Demonstrating the value of investing in new technologies
|
|
|
- Ginger Jefferson
- 6 years ago
- Views:
Transcription
1 Demonstrating the value of investing in new technologies 24 June, 2010 Rachel Beer Founding Partner
2 We ll cover how To decide where your charity should invest time and money You can demonstrate the value of investing in particular media To get your organisation and senior management team buy-in To make the right decisions about which channels and technologies to invest in To prove the efficacy of your activities
3 Where should we invest our time and money?
4 Strategic objectives Place your focus on these Link everything to them Your strategy Your audiences Your tactical activity plan What you measure How and what you report
5 If activity doesn t fit with strategic plan, don t waste resources on it
6 What if we have little or no spare time or money?
7 Focus on doing a little, but well Put your resources in priority strategic areas Specific target audiences Key projects This will increase the likelihood that you will achieve demonstrable success Trying to do too much will spread you too thin to do anything thoroughly Even one powerful, evidenced success story will strengthen your case for investment in the future
8 Demonstrate the value of investing in particular media
9 1. Identify your target audiences
10 2. Research the media they consume
11 3. Understand how and where to reach them
12 4. Calculate how much investment is required
13 Newspaper circulations in 2009 ABC figures Source Guardian.co.uk/media
14 Top sites: 18+ adults in UK
15 This forms the basis of your tactical plan
16 Use this research to build your case for investment
17 Your tactical plan should contain a media plan and timings
18 Remember, to achieve success, you must
19 deliver the right messages to the right audiences in the right way
20 Failing to plan, is planning to fail!
21 Understand the media and the market
22 Top How 20 many sites are in the social? UK 1. Google.co.uk 11. Amazon.co.uk 2. Facebook 12. Blogger.com 3. Google.com 13. MSN 4. YouTube 14. LinkedIn 5. BBC Online 15. Wordpress.com 6. Yahoo! 16. Guardian.co.uk 7. ebay UK 17. Flickr 8. Windows Live 18. PayPal 9. Wikipedia 19. Dailymail.co.uk 10. Twitter 20. Bing
23 Routes to market SEO Adwords/ sponsored links Display advertising Social media Outreach Community building Word of mouth Advertorial PR
24 The many roles of social media Listening/ buzz monitoring Generates more buzz, more social capital, more support Informs SEO and Adwords Generates more traffic to sites and profiles Keyword rich and searchable
25 Take an integrated approach Display and advertorial Social media and PR Search markedng Better return on investment and results
26 Also traditional with digital E.g. Tube posters with SMS call to action
27 Research what has worked for other charities, and what they are doing
28 What results did they achieve?
29 Take a disciplined approach to get buy-in and prove efficacy Strategy Report Plan Evaluate Measure
30 Benchmark, monitor, measure and evaluate
31
32
33
34 Make a big noise about successes
35 Report what decision makers will value
36 And in a format they ll find accessible
37 Tips to take away
38 Tips for measuring success Your website analytics package is your best friend Invest time in setting it up properly Get help if you need to Benchmark before you begin any new activity Chart progress with regular reports
39 More measurement tips Facebook analytics Twitter analytics There is a very wide range Social media buzz monitoring tools Reach Sentiment monitoring Capture and share anecdotal/ qualitative, as well as quantative
40 Tips for easy listening Set up Google Alerts for your charity name, sector, competitors and cause-related keywords Use a Twitter application e.g. Tweetdeck to monitor real-time buzz on important subjects online Subscribe to the RSS feeds of organisations with similar missions
41 Tips for staying ahead Read some blog posts each week Sign up to new social media and digital services to try them out Keep an eye on innovations from Apple, Google and Facebook Make the most of opportunities to share e.g. Third Sector PR and Comms on Facebook & NFPtweetup
