Your Connection to PTAs, Schools and Families National PTA Media Kit. Discover the Value in PTA.org and web advertising

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1 National PTA Media Kit Your Connection to PTAs, Schools and Families Advertise in Our Children Magazine Target Your Audience with our E-Newsletters Discover the Value in PTA.org and web advertising Highlight your program in our Fundraising Marketplace

2 Table of Contents PTA Demographics Page 1 Our Children Magazine Page 2 PTA.org Page 7 Fundraising Marketplace Page 8 e-newsletters page 9 One Voice Blog Page 10 For more than a century, PTA has been a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. As the largest volunteer parent association in the nation, National PTA comprises millions of families, students, teachers, administrators, as well as business and community leaders devoted to the educational success of children and the promotion of family engagement in schools.

3 PTA Demographics 4 Million Strong Nationwide... More than 20,000 Local PTAs 54 State Congresses (comprising 50 states, District of Columbia, U.S. Virgin Islands, Puerto Rico and Department of Defense Schools in Europe and Pacific) PTA Members... Influence school and legislative decisions affecting the well-being of children Actively seek and purchase resources to help their PTAs and school communities Spearhead fundraising efforts to supplement school resources and programs For more info about PTA visit PTA.org. 1

4 Our Children Magazine A Direct Connection to Our Members Our Children magazine reaches every PTA in the country. Published five times a year, the magazine is the leading source of PTA-related news, with content on topics ranging from curriculum and family engagement to advocacy and fundraising. PTA members actively copy and share Our Children articles, and share the link to the digital version of the magazine. As an advertiser, you will be recognized as a supporter of PTA, and have an inside connection to PTA presidents, as well as state and national PTA leaders. Print Edition Our Children is mailed bi-monthly to more than 22,000 PTA leaders, including local, state and national PTA leaders. Digital Edition Our Children is featured on our website at PTA.org/OurChildren and the digital edition is available at ptaourchildren.org. Paid advertisements appear in the print and digital editions. The digital edition also features multi-media blow-in, banner, leaderboard and other options. 2

5 Our Children Magazine Editorial Calendar Issue Feature Reservation Deadline Materials Deadline August/September 2014 Fundraising May 30 June 6 October/November 2014 Health & Safety August 8 August 15 December 2014/January 2015 Arts in Education October 10 October 17 February/March 2015 Power of Partnerships/Male Engagement December 12 December 19 April/May 2015 Celebrate Teachers February 6 February Ad Rates Ad Size 1x 3x 5x Full Page $6,315 $6,060 $5,870 2-page spread $11,995 $11,515 $11,155 1/2 page $3,790 $3,635 $3,525 1/3 page $2,525 $2,425 $2,350 Inside front/cover 2 $7,260 $6,970 $6,755 Inside back/cover 3 $6,945 $6,665 $6,460 Back/Cover 4 $8,210 $7,880 $7,635 Payment Terms Advertisers will be invoiced upon magazine publication. Payment is due 30 days from invoice date. Any accounts 90 or more days past due are subject to collection. In the event of nonpayment, National PTA reserves the right to hold advertiser and/or advertising agency jointly and severally liable for the monies due and payable to the publisher. Payment disclaimer clauses in insertion orders generated by agencies will not be honored. Cancellations after the published closing date will not be accepted, and the advertiser is liable for the cost of the scheduled ad. A service charge of 1.5% per month will be added to each balance unpaid after 45 days. Advertisers will receive two complimentary copies of the issue in which their ad appears. This complimentary copy will be mailed to the contact listed on the insertion order. 3

6 Our Children Magazine Print Ad Design Specifications Half-page vertical 3.4 x One-third page 4.5 x 4.5 Full page (with bleeds) Trim: x Live: x Bleeds: Add 1/8 on all sides from trim space (for full & twopage spread) Full page (in live space) Trim: x Live: x Back Cover - C4 (with bleeds) Trim: x Ad trim for OC Back/Cover: x 8.5 Bleeds: Add 1/8 on three sides (top, right, and left) from ad trim space One-eighth page (wide) x Buyer s Guide Only Quarter page x 5 Half-page horizontal x 5 Two-page spread (in live space) Trim: x Live: x Two-page spread (with bleeds) Trim: x Live: x Bleeds: Add 1/8 on all sides from trim space (for full & two-page spread) Digital Requirements Files must contain completed ad in the exact dimensions to be printed Mac-based High-resolution (300 dpi or greater) PDF files with fonts and high-resolution images embedded 4-color (CMYK), no spot color Show registration marks to indicate exact placement Submission Requirements Upload ads at: PTA.org/ocupload. No camera-ready art will be accepted. If sending more than one ad or a two-page spread, each ad and page should be submitted as a separate file. If your files do not conform to these specifications, please consult a design company for assistance. National PTA staff cannot provide design assistance or resize your ad. Advertising Guidelines All advertised products must conform to the official published advertising guidelines of PTA. PTA may reject or cancel any advertising for any reason at any time. Refer to the complete guidelines at PTA.org/Advertising. Placement of Ads National PTA will accept but cannot guarantee ad placement requests unless advertiser purchases a premium position. Advertising Sales Contact Production Contact 4

