Ultra. SmartStrand Ultra Merchandising Program

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Job Wells
5 years ago
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1 Ultra SmartStrand Ultra Merchandising Program

pet warranty (includes pet urine and feces) Best marketing support with leading merchandising, literature, co-op partnership with SmartCushion and Susan G.

2 It s the only one What is SmartStrand Ultra Exclusive brand for the Mohawk Independent Retailer, leveraging the phenomenal SmartStrand Sorona success and reinforcing the ultimate in performance Most current trend-driven designs that are exclusive for SmartStrand Ultra Color Walls and only for Mohawk independent retailers Best-in-industry warranty: non-prorated, includes stairs and features full pet warranty (includes pet urine and feces) Best marketing support with leading merchandising, literature, co-op partnership with SmartCushion and Susan G. Komen for the Cure, and enhanced Mohawk Infinite Rewards program for Ultra Color Wall Better Warranties Mohawk offers extraordinary industry-leading warranties with the brand. With a firm position in the lowest claim category, SmartStrand Ultra comes with lifetime coverage for stain and soil resistance, full pet* and static, as well as 25-year warranties** for fade resistance, abrasive wear, texture retention and manufacturer s defects. SmartStrand Ultra with DuPont Sorona is the ONLY carpet with built-in stain and soil resistance that will NEVER wear or wash off, that cleans with just water and provides priority product access with enhanced warranties. It s the same great SmartStrand you ve always known, with all SmartStrand s totally unique advantages: Superior durability and softness for peace of mind and comfort Built-in lifetime stain and soil resistance, not topically applied Protection that will never wear or wash off like other carpets Easy to clean with just water, no chemicals required Environmentally friendly, because it s made in part from renewable resources That s why SmartStrand is rated #1 in customer satisfaction Lifetime Stain Resistance Lifetime Soil Resistance Lifetime Full Pet Lifetime Anti-Static 25-Year Fade Resistance * Domestic dog or cat only ** Please see Mohawk carpet warranty brochure for full warranty information. THE DIFFERENCE between SmartStrand Ultra s Full Pet Warranty and the competitions is black and white 25-Year Abrasive Wear 25-Year Texture Retention 25-Year Manufacturing Defects Satisfaction Assurance Guarantee Non-Prorted, Includes Transferable, Labor, and Stairs

Industry-Leading Merchandising Support 4 1 5 6 The Smart Living Display features three modular units with a stand-off header graphic; center is approximately 5.5 ft. wide x 7 ft. high x 2 ft.

3 Industry-Leading Merchandising Support The Smart Living Display features three modular units with a stand-off header graphic; center is approximately 5.5 ft. wide x 7 ft. high x 2 ft. deep, and each side unit is approximately 2.5 ft. wide x 6 ft. high x 2 ft. deep. Sides and top of all three units are beautiful cognac wood grain with a lustrous finish. 2 Over 70 Vivid colors are strikingly featured against a rich black backdrop Center section face features Sixty-two 6 x 6 color swatches and one large graphic area. The color wall is comprised of two hinged doors with molded trays attached to hold 6 x 6 swatches. The rich black color on both doors and trays prominently highlights the color of each swatch. Doors open independently and are engineered for perfect closure every time. Sixty-eight 1/4 black cubicles measuring 6 x 6 x 9.5 are revealed when doors are opened. Each can neatly hold up to twenty 6 x 6 samples. An extra six cubes behind the large front graphic provide additional storage for more popular colors. Color numbers are on the outside below the colors. Open the doors to see the grid of 6 x 6 samples. Both the grid and samples reference the color number as well. The left side unit contains a graphic panel that highlights the product s advantages and displays demo samples. This panel is also a door with storage behind it. Up to five draped carpet samples can be displayed below the panel. Each 27 x 18 draped sample lifts up to access hidden shelves, holding custom deck boards for your sales staff. A face plate identifying style name and number is permanently attached to each 27 x 18 sample for easy style identification by the consumer. The right side unit houses nine 6 x 6 cubicles and color tray. These are the 9 color swatches for the top 2 products. Up to four draped carpet samples and 1 SmartCushion can be displayed below the panel. Each 27 x 18 draped sample lifts up to access hidden shelves, holding custom deck boards for your sales staff. A face plate identifying style name and number is permanently attached to each 27 x 18 sample for easy style identification by the consumer. Modular Design allows for flexibility in the showroom. Side units can be both on one side, on the back, or as shown above.