42 Got any of your own tips to share? Or any questions?
43 Rachel Beer beautiful world
Twitter for charities
Twitter for charities 10 March, 2010 Rachel Beer,! Founding Partner,! beautiful world! What is Twitter? A combination of messaging and social networking! "! Jack Schofield, The Guardian Twitter says! Twitter
In Everything You Do Is Digital
In 2015 Everything You Do Is Digital There is no more digital marketing. There is only marketing. 5 Barriers to Smart Digital Marketing Barrier 1 The Dizzying Array Facebook, Pinterest, Instagram, Twitter,
Short-Medium Term Marketing Plan template Voluntary Sector Organisation
Short-Medium Term Marketing Plan template Voluntary Sector Organisation Contents 1.0 Executive summary 2.0 Current situation Where are we now? 2.1 The Marketing audit 2.1.1 Financial summary current funding
Social Media For Brokers:
This webinar will begin at 2:30PM Social Media For Brokers: Advertising for Social Strategy Welcome Previous webinars Personas Goals Tactics Saving time Tips and tricks A statement from a broker We have
Creating an inclusive digital communications strategy. 5 July 2016
Creating an inclusive digital communications strategy 5 July 2016 What we ll be looking at today How to write a social media strategy Understanding of key trends Understanding of opportunities and risks
Shannon Robinson Owner / Digital Strategist at CloverLabs
Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience
How to Make Your Messages Stand Out on Snapchat, Instagram, Twitter and Facebook
How to Make Your Messages Stand Out on Snapchat, Instagram, Twitter and Facebook How to Think About Facebook, Instagram, Twitter and Snapchat in the Post-Organic Era Organic reach is down to 1 to 3 percent
Five Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
2013. Haley Marketing Group
Online Branding & Reputation Management PRESENTED BY Brad Smith Ask questions Get answers Post comments Engage others Tell us what you think Jenny Keller Kyle Denhoff Greg Everhart 2013. Haley Marketing
5 Great Reasons to Start Using Sendible
5 Great Reasons to Start Using Sendible Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging.
Harnessing the Power of Social Media MARKETING
Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what
Marketing & Communications Guidelines
Marketing & Communications Guidelines Policy date Policy owner New or review 21.1.16 Lisa Charles New Internal/customer facing Customer facing (regulators and other similar stakeholders) Version no 1 Approved
LYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
How To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
8 Ways To Build Your Brand Using Social Media
TIP SHEET 8 Ways To Build Your Brand Using Social Media TABLE OF CONTENTS: 03 04 04 05 05 06 06 07 07 08 Intro Tip 1 - Determine Goals for Your Social Media Engagement Tip 2 - Determine Your Online Brand
EFFECTIVE SOCIAL MEDIA &
EFFECTIVE SOCIAL MEDIA & ANALYTICS 2.3.2016 SOCIAL MEDIA IS OLD Technology is New SOCIAL MEDIA USE SOCIAL MEDIA USE US Twitter Users Overlap Strongly w/facebook Users TWITTER USE SOCIAL VS. TRADITIONAL
Why Do So Many Online Businesses Fail?
Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,
About our Digital Marketing Audit. T: E:
About our Digital Marketing Audit www.elephantcreative.co.uk T: 01451 861804 E: education@elephantcreative.co.uk You want to understand how your social media and digital marketing is performing that means
MSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
Branding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community
Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting
Social Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
The Art of Peace Kickstarter Marketing Plan. Campaign Plan
The Art of Peace Kickstarter Marketing Campaign Plan Objective..Page 2 Overview..Page 2 Promoting a Kickstarter campaign.page 3 The Plan.Page 5 Breakdown of the Plan.....Page 8 Risks...Page 13 1 P age
4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley
Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo
Company Pages.
www.linkedin.com/companies Copyright 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All
Successful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
Social Media: necessary evil or judicious investment
Social Media: necessary evil or judicious investment With Lisa Barbieri Presented by Lisa Barbieri An overview of social media concepts covered in today s session What is social media Dangers of ignoring
COURSE SYLLABUS & OUTLINE
COURSE SYLLABUS & OUTLINE Course Title: Social Media Marketing Course Number: 460.398 Quarter: FALL 2010 Instructor Beverly Macy Phone: 310 500-7139 E-mail: beverlymacy@gmail.com Karl Kasca Phone: 626
David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
6 Steps to Revamp Your Small Business Marketing Strategy
6 Steps to Revamp Your Small Business Marketing Strategy Looking for better results? Craft a new plan. 1 INTRODUCTION If you re running digital marketing tactics, you have a strategy behind it, right?
Agenda. Expectations Social Media Content Though Leadership Social Platforms Measures
The Social Web Agenda Expectations Social Media Content Though Leadership Social Platforms Measures Why Social Media? Paid Search New Users Discover Your Website Organically Create & Publish QUALITY Content
The Business of Global Chinese Travel
2017 Media Kit The Business of Global Chinese Travel Launched in 2016, Jing Travel has quickly become a leading voice for news and analysis on Chinese global travel. Organizations throughout the tourism
Are you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
MARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
Mobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition.
Mobile Marketing Introduction Mobile marketing is one of the fastest growing segments of online marketing. Over the last two to three years, the number of people who access the internet on mobile devices
Modern Internet marketing in the context of online product management
Modern Internet marketing in the context of online product management Georg Singer Email: Georg.Singer@ut.ee Twitter: @Georg_Singer, Linkedin: linkedin.com/in/gecko, Facebook: facebook.com/georg.singer
Ann Oleson, CEO Jay Kelly, President
CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8
Advanced Marketing Lab
Advanced Marketing Lab An introduction to online marketing and digital analytics Serena Pasqualetto serena.pasqualetto@unipd.it LESSON #1 About Serena Pasqualetto Serena Pasqualetto is an Online Marketing
Social Media: Legal Business Development
Social Media: Legal Business Development c Have Questions? Raise your hand Tweet them to: OR @jasminedecarie How Law Firms Approach Social Media Social Media for Business Development MARKETING COMMUNICATIONS
Basics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
What Kevin Bacon Knows about Marketing
What Kevin Bacon Knows about Marketing About Network for Good Network for Good is a 501(c)3 nonprofit, founded in 2001 by AOL, Yahoo! & Cisco Our mission is to make it easier for nonprofits to raise money
Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age
Giving New Meaning to the Word Community: Marketing Valencia in the Digital Age Marketing then. Passive. Marketing now. Social. Social Media Social Media / Social Networks / Web 2.0 The conversations that
Building Your Content Marketing Measurement Program From The Ground Up. Jon Wuebben CEO, Content Launch
Building Your Content Marketing Measurement Program From The Ground Up Jon Wuebben CEO, Content Launch Content Launch Who are We? We develop high quality, search engine optimized, sharable content that
THE EVOLUTION OF. The course of evolution is with friends. Golden rules. How technology helps evolution. delivers your audience.
THE EVOLUTION OF Pre-Family Man Pre-Family Man (PFM). He s the man in that gap between secondary education and having a family. And traditionally he s always been targeted as part of the 21-35 age demographic.
Pay Per Click. September 2016
Pay Per Click September 2016 How Pay Per Click advertising works Pay Per Click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time a person clicks one of their ads.
Social Web and Libraries Brian Kelly
Social Web and Libraries UKOLN University of Bath Bath, UK 1 Blog: http://ukwebfocus.wordpress.com/ Twitter: @briankelly: personal and professional use 2 About me : UK web focus: national advisor to UK
UNIT 4 PUBLIC RELATIONS
MEANING OF PUBLIC RELATIONS UNIT 4 PUBLIC RELATIONS Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics. DEFINITION
The Social Media Decision-Maker s Toolkit. Logistics. Logistics. Ask questions! Otherwise I m speaking to a black hole!
The Social Media Decision-Maker s Toolkit Class #1: Goals, Audiences and Listening Logistics Ask questions! Otherwise I m speaking to a black hole! Use the Raise Hand button Make the slideshow or demo
Take Part. Get Set For Life.
Missouri State High School Activities Association National Federation of State High School Associations Take Part. Get Set For Life. Social Media: forms of electronic communication (as Web sites for social
Best Practices for Using Social Media To Drive Business Outcomes
Best Practices for Using Social Media To Drive Business Outcomes Best Practices, LLC 1 Contents Research Overview Key Findings & Insights Early Stage Segment: Companies That Limit Social Media Activities
Get started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center
Social Media 2.0 Get started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center VIVES previously known as KATHO new name: VIVES since September 2013 VIVES = you will live in
Hearst Connecticut Media Group Strategic Marketing Made Simple
Hearst Connecticut Media Group Strategic Marketing Made Simple 2 Our print & online products reach more than a half-million area decision-makers each week. The Hearst Connecticut Media Group is publisher
IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice
IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice In the business world, space is no longer the final frontier. For now, that title belongs to the Internet. As beneficial
Web 2.0 Tools for Unintentional Injury Prevention
Web 2.0 Tools for Unintentional Injury Prevention What is your experience with Social Media? A. What the heck is it? B. I don t use social media. C. I have looked at social media websites (e.g., YouTube,
Employer Branding Essentials. 4 Tips Inspired by LinkedIn s Top Attractors Ranking
Employer Branding Essentials 4 Tips Inspired by LinkedIn s Top Attractors Ranking Introduction Your reputation as an employer is everything. If you have a good one, top candidates want to work for you
The 5 New Messaging Rules
The 5 New Messaging Rules for Community Engagement by Dr. Steven B. Goldman About the Author DR. STEVEN B. GOLDMAN is an internationally recognized expert and consultant in Business Continuity, Crisis
Advertising, Design, Social Media & Printing Easton - Philadelphia
Advertising, Design, Social Media & Printing Easton - Philadelphia www.cliffross.com SOCIAL MEDIA OVERVIEW The platforms may change, but social media is here to stay as another dimension of your business.
SME WORKSHOP: MARKETING ON A BUDGET
SME WORKSHOP: MARKETING ON A BUDGET BUILDING SUCCESS USING COST EFFECTIVE DIGITAL MARKETING NETCLUES NOVEMBER 2015 I m Jay. Iwork with these guys ^ Meet Rahul. Iwork with these guys ^ & Kartik. Iwork with
Digital Marketing Nanodegree Syllabus
Digital Marketing Nanodegree Syllabus Course 1: Marketing Fundamentals 2 Course 2: Content Strategy 3 Course 3: Social Media Marketing (Organic) 3 Course 4: Social Media Advertising (Paid) 4 Course 5:
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done there is surprise it s not better.
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done there is surprise it s not better. Avinash Kaushik, Analytics Evangelist, Google photo by Zellaby on flickr.com
10 THINGS B2B COMPANIES
10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.
Photography Marketing & Selling Guide Transform your passion into a profitable online business
Photography Marketing & Selling Guide Transform your passion into a profitable online business You may be the most talented photographer in your genre, but unless you have an excellent web presence and
How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
VW WEBSITE PACKAGES. Fully responsive platform. Unique content on primary pages. DealerFire account manager. DealerFire Live (live traffic dashboard)
VW WEBSITE PACKAGES TM Think small. Being a little smaller can have its advantages. For instance, we are able to be a lot more responsive. Now, that doesn t just apply to our technology and our fully responsive
Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing
Introduction of Digital Marketing Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing Website Creation Definition about Internet, Website, Domain,
Creating Social Media Programs that Stick
Creating Social Media Programs that Stick Scott Sommers Director E-Commerce Strategy Former Marketing Director DIY Tapes David Rodgers Senior Digital Marketing Manager Gummy Bears! Duct vs DUCK Father
A Cure for the Common Cold-Call
Social Media Companies that market primarily on a business-to-business (B2B) basis have been slow to move beyond the traditional outbound marketing tactics to a more inbound, social marketing strategy.
