Media Kit. To advertise call

Transcription

1 Media Kit 2017 To advertise call

2 REACHING 50,000 HOUSEHOLDS WEEKLY * Locally owned since 1837, East Bay Newspapers is one of the oldest, continuously operated businesses in Rhode Island. Our flagship newspaper, the Bristol Phoenix, began publication 180 years ago, and today we re still going strong. We publish seven weekly newspapers in neighboring communities in the beautiful East Bay of Rhode Island and southeastern Massachusetts. Some of our readers have been with us for generations, while new arrivals look to us as THE trusted source for information about their new hometowns. We cover the local news, celebrate schools and sports, partner with area businesses, and deliver must-read information. Our regional EastBayRI.com website breaks news daily, and our Weekender e-newsletter gives you the best guide to what s happening in the area. Our East Bay Events division organizes and hosts fun, unforgettable events throughout the year. We know our audience better than anyone and you do too. We call them readers. You call them customers! *CVC 2016 Readership Audit East Bay Newspapers 1 Bradford Street, Bristol, RI eastbayri.com

3 EAST BAY NEWSPAPERS 7 weekly newspapers East Bay Life East Bay Classifieds Special Sections Specialty Publications 25,000 weekly circulation EAST BAY EVENTS East Bay Restaurant Week Rhode Island Private School Fair She-She (women s exclusive shopping and dining) Sea to Table Tasting Photos With Santa More to come! EAST BAY DIGITAL 50,000 visitors monthly 200,000 page views monthly 9,000+ newsletters weekly 23,000+ social media followers SPECIALTY PUBLICATIONS Explore Bristol Visitors Guide Bristol Fourth of July Souvenir Book East Bay Holiday Guide East Bay Chamber Resource Guide

4 DEMOGRAPHICS Who reads us 57 % are women 77 % are ages % have household incomes $75k+ 50 % are college graduates How do they spend their money 71% frequently purchase goods and services from East Bay Newspapers advertisers 32% are making Home Improvements 45% are buying Home Furnishings 32% are buying Lawn & Garden supplies 60% are taking vacations 27% are visiting a veterinarian 11% are looking for real estate 45% are using a tax advisor 25% are buying jewelry 28% are choosing a florist 20% are buying a major home appliance 24% are buying a car 54% are buying auto accessories 70% are buying clothes 39% are visiting a fitness club or exercise class 82% are dining out PRINT DISTRIBUTION HOMES READERS East Providence Post 8,000 17,200 Barrington Times 2,700 5,800 Warren Times-Gazette 1,500 3,200 Bristol Phoenix 3,500 7,500 Portsmouth Times 4,100 8,800 Sakonnet Times (Tiverton & Little Compton) 3,000 6,450 Westport Shorelines 1,300 2,800

5 PRINT ADVERTISING RATES (PER PAPER) East Providence Post AD SIZE COLOR BW Full $1,300 $1,200 Half $650 $600 1/3 $450 1/4 $350 1/6 $250 1/8 $185 1/10 $130 1/12 $110 1/16 $85 Barrington Times, Bristol Phoenix, Portsmouth Times, Sakonnet Times AD SIZE COLOR BW Full $1,040 $940 Half $520 $470 1/3 $360 1/4 $280 1/6 $200 1/8 $150 1/10 $120 1/12 $100 1/16 $75 Warren Times-Gazette, Westport Shorelines AD SIZE COLOR BW Full $900 $800 Half $475 $425 1/3 $325 1/4 $245 1/6 $165 1/8 $125 1/10 $100 1/12 $85 1/16 $65 East Bay Life (all papers) AD SIZE COLOR BW Full $2,100 $1,900 Half $1,180 $1,080 1/3 $800 1/4 $610 1/6 $410 1/8 $310 1/10 $250 1/12 $215 1/16 $165 FRONT PAGE ADVERTISING (Available on All Papers): Sky Box (4.2 x 1.7 ) - $300 Bottom Banner Most papers (7.148 x 1.25 ) - $250 Block Ad Portsmouth Times & East Providence Post only (3.5 x 4.1 ) - $250 DISCOUNTS 6x 5% 12x 10% 26x 15% 52x 20% *Within 3 mos. *Within 6 mos. *Within 12 mos.

