"Innovation Culture - Government, Education and Private collaboration is key to National Success" By Rohizam B Md Yusoff

Transcription

1 "Innovation Culture - Government, Education and Private collaboration is key to National Success" By Rohizam B Md Yusoff

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3 The MSC Malaysia Vision 2020 Successfully create the MSC Malaysia Grow MSC Malaysia into Global ICT Hub Transform Malaysia into a knowledge society Leapfrog into leadership in the Knowledge Economy

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5 Knowledge Society A knowledge economy is a term used to describe an economy of knowledge Acquire focused on the production and management of knowledge. It requires individuals to have adaptive and creative thinking to develop solutions to societies problems. Innovate Knowledge Develop an extension of an "information society" in the Information Age led by innovation Manage

6 Information Age Telephone 38 years to reach 50 million users Television 13 years to reach 50 million users Internet 4 years to reach 50 million users Facebook 1 year to reach 50 million users

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8 Knowledge is Everywhere

9 Generation Gap

10 GENERATION BABY BOOMERS (Age 45-63) gap : 18 years (Age 30-44) gap : 15 years (Age 18-29) gap : 12 years (Age 8-17) gap : 10years Work-centric Extremely hardworking Define themselves by professional accomplishments Dedicated Career-focused, strive to make a difference Prefer structured environment

11 GENERATION X (Age 45-63) gap : 18 years (Age 30-44) gap : 15 years (Age 18-29) gap : 12 years (Age 8-17) gap : 10years Independent Resourceful Self-sufficient Values responsibility Work to live, rather than live to work Work hard play hard mentality

12 GENERATION Y (Age 45-63) gap : 18 years (Age 30-44) gap : 15 years (Age 18-29) gap : 12 years (Age 8-17) gap : 10years Tech-savvy, prefer communicate via , SMS rather than F2F Nurtured and pampered by parents Have high expectations of employers - not afraid to question authority Crave attention, seek frequent praise and guidance Less Loyalty

13 GENERATION Z (Age 45-63) gap : 18 years (Age 30-44) gap : 15 years (Age 18-29) gap : 12 years (Age 8-17) gap : 10years Master advancement in technology They rather stay indoors and use their electronics Social media platforms are a way to communicate Not bothered about privacy Highly creative and collaborative Members of Generation Z are adept at multi-tasking They can text, read, watch, talk and even eat simultaneously Leading to what psychologists call acquired attention deficit disorder

14 (Age 45-63) gap : 18 years (Age 30-44) gap : 15 years (Age 18-29) gap : 12 years (Age 8-17) gap : 10years

15 The Natural Transition

16 Generation Alpha..

17 Innovation Culture

18 Inspire Organize Synergize Empower Reward

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21 Innovators Dilemma

22 Dynamic Industry Trends Marketing 1.0 Product -Centric Marketing Marketing 2.0 Consumer - Oriented Marketing Marketing 3.0 Value-Driven Marketing Objective Sell Products Satisfy and retain the consumer Make the world a better place Enabling Forces Industrial Revolution Information Technology New wave Technology How companies see the market Mass buyers and physical needs Smarter consumer with mind and heart Whole human with mind, heart and spirit Key Marketing Concept Product Development Differentiation Values Company marketing guidelines Product Specification Corporate and Product positioning Value Propositions Functional Functional and emotional Interaction with consumers One-to-many transaction One-to-one relationship Corporate mission, vision and values Functional, emotional and spiritual Many-to-many collaboration

23 Dynamics Nation in the 21 st Century Promotion Collaboration Innovation Dynamics Knowledge

24 CASE STUDY - TOURISM

25 Malaysia Rank Low in Global e-intensity Score Malaysia Technology and E-initiatives

26 Statistics from MDeC: The e-commerce Imbalance where Consumer Spend Surpass Local Biz e-commerce Revenue Between 2011 to 2013 Loss of revenue total RM83.7bn ecommerce Rev (RMBil) ecommerce Spending (RMBil)

27 Online Portals Dominated by Foreign Players No Malaysia Brand

28 Travel ranks No.1 online GLOBAL MALAYSIA

29 Technology is the key driver in Travel Source:

30 Challenges of the Tourism Industry Access to marketplace Marketing funds High cost to access and keep up-to-date with technology Disseminate info real-time Obtain accurate, timely traveller data Disseminate info real-time Obtain accurate, timely traveller data TRAVEL OPERATORS

31 COST Escalating Technology Costs Limit Adoption Technology increasingly become less accessible to Malaysian industry players especially SMEs which form the largest segment Marketing Maintenanc e Technology Change Industry change Setup Website /Mobile Content (destination /commerce) Payment Gateway Distribution channel EXPERTISE

32 The Bigger Challenges Visible 15% Advertising & Promotions Marketing Advertising Promotions Global Competition Invisible 85% Lack of Product Innovation Data No targeted marketing Sales Transacted outside Malaysia High Cost of Technology Lack online marketing know-how e-enablement & e-adoption Lack Skills & Knowledge

33 Videos Blogs Social Share Peer review Editorial Content CURRENT MARKETING NEW PERMISSION MARKETING Online Booking Image Photo PUSH OPT-IN Mobile Apps Blogs Viral Social

34 Portals with High Engagement and Big Data Collection Opportunities Website Rich Content Social Media E-Commerce Opt-in Subscribe TripAdvisor Agoda Zalora AirAsia Virtual Malaysia NewZealand.com Tourism Malaysia

35 Vision 2020: Role & Contribution of Tourism 103.6bn GNI impact 2020 Target 36m Tourist Arrivals RM168bn Tourism Receipts

36 Top 10 Visitors to Malaysia are from high internet penetration countries COUNTRY OF NATIONALITY TOURIST ARRIVALS GROWTH % 1. SINGAPORE 13,014,268 13,178, INDONESIA 2,382,606 2,548, BRUNEI DARUSSALA M 1,258,070 1,238,871 (1.5) 4. CHINA 1,558,785 1,791, THAILAND 1,263,024 1,156,452 (8.4) 6. AUSTRALIA 507, , INDIA 691, ,989 (5.8) Top 10 countries have high Internet/Mo bile penetration and usage 8. PHILIPPINES 508, , JAPAN 470, , UNITED KINGDOM 402, ,

37 Agents Hotels Tours Airline Retail Tickets F&B Mega Supply Mega Supply on e-commerce Content COLLABORATION Mega Data Mega Portal Mega Travellers Mega Supply on Travel & Destination Content Facts Video Images Blogs Social Tips

38 Business intelligence reports, trends and forecasts Fact-based profiling of travellers Mega Data Timely, relevant & customised communication direct to traveller, based on data profile Develop niche tourism products Customised tour products and services Real time e-commerce transaction tracking

39 K-Quality not K-Quantity Knowledge + Dynamism + Innovation + Collaboration

40 THANK YOU Rohizam Md Yusoff Founder & Chief Executive Officer e: m: