Seeing cracks in the MIAMI

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1 8 Priciest mansions in tri-county area 14 A Russian mogul bets big on Miami 20 Deflating air rights sales 60 Tally of the top projects & deals 94 Hollywood squares: A-list market moves QUARTERLY ISSUES 1 WEBSITE VISITED BY 600,000+ USERS EACH MONTH 84 SUPER-SIZED Priciest mansions in tri-county area A Russian mogul bets big on Miami Deflating air rights sales Tally of the top projects & deals S o u t h F l o r i da r e a l e S tat e N e w S Hollywood squares: A-list market moves Fall 2016 $3.00 Seeing cracks in the MIAMI Miami condo market Seeing cracks in the 2017MEDIAKIT As projects start to stall or get canceled, Miami condo market the industry prepares to weather the storm S o u t h F l o r i da r e a l e S tat e N e w S Fall 2016 $3.00 PRINT EDITION IS GOING p28 As projects start to stall or get canceled, the industry prepares to weather the storm QUARTERLY p28 THE REAL DEAL + + Wynwood s reawakening: With Zika in the past, a Reserve your space look atby the deals shaping today ing AMiami s D V E R Trising I S reawakening: I Nstar G@ Wynwood s p36 THEREALDEAL.COM With Zika in the past, a look at the deals shaping Miami s rising star p36 MIAMI S NEW SUPER-SIZED Finagling financing: Developers feeling thebe ISSUES WILL squeeze get creative in DISTRIBUTED their search for Winter, capital Finagling financing: Spring, Summer and p50 Developers feeling the Fall squeeze getthroughout creative in Marketing gurus: their search for capital Ranking the top FLORIDA, WITH SPECIAL p50 new development DISTRIBUTION brokerages in the bizin Marketing gurus: p46 New Ranking theyork top. new development brokerages in the biz p46

2 REAL REACH T he Real Deal Miami is the primary online source for real estate news in South Florida. Unparalleled in scope and reporting, our website contains comprehensive, detailed coverage of the region s residential and commercial real estate markets, in addition to new development and financing. Original reporting and daily updates provide industry trends and breaking news looking at major deals and key players all the information real estate professionals/enthusiasts and those servicing them need to make market-savvy decisions. No wonder the site, along with its New York counterpart.com, consistently attracts more than 3 million visits every month! In addition to our website, Miami delivers a daily newsletter which features late-breaking stories and a comprehensive overview of the day s news covering South Florida real estate. It reaches over 35,000+ subscribers daily with an average open rate of 20%+. We also an online weekly roundup to over 40,000 subscribers, highlighting the biggest, most important stories of the week. Together with the website, these s boast a consistent, loyal readership and create an ideal vehicle for your advertising message. For print exposure to an affluent audience of high-level decision makers, include our quarterly South Florida issues distributed both in South Florida and in New York City in your media buy.

3 South Florida Real Estate News ONLINE STATS & FACTS 10+ million ad impressions per month 3.3 pages visited per user 17min. 19sec. Average visit time 34.3% are new monthly visits 41.3% 2+ million page views per month 74.9% are male visitors 25.1% of traffic is from mobile devices are female visitors PRINT DISTRIBUTION INFO 2.8 Readers per copy 25,000+ to MIAMI Copies of the South Florida Market Report distributed along with The Real Deal magazine to 700 locations in South Florida. 10,000+ to NYC 600,000 that's 20,000+ from Monthly Visitors Visitors a day! South Florida Copies of the South Florida Market Report polywrapped with The Real Deal for distribution in New York City. OUR READERS AT A GLANCE With an average income of $235,000, our readers are some of the most affluent individuals in any demographic. Over 95% of our readership is represented by significant industry professionals including major players and high-level decision makers who are Residential Brokers Commercial Brokers Developers Landlords Real Estate Investors Investment Bankers Finance Executives Mortgage Brokers Architects Appraisers Property Managers Project Managers Construction Executives REIT Executives Buyers/Sellers Engineers Real Estate Attorneys Designers 8,000+ Copies distributed at The Real Deal events. Airline Distribution at all NYC airports, VIP lounges and first-class cabins of United, US Airways, American Airlines, Emirate, Virgin and Air Canada..com /Miami

