Media Kit & Rates. Why advertise in Expat Living? Who will read Expat Living? Expat Living Online

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1 Media Kit & Rates Why advertise in Expat Living? Expat Living is the only referral guide for expats that takes the reader into the actual homes of expats in Singapore, incorporating themes and editorials that give you, the advertiser, multiple exposure, and allowing your customers to give their personal endorsements. Who will read Expat Living? CIRCULATION READERS READERSHIP 19,000 printed copies (certified circulation of 16,177 monthly copies by Audit Bureau of Circulations Singapore) Highly affluent expatriates with large disposable incomes Aged between years Average monthly income of SGD $20-25,000 70,000 readers each month (based on a figure of approximately four readers per copy) Expat Living Online is viewed by at least 30,000 viewers each month. All Expat Living publications can be read online via our sophisticated E-mag making them accessible to a worldwide audience Readers Survey: Sample results for Expat Living in Singapore Note: These are two sample slides from Results are available on request. 1

2 Advertising rates Print Main Magazine and Travel Supplements PLACEMENT SIZE (mm) H x W FOUR COLOUR 12 insertions 6 insertions 1 insertion Outside Back Cover 275 x 210 $4,160 $4,680 $5,200 Inside Front Cover 275 x 210 $2,600 $2,875 $3,250 Inside Back Cover 275 x 210 $2,495 $2,808 $3,120 Double-page Spread 275 x 420 $4,220 $4,450 $4,680 Full Page 275 x 210 $2,080 $2,340 $2,600 Half Page (Vertical) (Horizontal) 260 x x 180 $1,248 $1,400 $1,560 Quarter Page 125 x 85 $700 $795 $880 Semi-display Page* 60 x 85 $385 $430 $480 Premium Positioning: Loading charges are an additional 20%. Editorial: Allocation is available dependant on package. *Not applicable to travel supplements. Rates indicated are per insertion. Body & Mind Guide, City Guide, Kids Guide, Style & Beauty Guide PLACEMENT SIZE (mm) H x W FOUR COLOUR 1 insertion Outside Back Cover 225 x 170 $5,200 Inside Front Cover 225 x 170 $3,250 Inside Back Cover 225 x 170 $3,120 Double-page Spread 225 x 340 $4,680 Full Page 225 x 170 $2,600 Half Page (Vertical) (Horizontal) 213 x x 150 $1,560 Quarter Page 105 x 70 $880 Rates effective from December All prices in Singapore dollars, per insertion and excluding 7% GST. Main Magazine Deadline Booking & Artwork Deadline 1st of month, one month prior to publication. Editorial Deadline 1st of month, two months prior to publication. Annual Guides Deadline Annual Guides Booking Deadline Published Style & Beauty Guide 15 October February Travel Bali / Lombok 15 December March City Guide 15 March June Body & Mind Guide 15 June September Kids Guide 15 July November 2

3 Advertising rates Digital 1. Digital Mail per MEMBER E-newsletter item 10 EDM 35 Package Options: E-newsletter member numbers 40,000 EDM Members 1. Entire data base 32, Readers only 9,000 EDM Artwork in JPEG / PDF / TIFF format with 300dpi resolution, or HTML file with link to all necessary image files Material deadline: 2 weeks prior to blast date E-Newsletter Approximately 50 words of text, image in JPEG / PDF / TIFF format with 300dpi resolution and a html link to a landing page on client s website Limited to 12 spots per E-newsletter Material Deadline: 4 weeks prior to blast date. Note: E-newsletter blast: first and third week of the month All dates are subject to availability 2. Online Advertising i. Website Banners SPACE 1 Month 3 Months 6 Months 12 Months Top & mid Leaderboard (728W x 90H pixels) Home page $2,499 $2,299 $2,099 $1,899 R.O.S $2,399 $2,199 $1,999 $1,799 MPU (300W x 250H pixels) Home page $1,299 $1,099 $899 $699 R.O.S $1,099 $899 $699 $499 Rates indicated refer to cost per month. Notes: Leaderboard and MPU advertising rotates at a 20s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Run of site (R.O.S) refers to House & Garden, Life & Family, Property, Travel, Wine & Dine, Body & Style, Arts & Leisure and Singapore Guide ii. E-Newsletter Banners SPACE (pixels) 1 Blast 3 Blasts 6 Blasts 12 Blasts iii. Business Directory Categorised BUSINESS DIRECTORY 12 Months Top Skyscraper 163W x 560H Bottom Skyscraper 163W x 370H $2,500 $2,350 $2,250 $2,100 $2,100 $1,950 $1,800 $1,650 All artwork to be submitted two weeks prior to month of blast. Format: GIF, PNG or SWF* in RGB, including URL. * FLASH Format: Flash SWF (version 6 to 8) below 80kb with 15 to 18 frame-rate per second. For animation, maximum timing of 15 seconds and non-continuous looping is advised. Clicktag must be provided together with embedded url in flash file. Hard-coded urls are not advised. Loading files from other domains is not permitted for security reasons. Basic Listing Name, website, contact number and address (if no website available). Premium Listing Name, website, contact number, address, , fax, logo and links to related articles where applicable. Sherah Brown, Group Production Manager T E production@expatliving.sg FOC $1,200 3

