THE CLOUD AT THE SERVICE OF APP ECONOMY

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1 ITU ARAB FORUM ON FUTURE NETWORKS BROADBAND NETWORKS IN THE ERA OF APP ECONOMY THE CLOUD AT THE SERVICE OF APP ECONOMY MANEL MEDHIOUB ING, TEACHER 22 February 2017

2 Outline Introduction 1- App economy 2- The value of Cloud Computing 3- Cloud to support the App Economy Conclusion 2

3 Introduction - Cloud has already changed both everyday life and business. - While much discussions relating to cloud involves its technological capabilities, it offers actually numerous opportunities to improve App economy We need to determine how to take advantage of cloud s potential to optimize, innovate and offer new different value propositions. 3

4 Introduction Key technologies: Virtualisation, Outsourcing, resources sharing. 4

5 APP ECONOMY The term App Economy is often used to refer to the economy that has been created due to the development and delivery of software applications for smart-phones, tablets, and Facebook. Mobile apps created new fortunes for entrepreneurs and changed the way business is done. The app economy encompasses the sale of apps, ad revenue or public relations generated by free apps, and the hardware devices on which apps are designed to run.

6 APP ECONOMY To attract users and developers to use and build apps : introduction of new, innovative platforms. AWS Marketplace and Facebook App Center Easy access, install and publish apps Tools and APIs great user experience Default layouts, guidelines, UI end-user value

7 APP ECONOMY There's an App for That. The emergence of the app store model The proliferation of cloud services Allow small app companies to access overseas markets.

8 The value of Cloud Computing For a startup, Cloud Accelerates deployment of new services without consuming the computing resources of the enterprise. Reduces capital requirements for up-front investments in IT since the enterprise is able to utilize the resources of CC. Offers the flexibility to meet sudden changes in demand and peaks. Teams can focus more time on delivering business value and less time on non-productive activities. 8

9 The value of Cloud Computing Business managers are turning to cloud computing to expand their businesses, the cloud: Provides a quick and easy way to implement business process changes. Offers new ways to engage with customers. Allows work with collaborative communities. Companies are taking services and data and linking them together to create new and innovative applications or business processes. 9

10 The value of Cloud Computing Any organization can exploit the power of cloud to help drive business innovation. It can: - enter new lines of business or industries, - reshape an existing industry - transitioning into a new role in their industry value chain. 10

11 CLOUD TO SUPPORT THE APP ECONOMY Cloud Customer SaaS Content Management Social Networks Collaboration Billing CRM Sales Financials Office Productivity Document Management Database Integration IaaS Storage Service Management Platform Hosting Compute PaaS Development Testing Application Deployment Business Intelligence Backup/Recovery

12 CLOUD TO SUPPORT THE APP ECONOMY Broad network access connect app makers with customers around the globe Elasticity scale to meet demand in a global marketplace. Self service on demand store and make available more content than devices themselves could hold. Apple s icloud and Microsoft s SkyDrive are examples of mobile cloud services where the data and applications can reside in the cloud.

13 CLOUD TO SUPPORT THE APP ECONOMY CHALLENGES Data Location Compliance issues Vendor lock-in Privacy

14 Conclusion Bring your own App Apps are everywhere and have the power to change everything. In App Economy evolution, cloud computing is imperative It is a key driver of app adoption in enterprise 14

15 Thank you