4 SNEAK PEEKS AT 2017* March Spring Market Report Ranking the top residential agents in the South Florida market Deep dive into Miami s Design District, including the top retail deals and developments Highlighting some unusual luxury condo amenities A breakdown of the commercial market along Miami s Flagler Street June Summer Market Report Ranking South Florida s biggest developers Looking at SoFla s lending environment New hospitality developments along Miami s Riverfront Palm Beach s commercial market Spotlight on Delray Beach Spotlight on Brickell September Fall Market Report An expansive overview of the condo market, including the priciest sales and biggest price cuts Ranking of the top new development brokerages Shopping center makeovers A breakdown of the commercial market in Downtown Fort Lauderdale Spotlight on Edgewater December Winter Market Report Ranking the top architects with the biggest South Florida projects in development Top brokers in Palm Beach County Industrial market overview, the top trends and developing projects Trends in home makeovers Spotlight on Miami Beach (just in time for Art Basel) * Subject to change

5 PRINT RATES & SPECS Two Page Spread 21" x 14.5" with bleed* 21.25" x 14.75" Text safety area is x Full Page 10.5" x 14.5" with bleed* 10.75" x 14.75" Text safety area is x Half Page Vertical 4.625" x " Half Page Horizontal 9.5" x 6.75" Quarter Page 4.625" x " RATES: 1X 2X 4X TWO-PAGE SPREAD $10,000 $8,500 $8,000 FULL PAGE $5,500 $5,000 $4,500 HALF PAGE $4,000 $3,500 $3,000 QUARTER PAGE $3,000 $2,500 $2,000 DUE DATES: MARCH 2017 JUNE 2017 SEPTEMBER 2017 DECEMBER 2017 Reservation deadline: February 17, 2016 Artwork due by: February 24, 2016 Reservation deadline: May 19, 2017 Artwork due by: May 26, 2017 Reservation deadline: August 18, 2017 Artwork due by: August 28, 2017 Reservation deadline: November 24, 2017 Artwork due by: November 27, 2017 SPECIFICATIONS: THE REAL DEAL MAGAZINE All images and ads must be in CMYK color format Images must have MINMUM resolution of 300 dpi All blacks must be true black, not four-color Text must not be closer than 1/4 from the trim All ads must have 1/8 bleed off the trim All fonts must be embedded All ads must be delivered as PDF Carefully flight check the PDF Ads must be submitted by deadline to advertising@therealdeal.com. IS NOT RESPONSIBLE FOR REPRODUCTION OF ADS THAT DO NOT MEET THE LISTED REQUIREMENTS.

6 DIGITAL RATES & SPECS {HOMEPAGE} Leaderboard 728 x 90 pixels CPM: $20 Medium Rectangle 300 x 250 pixels Above the fold CPM: $15 Medium Rectangle 300 x 600 pixels Below the fold CPM: $10.com /Miami

7 {ARTICLE PAGES} Billboard 970 x 250 CPM: $20 Billboard 970 x 250 CPM: $20 Also available on homepage Medium Rectangle 300 x 250 pixels Above the fold CPM: $15 Medium rectangle 300 x 250 Above the fold CPM: $15.com /Miami

8 PREMIUM ONLINE ADVERTISING WALLPAPER SPECS $9,000 Net per day TAKEOVER SPECS Includes wallpaper and all banner advertisements for a 24 hour period $12,000 Net We recommend keeping all logos, brand messages and key imagery within the safe area.

9 DAILY & WEEKLY E-LERTS E-LERT RATES ANIMATED AD SPECIFICATIONS Site: TheRealDeal.com/Miami Ad Format: JPG / GIF / PNG Max File Size: Less than 100 MB E-LERT RATES & SPECS 7 DAYS A WEEK 40K+ OPT-IN SUBSCRIBERS CTR 0.15% TO 0.35% ADS: JPEG, GIF, PNG 27.1% OPEN RATE.com /Miami

10 SOUTH FLORIDA 2017 MEDIA KIT S outh F lorida R eal E state N ews The #1 source for real estate news in South Florida and New York City I read it everyday... I read it all the time... TRD is a great source of information in both markets. Richard LeFrak, LeFrak Organization It s my bible for real estate in New York.. it s important to keep up with both markets. Daniel de la Vega, One Sotheby s International president Contact us today to market to our readers advertising@therealdeal.com TheRealDeal.com/Miami