Social Media Advertising. Visit https://grandemareopenseatoknowledge.wordpress.com/
Social Media Advertising List the Core Principles of Social Media Advertising Course Objectives Explain what is Social Media Explain what is Social Media Advertising Explain why is Social Media Advertising
NEWS RELEASES AND IMPROVE ROI REVENUE-GENERATING HOW TO OPTIMIZE STRATEGY. CHAPTER 1 Achieve Better Results with Targeted News Release Distribution
REVENUE-GENERATING NEWS RELEASES HOW TO OPTIMIZE STRATEGY AND IMPROVE ROI CHAPTER 1 Achieve Better Results with Targeted News Release Distribution 1 INTRODUCTION GET THE MOST OUT OF YOUR NEWS RELEASE Public
Cliff Tillery Digital Marketing Consultant
Cliff Tillery Digital Marketing Consultant Social Media Tips & Tactics TODAY WE WILL DISCUSS: Who: Your target customer and where they are online Which: What social media channels should you use? What:
Back in 2007, corporate blogging THE VALUE OF CORPORATE BLOGGING IN 2015
Back in 2007, corporate blogging 2007 THE VALUE OF CORPORATE BLOGGING IN 2015 Corporate blogging is just not happening yet in most markets.. It was this one observation, from 2007, that inspired this
USING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
Marketing Plan Checklist
MY BUSINESS GOALS GOAL 1: GOAL 2: BRANDING Is your overall image at its best? Does your logo or company collateral need updating to bring it into the 21st century? Can your target market relate to your
Using Social Media to Your Advantage. Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers
Using Social Media to Your Advantage Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers Abstract It is easy to become overwhelmed by the growing popularity of social media. Today s X-generation
THE ONLINE MARKETING FIRE TRIANGLE
THE ONLINE MARKETING FIRE TRIANGLE By Robin Williams SOS digitalmarketing.com INTRODUCTION About this guidebook: For most businesses, online marketing is part and parcel of their weekly promotional activity.
SUMMER DRINK DRIVE CAMPAIGN 2015 PARTNER TOOLKIT. dontriskit.info facebook.com/roadsafetyscotland
SUMMER DRINK DRIVE CAMPAIGN 2015 PARTNER TOOLKIT dontriskit.info facebook.com/roadsafetyscotland CONTENTS WHAT IS THE SUMMER DRINK DRIVE CAMPAIGN? KEY MESSAGES HOW YOU CAN GET INVOLVED THE CAMPAIGN SOCIAL
The Mobile-First Platform for Publishers. Mobile User Engagement Study for Publishers
The Mobile-First Platform for Publishers Mobile User Engagement Study for Publishers Released November 2013 Introduction People engage with mobile content apps differently than they engage with gaming,
Growing Brand & Enrollment through Social Media: Tips for Community Colleges
Growing Brand & Enrollment through Social Media: Tips for Community Colleges Mike Barzacchini, Director, Marketing Services Harper College, Palatine, Illinois Today s Goals: 1. Show how social media can
Social Media Social Media Planning Template & Checklist++
Social Media Marketing Trends++ Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of
Duke Digital Media and Marketing Certificate Program
Duke Digital Media and Marketing Certificate Program Enhance Your Digital Marketing Skills and Excel in the Digital Economy About the Program The Duke Digital Media and Marketing Certificate Program features
Basics of Social Media
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2015 BE A MARKETER All it takes is Constant Contact #BeaMarketer Why are we here today? Why are
Unit 7 Marketing Plan and Pitching
Unit 7 Marketing Plan and Pitching Review Mid-point check in! Share with the group your progress What are you most proud of? What are you looking forward to? Learning Objectives What a marketing plan is
This strategy will help you create, develop, build and manage your social media presence.
