DIGITAL ADVERTISING OPERATIONS

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2 DIGITAL ADVERTISING OPERATIONS Your customers never need to know how much work went into displaying the right ad at the right time. Today s complex digital advertising operations require considerable amounts of effort in back office operations. While vital to serving customers and informing audiences, these tasks often absorb valuable time that could be better spent on more proactive, strategic, or revenue-generating tasks. At Thot Networks, we work as an extension of our clients teams, providing campaign management solutions that allow our clients to spend their time more productively. Regardless of the size or scope of the campaign, we help our clients maximize their resources to deliver comprehensive campaigns that achieve optimal results. RELIABLE OUTSOURCED AD OPERATIONS Successful outsourcing is not a matter of luck, nor does it require significant changes in your current management style. Thot Networks clients find our process practical and productive, saying it allows them to manage bigger, better campaigns with excellent results. Our account representatives and project managers maintain systems of continuous feedback and reporting, enabling fast adjustments and optimizations along the way. Our flexible teams of world-class professionals can scale to meet the requirements of each campaign and each client. Because we re flexible, you can be too.

3 SUCCESSFUL CAMPAIGNS: ON TIME, ON TARGET, ON BUDGET Managing media buys and placements, last-minute targeting adjustments, and creative updates demands hands-on interaction, often right down to launch. Kicking off each aspect of an online advertising campaign on the right server, to the right audience, at the right time is critical to the success of your advertising operations, and it s what Thot Networks Advertising Operations professionals do. We specialize in: Campaign Management Inventory Management Reporting and Analytics Workflow Management Customer Support and Troubleshooting Regardless of the advertising platform, we are ready to be a part of the team, helping to: Facilitate online campaign management process Receive media plan briefs and upload media plan on client platform Add creative to placements and implement click tag Perform ad optimization Ensure accuracy of media plan entry and click tag implementation Communicate with client contacts to resolve any media trafficking issues Track all advertising tools, partners and promotions used throughout the campaign to maximize ROI

4 Turn Ad Ops Into a Revenue Engine Automate your workflow We leverage proprietary inhouse tools to execute our services faster and more effciently than anyone else Align Costs with Volume Campaign s rise and fall with the seasons. With THOT Networks, your spend matches your workload - no more, no less Generate New Revenue Ad Ops can collaborate with sales to focus on generating new revenue, rather than arguing about avails Targeted QA Our robust QA practice help us maintain a 99.8% accuracy rate in ad operations Advanced Reporting Our monthly reporting structure gives you in-depth insight into campaign performance Custom Workflows We document your process and train our traffickers extensively on your workflow We cut the time spent on data entry by 28%, and reduce the rate of human error to.01%. That means the revenue you book is the same as the revenue you collect. Automate all push -to-ad-server trafficking functionality Monitor campaign delivery to manage seasonal spikes Operationalize high-volume inventory and changing media types Ad ops ticketing system manages assignment of new IOs and campaign modifications

5 Our Campaign Management experience spans across Channels with internally built enablers that support us in day to day transactions End to End Campaign Management Execution, Optimization and Support Plan, Strategize, Book, Create Ad Campaigns Ad Approvals - Quality Check Ad Serving - Planned Execution Reporting - Campaign Analytics Campaign Optimization Across Multiple Channels Web Display Search Mobile Social Web Video Rich Media Migration & Integration We re experts in over 20 primary and secondary ad servers

6 Strong Multi Channel Experience from Designing, Planning, Creative Handling to Campaign Execution, Reporting & Insights CAMPAIGN EXECUTION ACROSS CHANNELS 2+ Years of Consolidated Experience For Google, Yahoo, Microsoft 2+ Years of Consolidated Experience For Google, MS Bing clients 2+ Years of Consolidated Experience in Social Media Advertising and Listening 2+ Years of Consolidated Experience of Serving and Optimizing Mobile Ads 2+ Years of Experience in Booking, Serving Video Ads Across Video Inventories OPTIMIZATION POST CAMPAIGN ANALYSIS MEDIA BUYING SUGGESTIONS Keyword Optimization Creative Optimization Suggestions Based On Best Performed Optimization Techniques: Frequency Optimization Bid Optimization Better Performing Creative/Size Site Optimization Placement Targeting Better Performing Exchange/Sites Audience Segmentation Local Targeting Better Performing Zip codes Better Performing Sites Demographic Targeting Exchange Optimization Guided Media buy decisions based on Post Campaign Analysis Entering Preferred Deals on the Basis Of Best Performed Placements which will further reduce Ad Spend

