Motivating the Workforce of Traditionalists Baby Boomers Gen X Gen Y Gen Z
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1 Motivating the Workforce of 2020 Traditionalists Baby Boomers Gen X Gen Y Gen Z
2 Kara Simon Marketing Director, CultureNext Julia Gilbert Marketing Manager, CultureNext
3 Agenda Generation Shifts Meet the 5 Generations Crossing Generational Lines What Motivates the 5 Generations Creating an Inclusive Culture Summary
4 I love the Facebook app for looking at pictures of my grandkids. Baby Boomer I use my phone for everything texting, talking, surfing, tweeting, shopping and banking. Generation Y (Millennials) My Snapchat app is how I mainly communicate. Generation Z (Gamers) I can t live without my phone and my access to . Generation X I m new to the whole smartphone thing. Traditionalist
5 Generation Shifts
6 TRADITIONALISTS BABY BOOMERS GEN X GEN Y (MILLENNIALS) GEN Z (GAMERS) Projected Generation Shifts 2015 to % 45% 50% 31% -9% -1% 22% 21% 20% +6% 3% -2% 1% 1% 7% SuccessFactors, Oxford Economics, Workforce 2020: The Looming Talent Crisis
7 46-50% of the American workforce will be comprised of Millennials by M Baby Boomers will retire over the next decade with a projected 10,000 Baby Boomers reaching retirement age every day through 2020
8 Audience Poll What generation are you in? a) Traditionalist b) Baby Boomer c) Generation X d) Generation Y (Millennials) e) Generation Z
9 Meet the Five Generations
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15 Crossing Generational Lines: Generation Flux & Millennial Mindset
16 Generation Flux Millennial Mindset Curious about your own Millennial Mindset? Take the How Millennial Are You? Quiz: pewresearch.org/quiz/how-millennial-are-you/
17 Audience Poll Do you believe you have a Millennial Mindset? a) Yes b) No
18 employees are not engaged with their work. Disengaged employees cost US Businesses about $450 billion and $550 billion per year. What if you could harness engagement by introducing Flux Friendly policies and programs? For example, how can you infuse mission and purpose into your culture?
19 What Motivates the 5 Generations
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21 GOAL ORIENTED
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25 Traditionalists Baby Boomers Gen X Gen Y Gen Z Drivers Desire to lead Organizational loyalty Responsibility Desires subordinates Professional development Loyalty to self Promotion Workplace culture Doing well by doing good Meeting organizational goals Workplace Culture Skills Training Mentoring Feedback Personal mentorship Constant feedback Responsibility Meaningful work Recognition Style Deliver subtle, personalized recognition and feedback Acknowledge their input and expertise Informal, rapid and public communication when they excel at work Desire regular, informal communication through company chat or social networks Regular, in-person and public praise Preferred Recognition Milestone recognition Peer recognition Recognition from boss Recognition from boss Recognition from boss Reward Choice Flexible schedules Promotions Flexible retirement planning Travel Experiential awards Gift cards Time Off Experiential awards Badges
26 Creating an Inclusive Culture
27 it s Inclusion is more than being asked to the party, being asked to dance.
28 Tip for Accommodating Different Types of People in the Workplace Invite perspective Stimulate innovation Encourage vision
29 By focusing on inclusion, companies have to examine how well they: embrace new ideas, accommodate diversity of thought, enable collaboration and express appreciation.
30 Audience Poll Does your organization have an inclusive culture? a) Yes, it is very inclusive b) Somewhat, we are taking steps c) No, we need work in this area
31 Keys to Motivating the Workforce of 2020
32 An understanding that the workforce is changing Appreciating the diversity of the 5 generations working side-by-side Reimagining work Reinventing your recognition strategy and customize to ensure programs work for all 5 generations
33 Summary Generation Shifts Overview of the 5 Generations Generation Flux & Millennial Mindset Inclusion is more than being asked to the party, it s being asked to dance. Recognition & Reward Preferences Creating an Inclusive Culture
34 Next Steps To download our printable guide visit: go.maritzmotivation.com/printable_guide Interested in seeing how CultureNext can help you motivate your multigenerational workforce? Contact Kara Simon at or
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Motivating the Workforce of Traditionalists Baby Boomers Gen X Gen Y Gen Z
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