Generic vs. Name Brand and Advertising

Transcription

1 Generic vs. Name Brand and Advertising finance/brand-versus versus-generic-drugs of-the- budget-generic generic-vs-name-brand v/

2 p. 19 Types of Advertising Copy every other slide (the summary info.) for each type of advertising.

3 Bandwagon This advertising appeal aims to persuade people to do a certain thing/buy a certain thing because everyone is doing it or buying it.. It is a human tendency to do as everyone is doing. Bandwagon technique of advertising captures exactly this psychology of human beings.

4 Bandwagon Make you believe everyone is doing it or buying it. It is a human tendency to do as everyone is doing.

5 Emotional Words This advertising appeal makes use of positive words to generate positive feelings in the minds of the people about a certain product. The advertisers often use words like luxury, comfort,, or satisfaction to create positive vibes among the masses to attract them to the product being advertised.

6 Emotional Words Use of positive words to generate positive feelings in the minds of the people about the product.

7 Flag-waving The advertising appeal that makes use of patriotic flavor to publicize a product is known as flag-waving. In case of flag- waving, the advertisers try to justify certain actions on the grounds of patriotism. The masses are persuaded to choose a particular product because doing so will be an exhibit of patriotism.

8 Flag-waving Pursuade people to use a product to show patriotism American!

9 Black and White Fallacy In this advertising appeal, only two choices are presented before the audiences, thus compelling them to buy the product being advertised.

10 Black and White Fallacy Only two choices Buy this product or One is FAR SUPERIOR!

11 Plain Folks This advertising appeal aims at attracting the masses by using common people to advertise a product. Bombastic words may not always appeal to the common folks. They can rather be attracted by communicating with them in their language. The use of homey words, as they are called, and purposeful errors while speaking to give a natural feel to the speech, is characteristic to this advertising appeal.

12 Plain Folks Uses common people and common words Uses homey words Purposeful errors

13 Testimonial People tend to relate to their favorite figures in the glamour industry. People attracted to their idols often tend to adopt what their idols do. They want to emulate the people they relate to. Testimonial makes use of this human tendency by using the words of an expert to recommend their products. Celebrities are used as ambassadors for products in order to promote the sale.

14 Testimonial Uses experts and celebrities to recommend their product.

15 Slogans Slogans, as we all know, are striking phrases used to convey important information of the product to be advertised in an interesting manner. There are many famous advertising slogans that we are familiar with.

16 Slogans Use memorable phrase in a catchy way.

17 Repetition This advertising appeal uses the technique of repeating the product name several times during an advertisement. Jingles are often used in this advertising technique to linger the product name in the minds of the masses.

18 Repetition Repeats the product name several times Jingles often do this.

19 Create a Commercial Use the assigned type of advertising. Create a commercial for a made up health product. Bring props from home. Have something to show as the product. Be ready to present your commercial tomorrow.

20 Reflection Which commercial was the most persuasive? Which type of advertising (real life) is most appealing to you? How will these activities change the way you view advertisements?