7 Our Children Magazine-Digital Edition ptaourchildren.org Digital Ad Specifications, Placement and Rates Guidelines Blow-In Blow-In Ad Location: Overlays page(s) of choice Size: 500w x 300h pixels File Formats: JPEG, GIF, Animated GIF Features: Can select page position, link to URL Good use: To intercept reader and force purchase Other: Supports multimedia Advertising Rate: $1,000 Leaderboard Leaderboard Ad Location: Above the digital issue, within the interface Size: Industry standard 728w x 90h pixels File Formats: JPEG, GIF, Animated GIF, SWF Features: Can add JavaScript ad tag, link to URL Good use: To promote product, resources, events Other: Supports multimedia. Ads are associated with individual issues unless otherwise specified. Advertising Rate: $2,000 Advertising Sales Contact: Submit Ads to: Digital ads are due two weeks prior to the first month of the scheduled issue. Please refer to the Editorial Calendar on page 3. 5

8 Our Children Magazine-Digital Edition ptaourchildren.org Digital Ad Specifications, Placement and Rates Guidelines Button Drawer Ad Button Drawer Ad Location: Bottom of left navigation panel Size: Maximum 180w x 150h pixels File Formats: JPEG, GIF, Animated GIF, SWF Features: Can add JavaScript ad tag, link to URL Good use: To sell subscriptions, promote social sharing Other: Supports multimedia Advertising Rate: $500 Belly Band Belly Band Ad Location: Overlays page(s) of choice Size: Maximum 800w x 175h pixels File Formats: JPEG, GIF, Animated GIF Features: Can select page position, link to URL Good use: Last issue, renewals, event reminders Other: Supports multimedia Advertising Rate: $1,000 Advertising Sales Contact: Submit Ads to: Digital ads are due two weeks prior to the first month of the scheduled issue. Please refer to the Editorial Calendar on page 3. 6

9 PTA.org Your Online Connection to New Audiences PTA.org offers advertisers a digital venue to complement their print advertising. PTA.org advertising can also attract new audiences for advertisers, as users go to PTA.org for relevant content on family engagement, child health and safety, and other parenting and education issues. PTA.org Ad Specifications and Rates Homepage: 728w x 90h pixels Rate: $3,500 per month Format:.png or animated.gif Ad Placement Visible on Homepage Ad Placement Visible on Interior Page Interior page: 206w x 150h pixels Rate: $2,000 per month Format:.png or animated.gif Annual Website Traffic Visitors: 1,654,267 Page Views: 4.6 million Average Visits per Month: 127,000+ Average Page Views Per Month: 351,224 Average Time Spent: 2:30 min. Average Page Views Per Visit: 2.8 Advertising Sales Contact: Submit Ads to: Ads are due one week prior to desired placement. 7

10 PTA Fundraising Marketplace Your One-Stop Resource for Fundraising Promote your organization on PTA Fundraising Marketplace (PTA.org/Marketplace), a one-stop resource for PTA leaders who want to innovate fundraising programs, improve school and PTA operations & enhance the well-being of students. Marketplace Visible on Homepage Marketplace Ad on Interior Page Monthly Website Traffic Average Page Views: 8,507 Average Time on Page: 2:00 min. Submission Guidelines and Rates 50-word description, alphabetical listing Rate: $500/month (net) minimum three-month commitment required Advertising Sales Contact: Submit Ads to: Ads are due one week prior to desired placement. 8

11 PTA e-newsletters Deliver Your Message to more than 325,000 Parents, Members, Leaders and More! National PTA publishes three monthly e-newsletters that reach a combined audience of more than 325,000. Each targets a specific audience valuable to advertisers. PTA Parent shares ideas on how PTA families can be engaged in their child s education and wellbeing. Content includes PTA toolkit resources, fundraising programs, tips/advice, as well as Our Children magazine content. Audience is PTA Members and National PTA Staff. (300,000 distribution, 18% average open rate) Rate: $7,500/month. Local Leader News targets the leadership at PTA s 26,000+ local units, an audience of school and community leaders who can influence decision-makers at their schools. Audience is local unit and community leaders. (26,000+ distribution, 14% average open rate) Rate: $2,000/month. Leaderboard Specifications 650wx80h pixels, PNG files preferred Advertising Sales Contact: Submit Ads to: Ads are due one week prior to desired placement. 9

12 PTA One Voice Blog One Voice (ptanewsroom.org/onevoice) is the official blog of National PTA. It is a platform for our leadership, ambassadors, staff and members to share the work they do on behalf of all children. Blogs feature dynamic programs at the local level, commentary on news and issues impacting the everyday realities of children, as well as live commentary from our conventions and events. Blogs are published daily in 10 categories: Advocacy Communications Every Child in Focus General Membership Art Education Education News Family Engagement Health & Safety Money Matters Web Ad Specifications 245w x 125h pixels, PNG files preferred Rate: $1,000 per month Quarterly Website Traffic Visitors: 12,561 Page Views: 17,691 Average Visits per Month: 1,700 Percentage of New Visitors: 80% Average Time Spent: 1:30 min. Average Page Views Per Visit: 1.41 Advertising Sales Contact: Submit Ads to: Ads are due one week prior to desired placement. 10

13 Advertising Sales Contact Toll-Free: (800) Office: (312) Fax: (312) Fox-New York 347 Fifth Ave. Suite 706 B New York, NY Toll-Free: (800) Office: (212) Fax: (212) Fox-Los Angeles 1445 E. Los Angeles Ave. Suite 301 Simi Valley, CA Office: (805) Fax: (805) Fox-Detroit 6765 Woodbank Dr. Bloomfield Hills, MI Office: (248) Fax: (248) Fox-Phoenix N. Northsight Blvd. Suite 118 Scottsdale, AZ Office: (480) Fax: (480) Fox-Atlanta Toll-Free: (800) PTA All rights reserved. Printed in U.S.A. (04/14) and everychild.onevoice. are registered service marks of the National Congress of Parents and Teachers.