DEALE R.CO M ADVE RT IS ING. Bill Hood Chevrolet Case Study

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1 DEALE R.CO M ADVE RT IS ING Bill Hood Chevrolet Case Study

2 Bill Hood Chevrolet has been a local landmark in Covington, Louisiana for 26 years. Their history dates back even further to their parent automotive group, Hood Auto, which has been in business for nearly 100 years. Bill Hood Chevrolet strives to provide a no-pressure, stressfree car buying experience for their shoppers. Dealer.com Advertising: Bill Hood Chevrolet Case Study 2

3 THE CHALLENGE The competitive landscape is significant for Bill Hood Chevrolet. Domestic and import brand competitors pepper their backyard, and they needed to increase their new car sales to reach their monthly goal. Bill Hood Chevrolet was putting a large portion of their monthly budget toward their previous provider s fees and hadn t seen the optimal results to justify the cost. Furthermore, they felt that frequent phone calls with their previous provider weren t as strategically focused and results-oriented as they d hoped. They were seeking a more transparent, strategic and ROI-focused advertising partnership. Dealer.com Advertising: Bill Hood Chevrolet Case Study 3

4 THE SOLUTION Mark Dufour, General Sales Manager of Bill Hood Chevrolet, met with his trusted Cox Automotive Media Dealer Success Consultant who introduced him to Dealer.com Digital Advertising. This strong relationship, built based on a mutual goal of growing the Bill Hood Chevrolet business, ultimately encouraged him to make the move to Dealer.com for his digital advertising needs. Bill Hood Chevrolet launched GM imr co-op compliant campaigns in May 2017, with a focus on increasing new car sales. They formed a quick bond with their Dealer.com Advertising Strategist and began to optimize the campaigns to ensure they were best structured to help them reach their goals. Dealer.com Advertising: Bill Hood Chevrolet Case Study 4

5 THE RESULTS Bill Hood Chevrolet and Dealer.com forged a truly strategic partnership centered on transparency and trust. Through market analysis and campaign strategy enhancements, this partnership produced quick results. Bill Hood Chevrolet s new car sales increased an impressive 44% within 90 days of launching their advertising campaigns with Dealer.com. 44% Increase in New Car Sales* *Within first 90 days of launching campaigns with Dealer.com Dealer.com Advertising: Bill Hood Chevrolet Case Study 5

6 THE FUTURE We need all the ammo we can get. Mark Dufour, General Sales Manager Bill Hood Chevrolet has recently decided to elevate their digital marketing strategy by adding Dealer.com s Premium SEO services. Dealer.com Advertising and SEO together will optimally align their organic ranking strategy with their paid search engine marketing efforts. Mr. Dufour noted that they need all the ammo they can get and is confident that SEO will pack the extra punch they need to help them continue to see success. Dealer.com is proud to partner with Bill Hood Chevrolet, and we are excited to leverage the most effective SEO strategy for them. We look forward to continuing our partnership to ensure their digital marketing efforts are continuously in line with their goals. Dealer.com Advertising: Bill Hood Chevrolet Case Study 6

7 UNLIMIT YOUR REACH Dealer.com Advertising and SEO make it possible to influence consumer demand at every stage of today s digitally-driven shopping process. Dealer.com Advertising creates integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across demand generation channels like display and demand capture channels like paid search. Dealer.com SEO teams work with you to understand your specific goals and draw from industry-leading search engine expertise, market-leading data, and an end-to-end technology platform that drives results. Dealer.com is proud to be a GM-approved imr Turnkey Advertising and SEO Vendor. LEARN MORE Dealer.com Howard Street, Burlington, VT 05401