6 PRINT ADVERTISING RATES - NEWSPAPER COMBINATIONS Full Full 1/2 1/2 1/3 1/4 1/6 1/8 1/10 1/12 1/16 COLOR BW COLOR BW COLOR COLOR COLOR COLOR COLOR COLOR COLOR Bristol County $1,900 $1,700 $1,050 $900 $750 $560 $380 $300 $220 $185 $140 Barrington Times, Warren Times-Gazette, Bristol Phoenix Barrington + East Providence $1,900 $1,700 $1,050 $900 $750 $560 $380 $300 $220 $185 $140 Barrington Times, East Providence Post Bristol County + East Providence $2,800 $2,500 $1,575 $1,400 $1,125 $845 $575 $430 $315 $265 $200 Barrington Times, Warren Times-Gazette, Bristol Phoenix, East Providence Post Barrington + Warren $1,350 $1,250 $690 $640 $460 $345 $230 $175 $140 $120 $90 Barrington Times, Warren Times-Gazette Bristol + Warren $1,350 $1,250 $690 $640 $460 $345 $230 $175 $140 $120 $90 Bristol Phoenix, Warren Times-Gazette Barrington + Bristol $1,450 $1,350 $780 $730 $560 $420 $290 $230 $170 $145 $110 Barrington Times, Bristol Phoenix Newport County $1,650 $1,500 $900 $800 $620 $470 $315 $235 $190 $160 $120 Portsmouth Times, Sakonnet Times, Westport Shorelines Sakonnet + Westport $1,350 $1,250 $690 $640 $460 $345 $230 $175 $140 $120 $90 Sakonnet Times, Westport Shorelines Sakonnet + Portsmouth $1,400 $1,300 $780 $730 $560 $420 $290 $230 $170 $145 $110 Sakonnet Times, Portsmouth Times Sakonnet + Portsmouth + Bristol $2,100 $1,900 $1,150 $1,000 $800 $600 $400 $305 $250 $210 $160 Sakonnet Times, Portsmouth Times, Bristol Phoenix Portsmouth + Bristol $1,400 $1,300 $780 $730 $560 $420 $290 $230 $170 $145 $110 Portsmouth Times, Bristol Phoenix All Papers $3,500 $3,200 $1,800 $1,600 $1,200 $950 $650 $500 $360 $320 $250 Barrington Times, Warren Times-Gazette, Bristol Phoenix, East Providence Post, Portsmouth Times, Sakonnet Times, Westport Shorelines

7 PRINT ADVERTISING RATES East Bay Real Estate appears weekly in all 7 newspapers, featuring house listings, open houses, property sales, agent profiles and House of the Week. East Bay Real Estate AD SIZE PRICE Full $1,000 Half $600 1/4 $400 1/6 $300 1/8 $225 1/12 $150 1/18 $100 1/24 $80 1/36 $60 Agent Special (1/12 ) $99 RE Resources Directory (1/18 ) $60 East Bay Classifieds appears weekly in all 7 newspapers, featuring autos, services, home improvement and hundreds of local businesses. *All Ads run in full color. East Bay Classifieds AD SIZE BW COLOR Full $800 $900 Half $500 $550 1/12 $105 $120 1/18 $70 $80 1/24 $52.50 $60 1/36 $35 $40

8 NEWSPAPER INSERTS There are two ways to insert your message as a separate piece within our newspapers PRE-PRINTS You design and print them, and we mail them out Minimum Size: 5 x 7 Maximum size: 10.5 x 14.5" Minimum charge: $150 Inserts weighing more than 1 ounce will be charged additionally Reservation and delivery 10 days before run date Cannot have postal indicia (indicia will be covered at your expense), business reply is acceptable 1-3 Publications $55/thousand 4-7 Publications $45/thousand EBN INSERTS We design and print them. 4-Color Inserts will be 70# White Paper Reservation and copy 14 days before run date 1 Color / 1 Side QUANTITY PRICE/1,000 1,500-4,999 $80 5,000-9,999 $70 10,000+ $60 2 Colors / 1 Side QUANTITY PRICE/1,000 1,500-2,499 $170 2,500-4,999 $120 5,000-9,999 $90 10,000-19,999 $60 20,000+ $50 4 Colors / 1 Side QUANTITY PRICE/1,000 1,500-2,499 $180 2,500-4,999 $130 5,000-9,999 $100 10,000-19,999 $70 20,000+ $60 4 Color / 2 Sides QUANTITY PRICE/1,000 1,500-2,499 $200 2,500-4,999 $140 5,000-9,999 $110 10,000-19,999 $80 20,000+ $70 FRONT PAGE TAB-ONS These ads leave a lasting impression they stick to the front page of every newspaper. Measurement: 3 x 3 QUANTITY Full Color PRICE/1,000 5,000-7,499 $90 7,500-9,999 $80 10,000-19,999 $60 20,000+ $50 Ad copy cannot change. One sticker per newspaper per week. Run dates on a first-come, first-served basis. BUSINESS SPOTLIGHTS Showcase your business with a story from one of our writers. With an 8-week contract, you get your story once and your ad every week in all seven of our newspapers. Ad size: 2 x 2 Rate: $100/wk

