MICHIGAN SOCIETY OF ASSOCIATION EXECUTIVES MEDIAKIT

Transcription

1 2018 MEDIAKIT MICHIGAN SOCIETY OF ASSOCIATION EXECUTIVES

2 YOUR BEST RESOURCE FOR REACHING THE ASSOCIATION COMMUNITY MSAE s publications represent the most effective, inexpensive way to market to the association sector in Michigan. Associations use the services and products marketed through MSAE s publications and website because they support the companies that are invested in association success. PRINT Association IMPACT MSAE Member Rates (per insertion. all ads are 4-color) Premium Placement 1x 3x 6x Back Cover $1680 $1625 $1605 Inside Front/Back Cover $1615 $1570 $ Color 1x 3x 6x Full Page $1240 $1205 $1190 2/3 Page $1140 $1120 $1100 1/2 Page $1040 $1020 $990 1/3 Page $920 $900 $880 1/6 Page $810 $775 $755 Vendor View $890 $865 $845 Non-Member Rates (per insertion. all ads are 4-color) Premium Placement 1x 3x 6x Back Cover $2035 $1975 $1950 Inside Front/Back Cover $1965 $1910 $ Color 1x 3x 6x Full Page $1555 $1525 $1500 2/3 Page $1460 $1430 $1405 1/2 Page $1325 $1300 $1275 1/3 Page $1200 $1170 $1145 1/6 Page $1055 $1025 $1005 Membership Directory Annual Listing Premium Placement MSAE Non 4-Color Back Cover $1790 $2270 Inside Front/Back Cover $1725 $1820 Member Listing Section Tab $1500 $1650 Association Listing Section Tab $1500 $1650 Association Industry Section Tab $1500 $1650 Buyer s Guide Section Tab $1500 $ Color MSAE Non Full Page $1325 $1400 2/3 Page $1205 $1270 1/2 Page $1070 $1790 1/3 Page $875 $1115 1/6 Page $765 $900 Vendor View $850 $835 Black and White MSAE Non Full Page $915 $1195 2/3 Page $765 $955 1/2 Page $595 $740 1/3 Page $485 $575 1/6 Page $400 $465 Buyers Guide Logo List Enhancement (print: black & white/online: color) $

3 DIGITAL Website (monthly) Banner 1x 3x 6x 9x MSAE Member $250 $235 $215 $195 Non-Member $300 $285 $265 $245 Skyscraper 1x 3x 6x 9x MSAE Member $125 $115 $105 $95 Non-Member $175 $165 $155 $145 E-Newsletter (weekly) Banner 1x 4x 8x 12x MSAE Member $200 $185 $165 $140 Non-Member $250 $235 $215 $190 DISCOUNTS Agency Commission is 15% of GROSS billing on space, color and position. Advertisers who sign a contract for Association IMPACT will receive the following discounts off of the Membership Directory: Advertise 6x in magazine and receive 20% off a directory ad Advertise 3x in magazine and receive 15% off a directory ad (Please note the directory ad discount cannot be used in conjunction with the agency discount.) Advertisers who sign a 2-year contract for Association Directory will receive 5% discount offer their total bill (before agency discount). Discount applies to second year of billing only. Pre-paid discount: 2% discount on net ( after agency commission), if paid before issue mail date. DEADLINES Association IMPACT Volume 35 Space Reservation Materials Due January Issue December 11 December 15 March Issue February 5 February 9 May Issue April 9 April 13 July Issue June 4 June 8 September Issue August 13 August 17 November Issue October 8 October 12 Month Space Reservation Materials Due January December 22 December 29 February January 22 January 26 March February 19 February 23 April March 19 March 23 May April 23 April 27 June May 21 May 25 July June 25 June 29 August July 23 July 27 September August 27 August 31 October September 24 September 28 November October 22 October 26 December November 26 November 30 Update E-newsletter Sent each Friday Excludes major holidays. Special holiday editions may be created upon request at a higher rate. Artwork is due by noon on Wednesday before Friday publication. Directory Month Space Reservation Materials Due August July 30 August 3 SUBMISSIONS An advertiser may provide new artwork for any insertion. If no new materials are supplied by due date specified above, MSAE is authorized to run artwork on file. Customized Advertising Opportunities Available Have an advertising idea that s not listed? Contact MSAE s senior sales representative, to create a customized advertising experience. Please contact MSAE s senior sales representative, at or sales@msae.org if you are interested in purchasing an advertisement within a MSAE publication.

