RP.7.5- Select, create and use graphic organizers to interpret textual information

Transcription

1 DATE: 12 April 2010 UNIT TITLE: Propaganda LESSON TITLE: Media Messages TITLE OF CLASS: CR 7 GOALS: The students will understand the six types of propaganda in discussion The students will know the type of propaganda displayed (powerpoint) The students will understand the function of advertisements in media OBJECTIVES: Students will define the six types of propaganda Students will identify the type of propaganda used in advertisements (powerpoint) Students will search for ads that use the six types of propaganda Students will explain the function of advertisements in media STANDARDS/INDICATORS: RP.7.5- Select, create and use graphic organizers to interpret textual information RA.I.7.3- Compare and contrast different sources of information, including books, magazines, newspapers and online resources, to draw conclusions about a topic. RA.I.7.6- Assess the adequacy, accuracy and appropriateness of an author s details, identifying persuasive techniques and examples of bias and stereotyping. MATERIALS: Media center/computers/projector Magazines/ Scissors Powerpoint Propaganda notes Propaganda graphic organizer 7 th grade textbook INTRODUCTION: I will begin by sharing the day s goals and game plan with the students. I will tell the students that messages are sent to us every day by the media: commercials telling us to buy things, newspaper editorials telling us to think a certain way. Newspapers, tv, magazines, and even books are selling us something, be it an idea, good or service, and it s up to us to see through their tactics and techniques used to convince us. TRANSITION: Students will take out a writing utensil and prepare to take notes on propaganda. PROCEDURE I: Students will take notes on propaganda as I present the lecture with PowerPoint. Students will be asked to discuss the type of propaganda with their pair-share partners and think of/ provide additional examples of each type of propaganda as I proceed through the slides.

2 TRANSITION: Students will elect to move to the computers or take several magazines. PROCEDURE II: Students will work in-class to find at least two examples of four different types of propaganda used in advertisements. (Students on the computers will save their ads onto their jump drives, students with magazines will leave their ads in their folders). CLOSURE: Students will be given an exit slip. Students will have an opportunity to ask questions before leaving. *LESSON ADAPTATIONS: Students with poor reading skills- N/A Students with poor listening skills- Copy of the presentation and adapted graphic organizer. Students who struggle to complete assignments- Task checklist ASSESSMENT: Students will be informally assessed throughout the lesson via participation, observation and exit slip responses. HOMEWORK ASSIGNED: If students don t have at least 4 examples of ads using different types of propaganda they will continue to search for these ads as homework. *Bring crayons/art supplies tomorrow! EVALUATION/ NOTES/ POSSIBLE CHANGES

3 Propaganda Graphic Organizer Technique Description Example

4 Propaganda Graphic Organizer Technique Description Example Bandwagon The bandwagon appeal urges you to do or believe something because everyone else does. Testimonial Uses a famous person, such as an actor or an athlete, to testify that he or she supports the issue or uses the product. 3. Snob Appeal Suggests that by using this product you can be superior to others more powerful, wealthy or beautiful. 4. Stereotyping Writers who use stereotyping refer to members of a group as if they were all the same. 5. Glittering Generalities The use of words that have different positive meanings for different people. Linked to highly-valued concepts. 6. Bait-and-Switch Lures the consumer/reader in with one product/good/idea, but presents the consumer/reader with another.

5 Advertising Activity Checklist Directions: Follow each step. Once you have fulfilled the requirement, raise your hand and get the step initialed by Miss Stroud I have found at least one example of an ad that uses the bandwagon technique I have found at least one example of an ad that uses testimonial. 3. I have found at least one example of an ad that uses snob appeal. 4. I have found at least one example of an ad that uses stereotyping. 5. I have found at least one example of an ad that uses bait-and-switch

6 What are two things you learned today? Exit Slip What is one thing that you are unsure of? 3. What should we review in class tomorrow?