7 Dedicated Ad Serving Support Consulting We offer consulting to help you get your campaigns off the ground, and keep them running smoothly. Training Our expert instructors offer custom training sessions, ranging from basic introductions to advanced techniques. Implementation We put it all together for you. From network setup to workflow consultation, we create a fluid integration into your tech stack. Retagging We handle everything from comprehensive audits to upgrades, hands-on QA, and troubleshooting. Migration From start to finish, we ll handle the entire migration from any ad server, including inventory transfers. Technical Support Dedicated, live experts are accessible when you need them, in your time zone including after-hours availability

8 Details of our experience in handling Clients, for the major players of the Internet industry using Industry recognized tools and platforms Campaign Management End to End management of Client s Digital Advertising Budget through interplay with different Ad Networks, Exchanges and Demand & Supply side platforms across Search, Display, Mobile, Video Creative & Ad Approvals Every Ad Ecosystem has its own policies. We ensure that Ads adhere to the policy of Platform as well as Publisher to make it a seamless experience for all Creative Blocking Campaign Optimization Managing and Optimizing the Digital Advertising budget of Client by reporting and analysis of campaign bases on Keyword, Site, Exchange and different kind of Optimization Techniques Mobile ad serving With more eyeballs shifting towards Mobile devices, advertisers want more presence there. We have experience in using the best of the industry tools to pursue Mobile Ads Ad Serving/Trafficking Ensuring that the Ads which have been sold find their way across the right inventory through the right channels. We deliver this with greater than 99% quality Video Ad Serving Campaign Setup and Execution for world s largest Video Sharing website with Revenue per day handling capability of the range of $20,000 Industry Recognized Platforms & Tools

9 Our Campaign Managers and Traffickers have rich experience to serve Ads for the clients of World s biggest Digital Advertising and Internet Company. We have managed annual budgets of the range of $7Mn round the year ATD CPL DSP CPD DMP CPC CPI RTB IAB SSP PPC CPM ecpm ROS VTR CPA IAB Creating Pixels Trafficking Associating Creative Sample SLAs Delivered 1-10 = 2 hr = 4 hr = 8 hr. 24 hr. 24 hr =5 hr = 8 hr = 24 hr = 24 hr = 24 hr = 48 hr. ETA by Request Type (Google) New IO/Line Item Setup 100+ = 48 hr. Screenshot Existing IO/Line Item Adjustments

10 We address the challenges using internally built enablers FEEDBACK CENTRAL SUPPORT MODEL MANAGED INFORMATION SYSTEMS TALENT ACQUISITION TRAIN & DEPLOY WORKFORCE MANAGMENT QUALITY & GOVERNANCE TOP DRIVERS Ad Delivery Reporting and Discrepancies Creative Trafficking Forecasting UI & Browser Inventory Targeting Ad Tag Troublehooting Mobile SDK Troublehooting Network Seeeting & Admin Video KEY SLAS TOTAL RESOLUTION TIME CSAT QUALITY VOLUMES TURNAROUND TIME KEY CHALLENGES Low Satisfaction scores from Advertisers and Agencies High Resolution Time Sustaining High Volume Offshoring Strategy Required steep Ramp Up Segregated knowledge of processes/tools /documentation PROCESS IMPROVEMENTS Introduced Global Queue to Increase Support from 24x5 to 24X7 at Zero Cost to Business Introduced a Steep Resource Ramp Up model 30% TRT improvement 100% traning throughput till gradbay Implementation across Geos