1 1/7 Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence. Through this process your target audiences will be identified and key messages
learningpeople.co.uk #work2live #RUdigital
Digital marketing is everywhere Our digital marketing training covers search engine optimisation, social media, Google Analytics, pay per click, strategy, planning, email marketing and lots more. Perfect
SOCIAL MEDIA: SHAKING UP THE WAY SMALL BUSINESSES EVALUATE AND
Sanjeev Aggarwal Research Brief Laurie McCabe Sanjeev Aggarwal July 2010 SOCIAL MEDIA: SHAKING UP THE WAY SMALL BUSINESSES EVALUATE AND PURCHASE TECHNOLOGY SOLUTIONS AND SERVICES It s always been challenging
Using Social Networking & the Internet to Market Your Product
Using Social Networking & the Internet to Market Your Product The 2013 Educational Program Committee is pleased to share conference educational materials with you under the condition that they are used
HOW TO ACTUALLY MAKE MONEY FROM DIGITAL MARKETING
HOW TO MAKE MONEY FROM INTERNET MARKETING 1 HOW TO ACTUALLY MAKE MONEY FROM DIGITAL MARKETING A Primer for Local Business Owners A Publication of 2 HOW TO MAKE MONEY FROM INTERNET MARKETING HOW TO MAKE
Your Social Media Passport
Your Social Media Passport Courtney Young Digital it and Social Media Specialist National Council for Community Behavioral Healthcare > www.facebook.com/thenationalcouncil > il > www.thenationalcouncil.org
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
Personal Branding Playbook
Playbook Products covered in this playbook: Personal Branding Your LinkedIn identity starts here. Personal Profile LinkedIn Groups Premium Subscriptions Create a winning profile 1 of 4 Beginner: Put a
How to Use. Search & Social to Increase Sales FAST
How to Use Search & Social to Increase Sales FAST Gloria Lafont President/Owner: ActionMarketingCo.com Editor: PromoBusinessSuccess.com Direct: 954-372-7967 Email Gloria@ActionMarketingCo.com LinkedIn
Marketing Communications Strategies and Tactics
Marketing Communications Strategies and Tactics DO S AND DON TS OF PROMOTING YOUR SMALL BUSINESS SEPTEMBER 16, 2014 What every company wants/needs Let s hear from you Are you ready? Who s going to do it?
3% 8% Both: 18% 10% 27% B2C: 8% 13% B2B: 74% 24% 15% Who We Surveyed
2018 B2B Now in its eleventh year, the B2B Marketing Mix Report by Sagefrog Marketing Group compiles data from a survey of B2B marketing professionals in healthcare, technology and business services industries.
How to Promote Your Golf Course Using Social Media. Justin Ramers, Director of Social Media
How to Promote Your Golf Course Using Social Media Justin Ramers, Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving
octave A simple overview digital Digital Marketing Guide
Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact
The power of social media. How CMOs and CIOs can partner to build business value using social media
pwc.com.au The power of social media Social media is here to stay. Do you have a strategy? How CMOs and CIOs can partner to build business value using social media Contents 1 Introduction 1 2 What are
How to Evolve Your Media Offering
How to Evolve Your Media Offering 4 Things to Know 1. Your own audience Who you reach/how & when you reach them 2. Your offering Solution set, not merely great inventory 3. Right questions to ask - how
Pet Spa Grooming. Lauralee Gilkey April 16, 2013
Lauralee Gilkey April 16, 2013 Studio K9 is a pet spa that offering grooming services. The owner, Stephanie Payette is not your average groomer. She invests a large amount of her time to truly understanding
Technical Assistance Center Webinar. Building a Social Media Presence
Technical Assistance Center Webinar Building a Social Media Presence Congratulations! You now own your own network & newspaper Five Things We Can Do Be Strategic: Don t lose sight of priorities Become
30 Lead Generation Strategies to Help Grow Your Business
30 Lead Generation Strategies to Help Grow Your Business 1 30 Lead Generation Strategies to Help Grow Your Business Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog,