HTML and RTF code files were set up for use by Policy Patrol and are available from the Digital Marketing Director Arleigh Hays. Arleigh Hays When sending s from Tyler, you are representing our company and brand. Please do not include unauthorized graphics, wall paper, disclaimers or quotations. Brand Implementation 5.1

5.2 Presentation Template Presentation Template The branded PowerPoint template is available for download on tylerdam, in the Corporate Assets folder/templates.

18 5.2 Presentation Template Presentation Template The branded PowerPoint template is available for download on tylerdam, in the Corporate Assets folder/templates. Recommended color palettes for most layout options are included as part of the template. Try not to vary from this palette for graphs, charts, etc. Brand Implementation 5.2

19 5.3 Brand Stationery - Business Cards Brand Stationery Every business card you hand to a prospect, every proposal letter you put in the mail is an extension of the Tyler brand. Business Cards Each business card has 8 sections. The brand tagline is featured on the back of each card. Name Title 1 Title 2 Address Contact Info 5101 Tennyson Parkway Plano, Texas Logo Stock Exchange Symbol URL Brand Implementation 5.3

20 5.4 Brand Stationery - Letterhead Letterhead There are letterhead templates available on TylerShare in the Marketing and Sales External Collateral Library for your use: For drafts, faxes and routine correspondence, use the electronic letterhead template example a, that includes the design mark screen in the lower left corner. For formal letters, use the electronic letterhead template a, example b, or order letterhead. For one-color (black) printers, use the letterhead template, example c. b 5101 Tennyson Parkway Plano, Texas a 5101 Tennyson Parkway Plano, Texas Tennyson Parkway Plano, Texas Tennyson Parkway Plano, Texas Envelopes: Mohawk Superfine Smooth Ultrawhite #10 24lb Paper Stock: Mohawk Superfine Smooth Ultrawhite lb Brand Implementation 5.4

21 5.5 Brand Stationery - Print Specifications Brand Stationery Print Specifications To ensure consistency and quality in our stationery and supplies, we have established a centralized purchasing program. For new supplies of letterhead, envelopes, business cards, and other printed stationery products, contact your closest offices contact below. They will order from Color Dynamics, Tyler s approved supplier. Each of Tyler s main offices has a designated contact for order placement. A single source contact allows for security and purchasing controls. The contacts have a unique login and password. Current contacts are as follows: Ames IA Paul Willems Ann Arbor MI Jennifer Aguilar Bangor ME Judy Rollins Moraine OH Annette Schloemer College Station TX - Jackie Pokora Plano TX Kimberly Garcia, Diane Speer Falmouth/Yarmouth ME Frank DeRose, Amy Currie Latham NY Tzippora Steele Longview TX - Donna Smith Lubbock TX Jennifer Aguilar, Marlborough MA - Jenn Doerr Billings MT Sheryl Bence Merrimack NH - Diane Grimard Duluth GA - Cheri Simon Renton WA Tamika Taylor Lakewood CO - Edie Calderon St. Louis MO Debbie Heintz Tempe AZ Tawnya Redmon Troy MI Melissa Grube, Jason Dailey The paper stock, inks, and designs described in this document may not be altered in any way. Electronic versions of letterhead will be provided for each office for electronic use and for printing on site. Electronic versions for all offices are located on tylerdam, in the Corporate Assets/Templates folder. Letterhead lists the company as Tyler Technologies, Inc. with no reference to division. The addresses default to the main offices; however these may be changed for regional offices. The website listed is tylertech.com. All envelopes list the company as Tyler Technologies, Inc. with no reference to division. The addresses default to the main offices; however, these may be changed for regional offices. The mailing label lists the company as Tyler Technologies, Inc. with no reference to division. The addresses default to the main offices; however, these may be changed for regional offices. Brand Implementation 5.5

22 5.6 Expanded Color Palette Our basic brand palette is compatible with a range of colors. However, to ensure optimum color selection when designing a slide presentation, sales chart or brochure, the brand standards include this helpful chart of complementary colors. TYLER 1 Tyler Green 31C 11M 76Y 15K 143R 155G 73B Tyler Blue 94C 57M 4Y 18K 64R 82G 143B 65M 90Y 8K 226R 112G 46B 40C 65M 40K 108R 72G 119B 80C 80Y 60K 93G 52B 22M 85Y 11K 229R 181G 58B TYLER 2 100C 62M 20K 82G 149B 45M 100Y 30K 185R 117G 16B 90M 100Y 30K 178R 47G 22B 48C 74M 60K 75R 40G 86B 70C 20Y 30K 14R 145G 158B 100M 80Y 70K 104R 1B TYLER 3 20C 20M 70Y 209R 190G 108B 90M 80Y 30K 178R 46G 43B 68C 4M 23Y 59R 184G 197B 100M 4Y 70K 105R 55B 50C 50Y 20K 107R 168G 131B 95M 90Y 238R 49G 47B 20C 80Y 19K 177R 188G 77B 50C 11M 15K 103R 165G 204B 69C 50M 74Y 46K 61R 73G 55B 100M 40K 158R 93B 100C 60M 77K 25G 69B 20M 32K 181R 156G 169B TYLER 5 45C 90Y 50K 83R 119G 43B 35C 11M 10K 147R 183G 214B 60M 35Y 20K 202R 110G 113B 20C 60Y 19K 175R 190G 115B 7M 20Y 47K 154R 144G 128B 35C 18Y 163R 218G 213B TYLER 6 TYLER 4 9M 79Y 255R 225G 83B 20C 44Y 208R 228G 166B 16C 4M 5K 198R 217G 233B 28C 38M 70Y 10B 173R 142G 92B 4M 9Y 24K 202R 194G 184B 30M 16Y 16K 214R 165G 165B TYLER 7 20C 70Y 211R 225G 116B 100C 62M 50K 34G 66B 60C 90Y 60K 47R 99G 38B 100M 80Y 70K 104R 1B 42M 100Y 7K 232R 151G 25B 5C 40K 157R 165G 171B Brand Implementation 5.6

23 5.7 Promotions Promotions All promotional materials should use the brand logo and color palette to ensure continuity with the overall brand objective. HTML Promotions All HTML blasts should be compatible with the brand standards. For example: All campaigns or blasts must be generated by Tyler s Digital Marketing department. Do not send Tyler blasts from Outlook. Tyler Digital Marketing is responsible for adherence to spam regulations, formatting and brand standards ( com/top10_dontspamviaoutlook.html). Contact Karen Sesona (karen.sesona@ tylertech.com) in Tyler Digital Marketing for guidelines regarding blasts or campaigns. Other templates for specific campaigns may be available. Third Party Usage of Tyler Logo and Tagline Business associates and partners must obtain written permission from Tyler Technologies before using the Tyler logo or tagline in any print or electronic media. Once authorized, the guidelines set forth in this section must be followed. Contact Larry Permenter (larry.permenter@tylertech. com) for more information. Third Party Logos Please be respectful of the protections that our business partners place on usage of their logos. Many companies require you to obtain permission prior to each use of their logo. It is not acceptable to clip a logo from a website, or scan it from a printed document, and use it without appropriate approval. Brand Implementation 5.7

24 5.8 Product Screens Product Screens All products and applications should carry the talking T s design mark. Splash screens and login pages should be cleared through the Tyler Enterprise Development Group. For example: The Tyler Enterprise Development Group is responsible for application user interface design. All specifications should be aligned to their standards. Contact Kathy Wolf (kathy.wolf@tylertech. com) with any questions on specifications, colors and layout of Tyler product UIs. When designing screens be sure to refer to tylerdam for the lastest version of any product or solution logo. Brand Implementation 5.8

25 5.9 Brochures & Collateral Brochure & Collateral Design Brochures and sales sheets must be branded with the Tyler logo on the front and back covers. The tagline should appear with the logo lockup on the back cover or at the bottom of the sales sheet. The brand palette and brand fonts should be used throughout the collateral elements. The product suite should be signified on the cover with the talking T s locked up to the product and application name, as illustrated below. Product Suite Overview Format Product Information Format Brand Implementation 5.9

26 5.10 Exterior Signage Exterior Signage Exterior signage, including signs on the building, monument signs, and on the doors of all Tyler offices should reflect only the Tyler Technologies logo or name. Signage should not reference divisions, solution suites or product lines. The preferred format is that of the Tyler Technologies logo (example a). If the space is only suitable for horizontal signage, or if there are building or city code restrictions, Tyler Technologies may be spelled out, lowercase, in the Trade Gothic Bold No.2 font (example b). The graphic layout and a sample of the color match for all building and common area signage must be reviewed and approved by Tyler Brand Marketing before the signage is produced. a b tyler technologies Brand Implementation 5.10

2010 SoftLayer Technologies, Inc. BRAND GUIDELINES

2010 SoftLayer Technologies, Inc. BRAND GUIDELINES BRAND GUIDELINES BRAND GUIDELINES Primary Signature Icon Signature Our Logo: Configuration The configurations shown above are the only authorized signatures for SoftLayer Technologies. These are to be