4 Other advertising opportunities 1. Direct Mailers i. Individual Packages (Loose Inserts and Postcards) Cost per Loose Insert Postage* (<25gms) Postage* (<50gms) $ Postage* $0.25 $0.30 COST PER POSTCARD (Qty>1,500 pieces only) PPI # (<20gms, up to 240 x 162mm) PPI # (<40gms, up to 229 x 162mm) $ PPI # $0.219 $0.272 Mailout Options Subscribers only 4,900 Entire Mailing Database 7,000 Other Mailing Options Postal code, Clubs & Associations (please consult your Sales Manager) Notes: Individual Packages are not accompanied with any magazine or guide Loose Insert must fit standard sized envelopes (DL/A5/A4) Postage/ PPI costs are determined by weight of loose insert/postcard. Client to produce actual insert for approval by Expat Living Client to provide weight of insert and date of dissemination Insert to be delivered three weeks prior to dissemination date *Postage is quoted according to the weight of loose insert #PPI Printed Postage Impressions ATTENTION: Ms Dayne Poon, Quantium Solutions (Singapore) Pte Ltd 29 Tampines Street 92 Singapore Subject: Individual day/month/year OR Bulk month/year T E dayne.poon@quantiumsolutions.com ii. Magazine insertions Package Subscribers Newcomers Quantity 4,900 5,200 Cost per insertion $0.35 $0.35 Notes: Insertions are accompanied with the monthly magazine or annual guides Newcomers package goes to serviced apartments, relocation companies and Expat Realtor goody bags Inserts must fit size dimensions of 265mm x 190mm (monthly magazine & travel supplements) and 215mm x 150mm (all other guides) Each insert must not weigh more than 20gms and maximum up to four insertions per magazine/supplement/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication ATTENTION: Shirley Tan, Ho Printing 31 Changi South Street 1 Changi South Industrial Estate, Singapore Subject: Expat Living XXXX Issue T E shirley@hoprinting.com.sg 4

5 Testimonials 2011 What do our readers and advertisers say about Expat Living Singapore? I can remember the first time we came on board EL. It was their first edition. They wanted to create a lifestyle magazine that catered to the expat market and also was available to the local market, which was a perfect match for us. This was nine years ago and we have continued to advertise with them since. Our feedback from customers coming through our doors has become stronger over the period as the magazine has grown. The value of our advertising dollar is reinforced by the direct personal feedback from customers within the articles featured in the magazine. This adds genuine credibility to the message we are trying to get across. What we like is the continual evolving of the magazine in content and layout to fit in with the high expectations of an audience used to slick and glossy productions. Geri Murphy Managing Director, Originals, Expat Living Singapore Advertiser since FEB 2002 (Launch Issue) The online magazine function is fantastic! The sound of the flicker and how quickly, not to mention how clearly the images and text download (did I mention so so quick!). I used this facility to check out some of the offerings seen in the magazine from advertisers and features. It allowed me to go to their websites for further interest and information, a very useful tool for me and your clients. I very much enjoy the whole look, feel and content of Expat Living. Congrats. Michelle Balmer Flipbook Reader White Lodge chose Expat Living because it is a strong brand in Singapore. It perfectly exposed us to our target audience both effectively and economically. The editorials have been very useful in getting a personal touch to our readers who otherwise might not know much about us, our staff or our community. I think even now as a long-established brand in Singapore, we benefit greatly from each month we appear in the publication. The publication is always crisp and fresh, the content is always current and up to date, and they have maintained a strong editorial focus, which is their strong point. Very happy with the service we have received in our many years together; they understand our business and help to grow that business in Singapore when they feel a golden opportunity has presented itself. Jayne Nadarajoo Director of White Lodge Early Learning Centre & Avondale Grammar School & Expat Living Singapore Advertiser since OCT 2002 (Launch Issue) I still enjoy reading your magazine since my arrival 10 years ago. Lineke van Nederpelt Reader since

6 Artwork Specifications AD PLACEMENT Main magazine & travel supplements SIZE (mm) H x W All other Guides material requirements Double Page Spread 275 x x 340 Full Page 275 x x 170 Full bleed 10mm throughout with crop markings Centre portion of DPS artwork, allow working area 10mm inwards Full bleed 10mm throughout with crop markings Working area: 10mm in left and right; portrait / landscape layout Half Page (Horizontal) 125 x x 150 Landscape layout no bleed required Half Page (Vertical) 260 x x 70 Portrait layout no bleed required Quarter Page 125 x x 70 Portrait layout no bleed required Semi-display Page* 60 x 85 NA Landscape layout no bleed required *not applicable for travel supplements Full page 275 x 210 Half page horiz. 125 x 180 Half page vertical 260 x 85 Semi display 60 x 85 Quarter page 125 x 85 General Requirements Artwork is subject to proofreading. In the event of error, the client will be requested to re-submit artwork. Images must be 300dpi or above Acceptable file formats JPEG, TIFF, PDF Colour: CMYK Solid black preferred (instead of 100K) Please note: Ad placement in Expat Living consistently follows a standard order, beginning with full pages and half pages. Quarter pages and semi-display ads are placed at the end of the magazine, in categorical relevance in a Directory format, facing each other as double-page spreads. Should you wish to secure a position within the magazine (ie, Sections or RHS placement), this will entail a 20% loading fee. Terms and conditions apply. Sherah Brown Group Production Manager T E production@expatliving.sg Freelance Graphic Designers Clients are required to contact designers directly for quotes and job assignment. Nel Lim ysfotographfit@gmail.com Sandra Chong sandrachong2003@yahoo.com Weiling Tan wagamamaster@gmail.com Sarah Salim, Sky Flakes Studio yummyskyflakes@gmail.com 6