4 PRINT FULL PAGE 8 1/2 X 11 1/3 PAGE SQUARE 4 7/8 X 4 7/8 1/2 PAGE HORIZONTAL 7 1/2 X 4 7/8 1/6 PAGE VERT. 2 1/4 X 4 7/8 PREFERRED FORMATS PDF/X-1a or High Quality PDF files with fonts imbedded are strongly recommended. Adobe Illustrator EPS or Adobe Photoshop EPS or TIFF files also accepted. IMAGE RESOLUTION All photos must have a resolution of 300 DPI at 100% of the print size. Color images must be in process color (CMYK). Any ads with non-compliant colors including RGBs, Pantones or spot colors will be converted to CMYK, and color accuracy cannot be guaranteed. 1/3 PAGE VERT. 2 1/4 X 10 1/6 PAGE HORIZONTAL 2 3/8 X 4 7/8 1/2 PAGE VERTICAL 4 7/8 X 7 1/2 DIGITAL WEB BANNER 800x100 pixels E-NEWSLETTER BANNER 680x200 pixels SKYSCRAPER 250x400 pixels 2/3 PAGE 4 7/8 X 10 adspecs FULL PAGE BLEED requirements Keep non-bleed images and live copy 1/2 from the trim edge for magazine ads and 3/4 from the trim edge for the directory or they may be cut off. Material intended to bleed must extend a minimum of 1/8 beyond the trim. Anything less than 1/8 cannot be guaranteed to have a consistent bleed. Please do NOT use crop marks. If they are used, an offset of.25 or greater is required. AD MATERIALS SUBMISSION Ads that do not meet the requirements outlined here will be subject to rejection. Digital files must be submitted by . Please clearly label submissions with file name, advertiser, and agency (if applicable), and send to: sales@msae.org. PREFERRED FORMATS Static JPG images are required. Ads that contain Flash will not be accepted. Maxiumum file size accepted is 40k. IMAGE RESOLUTION All digital ads can be saved at a resolution of 72 dpi and must be in RGB format. HYPERLINK A web address (URL) that the ad should link to should be included with artwork submission.

5 ORDER DATE / / PURCHASE ORDER # Agency Name Advertiser Name (to appear in index) BIlling Address Website URL (to appear in index) Phone (to appear in index) Publication(s) for Insertion: Association IMPACT Membership Directory Update 2018 Association IMPACT Issue(s) Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Issue Website Months 2018 Update Weeks Specs Size Color Position Frequency Rate Premium Discount Sub-Total Magazine Directory MSAE.org Update Authorized by (print) Ad Materials TOTAL $ Signature Date AGREEMENT 1. The advertiser may change materials with any insertion. If new materials are not furnished by the due date, the advertiser authorizes the most recent advertisement furnished to be repeated. 2. All advertising orders accepted by Michigan Society of Association Executives (MSAE) for Association IMPACT, annual membership directory, and the e-newsletter Update are subject to the terms and provisions of the current rate card. 3. It is agreed between the parties of this contract that a cancellation will be accepted once MSAE has received written notice from the advertiser prior to the corresponding closing date. 4. All ads are subject to approval by MSAE and may be rejected without cause or prior notice. Appearance of ads in MSAE publications does not constitute endorsement of the advertiser, its products, or services. MSAE reserves the right to edit advertisements when necessary. 5. Artwork created by MSAE will remain MSAE exclusive property. A written request to have supplied materials returned will be done so at the advertiser s sole liability, expense, and risk. 6. Claims for adjustment due to error must be made within 10 days of insertion. 7. All advertising changes must be made in writing. 8. It is recommended that advertisements are reviewed upon publication. MSAE is not responsible for more than one incorrect insertion. MSAE is not responsible for any financial costs advertisers may incur as a result of an error. 9. The liability of MSAE for failure to publish an advertisement for any reason in the issue specified will be limited to publishing the advertisement in a subsequent issue at the regular rate. 10. MSAE is not responsible for how individuals may respond to articles or advertising. 11. Advertisers who have not paid for an insertion within 90 days of the invoice date will be subject to a suspension on any current contracts with MSAE. Please return to: Fax: sales@msae.org adcontract