Attachment Parenting International. Advertising & Sponsor Kit

Transcription

1 2016 Attachment Parenting International Advertising & Sponsor Kit

2 Who we are API is a 22-year-old nonprofit organization with a mission to educate with evidenced-based research, and support all parents in raising secure, joyful, and empathic children in order to strengthen families and create a more compassionate world. As part of its mission, API publishes print and online education and support resources for members, subscribers, group attendees, and online visitors, including a magazine, brochures, website, blog, enewsletters, forum, and more. API resources encompass the gamut of parenting and are the go-to guides for AP parents seeking products and information not otherwise found assembled together. We invite you to do well and good by advertising with API, supporting an important cause.

3 API Proudly Serves 30,000 API Members 18,000 subscribers 6,300 forum subscribers 170 accredited API Leaders Parents attending API Meetings in 80 local support groups around the world More than 10,000 Families in person across the globe API Professionals 90 API Staff & Volunteers Students and researchers 137,000 Facebook Fans and growing daily API's mission is to educate and support all parents in raising secure, joyful and empathic children in order to strengthen families and create a more compassionate world.

4 API s Global Impact 137K Facebook 14.7K Twitter Social Media Impact 1.3K Instagram Fans 50,000 Google + 1.5K Pinterest 30,000 Members 200,000 Monthly Page Views Unique Visitors LinkedIn 70% of unique visitors are NEW visitors to API s sites

5 Audience Demographics API Support Meeting Attendees: estimated 96% of attendees are middle to high income. More than 84% have children under the age of five. Most are mothers who make decisions for household purchases. Most parents have higher than average education levels. Social Media Fans: 77% earn a house hold income higher than $50,000 94% are women 85% have a college degree or higher 76% are married 81% are between age Among our enewsletter network: 56% have one child almost 30% have two children More than 57% have children under the age of five years old almost 25% have children ages five to 10 18% have teenage children 70% are married 10% are single parents Most parents are between 24 and 49 years old 56% having a graduate degree or higher more than 62% report an annual income greater than $45,000 *Sources: 2009 API Survey, Facebook, Google Analytics

6 Marketing your Product to the Growing API Community Attachment Parenting families appreciate being connected to resources, products, events, and services that support their parenting style. Attachment Parenting International (API) is pleased to facilitate member introductions to AP- friendly companies and organizations and, as a nonprofit, to also ensure with this financial support, its long-term sustainability to provide important information to families worldwide. API is a respected and successful organization. It is also a growing organization, with a growing membership, readership, and network. It has strong brand recognition and is known for professionalism, reliability, and integrity. Within the AP niche of parenting, API is already the trusted resource, unwavering from its mission. Several years ago, API shifted the image of its publications to reach more parents, appealing to readers of other popular parenting magazines and finding itself welcome in more healthcare waiting rooms, with its important message for parents to trust their instincts. API is bringing parents of all walks of life to a new way of thinking about parenting. API s readers share in common API s Eight Principles of Parenting, and may be at any stage along a continuum of experience with attachment parenting, from seeking to seasoned. With a bond in API s Principles and a desire to parent with compassion, there is great variety in API families, from small families to large representing diverse faiths, conservative to liberal, unschooling to homeschooling to public schooling, middle income to very high income yet also serving families in need and public institutions API is a big umbrella of loving families. Because of API s focus on forming early secure attachment, the majority of readers and visitors are parents of young children, under the age of 10, dispersed across the United States and present in more than 160 countries. Many API parents do have children who are older, and our API family is growing up with us. API serves and knows the Attachment Parenting community. Your messages reach the market you want, and your commitment to this network is recognized by individuals loyal to quality and authenticity. API is characterized by long-term relationships and partnerships and wants to see the success of all those supporting Attachment Parenting and raising the overall numbers of attached parents, so its prices and generosity reflect that it is more than a means of advertising. It s a great time to start a relationship with API!

7 Audience Concerns & Interests The API Community has parenting concerns such as: attachment parenting sleep, cosleeping feeding, breastfeeding discipline babywearing kangaroo care criticism balance separation pregnancy and birth crying, anger, emotional intelligence siblings schooling general childcare play and entertainment education The AP Community is interested in supportive resources, including: books CDs DVDs authors conferences and teleseminars children s products and apparel babywearing products breastfeeding and apparel safe toys games and family time products pregnancy and apparel cosleeping products healthy food choices safe cleaning products family vacations green/eco-friendly products and your product!