9 EAST BAY DIGITAL Our website breaks news daily and attracts nearly 50,000 visitors per month. Buy a banner ad, post a sponsored story or hit more than 10,000 In-Boxes with our Weekender newsletter. EASTBAYRI.COM 48,000 unique visitors per mo. 200,000 page views per mo. NEWSLETTERS Daily e-news blast. Reach the In-Box of 10,000+ readers! SIZE PRICE $40/day $140/4 days 728 x $10 cpm 300 x $10 cpm 300 x $12 cpm Sponsored Content $50/story Post your own story to EastBayRI.com. $150/5 days THE WEEKENDER Your weekly guide to what s happening this weekend! Banner Ad $75 Sponsored Listing $15

10 PRINT ADVERTISING SPECS DISPLAY 4-Column Sizes 1 Col Col Col DISPLAY AD SIZES Col. SIZE ACTUAL In. Full 4x x 14.7 Half Pafe H 4x x 7.3 Half V 2x x /3 4x x 4.8 Qtr. H 4x x 3.5 Qtr. V 2x x 7.3 1/6 H 4x x 2.4 1/6 V 2x x 4.8 1/8 H 2x x 3.5 1/8 V 1x x 7.3 1/10 H 2x x 2.8 1/10 V 1x x /12 H 2x x 2.3 1/12 V 1x x 4.8 1/16 V 1x x 3.5 CLASSIFIED/REAL ESTATE 6-Column Sizes 1 Col Col Col Col CLASSIFIED AD SIZES Col. SIZE ACTUAL In. Full 6x x 14.7 Half H 6x x 7.3 Half V 3x x /12 H 2x x 3.5 1/12 V 1x x 7.3 1/18 H 2x x 2.3 1/18 V 1x x 4.7 1/24 V 1x x 3.5 1/36 1x x 2.3 REAL ESTATE AD SIZES Col. SIZE ACTUAL In. Full 6x x 14.7 Half H 6x x 7.3 Half V 3x x /4 H 6x x 3.5 1/4 V 3x x 7.3 1/6 H 6x x 2.4 1/6 V 2x7 3.5 x 7.3 1/6 (square) 3x x 4.8 1/8 3x x 3.5 1/12 H 2x x 3.5 1/12 V 1x x 7.3 1/18 H 2x x 2.3 1/18 V 1x x 4.7 1/24 1x x 3.5 1/36 1x x 2.3

11 DISPLAY PRINT ADVERTISING SPECS - 4 COLUMN FULL Half Vert. Half Hor x x x /3 1/4 H 1/4 V x x x 7.3 1/6 H 1/6 V 1/8 H x x x 3.5

12 DISPLAY PRINT ADVERTISING SPECS - 4 COLUMN 1/8 V 1/10 H 1/10 V x x x /12 H 1/12 V 1/16 V x x x 3.5

13 CLASSIFIED PRINT ADVERTISING SPECS - 6 COLUMN FULL Half Vert. Half Hor x x x /12 H 1/12 V 1/18 H 3.5 x x x 2.3 1/18 V 1/24 1/ x x x 2.3

14 REAL ESTATE PRINT ADVERTISING SPECS - 6 COLUMN FULL Half Vert. Half Hor x x x /4 H 1/4 V 1/6 H x x x 2.4 1/6 V 1/6 (Square) 1/8 3.5 x x x 3.5

15 REAL ESTATE PRINT ADVERTISING SPECS - 6 COLUMN 1/12 H 1/12 V 1/18 H 3.5 x x x 2.3 1/18 V 1/24 1/ x x x 2.3