Cleaning Criteria Rated #1 Easy to clean 3 Dirt resistance 3 Odor resistance 3 Protection against spills 3 Protection against stains 3 Durability Criteria Rated #1 Quality 3 Durability 3 Wear

4 Rated # 1 in Consumer Satisfaction In fact, 9 out of 10 SmartStrand owners say they would buy SmartStrand again. Specifically, SmartStrand received the highest satisfaction ratings related to all consumer criteria of cleaning, maintenance and durability. Cleaning Criteria Rated #1 Easy to clean 3 Dirt resistance 3 Odor resistance 3 Protection against spills 3 Protection against stains 3 Durability Criteria Rated #1 Quality 3 Durability 3 Wear resistance 3 Maintains original appearance 3 Protection from crushing or matting 3 Consumers are also significantly more satisfied with both the softness and the wear resistance of SmartStrand than with that of nylon or polyester carpets. Clearly SmartStrand has successfully combined comfort and durability. Research shows that consumers continue to enjoy SmartStrand; the longer people live on it, the more satisfied they are with the carpet s easy stain removal. AS WELL, SmartStrand buyers are significantly more satisfied than nylon buyers with the ease of cleanup following a spill.

5 Retailer Credibility Retail sales associate who sell SmartStrand are perceived as more credible and trustworthy. In five key criteria, buyers of SmartStrand gave their sales person higher satisfaction scores than buyers of nylon or polyester. SmartStrand buyers satisfaction with their sales persons: Highest Satisfaction Rating Product Knowledge 3 Helpfulness 3 Friendliness 3 Ultra SmartStrand holds a firm position in the lowest claim category. SmartStrand Ultra comes with lifetime coverage for stain and soil resistance, full pet and static, as well as 25-year warranties * for fade resistance, abrasive wear, texture retention and manufacturer s defects. Professionalism 3 Honesty 3 In fact, compared to nylon and polyester buyers, SmartStrand purchasers were more influenced by a retailer s customer service, sales associates and expertise. Additionally, the SmartStrand buyers rated the retailer s reputation higher than did buyers of polyester or nylon. This explains why nylon and polyester owners claim to be significantly less satisfied with the stores where they purchased carpet. These findings also help validate studies that report as many as 78% of retailers plan to sell more SmartStrand in 2012 than in 2011, compared to only 17% who make the same statement about nylon. The research confirms it: retailers can and should be confidently selling the truly unique advantages of SmartStrand, the ONLY carpet with built-in stain and soil protection that NEVER wears or washes off. Advertising Sales of eligible products* provide co-op earnings to every qualified retailer registered in Mohawk s co-op program. RETAILERS ENROLL in the co-op program RETAILERS EARN advertising funds on every yard of SmartStrand Ultra sold RETAILERS SPEND funds on targeted advertising to help drive consumers into their stores *Featuring SmartStrand Ultra Co-op To fully support the co-op program, Mohawk has developed an extensive variety of completely customizable marketing media, including Print Outdoor ads Direct mail Radio scripts TV Photography POP Logos Promotions Mohawk Infinite Rewards for SmartStrand Ultra: All RSA s can earn Mohawk Infinite Rewards points by selling SmartStrand Ultra products. Retailers can earn their favorite dream rewards on SmartStrand products year-round as well as throughout the year on other Mohawk soft and hard-surface products. Registering is easy and points accrue instantly! To Register Visit Go to Go to

SmartCushion partners with Susan G. Komen for the Cure Mohawk s new Decorate for the Cure program partners with Susan G. Komen for the Cure* to fund ongoing breast cancer research.

6 SmartCushion partners with Susan G. Komen for the Cure Mohawk s new Decorate for the Cure program partners with Susan G. Komen for the Cure* to fund ongoing breast cancer research. Mohawk will make a donation from all SmartCushion sales to Susan G. Komen for the Cure. Rolls are branded with the SmartCushion logo and the Decorate for the Cure logo, consistently reinforcing the message that choosing SmartCushion supports Susan G. Komen for the Cure. Additionally, all SmartCushion is now Komen s signature pink color. The new design gives retail sales associates an opportunity to start a conversation about the numerous health benefits and flooring advantages of topquality SmartCushion. Mohawk s extensive collection of advertising and point of purchase materials helps retailers promote SmartCushion s uniqueness while telling consumers the Decorate for the Cure story. Rolls are branded with the SmartCushion logo and the Decorate for the Cure logo

Scan the QR code to learn more about SmartStrand Ultra. Get a free mobile app at http://mhk.

7 Scan the QR code to learn more about SmartStrand Ultra. Get a free mobile app at Ask your retailer how your purchase can support Mohawk s Decorate for the Cure. MOHAWK INDUSTRIES 508 EAST MORRIS STREET DALTON, GA ASK MOHAWK SMTSTRAND ULTRA BROCHR LT (SLT ) JOB# 4817

Carpet Fiber. Designed to be Softer, Cleaner, and Longer-Lasting

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