8 Sponsor and Advertising Opportunities API s publications primary mission is to communicate education and support on attachment parenting. It is not a catalog of advertisers, and as such, the few ads accepted receive high visibility. API offers personal, customized support and will walk you through the options and make recommendations based on your needs and budget, taking advantage of the synergy of API s publications. API s commitment to affordability means there are excellent options for small businesses, long-term advertising, and tribute, memoriam, and personal recognitions. Contact API s Advertising Manager at advertising@attachmentparenting.org for customized advertising and sponsor support. Read on for more information about each of our publications, e-newsletters, websites, and more: -The Attached Family Magazine -API Links Newsletter -Parent Compass Newsletter -Parenting This Week Newsletter -Website Pages, including our most popular web pages, our Principles Pages -Aptly Said Blog -API Forum, The API Neighborhood -API Marketplace -API Live! Teleseminars -API Store and Spotlight Features -Attachment Parenting Month -Conferences and Events -Brochures -Educational Materials Grant Program -The Journal of API

9 The Attached Family Magazine Quarterly print on demand and digital magazine, color advertising available at no extra charge; special large annual New Baby Issue. Free magazine available through API Membership (also free) to nearly 20,000 members and their families, and professionals and clients. Sign up to view the magazine. Ranges from a page highly anticipated, collected, and shared magazine. Extends to an online version updated weekly and promoted in social media (reaching more than 150,000 fans through Facebook and Twitter) Ads purchased for the quarterly magazine will also appear on the online editions at no extra cost. Publication Schedule and Ad Deadlines Spring 2016: February 1, 2016 Summer 2016: May 1, 2016 Fall 2016: September 1, 2016 Winter 2016: November 1, 2016 To reserve your ad space, please contact advertising@attachmentparenting.org before ad deadlines.

10 The Attached Family Magazine Ad Size & Rates X1 X4 $300 $1,000 $165 $530 Dimensions:( Full(page:( 7.25 w(x(9.75 h( ( Full(color(full(back(page( ( ( Half(page(horizontal:( 7.25 w(x(4.75 h( ( Full(color(half(page( X1 X4 $115 $370 $115 $370 Third(page(horizontal:( 7.25 w(x(3.25 h( Third(page(vertical:( 2.25 w(x(9.75 h( $165 $530 No extra charge for color ads. Half(page(vertical:( 3.5 w(x(9.75 h( $80 $260 $80 $260 $70 $225 $35 $110 $35 $110 1/6(page(horizontal:( 7.25 w(x(1.5 h( 1/6(page(vertical:( 1.25 w(x(9.75 h( ( 1/4(page:( 3.25 w(x(4.75 h( Bus.(Card(Horizontal:( 2.5 w(x(2 h( Bus.(Card(Vertical:( 2 w(x(2.5 h( ( Print ads are required in CMYK, 300 dpi, high resolution, black and white or grayscale.jpg. Full or half page back cover ads should be in color. Design services and custom package discounts are available. Contact us at advertising@attachmentparenting.org about AP Month, Special Publications, Conference or Teleseminar sponsorship. All ads must align with API s Eight Principles of parenting and be approved prior to publication.

11 E-Newsletters and Online Advertising API s e-newsletters have open and click-thru rates triple the industry averages, and each enewsletter is forwarded regularly. Ad size is 180x150. API Links Newsletter Monthly to 20,000+ subscribers, features links to AP news and resources X1 X3 X6 X12 (1 yr.) $225 $550 $850 $1500 Parent Compass Bi-monthly, expert in-depth information. Very popular, cofounder written publication X1 X3 X6. $165 $400 $620 Parenting This Week Weekly to 16,000+ subscribers, features articles linked to The Attached Family Online magazine, API Forum, and APtly Said public blog X1 X3 X20 X40 (1 yr.) $215 $540 $2900 $4400

12 Online Ad Size & Rates Website Principles Pages API s most popular web pages, over 90,000 views APtly Said Blog Popular blog with new articles 3x weekly, linked to Facebook and social media networks with reach over 150,000 The Attached Family Online extension of The Attached Family Magazine, price is for online ads only. Digital Magazine ads include online placement here for free. API Forum: The API Neighborhood Banner ads viewed by subscribers and viewers, with thousands of daily page views API Marketplace The place to browse API advertisers, economical advertising rates Website page Average of 200,000 monthly page views Size X1 X3 X6 X12 Months 160x600 $150 $390 $660 $ x150 $125 $315 $540 $ x600 $75 $195 $330 $ x150 $65 $165 $270 $ x600 $75 $195 $330 $ x150 $65 $165 $270 $ x600 $150 $390 $660 $ x150 $125 $315 $540 $ x100 $35 $75 $120 $200 Logo, link, text (50-75 words) Thank you mentions only on this page, available to top level sponsors and advertisers. Inquire for more information, advertising@attachmentparenting.org

13 Other API Advertising Opportunities API Live! Teleseminar Sponsorship: 2 options: Exclusive Sponsor $1,000 and Non-Exclusive Sponsor $300 (Only one exclusive sponsor per teleseminar or three non-exclusive sponsors per teleseminar) Sponsors receive recognition in all pre-promotion of the event, Sponsored By inclusion in all e- mail blasts such as registration s, reminders, the recording after the event and any other promotions; and promotion throughout the teleseminar. Teleseminars remain online indefinitely along with sponsor information. A great way for busy parents to listen to important and timely information, teleseminars are also the perfect opportunity to reach these families, increasing your brand awareness with our audience. The Journal of API: API s annual Scientific Journal, with In-depth, custom abstracts and collections of Peer-Reviewed articles relating to each of API's Eight Principles of Parenting, returns for The Journal is full color, Print-on-Demand, and features free online access for Attachment Parenting Professionals, Doctors, Therapists, Educators, Counselors, and approximately 30,000 API Members. Contact advertising@attachmentparenting.org for 2016 rates and publication information. Spotlight Feature: When donations are made to the API Store, an interview and feature article on theattachedfamily.com may be arranged. Contact advertising@attachmentparenting.org for more information.

14 Sponsor Packages API wants to help you have the most success with your advertising and offers these special packages, with a 15% discount or higher, to give your organization greatest exposure and a reinforced message. Sponsorship packages are also available for API Live Teleseminars, Conferences, Event, and contests. *Premium sponsorships include AP Month sponsor and advertising benefits Details available for AP Month sponsorships and benefits upon request. Watch for AP Month promotions and information to be released during Summer **Color upgrades available at no extra charge. Please contact advertising@attachmentparenting.org or , to have a custom package tailored for your needs. Sponsor Level and amount The Attached Family Magazine The Attached Family.com or Aptly Said Blog API Forum/ Principles Page API Marketplace API Links E- newsletter Parent Compass E- newsletter API Spotlight Feature: The Attached Family API Sustaining Principles Sponsor* $5,000 Full page ad, full year -4 issues** Your choice or both, ad online full year Your choice or both, ad online full year Full year Full Year Ad for Full Year Yes API Support Sponsor* $2500 Full page ad, 2 issues** Your choice or both, ad for 6 months Your choice or both, ad for 6 months 6 months 6 months Ad in 2 issues Yes API Education Package Sponsor* $1600 ½ page ad, 2 issues 90 day banner ad on Aptly Said blog 90 day banner ad on Principles Page 3 months 3 months Logo and website link in 2 issues Yes Research & Advocacy Sponsor $800 ¼ page ad, 4 issues 60 day banner ad on both 60 day banner ad on Principles Page 6 months 1 month Logo and website link in 1 issues N/A with this package API Founders Sponsor $400 1/6 page ad, 1 issue 30 day banner ad on both 30 day banner ad on API Forum 6 months N/A with this package N/A with this package N/A with this package Attached at the Heart Sponsor $275 1/6 page ad, 1 issue 30 day button ad on blog 30 day button ad on API Forum 3 months N/A N/A N/A API Community Sponsor $135 ¼ page ad, 1 issue 30 day button ad TAF.com N/A 3 months N/A N/A N/A

15 Contact API Advertising Jennifer Yarbrough Advertising Account Manager API Professional Associates Patricia Mackie, Professional Liaison Christy Sensenig, Contact Attachment Parenting International PO Box 4615 Alpharetta, GA Attachment Parenting International Is a nonprofit organization with a mission to educate and support all parents In raising secure, joyful, and empathic children in order to strengthen families and create a more compassionate world. We reserve the right to accept, reject or edit ads based upon the Principles of Attachment Parenting International. Rates and renewal rates are subject to change.